AXIS Branchensysteme & Kassentechnik

Name

AXIS Branchensysteme & Kassentechnik

Legal name

AXIS Branchensysteme & Kassentechnik GmbH

Website

https://axis-kassen.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

POS Systems Integration

NAICS

Office Equipment Merchant Wholesalers (42342)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro industry

PRIMARYFSAMADAA

POS Terminal Hardware (Countertop, Mobile, PIN Pads)

Financial & Insurance/Payments & Transaction Processing/Point-of-Sale (POS) Payments & Terminals

SECONDARYFSAMADAI

POS Hardware Leasing, Financing & Rental

Financial & Insurance/Payments & Transaction Processing/Point-of-Sale (POS) Payments & Terminals

SECONDARYFSAMADAJ

POS Installation, Maintenance & Field Services

Financial & Insurance/Payments & Transaction Processing/Point-of-Sale (POS) Payments & Terminals

SECONDARYAFAIALAM

Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Foodservice & Restaurant Supply Wholesale

Keywords

• POS systems integration
• Cash register solutions
• Bakery POS systems
• Hospitality POS
• Retail technology services

Headquarters

HQ city

Chemnitz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hardware Sales: Sale of POS terminals, cash register systems, scales, peripherals (printers, scanners, cash drawers, displays), and accessories. Includes products from VECTRON, BBN, ORDERMAN, MULTI DATA, AFS, and own AXIS POS brand.
2. Individual Software Programming & Customization: Custom POS software configuration and programming tailored to individual customer operations, tax requirements, and business workflows. Includes programming of master data and cash register functions.
3. Installation & Integration Services: On-site installation of POS systems and peripherals, network planning, coordination with external tradespeople (electricians, shop fitters), and integration with front-end and back-end systems.
4. Service, Maintenance & Hotline Contracts: Ongoing service agreements, hotline support with extended hours, on-site maintenance, workshop repairs, and device rental or loan. Also includes staff training on POS systems.
5. Rental and Leasing: Rental and leasing options are offered alongside outright purchase for POS hardware and systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AXIS Branchensysteme & Kassentechnik GmbH is a value-added reseller and systems integrator of point-of-sale (POS) cash register solutions for the German market. The company distributes and integrates POS hardware and software from VECTRON, BBN, ORDERMAN, MULTI DATA, and its own AXIS POS brand, complemented by peripherals, networking equipment, add-on modules (loyalty, kitchen monitoring, self-ordering, digital receipts), and lifecycle services including consulting, installation, customization, training, maintenance contracts, and remote support.

Product overview

AXIS Branchensysteme & Kassentechnik GmbH is a value-added reseller and systems integrator of POS (point-of-sale) cash register solutions based in Chemnitz, Germany, founded in 1992. The company does not manufacture its own POS software but resells and integrates third-party POS hardware and software brands — specifically VECTRON Kassensysteme (German POS terminals with touchscreen and gesture control), BBN Kassensysteme (specialized for bakeries and confectionery), ORDERMAN/ORDERMANN (Austrian mobile handheld terminals for gastronomy), MULTI DATA (entry-level register and system cash registers), and its own AXIS POS branded hardware — along with AVM FRITZ!Box networking equipment. The product portfolio also includes a comprehensive range of peripherals (scales, printers, scanners, cash drawers, EC terminals, advertising monitors, kitchen displays, self-ordering kiosks), add-on software modules (customer loyalty, digital receipts, kitchen/bar monitoring, self-ordering, table reservations), cloud platforms (myVECTRON, bonVito), the sell & pick analytics platform (partner product), and services spanning consulting, installation, training, maintenance contracts, and remote support via TeamViewer. AXIS serves the bakery, gastronomy/hotel, retail, and butcher/meat processing industries across Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• VECTRON Kassensysteme

