Pinpoint Marketing
PinPoint Marketing is an Edmonton-based, privately held full-service marketing, branding, and advertising agency serving SMB and enterprise clients across Western Canada, with work spanning oil and gas, automotive, real estate, hospitality, and retail industries.
- Company typePrivate
- Founded-
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pinpoint Marketing does
PinPoint Marketing Ltd. (DBA: PinPoint Marketing & Advertising) is a privately held, full-service marketing, branding, and advertising agency headquartered at 463 Burton Road, Edmonton, Alberta, Canada. The company operates a professional services model, delivering creative and marketing work across four primary service lines: branding, advertising and marketing, graphic design, and print and web services. Its customer base spans SMB and enterprise clients across diverse industries including oil and gas (AFD Petroleum), automotive dealerships (Lexus of Edmonton, Kingsway Toyota), real estate and home building (Anthem United, Christenson Developments, Stellar Homes, Homes by Element, Parkwood Master Builder, Capitall Exteriors), hospitality (Charltons Banff), construction (Canbian Construction), retail (Soak), property management (Beona), energy services (Copper Tip Energy), transportation (Stene Bros), and disaster restoration (Service Master). Operations are concentrated in Edmonton and Alberta, with project-based service delivery extending into British Columbia, Manitoba (Winnipeg), Calgary, and selected US markets including Las Vegas and California.
Pinpoint Marketing firmographics
Firmographics- Name
- Pinpoint Marketing
- Legal name
- PinPoint Marketing Ltd.
- Website
- https://pinpointmarketing.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PinPoint Marketing is an Edmonton-based, privately held full-service marketing, branding, and advertising agency serving SMB and enterprise clients across Western Canada, with work spanning oil and gas, automotive, real estate, hospitality, and retail industries.
- Ownership category
- akta.pro rank
Pinpoint Marketing industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising Agencies (54181), Direct Mail Advertising (54186), Graphic Design Services (541430)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)
- akta.pro secondary industries
- Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF), Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)
Keywords
Where Pinpoint Marketing is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Pinpoint Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Marketing and Advertising Services: Full-service marketing, branding, and advertising agency providing creative services to business clients across various industries including branding, advertising, graphic design, and print & web services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Pinpoint Marketing product offering
Product offeringCore offering
PinPoint Marketing is a full-service marketing, branding, and advertising agency that delivers creative services from concept through execution. Its core offerings include logo design, brand identity packages, advertising campaigns across publication, direct mail, and outdoor/billboard channels, graphic design for print collateral, and responsive web design and development for corporate and e-commerce sites.
Product overview
Pinpoint Marketing is a full-service marketing, branding, and advertising agency based in Edmonton, Alberta. The company operates as a service-based business rather than a software product, offering an integrated suite of marketing services including branding and logo design, advertising campaigns (publication, direct mail, outdoor/billboard), graphic design for print collateral, and web services (responsive websites, e-commerce sites). Their core offerings work together to take clients from concept through execution, providing end-to-end marketing solutions for clients across diverse industries including automotive, real estate, hospitality, energy, and retail.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Services Full-service branding solutions including logo design, brand identity packages, and brand strategy development for businesses across various industries.
- Advertising & Marketing Campaigns Comprehensive advertising campaign services including publication ads, direct mail advertising, outdoor/billboard advertising, and large-format advertising executed for business clients across multiple verticals.
- Graphic Design Services Creative graphic design for business cards, brochures, presentation folders, letterhead, and other marketing collateral materials.
- Print Services Print design and production services for various marketing materials including direct mailers, publication ads, posters, and promotional items.
- Web Services Website design and development including responsive corporate websites, e-commerce websites, and community development websites for real estate clients.
- Corporate Identity Packages Complete identity packages including business cards, letterhead, presentation folders, and branded promotional materials delivered as a bundled branding output.
- Large Format Advertising Large-format advertising solutions including billboards, vehicle wraps, store signage, window perfs, trade show booths, and video boards.
- Direct Mail Advertising Targeted direct mail campaign design and execution including postcards, door hangers, and promotional mailers for specific geographic audiences.
