Bradford Products

What Bradford Products does

Bradford Products is a US-based, family-owned manufacturer of custom stainless steel aquatic vessels founded in 1982 and headquartered in Leland, North Carolina. The company designs, engineers, fabricates, and installs bespoke stainless steel pools, spas, swim spas, water and fire features, and heated loungers using 316L/304L American-milled stainless steel, CNC laser cutting, AWS-certified welding, and a proprietary epoxy-based tile adhesive system. With 170+ employees, 200,000+ sq ft of manufacturing capacity, and ISO 9001 and IAPMO certifications, Bradford has completed more than 10,000 installations worldwide, including the world's first floating Sky Pool at London's Embassy Gardens, Aman New York, Circa Stadium Swim in Las Vegas, and the Bjarke Ingels Group-designed Honeycomb tower at Albany Marina in the Bahamas.

The company's core business model is project-based direct sales to enterprise clients — luxury hotels, casino operators, real estate developers, and high-net-worth homeowners — through a consultative, architect-and-developer-driven specification channel. All vessels are custom-fabricated with quote-based pricing, supported by an AIA/GBCI/ASLA continuing education program that embeds Bradford into project specifications upstream of purchase. Revenue streams include one-time sales of custom pools, spas, water features, and heated loungers, with a separate Bradford Home sub-brand (MPool and Signature Series Spas) targeting the broader residential market at lower price points.

Bradford serves luxury residential, hospitality and commercial facilities (its primary segments), as well as architects and developers, fitness and wellness facilities, and commercial recreation venues. Its competitive positioning rests on the structural and longevity advantages of stainless steel — including 1/3 to 1/4 the weight of concrete, leak-proof fully welded construction, and an industry-leading 25-year warranty — combined with proprietary technology for elevated, cantilevered, and specialty installations where concrete vessels are not viable. The company is currently led by the third generation of the Brodeur family, with Mike Brodeur as CEO and Dale Brodeur Jr. as President.

Name

Bradford Products

Legal name

Bradford Products

Website

https://bradfordproducts.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Bradford Products is a US-based, family-owned manufacturer founded in 1982 that designs, fabricates, and installs custom stainless steel pools, spas, and water/fire features for luxury hotels, casinos, developers, and high-net-worth homeowners worldwide.

Ownership category

akta.pro rank

Product category

Stainless Steel Aquatic Vessel Manufacturing

NAICS

Prefabricated Metal Building and Component Manufacturing (332311)

SIC

Prefabricated Metal Buildings & Components (3448)

akta.pro primary industry

Residential Modular & Prefabricated Home Construction (IMAFABAF)

akta.pro secondary industries

Outfitting Modules & Skids (Accommodation, Machinery, E-House, Pipe Racks) (IMAJAKAF), Houseboat & Leisure Barge Manufacturing (IMAJAEAJ)

Keywords

• Stainless steel pools
• Custom aquatic fabrication
• Swim spas
• Water and fire features
• Heated tiled loungers

Headquarters

HQ city

Leland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Stainless Steel Pool and Spa Sales: Bradford designs, fabricates, and installs bespoke stainless steel pools, spas, swim spas, and specialty vessels for commercial and residential clients. Revenue is earned through one-time project-based sales, with each vessel priced based on custom specifications, size, finish, and installation complexity. The company also sells standard product lines (MPool, Signature Series Spas) under its Bradford Home division at more accessible price points.
2. Custom Water and Fire Feature Sales: Bradford fabricates custom water walls, waterfalls, reflecting pools, and fire features as standalone products or integrated with pools and spas. These are custom-engineered and fabricated to specification, generating one-time project revenue.
3. Heated Tiled Lounger Sales: Bradford designs and manufactures heated tiled loungers with internal radiant heat (120V/240V), custom tile finishes, optional lighting and sound. Sold as custom or semi-custom products to hospitality and residential clients.
4. Continuing Education Services: Bradford offers continuing education programs for architects, designers, and specifiers, enabling them to earn AIA, GBCI, and ASLA accreditation credits. This supports the sales process and specification relationships with architectural community.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Bradford Products designs, engineers, fabricates, and installs custom stainless steel pools, spas, swim spas, elevated/rooftop vessels, vitality and hydrotherapy pools, specialty vessels (including cantilever, yacht, and clear acrylic panel designs), heated tiled loungers, and water and fire features. All vessels are prefabricated from US-milled 316L and 304L stainless steel in the company's North Carolina facilities and shipped for on-site assembly. A Bradford Home sub-brand offers standard residential pools and spas at more accessible price points.

