Storm Model Management

What Storm Model Management does

Storm Model Management is a London-headquartered, private fashion model and talent management agency founded in 1987, operating across three core divisions: Storm Models (women's and men's boards), Storm Artists/Talent (non-model entertainment and media personalities), and Storm Vision. The agency represents models and talent across the UK and the US (via Storm LA), with sub-brand boards that segment its roster by use case — Curve for plus-size models, Image for editorial, Mainboard for established commercial talent, and New Faces for emerging models. Services span personalized representation, career development, brand partnerships, commercial endorsements, marketing and publicity campaigns, digital strategy, event appearances and bookings, and legal/financial advisory support. Storm is a founding member of the British Fashion Model Agents Association (BFMA, affiliated with the British Fashion Council since 2017) and is a certified B Corporation, signaling adherence to industry ethical standards and ESG performance criteria.

The business model is commission-based: Storm earns a percentage fee on bookings, endorsements, and commercial engagements secured for its represented talent, with pricing varying by model, booking type, and client requirements and not publicly disclosed. Go-to-market is direct-to-consumer on the talent acquisition side (open-call applications, industry referrals) and direct enterprise sales to fashion houses, editorial publications, advertising agencies, and commercial clients on the booking side, supported by dedicated phone/email booking channels for the Women's, Men's, and Talent boards. Marketing is conducted primarily through the agency website (stormmanagement.com) and owned social channels (Instagram and TikTok @stormmodels).

Core technology is a conventional model management platform — digital portfolio systems, online booking, and social media integration — with no disclosed proprietary AI/ML capabilities. The agency has published an AI Code of Practice, indicating policy awareness around generative AI's impact on model likeness, but the technology stack is not described as AI-native. Revenue, headcount, ownership, and funding information are not publicly disclosed, and Storm operates as an independent, privately held company with wholly owned UK and US operating subsidiaries.

Name

Storm Model Management

Legal name

Storm Management

Website

https://stormmanagement.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Storm Model Management is a London-based, private fashion model and talent agency founded in 1987, representing models and non-model talent across women's, men's, and talent divisions in the UK and US via sub-brands Curve, Image, Mainboard, and New Faces.

Ownership category

akta.pro rank

Product category

Modeling Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Management Services (8741)

akta.pro primary industry

Celebrity & Influencer Talent Booking (HSACAHAE)

akta.pro secondary industries

Entertainment Booking & Speaker/Talent Management (HSACAAAI), Tour & Road Management (MPAIAGAC)

Keywords

• Model management agency
• Talent representation
• Fashion modeling
• Brand endorsements
• Commercial bookings

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Model Representation & Commission: Storm Management generates revenue by representing fashion models and talent, taking commission on bookings, endorsements, and commercial work secured for their represented talent. Services include personalized representation, career development, brand partnerships, commercial endorsements, marketing campaigns, digital strategy, event appearances, legal/financial advisory, content production, and sponsorship facilitation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Storm Model Management is a fashion and talent management agency that represents fashion models and entertainment talent, securing bookings for editorial shoots, runway shows, commercial campaigns, brand ambassadorships, and endorsement deals. The agency takes a commission on each booking it secures, providing representation across dedicated sub-boards including women's, men's, curve, image, mainboard, and new faces divisions, plus a talent management division for non-model clients.

Product overview

Storm Model Management is a fashion and talent management agency offering personalized representation services for models and talent. The core offering consists of a Models Board (divided into Women's and Men's divisions) and a separate Talent Management division. These are supported by specialized sub-brands including New Faces (for emerging talent), Curve (plus-size models), Image (editorial models), and Mainboard (established models). The agency provides supplementary services including career development, brand partnerships, commercial endorsements, marketing campaigns, digital strategy, event bookings, legal and financial advisory, content production, and sponsorship facilitation.

Differentiator

Problem solved

Functional benefit

Products and services

• Models Board Representation Representation and management of fashion models across Women's and Men's divisions, including booking coordination for editorial, commercial, and runway work. Serves models seeking professional agency representation and connects them with fashion brands, editorial publications, and commercial clients.
• Talent Management Management and representation of talent beyond traditional modeling, including celebrities and public figures, for brand partnerships, endorsements, event appearances, content production, and sponsorship facilitation.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BFMA (British Fashion Model Agents Association)coreOthersStorm is a founding member of the BFMA, the trade association of the UK fashion model industry. Founded in the 1970s, BFMA is affiliated with the British Fashion Council since 2017. As a founding member, Storm actively contributes to the management and governance of the Association, which sets industry standards, promotes ethical practices, safeguards model health and wellbeing, and provides a regulatory framework for member agencies under the Department for Business, Energy and Industrial Strategy.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Next Management: Next Management is a globally distributed modeling agency with offices across New York, London, Paris, and Milan, competing head-to-head with Storm for high-fashion editorial bookings in the same London and LA markets. Its multi-city model represents the geographic expansion benchmark Storm could pursue.
• Wilhelmina Models: Wilhelmina is a publicly-traded modeling and talent management agency with operations in New York, Los Angeles, and London, directly competing with Storm across both modeling and broader talent representation. Its dual modeling-plus-talent model closely mirrors Storm's three-division structure.
• IMG Models: IMG Models is one of the world's largest and most prestigious modeling agencies with a global network of offices, directly competing with Storm for top-tier editorial and commercial bookings. Its scale, international footprint, and roster of supermodels make it the most direct comparator for Storm's London and LA operations.
• Elite Model Management: Elite is a Paris-founded global modeling agency with a long history of developing supermodels, offering direct competition across editorial, runway, and commercial bookings in overlapping markets. Its international reach and luxury positioning make it a key peer for Storm's high-fashion editorial work.
• Ford Models: Ford Models is a heritage US modeling agency with strong New York presence that competes with Storm for editorial talent, particularly in commercial and fashion campaigns. Its long history and transatlantic footprint parallel Storm's positioning as a legacy fashion agency.
• DNA Model Management: DNA Model Management is a New York and Paris-based boutique editorial agency known for developing fashion-forward talent, directly comparable to Storm's Image division. Its boutique positioning and editorial focus make it a peer for Storm's high-fashion book.
• The Wall Group: The Wall Group is a Los Angeles-based talent management company representing stylists, hair and makeup artists, and creative talent — overlapping with Storm's talent division in the entertainment and brand-partnership ecosystem. Its LA base makes it a direct competitor for non-model talent.
• Mother Model Management: Mother Model Management is a boutique New York-based modeling agency with editorial and commercial divisions, comparable in size and positioning to Storm's London-centric operation. It competes for the same pool of editorial fashion talent that Storm's Image division represents.

Broad incumbents

• Creative Artists Agency (CAA): CAA is one of the world's largest talent and entertainment agencies with a fashion and lifestyle division that represents high-profile talent for endorsements, brand deals, and appearances. While broader than Storm, CAA competes directly for celebrity talent management and brand partnership work.
• United Talent Agency (UTA): UTA is a major global talent agency with a dedicated talent representation practice spanning entertainment, fashion, and brand partnerships, overlapping with Storm's talent management division. Its scale and corporate resources make it a competitor for high-end brand endorsement deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/stormmodels
• TikToktiktok.com/@stormmodels
• LinkedInlinkedin.com/company/storm-model-management

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storm Model Management