BYRD Hairdo Products

What BYRD Hairdo Products does

BYRD Hairdo Products is a California-based men's grooming brand founded in 2015 by former professional surfer Chase Wilson. The company designs and sells hair styling products, shower and body products, and related accessories formulated with surf-inspired, clean ingredients. Operations are anchored by solar-powered manufacturing facilities in California, with headquarters in Newport Beach. The product line is priced between $8 and $49, with a subscription/auto-replenish option layered on top of one-time purchases, and the brand has accumulated editorial recognition from GQ, Men's Health, Esquire, and Allure.

The company operates a multi-channel distribution model spanning direct-to-consumer e-commerce, major U.S. retailers including Target, CVS, and Amazon, select international retailers, and a hotel amenities program with properties such as Hotel Erwin and Surfjack. It also operates two flagship barbershops—one in Newport Beach and a second in West Hollywood—that add physical retail and service revenue and reinforce brand authenticity. In February 2026, the company signed professional big-wave surfer Kai Lenny as a brand ambassador, extending athlete-led marketing in the surf category.

BYRD remains family-owned with no disclosed institutional funding and employs 11–50 people. Revenue mechanics combine unit-driven retail and DTC sales, recurring subscription contributions, B2B hotel amenities, and service revenue from barbershops. The strategic posture emphasizes brand-led growth through channel diversification, product line extensions, and experiential retail rather than capital-intensive scaling.

Name

BYRD Hairdo Products

Legal name

YELLOW BYRD, LLC, d/b/a BYRD HAIRDO PRODUCTS

Website

https://byrdhair.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

BYRD Hairdo Products is a family-owned, California-based men's grooming brand selling surf-inspired hair and body care via DTC e-commerce, Target, CVS, Amazon, two flagship barbershops, and a hotel amenities program.

Ownership category

akta.pro rank

Product category

Men's Grooming Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Barber Shops (812111), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF)

akta.pro secondary industries

Men’s Hair Styling & Grooming (Pomades, Gels, Sprays, Hair Tonics) (CRABAGAE), Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH), Beard & Mustache Grooming (HSALABAB)

Keywords

• Men's grooming products
• Hair styling products
• Men's skin care
• Surf-inspired grooming
• Barber-approved grooming

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce sales through byrdhair.com with consumer direct purchases. Products include styling (pomades, sprays, gels), shower (shampoo, conditioner, body wash), accessories and apparel.
2. Retail Distribution: Wholesale distribution through Target, CVS, Amazon, and international retailers. Products sold through eco-friendly amenities programs at partner hotels.
3. Subscription/Auto-Replenish: Subscribe & save option offering free shipping, ongoing discounts, and early access to new products. Customers manage subscription preferences online.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

BYRD Hairdo Products designs, manufactures, and sells California-crafted men's grooming products including styling items (pomades, texture sprays, gels, combs), shower products (shampoo, conditioner, body wash, soaps), and accessories (air fresheners, apparel). The brand distributes through its own e-commerce store, two flagship barbershops in Newport Beach and West Hollywood, and major retailers including Target, CVS, and Amazon. All formulations are cruelty-free, vegan, paraben-free, sulfate-free, and phthalate-free.

Product overview

BYRD Hairdo Products is a California-crafted men's grooming brand offering a complete hair and body care system. The product portfolio spans three main categories: Styling Products (Texturizing Surfspray, Matte Pomade, Clay Pomade, Slick Pomade, Styling Gel, Big Wave Matte Texture Spray, and Pocket Comb), Shower Products (Purifying Shampoo, Lightweight Conditioner, Hydrating Body Wash, Hydrating Soap on a Rope, Activated Charcoal Soap on a Rope, and Activated Charcoal Exfoliating Bar), and Accessories (Air Fresheners including Surfside, Smokey Sea Salt, Malibu, Pogue Life, and OBX; plus BYRD // LIRA apparel and THE FLOCK FAVORITES gift kit). The brand emphasizes performance-driven formulations inspired by surf culture with clean ingredients including sea salt, coconut water, sea kelp, and natural extracts. All products are cruelty-free, vegan, paraben-free, sulfate-free, mineral oil-free, and phthalate-free. Products are designed and manufactured in California, with headquarters and flagship barbershop (The Byrd's Nest) in Newport Beach, CA.