Product overview

Bradford Products is a manufacturer of stainless steel aquatic vessels, offering both custom and standard products for residential and commercial markets. The core portfolio includes stainless steel pools, spas, swim spas, heated loungers, and water/fire features. Standard offerings are organized under the Bradford Home sub-brand (including the MPool residential in-ground pool and Signature Series Spas), while fully custom projects are handled directly through Bradford Products. All vessels feature fully welded, self-supporting stainless steel construction with 25-year warranties and are manufactured in the company's 200,000+ sq ft North Carolina facility. The company has completed over 10,000 installations worldwide since 1982.

Differentiator

Problem solved

Functional benefit

Brands

• Bradford Home: Residential product line featuring stainless steel pools, spas, and SwimSpas designed specifically for homeowners. Includes the MPool (residential in-ground pool) and Signature Series Spas.

Products and services

• Stainless Steel Pools Premium custom stainless steel swimming pools featuring lightweight, leak-proof, fully prefabricated construction ideal for elevated, rooftop, and demanding installations. Available in full tile, tile trim, or all-stainless steel finishes for commercial and luxury residential clients.
• Stainless Steel Spas Luxury stainless steel spas and hot tubs available in standard and custom configurations for hospitality brands, private residences, fitness companies, and commercial facilities. Each spa is elegantly tailored to the customer's design vision.
• Swim Spas Custom stainless steel swim spas combining innovative design, equipment technology, and precision engineering for swim fitness and aquatic therapy. Tailor-made for homeowners and professionals in hospitality, hydrotherapy, fitness, and athletic markets.
• Heated Tiled Loungers Bradford heated tiled loungers with internal radiant heat (120V/240V), customizable tile options, hidden thermostat control, optional integrated accent lighting, integral sound options, and fade-resistant fiberglass body. Designed for indoor and protected outdoor locations at day spas and luxury residences.
• Water Walls and Waterfalls Stainless steel water walls and waterfalls featuring tranquil, elegant designs with customizable tile, marble, or granite finishes. Can be built into pools/spas or installed as standalone features.
• Reflecting Pools Serene stainless steel reflecting pools featuring shallow undisturbed water designs that complement architectural spaces. Fully customizable with artistic tiling, unique shapes, ambient lighting, and artistic structures.
• Custom Water Features Fully customizable water features with adjustable waterfall speed, lights, jets, and displays. Large-scale custom water fountains for resorts, pools, and commercial buildings featuring logo incorporation capability.
• Fire Features Stainless steel fire features combining water and fire elements for dramatic presence. Custom designs for indoor and outdoor gathering spaces at corporate headquarters, luxury hotels, and resorts.
• Elevated/Rooftop Pools Stainless steel pools and spas designed for elevated or rooftop environments with leak-proof, fully welded construction. Lightweight, durable, quick to install, providing peace of mind for penthouse pools, casino pool decks, and indoor hotel spas.
• Vitality and Hydrotherapy Pools Stainless steel vitality and hydrotherapy pools offering built-in tube loungers, hydrotherapy stations (hot and cold), immersion zones, champagne bubbles, custom lighting, water features, and other specialty features for restorative and energizing experiences.
• Specialty Pools and Spas Custom specialty pools and spas including clear acrylic viewing panels, cantilever designs, yacht installations, and challenging location applications. Features water features, specialty lighting, infinity edges, seating configurations, and custom tile finishes.
• Signature Series Spas Luxury spa line introduced in 2019 featuring three models with stainless steel and artisan tile inlays. Unparalleled durability with corrosion resistance, non-porous hygienic surfaces, and 25-year warranty. Designed for residential and commercial installations.
• MPool Bradford's first fully welded stainless steel pool designed specifically for in-ground residential use. Customizable length up to 40 feet with maximized 12-foot width for efficient freight. Features full-width dimpled stairs and choice of sun shelf, bench, or open end. 25-year warranty against perforation.

