Breathe

What Breathe does

Breathe (DBA: Breathe Parkour, Breathe PK) is a Calgary, Alberta-based operator of a purpose-built parkour and ninja obstacle course racing (OCR) training facility. Founded in 2010 as Breathe Parkour Magazine, the company pivoted to talent representation in 2013 before opening its first dedicated gym in March 2014. Following COVID-19-related closures of its Lethbridge and South Calgary locations in 2020, Breathe consolidated around a single renovated and subsequently doubled Calgary facility inside the Calgary Central Sportsplex, operating as Calgary's only purpose-built parkour training venue.

The company's core offering is structured movement instruction delivered through two proprietary curricula: an 8-Level Parkour Curriculum and a 4-Level Obstacle Course Racing Curriculum. Programs are organized by age group (3-5, 6-10, 11-15, 16+) and skill level (Beginner, Intermediate, Advanced), and are supported by personal training and open gym access. Adjacent product lines include single-day and multi-day camps for ages 6-13, three-tier birthday party packages (Mini/Premium/VIP), and an 8-week homeschool program.

Breathe's revenue model combines recurring monthly memberships (Walk at $115.99, Run at $183.99, Sprint at $249.99) with transactional revenue from camps, birthday parties, homeschool classes, personal training, and merchandise-adjacent online offerings. Distribution is direct-to-consumer via the physical facility and an integrated MindBody booking platform; marketing runs through the company website, Instagram, Facebook, and a referral program offering 5% monthly discounts. The firm is privately held and founder-operated by CEO Matt Talbot, with no disclosed institutional investment.

Name

Breathe

Legal name

Breathe Parkour Magazine

Website

https://breathepk.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Breathe is a Calgary-based parkour and ninja warrior training facility that runs classes, camps, birthday parties, and homeschool programs for ages 3-99 through proprietary multi-level curricula at its purpose-built gym.

Ownership category

akta.pro rank

Product category

Parkour and Ninja Obstacle Course Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSADAGAG

Mind-Body Wellness Coaching (Holistic/Integrative)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Parkour training classes
• Ninja obstacle course racing
• Youth fitness programs
• Movement training facility
• Kids recreation camps

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Subscriptions: Recurring monthly membership fees for classes with tiered options (Walk, Run, Sprint) providing 1, 2, or unlimited classes per week
2. Day Camps: Single-day and multi-day camps for kids during school breaks, particularly summer camps with themed programming
3. Birthday Parties: Three-tier party packages (Mini, Premium, VIP) with add-ons including Nerf battles and extra time
4. Homeschool Program: 8-week structured program for homeschooled children ages 6-15 at $20 per class
5. Trial Month Classes: Entry-level 1-month trial programs designed to convert customers into long-term members

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Breathe (Breathe Parkour) operates a purpose-built parkour and ninja obstacle course racing training facility in Calgary, offering weekly classes for ages 3-99 across tiered memberships (Walk, Run, Sprint). The company also runs seasonal day camps, birthday party packages, a homeschool movement program, and personal training, all built on proprietary multi-level curricula.

Product overview

Breathe (Breathe Parkour) is a Calgary-based parkour and movement training facility offering a comprehensive suite of programs. The core offering includes Parkour Classes featuring a proprietary 8 Level Parkour Curriculum and Obstacle Course Classes (Ninja OCR) with a 4 Level curriculum. These are available through tiered membership plans (Walk, Run, Sprint) or as standalone offerings. Additional programs include Birthday Parties (Mini, Premium, VIP packages), Summer/Winter Camps for ages 6-13, and a Homeschool Program. The company also offers Personal Training and Open Gym access as supplementary services. Originally founded as Breathe Parkour Magazine in 2010, the company pivoted to become a physical training facility in 2014.

