Nouveau Contour BV

What Nouveau Contour BV does

Nouveau Contour B.V. is a Dutch private limited company headquartered in Weert, Netherlands, founded in 1997, that designs, manufactures, and sells professional permanent makeup (PMU) and micropigmentation equipment. Its portfolio spans four device platforms (Pro25 wireless handpiece at €895, Sharp at €1,250, Smart at €2,395, iQ at €3,495) with device-specific safety needles, two differentiated pigment lines (a 100% organic iron-oxide-free line and a Fusion line combining organic and inorganic ingredients to reduce migration and color shift), and an accessory range covering hygiene, marketing, practice, and consumables — totaling 197+ SKUs across 22 devices, 71 needles, 232 pigments, and 98 accessories. Target customers are licensed PMU artists and small-to-mid PMU studios performing eyebrow, lip, eyeliner, areola, camouflage, and correction procedures.

The company monetizes through one-time hardware and consumable unit sales priced in euros, with pay-as-you-go billing on its own e-commerce storefronts (nouveaucontour.com for EU/global and a separate nouveaucontourusa.com for the United States). Distribution is direct-to-consumer first, augmented by a dropshipping program, a brand ambassador program, and a formal reseller/distributor partner program. Shipping is free above tiered thresholds (€150 NL, €250 EU, €400 Non-EU), and the company explicitly excludes Australia, China, USA, Singapore, and Malaysia from its main-site shipping, indicating either local-distributor or dedicated-storefront coverage in those regions. Headcount is reported in the 11–50 range, and no external funding, M&A, patents, management disclosures, or revenue figures appear in the available data, pointing to a mature, founder/privately-controlled specialty manufacturer with stable operations rather than a scaling venture-backed business.

Name

Nouveau Contour BV

Legal name

Nouveau Contour B.V.

Website

https://nouveaucontour.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Nouveau Contour BV is a Dutch specialty manufacturer founded in 1997 that designs and sells professional permanent makeup (PMU) devices, proprietary pigment lines, safety needles, and accessories to licensed micropigmentation artists and small studios globally via direct e-commerce and partner channels.

Ownership category

akta.pro rank

Product category

Permanent Makeup Equipment

NAICS

Synthetic Dye and Pigment Manufacturing (32513)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products) (CRABACAI)

akta.pro secondary industry

Permanent Makeup (PMU) & Microblading (EDAOALAJ)

Keywords

• Permanent makeup devices
• Micropigmentation pigments
• PMU safety needles
• Microblading supplies
• Professional tattoo equipment

Headquarters

HQ city

Weert

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. PMU Device Sales: Sale of PMU machines (devices) including Pro25, iQ, Smart, and Sharp models along with compatible handpieces and accessories like foot switches, adapters, and connectors.
2. Consumables and Supplies: Sale of consumable products including pigments (organic and fusion lines), safety needles in various configurations, and accessories like practice materials, marketing products, and hygiene supplies.
3. Training and Academy: Training materials and academy services for professional micropigmentation technicians.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Nouveau Contour designs, manufactures, and sells professional permanent makeup (PMU/micropigmentation) products, including PMU machines and handpieces (Pro25, iQ, Smart, Sharp), proprietary pigment lines (Organic and Fusion), safety needles, and related accessories and consumables. Offerings are sold directly to professional PMU artists and studios via e-commerce, with training delivered through an Academy platform.

Product overview

Nouveau Contour BV is a premier global manufacturer of professional micropigmentation (PMU) products based in Weert, Netherlands. The company offers a comprehensive product portfolio organized into four main categories: Devices (machines and handpieces), Pigments (organic, fusion, and correction lines), Needles (safety needles for different device lines), and Accessories. The device lineup includes Pro25 (wireless handpiece at €895), iQ (advanced device at €3,495), Smart (professional device at €2,395), and Sharp (device at €1,250), each with compatible handpieces and safety needles. The pigment portfolio features two main lines: Organic pigments (100% organic, free from iron oxides) and Fusion pigments (innovative formula combining organic and inorganic ingredients). Products cover applications for eyebrows, lips, eyeliner, areola, camouflage, and correction. Consumables include specialized safety needles for each device line (iQ/Smart, Sharp, Pro25). The accessory range encompasses hygiene products, marketing materials, practice/training materials, working materials, and specialized tools. The company also offers an Academy for professional training through their USA website.

