International Agri-Center

What International Agri-Center does

International Agri-Center is a 501(c)(3) nonprofit corporation headquartered in Tulare, California, founded in 1968 and operating as a multi-event venue, event producer, and agricultural education organization. The organization is the operating entity behind the World Ag Expo — the world's largest annual outdoor agricultural exposition — as well as the California Antique Farm Equipment Show, the AgVentures! Learning Center and Museum, and a year-round facility rental business across a 2.6 million square foot campus that includes a 57,000 square foot indoor arena (Farm Credit Dairy & Livestock Center) with 165 covered box stalls, multiple exhibition halls, banquet facilities, and outdoor grounds. It serves agricultural industry professionals (farmers, ranchers, agribusiness), agricultural equipment and technology companies (1,274 exhibitors in 2025), event planners seeking large-scale regional venues, K-12 students and educators through AgVentures!, and community volunteers.

The organization's core "products" are events and venue access rather than a software platform. Revenue is generated through four streams: event admission (e.g., $20 gate admission to World Ag Expo, with online discounts; $10/day or $20 weekend pass for the Antique Show), exhibitor booth fees from the 1,200+ exhibitor base, quote-based facility rentals for weddings, corporate events, rodeos, livestock shows, and trade shows, and corporate sponsorships (Toyota as Official Truck, Coors Light, Farm Credit Alliance, Visit Visalia, Best Western Tulare). Distribution is direct-to-attendee via the corporate website, a dedicated event website (worldagexpo.com), email marketing via Constant Contact, and social channels (YouTube, Twitter/X, Facebook, Instagram); a mobile app provides exhibitor directories, maps, and schedules. The business is event-driven and highly cyclical, with the bulk of annual activity concentrated in the February World Ag Expo window, partially offset by the Antique Show (April), AgVentures! school programming, and ongoing facility rentals.

The organization is governed by a small executive team (CEO Jerry Sinift, CFO Lee Ann Hakl, Assistant General Manager Megan Lausten) and supported by roughly 20 additional staff across exhibit sales, marketing, facilities, and operations. It maintains long-tenured multi-stakeholder partnerships that anchor both revenue and mission: the Toyota Tundra Giveaway has raised over $730,000 for Valley Children's Healthcare since 2015; the E.M. Tharp 'We Believe in Growing' scholarship has run since 2007; UC Davis coordinates the Forage Challenge since 2012; and the AgCareers.com Ag Warriors program (veterans-to-agriculture) was transferred in 2013. It is independently operated with no parent company or institutional investor.

Name

International Agri-Center

Legal name

International Agri-Center

Website

https://internationalagricenter.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

International Agri-Center is a 501(c)(3) nonprofit that operates the World Ag Expo — the world's largest annual outdoor agricultural exposition — plus the California Antique Farm Equipment Show, AgVentures! Learning Center, and a 2.6 million sq ft facility rental campus in Tulare, California serving farmers, agribusiness exhibitors, event planners, and students.

Ownership category

akta.pro rank

Product category

Event Venue & Exhibition Services

NAICS

Museums (712110), Nature Parks and Other Similar Institutions (71219)

akta.pro primary industry

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

Keywords

• Agricultural expositions
• Event venue rentals
• Agricultural education programs
• Trade show management
• Nonprofit event hosting

Headquarters

HQ city

Tulare

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Event Admission: Ticket sales for World Ag Expo ($20 gate admission with online discounts) and California Antique Farm Equipment Show ($10/day or $20 weekend pass, free for kids 12 and under).
2. Exhibitor Booth Fees: Revenue from 1,200+ exhibitors renting booth space at World Ag Expo and other events.
3. Facility Rentals: Rental income from versatile event facilities including the Livestock & Equestrian Complex, banquet halls, and grounds for weddings, corporate events, trade shows, and community gatherings. Quote-based pricing.
4. Corporate Sponsorships: Sponsorships from companies including Toyota (Official Truck sponsor), Coors Light, Visit Visalia, Farm Credit Alliance, Best Western Tulare, and others. Toyota Tundra Giveaway program benefits Valley Children's Healthcare.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

International Agri-Center hosts and produces large-scale agricultural events on its 2.6 million square foot campus in Tulare, California, including World Ag Expo (the world's largest annual outdoor agricultural exposition), the California Antique Farm Equipment Show, and the AgVentures! Learning Center and Museum. It also rents out its venues (Farm Credit Dairy & Livestock Center, banquet halls, equestrian complex, etc.) for weddings, corporate events, trade shows, rodeos, and community gatherings.