Differentiator

Problem solved

Functional benefit

Products and services

• Texturizing Surfspray Reparative styling spritz with sea salt and coconut water that adds texture, natural shine, and beachy volume. Contains quinoa proteins, vitamin B5, and seabuckthorn extract for UV and environmental protection.
• Matte Pomade Water-based matte pomade with medium hold and natural finish. Defines and shapes any hair type with casual look and feel, easy to wash out with all-day control.
• Clay Pomade Clay wax blend with Bentonite Clay providing strong, workable hold. Diatomaceous Earth lends natural matte finish. Sculptable formula adding volume to fine hair and standing up to thick, unruly hair.
• Slick Pomade Light styling pomade offering light to medium hold with natural sheen. Water-based, easy to wash out, blends effortlessly with hair's flow for casual all-day slick.
• Styling Gel Barber-crafted hair styling gel designed to define, thicken and shape for flexible, all-day hold that won't crunch or flake. Contains coconut oil and olive oil.
• Big Wave Matte Texture Spray Matte texture spray that lifts locks to sculpt thick, voluminous waves for a just-off-the-beach look.
• Pocket Comb Durable, flexible pocket comb made in collaboration with Futures Fins using composite material from surfboard fins. Designed in California for all hair types.
• Purifying Shampoo Gentle, sulfate-free moisturizing daily cleanser with sea kelp, green tea, vegetable-derived glycerin and aloe vera extracts. Regulates moisture, protects against UV damage.
• Lightweight Conditioner Gentle, sulfate-free hydrating formula that softens, smooths and detangles hair without weighing it down. Botanical blend of sea kelp, green tea, aloe vera and glycerin restores moisture.
• Hydrating Body Wash Gentle, sulfate-free body wash with botanical blend of Sea Kelp, Green Tea, Aloe Vera and glycerin. Sea Salt and Vitamin B5 lock in moisture for a refreshing out-of-the-ocean feel.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Kai LennycoreGTM or Marketing Partner · 1 February 2026Professional waterman and surfer Kai Lenny serves as BYRD's official hair care sponsor and brand ambassador starting February 2026. Lenny represents BYRD's Big Wave Texture Spray product and joins existing partner roster including Hurley, Red Bull, and TAG Heuer. Partnership aligns BYRD's performance-driven grooming products with Lenny's reputation as an accomplished water athlete known for big-wave surfing, paddleboarding, and foiling.
• Futures FinsminorStrategic or Co-development PartnerPocket Comb designed and manufactured in collaboration with Futures Fins. Uses a versatile composite material from Futures' legendary surfboard fins, making it durable, flexible and comfortable for all hair types.
• Hotel ErwinminorGTM or Marketing PartnerBYRD products are sold in Hotel Erwin's showers through their eco-friendly amenities program. Located in Venice, CA.
• The SurfjackminorGTM or Marketing PartnerBYRD products are sold in The Surfjack's showers through their eco-friendly amenities program. Located in Honolulu, HI.
• LIRAminorStrategic or Co-development PartnerCollaboration with LIRA on apparel products including Big BYRD tee (BBT), Hurricane Palm shorts, and BYRD // LIRA 'Pops' Hat. Created as part of recent collaboration.
• Kildare County Surf ShopminorGTM or Marketing PartnerCollaboration on BYRD x Kildare County Surf Shop Tee featuring the iconic Poguelandia mascot with BYRD hairdo rendition. BYRD partnered with The Pogues on this apparel collaboration.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Layrite: Barber-heritage men's styling brand offering pomades, creams, and sprays. Comparable to BYRD on men's hair styling product mix, barber-shop origin story, and water-based pomade positioning.
• American Crew: Professional men's grooming brand with deep barber channel roots and broad styling/haircare portfolio. Comparable to BYRD for men's hair styling focus, salon/barber-channel distribution, and styling-product-led offering.
• Suavecito: California-based men's grooming brand specializing in pomades, hair styling, and beard care with a subculture/rockabilly aesthetic. Directly comparable to BYRD for its men's styling focus, California roots, and barber-anchored brand story.
• Duke Cannon: Men's grooming brand with strong barbershop-heritage positioning offering soap, body care, and styling products. Comparable to BYRD on men's barbershop-inspired brand story, mass-premium price points, and body/styling product portfolio.
• Baxter of California: California-originated premium men's grooming brand offering skincare, shaving, haircare, and body products sold through premium retail. Highly comparable to BYRD on California positioning, premium price points, and full-range men's grooming portfolio.
• Captain Fawcett's: British men's grooming brand offering beard oils, styling products, and barbershop-grade grooming goods. Comparable to BYRD on men's premium grooming positioning and lifestyle-driven product assortment.
• Reuzel: Premium men's pomade and grooming brand with strong barbershop heritage. Overlaps with BYRD on men's hair styling products (pomades, sprays), water-based formulations, and barber-channel credibility.

Broad incumbents

• Old Spice: Iconic mass-market men's grooming brand owned by Procter & Gamble. Overlaps with BYRD on men's grooming and styling/body care, but competes at mass price points and with vastly larger marketing budgets.

Emerging players

• Malin+Goetz: Premium unisex grooming and skincare brand with minimalist positioning. Comparable to BYRD as a premium-priced clean-ingredient personal care brand sold through specialty retail and D2C; differs in unisex vs. men's-only positioning.
• Patricks: Premium men's skincare and grooming brand with a focus on high-performance formulations and clean ingredients. Comparable to BYRD for clean-ingredient positioning, premium men's grooming target, and growing D2C-plus-retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/byrd_hair
• Facebookfacebook.com/ByrdHair
• LinkedInlinkedin.com/company/byrd-hairdo-products

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BYRD Hairdo Products