SCOE 10x

What SCOE 10x does

SCOE 10x is a consumer brand of BioFOG, Inc., a privately held Georgia corporation that manufactures and sells probiotic-based odor elimination products. The company serves pet owners, property managers and landlords, professional cleaners, and general household users in the United States. Its original operations grew out of a Greater Atlanta-area service business, with corporate operations now based in Cleveland, Georgia. The company has 11–50 employees and operates as a bootstrapped, for-profit entity with no disclosed external funding.

The product is a concentrated probiotic formula applied at a 10:1 dilution ratio that combines three mechanisms: digestion of biological excretions, elimination of odor-producing bacteria via starvation, and destruction of odor molecules. The formulation is non-toxic, biodegradable, hypoallergenic, and free of fragrances, alcohols, and solvents, with a stated two-year shelf life. The product line spans a 3.2 oz starter kit at $25.95 up to a 5.5-gallon commercial pail at $499.95, with complementary accessories including blacklights, spray bottles, injection kits, and a "Proof it Works" testing kit.

SCOE 10x runs a direct-to-consumer go-to-market via a Shopify-powered storefront at scoe10x.com, with no retail, marketplace, or third-party distribution presence. Free shipping is offered to the Lower 48 states, all sales are pay-as-you-go (no subscription), and orders are backed by a 100% money-back guarantee. The brand cites 1000+ customer reviews as a credibility signal, indicating a long-tail consumer book rather than anchor accounts. There are no disclosed AI/ML components, software products, or data assets — the company's defensibility rests on the probiotic formulation and DTC distribution rather than technology.

Name

SCOE 10x

Legal name

BioFOG, Inc.

Website

https://scoe10x.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SCOE 10x, a brand of BioFOG, Inc., manufactures and sells a concentrated probiotic-based odor elimination product direct-to-consumer via Shopify. It serves pet owners, property managers, professional cleaners, and general household users across the United States.

Ownership category

akta.pro rank

Product category

Odor Elimination Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Odor Eliminators & Neutralizers (Non-fragrance) (CRAJAEAF)

akta.pro secondary industries

Eco-Friendly Air Care & Odor Control (CRAJAOAI), Fabric Deodorizers & Odor Neutralizers (Non-laundry) (CRAJALAF)

Keywords

• Odor elimination products
• Probiotic cleaning solutions
• Pet odor removers
• Concentrated deodorizers
• Biological stain removers

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Concentrates): Sale of concentrated SCOE 10X odor eliminator in various sizes ranging from 3.2 Fl. Oz. (makes 32 oz) to 5.5 Gallon Pail (makes 55 gallons). Sold as concentrate requiring dilution by the customer.
2. Product Sales (Accessories): Sale of supporting accessories including Professional Rechargeable Blacklight, 9 LED Blacklight, Carpet Upholstery Injection Kit, and Empty Heavy Duty Spray Bottles.
3. Product Sales (Starter Kits): Pre-packaged starter kits combining concentrate with spray bottles for immediate use, providing a complete ready-to-use solution for new customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

SCOE 10X manufactures and sells a super-concentrated, probiotic-based, non-toxic odor eliminator that permanently removes biological odors (pet urine, feces, vomit, skunk spray, smoke, fuel, garbage) from surfaces, fabrics, and air. The product is sold directly to consumers through the company's own e-commerce website in multiple concentrate sizes (3.2 Fl. Oz. through 5.5 gallons) along with accessories such as UV blacklights, spray bottles, and an injection kit for deep applications.

Product overview

SCOE 10x is a line of probiotic non-toxic odor eliminator products developed and manufactured by BioFOG Inc. The core product is a super concentrated formula that dilutes 1:10 to create Ready-to-Use odor eliminator. The product range includes multiple size variants of the main concentrate (from 3.2 Fl. Oz. starter kit to 5.5 gallon commercial pail), along with accessories (blacklights for stain detection, spray bottles, injection kits). The products work by using beneficial probiotics to eliminate biological odor-causing compounds at the source through three simultaneous functions: digesting biological excretion, starving odor-producing bacteria, and destroying odor molecules.