Quantifiable outcome

• 10,000+ stainless steel pool and spa installations completed worldwide since 1982.
• +5 more outcomes

Named customers32 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

20 partnerships are on record, tiered core and supporting.

• Reynolds PolymercoreStrategic or Co-development PartnerReynolds Polymer (Colorado-based acrylic specialist) partnered with Bradford on the Embassy Gardens Sky Pool project — the world's first floating pool suspended between two towers. Bradford provided stainless steel pool sections designed with rebates to accept Reynolds Polymer's 14-inch thick acrylic panels. Reynolds Polymer is the exclusive acrylic supplier for this landmark project.
• EcoWorld Ballymore GroupcoreStrategic or Co-development PartnerEcoWorld Ballymore Group is the international developer of the Embassy Gardens project in London where the Sky Pool is located. Bradford partnered with EcoWorld Ballymore to deliver the world's first floating pool bridging two residential towers.
• HAL ArchitectssupportingStrategic or Co-development PartnerHAL Architects served as the architect for the Embassy Gardens Sky Pool project in London. Bradford worked closely with HAL to engineer and fabricate the pool sections that integrate with the building architecture.
• Eckersley O'CallaghansupportingStrategic or Co-development PartnerEckersley O'Callaghan served as the structural engineer for the Embassy Gardens Sky Pool, engineering the bearing support system that allows the pool to move independently of the buildings it spans.
• Bjarke Ingels Group (BIG)coreStrategic or Co-development PartnerBjarke Ingels Group (BIG) is the internationally renowned architecture firm that designed the Honeycomb tower at Albany Marina Residences in the Bahamas. Bradford fabricated 34 personal pools for the project, with each vessel extending from sunken balconies and integrating into BIG's distinctive architectural design.
• Reynolds PolymercoreStrategic or Co-development PartnerReynolds Polymer supplied the acrylic panels for the Albany Marina Honeycomb project. The acrylic faces of each pool span the entire length of the balcony, creating unbroken marina views from inside the units.
• Aquadynamics Design GroupsupportingStrategic or Co-development PartnerAquadynamics Design Group served as the aquatic engineer for the Oryx Airport Hotel / Doha-Hamad International Airport project. Aquadynamics also worked with Bradford on the Akoya Penthouse (aquatic design) and Turnberry Ocean Club projects.
• AquadynamicssupportingStrategic or Co-development PartnerAquadynamics served as the aquatic designer for the Akoya Penthouse rooftop pool installation in Miami Beach, designing the infinity edge pool and attached spa installed on the 48th floor.
• Revuelta Architecture InternationalsupportingStrategic or Co-development PartnerRevuelta Architecture International served as the architect for the Brickell Flatiron project in Miami, one of Bradford's largest multi-vessel installations (six vessels across levels 18 and 64 of the 736-foot tower).
• DeSimone EngineerssupportingStrategic or Co-development PartnerDeSimone Engineers served as the structural engineer for the Brickell Flatiron project, providing the engineering support necessary for Bradford's stainless steel vessels to be installed at elevated levels of the 64-story tower.
• Artesian Pool ConstructionsupportingImplementation/ SI/ Consulting PartnerArtesian Pool Construction served as the local construction partner for the Brickell Flatiron installation, coordinating on-site work with Bradford's mobile workforce.
• Carlos Zapata & Robert Swedroe (Architects)supportingStrategic or Co-development PartnerCarlos Zapata and Robert Swedroe served as the architects for the Turnberry Ocean Club Residences in Sunny Isles, Florida — a 54-story luxury condominium tower where Bradford installed 29 vessels.
• Fontainebleau DevelopmentcoreStrategic or Co-development PartnerFontainebleau Development is the developer of Turnberry Ocean Club Residences in Sunny Isles, Florida. Bradford was chosen as the aquatic vessel provider for the project's extensive amenity selection, including cantilevered rooftop pools 333 feet above sea level.
• Aquadynamics Design GroupsupportingStrategic or Co-development PartnerAquadynamics Design Group served as the aquatic engineer for the Turnberry Ocean Club project, working with Bradford to engineer the 29 vessels installed throughout the 54-story tower.
• StantecsupportingStrategic or Co-development PartnerStantec served as the designer for McGregor Square in Denver, a mixed-use development owned by the Colorado Rockies. Bradford provided stainless steel pool and spa for the Skybridge Amenity Deck, designed to complement the contemporary atmosphere of the open-air pool deck.
• Hensel PhelpssupportingImplementation/ SI/ Consulting PartnerHensel Phelps was the developer of McGregor Square in Denver. The property spans an entire block adjacent to Coors Field and includes The Rally Hotel, McGregor Square Residences, offices, restaurants, and retail.
• Integrated AquaticssupportingImplementation/ SI/ Consulting PartnerIntegrated Aquatics served as the aquatic partner for the McGregor Square project, collaborating with Bradford on the rooftop pool and spa installation on Denver's Skybridge Amenity Deck.
• Kersting ArchitecturesupportingStrategic or Co-development PartnerKersting Architecture designed the Shipwreck Residence in Figure 8 Island, North Carolina — a nautical-themed coastal home built on the site of a 173-year-old shipwreck. Bradford fabricated the rooftop stainless steel pool crane-installed on the home.
• Mark Batson / Tongue & Groove (Builder)supportingImplementation/ SI/ Consulting PartnerMark Batson of Tongue & Groove served as the builder for the Shipwreck Residence, collaborating with Bradford on the rooftop pool installation for this award-winning intercoastal home.
• ISO 9001 / IAPMO CertificationscoreOthersBradford maintains ISO 9001 (quality management) and IAPMO (International Association of Plumbing and Mechanical Officials) certifications. The company also adheres to ASME, ANSI, and NSF standards. All welders are American Welding Society (AWS) certified.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diamond Spas: Colorado-based fabricator of custom stainless steel spas, hot tubs, pools, and water features. Operates in the same stainless-steel aquatic vessel category as Bradford, with parallel custom-fabrication, residential-and-hospitality GTM, and premium pricing.