Product overview

International Agri-Center® is a 501(c)(3) non-profit organization devoted to agricultural education and awareness. It operates as an event venue and event production company, offering multiple distinct products and services: World Ag Expo® (the world's largest annual agricultural exposition), California Antique Farm Equipment Show™, AgVentures!® Learning Center and Museum, and comprehensive Facility Rentals including the Farm Credit Dairy & Livestock Center, Equestrian & Livestock Complex, and various event spaces. The organization also produces the Tulare Backyard Brew Fest and Mother's Day Market. These offerings work together to advance agricultural education and provide versatile venue options for events of all sizes.

Differentiator

Problem solved

Functional benefit

Brands

• Farm Credit Dairy and Livestock Center: Spacious indoor facility with 57,000 square feet of usable space, 165 covered box stalls, suitable for livestock shows, equestrian clinics, and rodeos
• Corteva Agriscience Center
• Women's Conference Pavilion
• WW Livestock Demonstration Pavilion

Products and services

• World Ag Expo® The world's largest annual outdoor agricultural exposition, held in Tulare, CA, featuring over 2.6 million square feet of exhibit space with 1,200+ exhibitors showcasing cutting-edge agricultural technology and equipment. Draws 100,000+ attendees from 60+ countries and 49 U.S. states annually.
• California Antique Farm Equipment Show™ Annual three-day event featuring antique tractors, trucks, and equipment displays with family entertainment, tractor pulls, swap meet, steak dinner, and educational demonstrations. Admission is $10/day or $20 weekend pass, kids 12 and under free.
• AgVentures!® Learning Center and Museum Interactive learning center and museum focused on agricultural education, offering hands-on experiences and school tours for students to learn about farming, food production, and agriculture careers. Hosts AgVentures! Day for 4th grade students.
• Facility Rentals Year-round venue rental service offering the Livestock & Equestrian Complex, banquet halls, Social Hall, Arbor, Corteva Agriscience Center, Linder Equipment Entertainment Field, grounds, and Wine & Cheese facilities for weddings, corporate events, trade shows, rodeos, and community gatherings. Quote-based pricing via Tripleseat.
• Farm Credit Dairy & Livestock Center Spacious 57,000 sq ft indoor arena (135 ft wide by 275 ft long) with 165 covered box stalls, outdoor pens, and RV camping areas, suitable for livestock shows, equestrian events, rodeos, and training clinics.
• Tulare Backyard Brew Fest Craft beer festival event featuring local breweries, live music, and food vendors held at the International Agri-Center grounds.
• Mother's Day Market Annual market event held during Mother's Day weekend featuring local vendors and artisans.

