American Parkour

What American Parkour does

American Parkour (APK) is a US-based private company founded in 2005 by Mark Toorock that operates as both the country's longest-running parkour organization and a commercial education, events, and design business. Its core offerings are organized into five revenue streams: (1) K-12 school programs — turnkey PE systems combining standards-aligned curriculum, professional development, proprietary equipment (Precision Sticks, Zee Rail, Lava Rocks), and ongoing support — sold through a dedicated Education Team; (2) live performances, brand activations, and athlete talent for corporate clients (Mercedes-Benz, Cisco, K-SWISS, Jeep, MrBeast) and events globally; (3) park and movement-space design consulting delivered with partners Flowparks and Adventure Solutions; (4) instructor certification (Level I/II) and a certified-instructor directory; and (5) direct-to-consumer e-commerce (APK Store) selling equipment, shoes, and apparel. Underpinning these offerings is a proprietary pedagogical stack — the APK Method, Parkour Education Framework, and LACE UP leveling system — designed around control-first progressions safe enough for school PE environments and inclusive of Adapted PE.

The company is headquartered in Fort Valley, Virginia, with a workshop in Edinburg and a network of 7+ affiliated gyms across the US. It holds approved-vendor status with NYC DOE, DCPS, BCPS, FCCPS, and other districts, and is a SHAPE America presenter and SHAPE Maryland board member, anchoring its credibility in physical-education standards. The original APK Academy gym in Washington DC was permanently closed in January 2021 after operating from 2005/2006 as the world's first parkour gym, marking a strategic pivot away from consumer gym revenue toward B2B schools, corporate events, and certification. APK has 11-50 employees, no disclosed external funding, and serves as a hub for parkour community events, jams, and competitions across the US.

Revenue is generated through custom-quoted professional services contracts (no public pricing), multi-year district agreements, certification fees, performance/event fees, and unit-priced retail merchandise. Customer concentration is split across four named segments — K-12 schools (primary), corporate/brand clients, municipalities/institutions, and individual practitioners — with corporate event work delivered in 14 countries and school programs concentrated in major US public-school districts.

Name

American Parkour

Legal name

American Parkour Company, Inc.

Website

https://americanparkour.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

American Parkour is a parkour education and community company that delivers standards-aligned PE curriculum, professional development, and proprietary equipment to K-12 schools, plus corporate event performances, instructor certification, and movement-space design consulting.

Ownership category

akta.pro rank

Product category

Parkour Education and Training Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outdoor Fitness & Park Bootcamps (HSADABAC)

akta.pro secondary industries

Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG), Course Authoring, Hosting & Delivery Tools (LMS for Creators) (MPACALAJ)

Keywords

• Parkour education programs
• Physical education curriculum
• Instructor certification training
• Live event performances
• Park space design consulting

Headquarters

HQ city

Fort Valley

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. School Programs & Curriculum: Complete parkour systems for schools including curriculum, professional development, equipment, and ongoing support. Sold as turnkey programs for PE, Adapted PE, field days, after-school, and enrichment. Revenue is project/contract-based per school or district engagement.
2. Performances & Event Services: Live parkour performances, coach-led challenge courses, brand activations, and movement-driven video work for corporate events, festivals, conferences, TV/film productions, and commercial shoots. Custom event engagements priced based on format, duration, athlete/coach count, travel, and custom requirements.
3. Park & Space Design Consulting: Planning, consulting, and partner-driven design for parkour-ready movement spaces, school environments, and municipal/institutional installations. Includes design partner ecosystem (Flowparks, Adventure Solutions).
4. Parkour Instructor Certification: Instructor training and certification program for coaches and leaders. Includes Level I and Level II certifications, a resource hub, and a directory of certified instructors. Revenue from certification fees and continuing education.
5. APK Store — Equipment & Merchandise: Direct-to-consumer e-commerce store selling parkour equipment (Precision Sticks, training gear), footwear (Feiyue shoes), clothing, and accessories. One-time product purchases.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

American Parkour sells turnkey parkour programs for K-12 schools (curriculum, professional development, equipment, and ongoing support), live parkour performances and brand activations for corporate clients, parkour-ready park and space design consulting for municipalities and institutions, and parkour instructor certification. It also sells parkour equipment and apparel directly through the APK Store e-commerce site and operates a network of affiliated gyms.

Product overview

American Parkour offers a portfolio of parkour-related products and services centered around education, events, and facility design. The core offerings include the Parkour for Schools program (with PE curriculum units, professional development, Adapted PE, Field Days, After School, and Enrichments), Events & Experiences (live performances, challenge courses, brand activations, and video talent), Parks and Spaces Design services, and Parkour Coaching Certification. Supporting offerings include the APK Academy network of affiliated gyms and the APK Store for equipment. Programs are built around proprietary equipment (Precision Sticks, Zee Rail, Lava Rocks) and the APK Method pedagogy.

