Reseller News NZ

Name

Reseller News NZ

Legal name

Reseller News

Website

https://reseller.co.nz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Technology Trade Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)

akta.pro secondary industries

Digital Content & Media Subscriptions (CRAFAIAA), Corporate Conferences & Sales Kickoffs (MPAGAGAC), Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

Keywords

• Trade media publication
• ICT channel news
• Technology industry events
• Sponsored brand content
• IT channel awards

Headquarters

HQ city

Parnell

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsorship: Revenue is generated through brand sponsorships, brandpost content (sponsored articles), and advertising on the digital platform. Sponsors include major technology companies such as Ingram Micro, Crayon, and other vendors in the IT channel.
2. Events: Major annual events including EDGE conference, WIICTA (Women in ICT Awards), and Innovation Awards generate revenue through ticket sales and event sponsorship.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Reseller News is a New Zealand trade media publication that delivers daily ICT industry news, analysis, partner profiles, video content, and newsletters to the technology channel community. The company also operates annual flagship events (EDGE conference, WIICTA Women in ICT Awards, Innovation Awards) and sells sponsored content (BrandPosts) and advertising on its digital platform to technology vendors.

Product overview

Reseller News is a media publishing platform for the New Zealand ICT Industry, operating as a single unified news platform rather than a modular SaaS product. The core offering is the Reseller News publication covering technology news, analysis, and industry trends across categories including AI, Cloud Computing, Security, and IT Leadership. Supporting products include BrandPosts (sponsored content), event programs (EDGE, WIICTA, Innovation Awards), newsletters, a business directory, video content, and resources. The publication documents partners doing things differently within the channel, profiling those taking market share and utilizing technology innovatively.

Differentiator

Problem solved

Functional benefit

Brands

• EDGE: Annual technology channel conference and event for partners in A/NZ
• WIICTA
• Innovation Awards

Products and services

• Reseller News Publication Flagship digital news publication covering ICT industry news, analysis, partner profiles, and technology trends across AI, Cloud, Security, MSP, and other categories for New Zealand's IT channel community.
• BrandPosts

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Foundry (formerly IDG Communications)coreStrategic or Co-development PartnerReseller News operates as part of the Foundry network (formerly IDG Communications), a global technology media company. This provides access to cross-regional content sharing and industry connections with sister publications including ARN, CIO, Computerworld, CSO, InfoWorld, and Network World.
• Ingram MicrominorGTM or Marketing PartnerIngram Micro is a BrandPost sponsor on Reseller News, using the platform to publish sponsored content about cloud computing and Microsoft technologies targeting the NZ IT channel.
• CrayonminorGTM or Marketing PartnerCrayon is a BrandPost sponsor publishing content about digital transformation, cloud strategy, and channel growth topics on Reseller News.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• ChannelLife New Zealand: ANZ-focused IT channel media brand covering resellers and vendors. Direct peer in the channel trade-media category with comparable advertising and event GTM.
• Channelnomics: Research-led B2B publication covering the global IT channel with analysis and vendor profiles. Comparable in editorial focus on channel economics and vendor strategy.
• CRN: Global IT channel media brand covering resellers, MSPs, and vendors with news, awards (CRN Channel Chiefs), and events. Direct functional peer in the IT channel trade-media category.
• Digital Nation NZ: New Zealand ICT publication covering enterprise IT, channel, and vendors. Operates in the same NZ media market for IT vendor advertising and audience attention.
• Computerworld New Zealand: FoundryCo sister title covering NZ enterprise IT. Competes for IT vendor advertising and shares the ANZ Foundry sales motion, with overlapping editorial topics.
• Channel Futures: B2B media brand focused on the IT channel — MSPs, agents, VARs — with research, awards, and events. Highly comparable to Reseller News' ICT channel coverage and audience.
• ARN (ARNnet): Australian sister title under FoundryCo covering the A/NZ IT channel with advertising, sponsored content (BrandPost), and events. Closest direct peer given shared ownership, overlapping advertiser base, and identical GTM motion.

Emerging players

• CIO New Zealand: FoundryCo sister title targeting NZ IT decision-makers and CIOs. Adjacent rather than directly competitive — overlapping advertiser pool but different buyer (enterprise IT leader vs. reseller/MSP).

Regional players

• ITWire: Australian B2B IT news outlet covering enterprise and channel topics. Comparable editorial format and APAC ICT audience, though primarily AU-focused.

Broad incumbents

• FoundryCo (formerly IDG Communications): Global parent and broader B2B tech media portfolio operating CIO, Computerworld, CSO, InfoWorld, Network World, ARN, and Reseller News. Relevant as the broader incumbent in the same B2B IT publishing space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ResellerNewsNZ
• Facebookfacebook.com/NZResellerNews
• LinkedInlinkedin.com/company/reseller-news

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reseller News NZ