Quantifiable outcome

• 100,000+ attendees from 60-81 countries annually at World Ag Expo
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• 4Creeks, Inc.minorGTM or Marketing Partner · 1 January 2025Sponsor of the Women's Conference Pavilion coffee lounge at World Ag Expo 2025.
• United AgminorGTM or Marketing Partner · 1 January 2025Hosting 'Leading With Purpose' session in the Women's Conference Pavilion at World Ag Expo 2025.
• Central Valley Toyota DealerscoreGTM or Marketing Partner · 1 January 2015Toyota partnership since 2015 as Official Truck of World Ag Expo. Dealers donate a Toyota Tundra annually for giveaway; proceeds benefit Valley Children's Healthcare Guilds. Over $730,000 raised since partnership inception.
• Valley Children's Healthcare (Guilds)coreGTM or Marketing Partner · 1 January 2015Beneficiary of Toyota Tundra Giveaway program. Guild members sell $5 tickets at World Ag Expo and at hospital locations. Partnership has generated over $730,000 to support the hospital.
• University of California Cooperative ExtensionminorGTM or Marketing Partner · 1 January 2015UC Cooperative Extension supports AgVentures! Day educational event for 4th grade students with seed germination presentations and agricultural education content.
• Tulare County Farm BureauminorGTM or Marketing Partner · 1 January 2015Local agricultural organization co-sponsoring AgVentures! Day educational event for local students.
• Farm Credit WestminorGTM or Marketing Partner · 1 January 2015Agricultural lender supporting AgVentures! Day educational event as a sponsor.
• AgCareers.comminorStrategic or Co-development Partner · 1 January 2013Ag Warriors program transferred to AgCareers.com in 2013 to help veterans find careers in agriculture. The program was originally launched at World Ag Expo in February 2012 with President George W. Bush keynote.
• University of California, DavisminorStrategic or Co-development Partner · 1 January 2012UC Davis coordinates sample testing and contest judging for the World Ag Expo Forage Challenge competition. The contest awards $18,000 in cash prizes to forage growers from 11 western states.
• E.M. Tharp, Inc.coreStrategic or Co-development Partner · 1 January 2007Long-term scholarship partnership since 2007. E.M. Tharp and World Ag Expo co-sponsor the 'We Believe in Growing' scholarship awarding two $10,000 scholarships ($2,500/year over four years) to high school seniors from Central Valley counties pursuing agriculture degrees.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Farm Machinery Show: Major indoor agricultural trade show held annually in Louisville, KY, showcasing the latest farm equipment, technology, and services. Closely comparable to International Agri-Center in serving ag equipment exhibitors and producer attendees at scale.
• Commodity Classic: The largest farmer-led, farmer-focused agricultural convention and trade show in the U.S. Comparable to World Ag Expo in targeting row-crop and ag-tech exhibitors and farmer attendees, with a sizable trade show floor and educational sessions.
• AgriTechnica: World's leading trade fair for agricultural machinery, held biennially in Hanover, Germany, organized by DLG. Direct peer given its global ag-equipment exhibition focus, large exhibitor count, and international farmer/professional audience.
• Sunbelt Ag Expo: Major Southeastern U.S. agricultural trade show held annually in Moultrie, GA, with extensive outdoor exhibits, equipment demos, and educational seminars. Comparable to International Agri-Center in outdoor expo format, equipment showcase, and ag-producer attendee focus.
• Farm Progress Show: One of the largest U.S. outdoor farm shows, featuring agricultural equipment and technology exhibits for farmers and ranchers. Direct peer to World Ag Expo given similar target audience (ag professionals), outdoor exposition format, and exhibitor-driven B2B model.
• National Western Stock Show: Historic livestock, ag-education, and rodeo event held annually in Denver, CO, with strong livestock show and youth education components. Comparable to International Agri-Center's Farm Credit Dairy & Livestock Center programming and Antique Farm Equipment Show heritage events.
• World Dairy Expo: Premier global dairy trade show held in Madison, WI, with international attendees, livestock shows, and trade exhibitors. Comparable to International Agri-Center given its dairy/livestock focus, international attendee base, and trade show + livestock show hybrid format (overlap with Farm Credit Dairy & Livestock Center programming).
• Husker Harvest Days: Large working farm show held in Grand Island, NE, featuring agricultural equipment, crop demonstrations, and livestock exhibits. Direct peer to World Ag Expo in scale, outdoor format, and equipment-centric exhibitor mix.
• Farm Science Review: Ohio State University-hosted annual agricultural exhibition showcasing research, equipment, and technology. Comparable to International Agri-Center in university-affiliated agricultural education programming and outdoor expo format.

Regional players

• Royal Agricultural Winter Fair: Largest indoor agricultural and equine exposition in Canada, held annually in Toronto. Comparable to International Agri-Center in livestock/agricultural exhibition focus and educational programming, but operates in a different geography (Canada vs. U.S.).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• Xx.com/intlagricenter
• YouTubeyoutube.com/worldagexpo
• Facebookfacebook.com/InternationalAgriCenter
• Instagraminstagram.com/internationalagricenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Agri-Center