Differentiator

Problem solved

Functional benefit

Products and services

• SCOE 10X Odor Eliminator Concentrate Super-concentrated probiotic, non-toxic, biodegradable odor eliminator sold in multiple size variants (3.2 Fl. Oz., 13 Fl. Oz., 32 Fl. Oz., 64 Fl. Oz., 128 Fl. Oz., and a 5.5-gallon pail) that dilute at a 10:1 ratio to produce Ready-To-Use odor elimination solution. Designed for permanent elimination of biological and organic odors (pet urine, feces, vomit, skunk spray, smoke, fuel, garbage) on colorfast surfaces. Sold D2C at roughly $25.95 (smallest size) up to $499.95 (5.5-gallon pail).
• SCOE 10X Starter Kit Entry-level bundle of one 3.2 Fl. Oz. SCOE 10X concentrate (makes 32 oz. Ready-to-Use) plus one 32 Fl. Oz. Heavy Duty Spray Bottle, priced at $25.95 (was $27.95). Designed for first-time pet owner and household customers who want a complete ready-to-use odor elimination solution immediately.
• Proof it Works Kit Risk-reduction testing kit containing one 3.2 Fl. Oz. SCOE 10X concentrate, a spray bottle, vials of concentrated animal urine/feces mix and pure skunk oil, disposable gloves, cotton pads, and instructions for testing the product's odor elimination effectiveness. Priced at $37.95 (was $45.95).
• Empty Heavy Duty Spray Bottle (32 Oz.) Official 32 Fl. Oz. Heavy Duty Spray Bottle designed for applying SCOE 10X Ready-To-Use solution. Priced at $4.95 (was $5.98). Sold as a standalone accessory for refilling or replacing previous bottles.
• Professional Rechargeable Blacklight Professional-grade UV blacklight with lithium battery and detachable charger, used to locate urine spots and animal excretion stains on carpets, upholstery, and floors before treating with SCOE 10X. Priced at $36.95 (was $49.95).
• 9 LED Blacklight Compact handheld 9 LED UV blacklight for revealing dry animal excretion and urine spots around the home. Includes 3 AAA batteries. Priced at $9.95 (was $14.95).
• Carpet Upholstery Injection Kit Custom cap and needle assembly with empty 8 oz. bottle for injecting SCOE 10X solution directly into furniture, upholstery, mattresses, and under carpet padding to address deeply embedded odor sources. Priced at $12.95. Available only as a bundled purchase with SCOE 10X solution.

Quantifiable outcome

• 100% Odor Elimination Guarantee or Money Back on orders less than 1/2 gallon
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bubi Bubbles: Eco-friendly pet care brand offering odor-elimination products in similar DTC channels. Directly comparable in terms of non-toxic/pet-safe positioning and small-scale DTC operations.
• Pet Odor Eliminator by Thornell: Veterinary-grade pet odor eliminator brand (K.O.E./Oxyfresh). Comparable professional-grade pet odor elimination use cases including biological odors, and overlapping professional cleaner and pet owner segments.
• Simple Solution: Established pet stain and odor eliminator brand (Bramton/Church & Dwight). Directly comparable enzymatic/bacterial product line targeting the same pet-owner customer with similar application use cases.
• Nature's Miracle: Category-leading brand for pet stain and odor removal (owned by Spectrum Brands). Competes directly with SCOE 10X in pet urine, feces, and general biological odor elimination with a broader retail distribution footprint.
• Angry Orange: Direct-to-consumer pet odor eliminator brand built around a citrus-based formula. Comparable scale, DTC distribution model, and customer segment (pet owners seeking strong-smell elimination).
• Rocco & Roxie: Premium-positioned pet stain and odor remover brand. Comparable DTC go-to-market, comparable probiotic/enzyme-based formulation narrative, and overlapping target customer.

Broad incumbents

• Biokleen: Eco-friendly household cleaning brand with probiotic/enzyme-based cleaners. Comparable non-toxic, biodegradable positioning across a broader cleaning portfolio beyond pet odor.
• Seventh Generation: Major eco-friendly household products brand (Unilever). Comparable plant-based/biodegradable value proposition with national retail distribution; broadly overlaps with SCOE 10X's non-toxic cleaning narrative but at much greater scale.
• OdoBan: Established concentrated multi-purpose cleaner and odor eliminator brand. Comparable concentrate-economics model and professional/consumer dual-channel distribution, though broader in scope (not pet-specialized).
• Earth Rated: Pet care brand spanning waste bags, wipes, and odor-related products. Comparable DTC-first pet brand with broader portfolio; useful benchmark for category expansion and retail strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/scoe10x
• YouTubeyoutube.com/user/SCOE10X
• Facebookfacebook.com/scoe10x
• Pinterestpinterest.ca/scoe10x
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCOE 10x