Calder Bateman Communications
Calder Bateman Communications, operating as ZGM Modern Marketing Partners (legal name Zero Gravity Inc.), is a privately held full-service advertising and marketing agency in Calgary and Edmonton, Alberta, serving anchor clients in government, tourism, education, food, and social-impact sectors across Canada.
- Company typePrivate
- Founded1990
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Calder Bateman Communications does
Calder Bateman Communications, operating commercially as ZGM Modern Marketing Partners and legally as Zero Gravity Inc., is a privately held full-service advertising and marketing agency headquartered in Calgary with a secondary office in Edmonton, Alberta. Founded in 1990 per firmographic data, the firm employs 11-50 staff and operates as a non-siloed collaborative agency delivering an integrated portfolio that spans branding, creative and design, media planning and buying, AI and emerging technologies, digital product and UX, content marketing, public relations, and eCommerce services.
The agency's go-to-market is sales-led and regionally focused, with named anchor clients including the Government of Alberta ("Alberta Is Calling"), Tourism Calgary, NAIT, OPA! of Greece, and The Little Potato Company. It has built vertical expertise across four primary sectors: homebuilding, food and beverage, social behaviour change, and charitable lottery fundraising. Its technology and partner stack centers on third-party platforms rather than proprietary systems, holding Google Partner and HubSpot Partner certifications and operating as a member agency of tCAN (The Canadian Agency Network).
The business model is professional services-based, generating revenue through project-based and retainer engagements with mid-market and enterprise clients across Alberta and adjacent Canadian markets. Customer acquisition relies on direct sales, case-study-driven positioning, and thought leadership via an active blog authored by named practitioners. Ownership and revenue figures are not publicly disclosed; the agency operates as an independent private corporation with no parent company or institutional investors identified in available source material.
Calder Bateman Communications firmographics
Firmographics- Name
- Calder Bateman Communications
- Legal name
- Zero Gravity Inc.
- Website
- https://calderbateman.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Calder Bateman Communications, operating as ZGM Modern Marketing Partners (legal name Zero Gravity Inc.), is a privately held full-service advertising and marketing agency in Calgary and Edmonton, Alberta, serving anchor clients in government, tourism, education, food, and social-impact sectors across Canada.
- Ownership category
- akta.pro rank
Calder Bateman Communications industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (541820), Public Relations Agencies (54182)
- SIC
- Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
- akta.pro secondary industries
- Customer, Marketing & Sales Consulting (BPAHACAG), Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN), Customer Journey Orchestration & Campaign Management (BPAFAFAF)
Keywords
Where Calder Bateman Communications is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Calder Bateman Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and Marketing Services: Full-service agency providing integrated marketing and advertising services to clients across multiple industry sectors. Revenue is generated through professional service engagements, likely project-based or retainer arrangements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Calder Bateman Communications product offering
Product offeringCore offering
Calder Bateman Communications, operating as ZGM Modern Marketing Partners, is a full-service advertising and public relations agency that sells integrated marketing services to organizations. Its core offerings span Branding, Creative + Design Services, Media Planning + Buying, AI + Emerging Tech, Digital Product + UX, Content Marketing, Public Relations, and eCommerce. Engagements are delivered through a non-siloed, collaborative team model that combines strategic big-picture thinking with specialized craft expertise.
Product overview
ZGM Modern Marketing Partners operates as a full-service advertising and marketing agency offering a unified portfolio of professional services. The agency's core offerings include Branding, Creative + Design Services, Media Planning + Buying, AI + Emerging Tech, Digital Product + UX, Content Marketing, Public Relations, and eCommerce services. These services work collaboratively without silos, with team members dedicated to both collaboration and their specific crafts, enabling big picture thinking with detailed expertise across all client engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding
Companies that use Calder Bateman Communications
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
Calder Bateman Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Calder Bateman Communications partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Google PartnercoreCertified Google Partner status indicating expertise in Google advertising platforms and technologies. Partnership provides access to Google resources and demonstrates validated competency in digital advertising.
