Captain Fawcett

Name

Captain Fawcett

Legal name

Captain Fawcett Ltd

Website

https://captainfawcett.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Men's Grooming Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC)

akta.pro secondary industries

Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Men’s Grooming Tools & Accessories (Brushes, Combs, Scissors, Kits) (CRABAGAJ), Barber & Professional Men’s Grooming Products (CRABAGAK), Men’s Deodorants & Antiperspirants (CRABAGAG), Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH)

Keywords

• Men's grooming products
• Beard care products
• Premium fragrances
• Shaving products
• Grooming accessories

Headquarters

HQ city

King's Lynn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through owned Shopify storefronts (UK and US). Products sold at one-time purchase prices with no subscription model. Revenue generated from individual product transactions across beard care, shaving, hair & body, and parfum categories.
2. Wholesale to Barbershops: Bulk sales to barbershops and hair salons worldwide through wholesale program. Professional range recommended by barbershops globally, including salon-sized products (1L shampoos) and Counter Top Display Cabinets for retail.
3. Gift Products: Gift sets, gift cards, and accessories sold as gifting options. Gift cards available from £10 with no expiry. Pre-packed gift sets across all product ranges.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Captain Fawcett manufactures and sells premium men's grooming products including beard and moustache waxes, oils and balms; wet shaving creams, soaps and razors; hair and body care (shampoos, conditioners, pomades, tonics, body wash); and Eau de Parfum fragrances. The brand operates eight Signature Series sub-brands developed with celebrity collaborators including Alessandro Manfredini, Sid Sottung (Barberism), Ricki Hall (Booze & Baccy), The Jodhpur Company (Maharajah), John Petrucci (Nebula), Accademia Scapicchio, and Rufus Hound (Triumphant), plus the original Expedition Reserve range.

Product overview

Captain Fawcett is a UK-based gentleman's grooming brand centred around a fictional Edwardian explorer Captain Peabody Fawcett R.N. (Ret'd), whose grooming trunk was rediscovered a century after his 1905 disappearance. The product portfolio consists of six distinct Signature Series sub-brands (Alessandro Manfredini, Barberism, Booze & Baccy, Expedition Reserve, Maharajah, Nebula, Scapicchio, and Triumphant), each developed with notable collaborators including master barbers, rock musicians, and actors. Core product lines span Beard & Moustache (waxes, oils, balms, brushes, combs), Shaving (creams, soaps, brushes, razors), Hair & Body (shampoos, conditioners, pomades, tonics, body care), and Parfum/Eau de Parfum. The brand also offers a professional barbershop range with wholesale options and sells lifestyle accessories and merchandise. Products are positioned as premium, British-made grooming requisites with a storytelling heritage approach.

Differentiator

Problem solved

Functional benefit

Brands

• Signature Series: Premium collaboration fragrance and grooming collections created with notable partners including Alessandro Manfredini, Sid Sottung (Barberism), Ricki Hall (Booze & Baccy), The Jodhpur Company (Maharajah), John Petrucci (Nebula), Accademia Scapicchio, and Rufus Hound (Triumphant).
• Booze & Baccy
• Barberism
• Expedition Reserve
• Maharajah
• Nebula
• Scapicchio
• Triumphant
• Alessandro Manfredini

Products and services

• Beer'd Shampoo

Quantifiable outcome

• 2017 Pure Beauty Awards Bronze - Best New Male Hair Product for Beer'd Shampoo
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered notable, core and minor.

• Simon Lycett (RHS Ambassador & Florist)notableStrategic or Co-development PartnerCollaboration on Botanica Moustache Wax, crafted with Simon Lycett's scented-leaf pelargoniums and wild rocket inspiration. Lycett is RHS Ambassador and celebrated florist. Product launched at RHS Sandringham Flower Show with royal attention.
• Russell Lee (@russlee_af)coreGTM or Marketing PartnerAmbassador Extraordinaire featured in Instagram content demonstrating Beer'd Shampoo and other products. Represents brand in social media content and events.
• Kieran MartinnotableGTM or Marketing PartnerAmbassador Extraordinaire who demonstrates Maharajah Scalp Stimulating Shampoo and Hair Growth Serum. Content highlights products work for all genders.
• Sid Sottung (Global Educator)coreStrategic or Co-development PartnerGlobal Educator for Captain Fawcett providing barber education across Europe. Created Barberism Signature Series. Featured in Education Roadshow demonstrating precision cutting, wet shaving and beard design.
• Sakura Film ProductionsminorGTM or Marketing PartnerVideo production partner creating content for The Last Huzzah event and other brand videos. Produced barber masterclass films.
• Cotswold PerfumerynotableTechnology or IntegrationPerfumery partner mentioned in social media as working on something special. Booze & Baccy fragrance suggests expertise in alcohol and tobacco-inspired scents.

Scale indicators5 records

Direct peers

• Reuzel: Men's pomade and grooming brand with strong barbershop heritage and global professional distribution. Direct peer — comparable men's hair styling/pomade focus, barbershop channel, and signature fragrance product lines.
• Truefitt & Hill: UK heritage luxury men's grooming brand founded in 1805, offering beard care, shaving, fragrances, and grooming services. Direct peer — both brands anchor on a vintage British heritage narrative, premium pricing, barbershop channel, and global luxury positioning.
• Taylor of Old Bond Street: UK heritage men's grooming brand established 1854, selling shaving, colognes, beard and skincare. Direct peer — closely aligned on heritage narrative, premium gifting sets, and global wholesale distribution to barbershops.
• Edwin Jagger: UK-based men's wet shaving and grooming brand selling safety razors, brushes, and shaving soaps. Direct peer — comparable British heritage positioning, premium wet shaving product overlap, and barbershop wholesale channel.
• Proraso: Italian heritage men's grooming brand specializing in pre-shave, shaving, and beard care with strong barbershop channel globally. Direct peer — comparable vintage Italian narrative, professional barber range, and beard care product overlap.
• Geo. F. Trumper: Historic London barber and men's grooming brand offering colognes, shaving products, and beard care. Direct peer — comparable premium heritage positioning, barber-shop channel, and category overlap in shaving, fragrances, and beard care.
• The Bluebeards Revenge: UK men's grooming brand with strong beard care and barber-channel presence. Direct peer — comparable beard oil/balm focus, vintage storytelling, and barbershop wholesale positioning.

Broad incumbents

• American Crew: Established men's grooming brand with broad professional barber channel presence in hair, beard, and body. Broad incumbent — overlaps in pomade, beard care, and barber distribution but operates at significantly larger scale with broader mass-premium positioning.
• King C. Gillette (P&G): P&G's premium men's shaving and beard grooming line under the Gillette brand portfolio. Broad incumbent — competes in wet shaving and beard trimmers with vastly greater marketing scale, but lacks the heritage-artisan narrative Captain Fawcett trades on.

Emerging players

• Dr. Squatch: US-based DTC men's grooming brand specializing in natural soap, deodorant, and hair care with strong subscription model. Emerging player — competes in men's bar soap, deodorant, and hair care, but with subscription economics and larger US DTC scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/captainfawcett
• Xx.com/CaptainFawcett
• Facebookfacebook.com/captainfawcett
• LinkedInlinkedin.com/company/captain-fawcett-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Captain Fawcett