Quantifiable outcome

• AXIS-connected POS systems for Backhaus Hennig across 72 branches enable real-time centralized sales monitoring and inventory management
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• AVM (FRITZ!Box)coreTechnology or Integration · 1 January 2015AXIS uses AVM FRITZ!Box routers (specifically the FRITZ!Box 7490 model) for networking POS systems across multiple customer branches. The FRITZ!Box provides DSL connectivity, internal S0 bus for legacy alarm systems, internet access, and VoIP telephony over a single device. AVM provides technical support and co-marketing for system house partners. The partnership enables AXIS to offer a reliable, cost-effective networking solution for multi-branch POS deployments.
• VECTRON Systems AGflagshipChannel Partner/ Reseller/ DistributorAXIS is an authorized sales and integration partner for VECTRON POS systems, presenting VECTRON products at their trade fair booths. VECTRON provides the hardware and software platform (POS 7, POS 7 Mini, POS Touch 14 Wide, POS Life, POS PC, POS M4 Pay, SoftPOS, Waage SC50) and related mobile/reporting apps. AXIS handles installation, customization, and ongoing service for VECTRON customers.
• BBN Kassensysteme GmbH & Co. KGflagshipChannel Partner/ Reseller/ DistributorAXIS is an authorized integration partner for BBN POS systems, specifically designed for bakery and confectionery businesses. BBN provides modular POS software and hardware (BBN Kasse, BBN KundenApp, BBN OrderApp, digital receipts) with features for bakery-specific workflows. AXIS showcases BBN products at trade fairs and provides installation and customization services.
• ORDERMANcoreChannel Partner/ Reseller/ DistributorAXIS integrates ORDERMAN mobile handheld terminals (ORDERMANN 10, ORDERMANN 9) into existing POS systems for the gastronomy sector. ORDERMAN develops premium mobile handhelds for hospitality that are robust, long-lasting, and easy to operate. The Android handhelds are compatible with BBN and VECTRON POS systems via BBN OrderApp and VECTRON MobileApp.
• MULTI DATAminorChannel Partner/ Reseller/ DistributorAXIS resells MULTI DATA POS systems, which represent the entry-level segment of the POS market with a good price-performance ratio. MULTI DATA offers registration cash registers (NR-420, NR-510/R, ER-900 Series) for small businesses including retail, bakery, snack shops, and service businesses, as well as system cash registers.
• Deutscher Fachverband für Kassen- und Abrechnungssystemtechnik e.V. (DFKA)minorOthersAXIS is a member of the DFKA, the German professional association for cash register and accounting system technology. Membership indicates adherence to industry standards and best practices.
• CKVminorOthersAXIS holds a membership with CKV, a cooperative organization in the POS and retail technology space.
• HVSminorOthersAXIS holds a membership with HVS, an industry organization related to hospitality and retail technology.
• DEHOGA (Deutscher Hotel- und Gaststättenverband)minorOthersAXIS is a member of DEHOGA, the German Hotel and Gastronomy Association, indicating their focus on and engagement with the hospitality sector.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Schelling Software GmbH: Austrian/German provider of cash register and POS solutions for bakery, gastronomy and retail. Comparable vertical specialization and Germanic-market focus, primarily active in Austria and adjacent German regions.

Broad incumbents

• Lightspeed Commerce Inc. International cloud POS platform serving retail and hospitality SMBs, with presence in the DACH market. Comparable end-customer profile but operates at much larger scale with a software-first, self-service model rather than AXIS's local integration model.
• Toast Inc. Large US-headquartered POS platform for restaurants. Comparable on end-customer (restaurants, bakeries) and integrated POS-plus-software value proposition, though Toast operates at much greater scale and has limited DACH penetration today.
• Sharp Electronics GmbH (POS Division): Global electronics vendor with a German POS/cash register line serving retail and hospitality. Overlapping product category (POS hardware) and customer base, but as a much broader multinational portfolio rather than POS-specialized.

Direct peers

• Vectron Systems AG: German manufacturer of POS systems (POS 7, POS Touch 14 Wide, etc.) that AXIS resells and integrates. Both firms serve the same bakery, gastronomy and retail customers with overlapping product portfolios; AXIS's role as Vectron's authorized flagship partner makes them peers across sales and service delivery.
• ORDERMAN GmbH: Austrian manufacturer of premium mobile handheld POS terminals for gastronomy that AXIS integrates with VECTRON and BBN systems. Comparable as a POS hardware brand serving the same hospitality vertical with overlapping go-to-market through German channel partners.
• Gastro-MIS GmbH: German POS and cash register software specialist for the gastronomy/hospitality vertical. Comparable on customer segment, regional footprint and integrated POS + back-office proposition, directly competing for German hospitality SMB accounts.
• MULTI DATA GmbH: Manufacturer of entry-level and system cash registers that AXIS resells. Directly comparable on product line (NR-420, NR-510/R, ER-900 series) and target SMB bakery/retail/snack customers in Germany.
• BBN Kassensysteme GmbH & Co. KG: POS hardware/software brand specializing in bakery and confectionery workflows. AXIS is BBN's authorized integration partner and exhibits BBN products at trade fairs; the two firms co-compete and co-sell into the same German bakery channel.

Emerging players

• orderbird GmbH: Berlin-based iPad/cloud POS provider targeting the same German gastronomy and bakery SMB segment. Comparable on customer profile and vertical focus, but differentiated by software-led model versus AXIS's hardware/integration approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AXIS Branchensysteme & Kassentechnik