Differentiator

Problem solved

Functional benefit

Products and services

• Pro25 Wireless PMU Handpiece A wireless, cordless PMU handpiece featuring adjustable settings and ergonomic design for comfort and accuracy during micropigmentation sessions. Targeted at licensed PMU artists and studios.
• Nouveau Contour iQ Device Advanced PMU machine with intelligent features, adjustable settings, and ergonomic design for professional micropigmentation procedures. Targets professional PMU practitioners and studios.
• Nouveau Contour Smart Device Professional PMU machine designed for all micropigmentation procedures with adjustable settings and ergonomic design. Serves PMU artists performing general cosmetic tattoo work.
• Nouveau Contour Sharp Device PMU machine featuring state-of-the-art technology for professional permanent make-up procedures. Targets professional PMU technicians.
• Smart/iQ Safety Handpiece Safety handpiece compatible with Smart and iQ PMU devices, designed for precise micropigmentation procedures. For PMU technicians using Smart or iQ devices.
• Sharp Handpiece Professional handpiece for the Sharp PMU device offering precise control during micropigmentation procedures. For PMU technicians using the Sharp device.
• Power Pro Handpiece Power handpiece designed for enhanced performance during PMU procedures. For PMU technicians seeking higher-output handpieces.
• Foot Switch Foot control switch compatible with iQ and Smart PMU devices, enabling hands-free operation during micropigmentation procedures. For PMU technicians seeking ergonomic control.
• Organic Pigments 100% organic PMU pigments, free from iron oxides, with higher pigment concentration producing bright colors and natural results. Available in lip, eyebrow, eyeliner, areola, camouflage, correction, and microblading variants. For professional PMU artists.
• Fusion Pigments Innovative PMU pigment formula combining organic and inorganic ingredients, providing stability with minimal migration, good pigment retention, and no color shift to gray or red. Includes eyebrow, lip, and correction variants. For professional PMU artists.
• Pigment Sets Bundled PMU pigment sets for brows, lips, and basic procedures, offering cost savings versus individual pigment purchases. For professional PMU artists and studios buying in volume.
• Safety Needles (iQ/Smart, Sharp, Pro25 lines) Safety needles with membrane technology for precise and safe micropigmentation, available across multiple point configurations (1-point through 9-point) and technique variants (liner, shader, micro, power, sloped, nano). Compatible with iQ/Smart, Sharp, and Pro25 devices. For professional PMU technicians.
• Microblading Products Complete microblading product line including manual tools (curves, handtools) and organic microblading pigments for eyebrow microblading procedures. For PMU artists offering microblading services.
• Pigment Remover Solution for removing PMU pigments from skin when correction or removal of prior work is required. For professional PMU artists performing corrections.
• Hygiene Products Hygiene supplies for professional PMU procedures, including nitrile gloves, face masks, hairnets, and other protective equipment. For PMU technicians meeting hygiene standards in clinical PMU environments.
• Practice Materials Training and practice materials including practice pads, practice heads, practice masks, practice breasts, and skin type category forms for PMU student practice. For PMU trainees and academies.
• Marketing Products Marketing materials including posters, postcards, and promotional items for PMU studios to use in client-facing environments. For PMU studio operators promoting their services.
• Nouveau Contour Academy Online training academy providing professional development and technique education for micropigmentation practitioners. For current and aspiring PMU artists seeking certification and skills advancement.

Quantifiable outcome

• Limited follow-up treatments needed due to high pigment concentration and retention

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Dropshipping PartnersminorChannel Partner/ Reseller/ DistributorNouveau Contour offers a dropshipping program allowing partners to sell their PMU products without holding inventory, expanding distribution through independent resellers.
• Brand AmbassadorsminorGTM or Marketing PartnerNouveau Contour operates a brand ambassador program to promote their products through industry influencers and professionals.
• Reseller/Distribution PartnerscoreChannel Partner/ Reseller/ DistributorNouveau Contour has a formal partner program for distributors and resellers to carry and distribute their PMU products in various markets globally.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Biotek Srl: Italian-based manufacturer of professional PMU devices, pigments and needles; competes directly with Nouveau Contour across the same product categories and serves European and international PMU artists.
• KPI (Keller Permanente Industries / Swiss Color): Swiss/German PMU pigment and cartridge manufacturer serving professional permanent-makeup artists in Europe; competes directly with Nouveau Contour's pigment chemistries and consumables.
• Amiea (MT Derm / Amiea Med): German manufacturer of PMU machines, cartridges and pigments; competes with Nouveau Contour across the European professional PMU market with comparable device-plus-consumable bundling.
• Tina Davies Professional: UK/Canada PMU brand offering needles, pigments and training adjacent to Nouveau Contour's academy-driven approach; direct overlap in professional microblading and machine-PMU supplies.
• LI Pigments: US-based PMU pigment manufacturer with corrective and primary color lines targeting microblading and machine-PMU; competes most directly with Nouveau Contour's Organic and Fusion pigment ranges.
• Perma Blend (Lush Colour Cosmetics): US PMU pigment specialist competing in the same Fusion vs. organic-style color chemistry segment as Nouveau Contour; targets the same brow, lip, eyeliner and areola procedures.
• Microbeau International: US-based maker of premium PMU machines (notably the HUGer / Bellar line), needles and accessories; overlaps directly with Nouveau Contour's device-and-needle offering for professional PMU artists.

Regional players

• Posch & Partner / Pink Tattoo Supplies: Austrian-supplied regional PMU and tattoo equipment retailer and distributor; operates in overlapping European geographies with comparable needles, machines and pigment brands carried.

Broad incumbents

• Phi Academy (PhiBrows): Global PMU microblading training franchise with proprietary products and consumables; competes with Nouveau Contour's academy channel and increasingly supplies its own pigments and tools.

Emerging players

• Bishop Microblading: US PMU/microblading supplies and training brand focused on pigments and hand tools; overlaps with Nouveau Contour's organic pigment and microblading product set in the North American market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nouveau-contour

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nouveau Contour BV