Quantifiable outcome
- Capitall direct mail campaign went viral and was featured on the Jay Leno Show
Companies that use Pinpoint Marketing
Customer profileNamed customers27 records
Segments3 records
Ideal customer profiles2 records
Pinpoint Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pinpoint Marketing partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Pinpoint Marketing competitors and assessment
Company assessmentDirect peers
- Taxi: Canadian independent creative agency offering advertising, branding, and design services. Comparable as a Canadian full-service creative shop with similar service lines, though Toronto-headquartered with a broader national footprint.
- Calder Bateman: Edmonton-based full-service marketing and communications agency offering branding, advertising, design, and digital services. Most directly comparable given shared Edmonton headquarters, similar service mix, and regional Western Canadian client base.
Broad incumbents
- BBDO Canada: Network-affiliated full-service Canadian agency providing creative, advertising, and brand strategy. Comparable service model but with global BBDO network resources and larger scale.
- Ogilvy Canada: Global network agency with Canadian presence providing advertising, branding, PR, and digital services. Comparable broad-service agency model with substantially greater resources and geographic reach.
- Wasserman: Large North American marketing and communications agency offering branding, experiential, and advertising services. Comparable in offering integrated marketing solutions but operates at significantly greater scale with US-centric footprint.
- MacLaren McCann: Canadian full-service agency within the McCann network providing advertising, branding, and digital services. Similar integrated service model to PinPoint but operates nationally with network backing and broader capabilities.
- Juniper Park\TBWA: Toronto-based TBWA-affiliated creative agency offering full-service advertising and brand strategy. Comparable in offering breadth (branding, advertising, design) but with larger scale and global network affiliation.
- DDB Canada: Network-affiliated Canadian creative agency offering advertising, branding, and integrated marketing. Comparable as a full-service Canadian competitor but with broader geographic footprint and access to global holding-company resources.
- Wunderman Thompson Canada: Global network agency in Canada offering advertising, branding, digital, and customer experience services. Comparable integrated marketing model with significantly broader digital, data, and technology capabilities.
Regional players
- AdFarm: Edmonton-based marketing agency with deep Western Canadian roots, serving agriculture, energy, and rural-focused sectors. Comparable given shared Edmonton base and similar regional full-service positioning, though with stronger vertical specialization in agriculture.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
Pinpoint Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinpoint Marketing leadership team
Management profileNumber of profiles
Pinpoint Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinpoint Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinpoint Marketing
What does Pinpoint Marketing do?
PinPoint Marketing is a full-service marketing, branding, and advertising agency that delivers creative services from concept through execution. Its core offerings include logo design, brand identity packages, advertising campaigns across publication, direct mail, and outdoor/billboard channels, graphic design for print collateral, and responsive web design and development for corporate and e-commerce sites.
Is Pinpoint Marketing a public or private company?
Pinpoint Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pinpoint Marketing founded?
Pinpoint Marketing was founded in -1. It employs 11 to 50 people.
Where is Pinpoint Marketing based?
Pinpoint Marketing is headquartered in Edmonton, Canada, in the North America region.
How does Pinpoint Marketing make money?
One revenue line is on record: marketing and Advertising Services.
Who are Pinpoint Marketing's main competitors?
Direct peers on record are Taxi and Calder Bateman. Broad incumbents are BBDO Canada, Ogilvy Canada, Wasserman, MacLaren McCann, Juniper Park\TBWA, DDB Canada and Wunderman Thompson Canada. AdFarm is listed as a regional player.
Does Pinpoint Marketing have an API?
No public API is recorded for Pinpoint Marketing.
What industry is Pinpoint Marketing in?
Pinpoint Marketing's product category is Marketing & Advertising Services. Its primary akta.pro industry code is BPAFAAAO, Promotions, Shopper & Retail Marketing (Sales Promotion, POS), with a secondary code of BPAFAMAF, Point-of-Sale (POS) & In-Store Promotion Services. Its NAICS code is 54181 and its SIC code is 7331.