Broad incumbents

• Hot Spring Spas (Watkins Wellness): Premium portable spa brand under Watkins Wellness, present in luxury hospitality and residential. Competes with Bradford's Signature Series Spas on brand prestige but offers mass-produced acrylic-construction spas rather than custom stainless fabrication.
• Endless Pools: Swim-spa specialist (now part of Hayward Industries) serving residential fitness and hospitality markets. Overlaps with Bradford's swim spa offering but is positioned around standardized swim-current units rather than custom stainless steel vessels.
• Jacuzzi: Iconic incumbent brand of premium spas and hot tubs with broad residential and hospitality distribution. Targets overlapping end-users (luxury homeowners and hotel/resort developers) via standardized product rather than custom stainless vessel fabrication.
• Hydropool: Manufacturer of swim spas, hot tubs, and aquatic fitness equipment serving residential and commercial wellness markets. Adjacent category to Bradford's swim spa and hydrotherapy products but uses acrylic construction rather than stainless steel.
• Hayward Industries: Large incumbent manufacturer of pool equipment, automation, and saltwater systems, and parent of Endless Pools. Operates broadly across residential and commercial pool markets with overlapping end-customers but does not specialize in stainless steel custom vessel fabrication.
• Caldera Spas (Watkins Wellness): Premium portable spa brand under Watkins Wellness. Targets similar luxury residential and hospitality buyers as Bradford's spa offerings through dealer distribution rather than custom-built stainless steel vessels.
• Sundance Spas (Watkins Wellness): Mass-market and mid-premium hot tub manufacturer competing in residential and select hospitality channels. Adjacent to Bradford's spa business but uses acrylic shells over standard frames rather than fully welded stainless steel.
• Pentair: Global pool equipment and water treatment incumbent serving residential and commercial pool builders. Competes in the same end-customer wallet (developers, pool builders, hospitality) but on equipment, filtration, and automation rather than stainless steel vessel fabrication.

Emerging players

• Dimension One Spas: Premium portable spa manufacturer serving residential, hospitality, and aquatic fitness markets with acrylic-construction hot tubs and swim spas. Competes with Bradford's Signature Series and swim spa lines at adjacent price points in the same end-customer segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BradfordProducts

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bradford Products