Differentiator

Problem solved

Functional benefit

Products and services

• Parkour Classes Weekly 1-hour trainer-guided parkour classes delivered at Breathe's purpose-built Calgary facility for ages 3-99. Instruction follows a proprietary 8-Level Parkour Curriculum and is grouped by age (3-5, 6-10, 11-15, 16+) and skill tier (Beginner Levels 1-2, Intermediate Levels 3-4, Advanced Levels 5-8), with both Traditional and Freestyle methodologies.
• Ninja Obstacle Course Racing Classes Obstacle Course Racing (Ninja OCR) classes teaching proper technique and safety for completing obstacle courses. Built on a proprietary 4-Level Ninja OCR Curriculum for ages 3-99.
• Birthday Parties Parkour-themed or Ninja Warrior-themed hosted birthday party experiences for children, sold in three package tiers: Mini (from $249.99), Premium (from $349.99), and VIP (from $449.99). Optional add-ons include Nerf battles, party room use, and extended time.
• Summer and Winter Camps Action-packed single-day and multi-day camps for ages 6-13 featuring Parkour, Ninja Warrior obstacles, Nerf battles, and games. Includes 1-Day camps ($94.99/day for PD Days and Saturdays) and 5-Day camps ($69.99/day or $349.99 for 5 days), with late pickup until 6 PM and themed programming.
• Homeschool Program An 8-week homeschool-specific parkour program for ages 6-15, running Tuesdays and Thursdays. Includes themes of speed, skill, and style, grading skills, level-ups, and speed Challenge Days; sibling discounts available.
• Personal Training One-on-one private training sessions with Breathe trainers, allowing participants to focus on specific skills individually and progress at their preferred pace.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators5 records

Recent moves14 records

Expansion highlights5 records

Others

• Parkour UK: UK national governing body for parkour, supporting clubs, coaching standards, and community programming. Relevant as a peer/ecosystem organization Breathe could emulate through its earlier role founding the Canadian Parkour Association.

Broad incumbents

• CrossFit: Global fitness brand with affiliated gyms, standardized curricula (Level 1/2/3), and a certification-based instructor network. Comparable as a broader benchmark for proprietary curriculum monetization and brand-led community building.
• F45 Training: Global functional fitness franchise with tiered membership pricing, group classes, and a multi-site roll-out playbook. Relevant as a benchmark for how Breathe could scale its proprietary curriculum through a franchise or licensing model.
• Sky Zone: US-based indoor trampoline and active entertainment franchise offering memberships, birthday parties, and youth programming. Comparable business model mix (parties + youth memberships + camps) targeting the same family buyer.

Direct peers

• Tempest Freerunning Academy: Multi-location US freerunning and parkour academy teaching acrobatic movement across age groups, with camps and parties. Directly comparable as a multi-site parkour instruction business targeting youth and adults.
• Parkour Generations: Long-established UK parkour organization operating classes, coaching certifications, and community programming. A senior global peer in the same discipline, offering benchmarks on curriculum depth and instructor training pathways.
• Apex Movement: Colorado-based parkour and freerunning gym with progressive curricula, classes for kids and adults, camps, and birthday parties. Closely mirrors Breathe's combination of structured levels, party packages, and youth programming in a purpose-built facility.
• Monkey Vault: Toronto-based parkour and movement facility offering classes, camps, and open gym access; the closest Canadian analog to Breathe's purpose-built parkour model. Operated in a similar single-facility, youth-and-adult parkour training format before consolidating, providing a directly comparable North American peer.
• Freerunning Academy: Parkour and freerunning instruction provider with classes, camps, and youth programming. Comparable as a peer specializing in the same movement discipline with structured curricula and youth-focused offerings.

Emerging players

• American Parkour: US parkour community and education organization focused on outreach, instruction, and community-building rather than a single facility. Comparable as a peer shaping the broader North American parkour market that Breathe serves.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/breathepk
• Instagraminstagram.com/breatheparkour
• Xx.com/breatheparkour
• LinkedInlinkedin.com/company/breathe-parkour

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breathe