- HubSpot PartnercoreCertified HubSpot Partner status indicating expertise in HubSpot's marketing automation and CRM platforms. Partnership enables delivery of HubSpot-based marketing solutions to clients.
- tCAN (The Canadian Agency Network)coreMember of The Canadian Agency Network, a network of independent Canadian advertising and marketing agencies. Provides collaborative opportunities and shared resources across the Canadian marketing industry.
Recent moves5 records
Expansion highlights4 records
Calder Bateman Communications competitors and assessment
Company assessmentDirect peers
- DDB Canada: Canadian arm of a global full-service creative network offering integrated advertising, branding, and digital services to Canadian clients including government and CPG — a direct competitor for the same brand and creative mandates.
- Cossette Communications: Canadian full-service advertising and communications agency with similar brand, creative, media, digital, and PR capabilities; directly comparable as a homegrown Canadian agency competing for the same mid-to-large Canadian client mandates.
- john st. Canadian independent advertising and design agency offering creative, brand strategy, and digital services; directly comparable as a Canadian independent competitor in the same creative-led agency category.
- TAXI (agency): Canadian independent full-service creative agency with brand, design, digital, and content capabilities; a direct peer in the Canadian mid-market agency landscape with comparable integrated offerings.
- BBDO Canada: Canadian arm of a major global creative network offering integrated advertising, brand strategy, and digital services; directly comparable as a network-affiliated competitor for Canadian brand and creative mandates.
- McCann Worldgroup Canada: Canadian operation of a global advertising network offering integrated brand, creative, media, and digital services across Canada; comparable in full-service offering and Canadian client base.
Broad incumbents
- WPP: Global advertising holding company whose Canadian agencies (Ogilvy, Grey, VMLY&R, etc.) compete for the same integrated marketing mandates at a national and global scale, but offer a much wider portfolio of capabilities and scale advantages.
- Publicis Groupe: Global advertising holding group whose Canadian operations (Publicis, Leo Burnett, Saatchi & Saatchi, etc.) compete broadly in the same integrated marketing services space with deeper resources and global client reach.
Others
- HubSpot: Marketing automation and CRM platform whose Partner program the agency belongs to; relevant as an enabling technology partner whose platform underpins the agency's content marketing and CRM service offerings.
Regional players
- St. Joseph Communications: Toronto-based Canadian communications group offering content, printing, and integrated marketing services; comparable as a Canadian independent with multi-service capabilities, though primarily serving the Ontario market rather than Alberta.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Calder Bateman Communications social profiles
Digital presenceCalder Bateman Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
Calder Bateman Communications leadership team
Management profileNumber of profiles
Calder Bateman Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Calder Bateman Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Calder Bateman Communications
What does Calder Bateman Communications do?
Calder Bateman Communications, operating as ZGM Modern Marketing Partners, is a full-service advertising and public relations agency that sells integrated marketing services to organizations. Its core offerings span Branding, Creative + Design Services, Media Planning + Buying, AI + Emerging Tech, Digital Product + UX, Content Marketing, Public Relations, and eCommerce. Engagements are delivered through a non-siloed, collaborative team model that combines strategic big-picture thinking with specialized craft expertise.
Is Calder Bateman Communications a public or private company?
Calder Bateman Communications is a private company. It is classified as unknown and is currently operating.
When was Calder Bateman Communications founded?
Calder Bateman Communications was founded in 1990. It employs 11 to 50 people.
Where is Calder Bateman Communications based?
Calder Bateman Communications is headquartered in Edmonton, Canada, in the North America region.
How does Calder Bateman Communications make money?
One revenue line is on record: advertising and Marketing Services.
Who are Calder Bateman Communications's main competitors?
Direct peers on record are DDB Canada, Cossette Communications, john st., TAXI (agency), BBDO Canada and McCann Worldgroup Canada. Broad incumbents are WPP and Publicis Groupe. HubSpot is listed as an others. St. Joseph Communications is listed as a regional player.
Does Calder Bateman Communications have an API?
No public API is recorded for Calder Bateman Communications.
What industry is Calder Bateman Communications in?
Calder Bateman Communications's product category is Advertising Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development, with a secondary code of BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 541810 and its SIC code is 7310.