Differentiator

Problem solved

Functional benefit

Brands

• APK Academy: Parkour training facility and certification program operated by American Parkour. APK Academy locations included the world's first parkour gym in Washington DC (now closed) and affiliated gyms across the US.
• APK Method
• APK Certified Instructors

Quantifiable outcome

• Trusted by over 50 schools and growing
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• FlowparkscoreStrategic or Co-development PartnerFlowparks is APK's design partner for precision movement installations. They bring a clean and versatile system of bars, walls, platforms, diagonals, and lines that supports real movement, progression, and repeated use. APK works with Flowparks on park and space design projects for municipalities, schools, and museums.
• Adventure SolutionscoreStrategic or Co-development PartnerAdventure Solutions is APK's design partner for natural and imaginative play environments. They bring natural-play environments that invite balancing, climbing, traversing, exploration, and open-ended movement. APK partners with Adventure Solutions on projects that blend movement, landscape, and natural play.
• Cowabunga Parkour and Ninja Gym (Michigan)minorChannel Partner/ Reseller/ DistributorAPK affiliate gym in Petoskey, Michigan. Operated by Cowabunga Ninja Sports Gym with at least one APK Certified Instructor. Delivers APK-aligned parkour and ninja programming.
• Fight or Flight Academy (Minnesota)minorChannel Partner/ Reseller/ DistributorAPK affiliate gym in Edina, Minnesota. At least one APK Certified Instructor on staff. Affiliated since at least 2019, with APK team member Collin Cooper serving as head trainer.
• Hoosier Warriors Gym (Indiana)minorChannel Partner/ Reseller/ DistributorAPK affiliate gym in Avon, Indiana. At least one APK Certified Instructor on staff.
• Phoenix Freerunning Academy (Michigan)minorChannel Partner/ Reseller/ DistributorAPK affiliate in Livonia, Michigan. Co-hosts the Michigan National Parkour Jam with the University of Michigan Parkour Club. At least one APK Certified Instructor on staff. Home to Jesse Harrison, APK Sponsored Athlete.
• Shinobi School / Tampa Parkour Academy (Florida)minorChannel Partner/ Reseller/ DistributorAPK affiliate in Temple Terrace, Florida. At least one APK Certified Instructor on staff.
• Swift Movement Studio (Ohio)minorChannel Partner/ Reseller/ DistributorAPK affiliate in Cincinnati, Ohio. Hosts the Cincinnati National Parkour Shenanigans and Sketch-Tech Check competition. Swift Movement doubled its facility size during the partnership period. At least one APK Certified Instructor on staff.
• Urban Evolution (Virginia)minorChannel Partner/ Reseller/ DistributorAPK affiliate in Alexandria, Virginia. Recommended by APK as the successor to the now-closed APK Academy Washington DC. At least one APK Certified Instructor on staff.
• District of Columbia Public Schools (DCPS)coreStrategic or Co-development PartnerDCPS is APK's primary school district partner for parkour programming. APK has worked with DCPS for several years, bringing parkour to 30+ middle schools. DCPS is also a partner in the 'Send a Beast to Beast' initiative. APK holds approved vendor status with DCPS.
• Beast Coast JamminorStrategic or Co-development PartnerAPK partners with Beast Coast Jam, the vibrant parkour lifestyle festival, through the 'Send a Beast to Beast' initiative that sends DC public school youth to attend Beast Coast at a subsidized rate.
• SHAPE America / SHAPE MarylandcoreStrategic or Co-development PartnerAPK is a member and presenter with SHAPE America (national PE standards body) and holds a board member position with SHAPE Maryland. APK's curriculum is designed to align with SHAPE 2024 National PE Standards. APK participates as a presenter, positioning it as an authority in PE-based parkour.
• World Chase Tag (WCT)coreStrategic or Co-development PartnerAPK fields World Chase Tag teams (APK Blue, APK Grey) and serves as event coordinator for WCT USA events. WCT competitions have been broadcast on ESPN, NBC Sports, and CBS Sports. APK's athletes have featured in WCT world championships and in MrBeast viral videos.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• SPARK (Sport Play Active Recreation for Kids): SPARK is a research-based PE curriculum publisher selling directly to US K-12 schools and districts, the same vertical, buyer (PE teachers and administrators), and standards-aligned (SHAPE) motion that defines American Parkour's school business. APK competes head-to-head for PE curriculum and program budgets, making SPARK its closest like-for-like competitor.
• OPEN Phys Ed: OPEN Phys Ed provides standards-aligned PE curriculum, lesson plans, and assessments to K-12 schools via a self-serve model. It targets the same PE-coordinator buyer, competes for the same curriculum budget line as APK's school programs, and represents the kind of lower-friction alternative that could pressure APK's high-touch sales motion over time.
• Gopher Sport: Gopher Sport sells PE equipment, curricula, and curriculum kits to K-12 schools nationwide, going directly through catalogs and an e-commerce channel. It overlaps with APK across school equipment/curriculum bundles and competes on the same core procurement decision PE teachers and districts make when buying parkour and movement-education kits.
• Parkour Generations: Parkour Generations is one of the longest-running parkour organizations worldwide and offers instruction, coaching, and education across both consumer and school channels. It is broadly comparable as a globally-recognized parkour education brand that has invested in instructor certification and school-friendly curriculum in parallel to APK.
• Tempest Freerunning Academy: Tempest Freerunning Academy operates parkour/freerunning training centers, performance teams, and coaching certifications in the US. It directly competes with APK's APK Academy affiliate network, certified instructor program, and athlete/event talent roster for both instruction revenue and paid performances.
• Flowparks: Flowparks designs and manufactures parkour/movement equipment and park design services, and is one of APK's design partners. While collaborator on named projects, Flowparks also sells movement-park solutions directly to municipalities and schools, putting it in direct competition with APK's own Parks & Spaces Design business for the same buyer.
• Urban Evolution: Urban Evolution is an APK affiliate gym in Alexandria, Virginia, and one of the company's recommended successors for the closed Washington DC academy. As an affiliate it extends APK, but it also operates direct parkour classes, camps, and instruction that compete with APK's community programming and certified-instructor-led offerings in the DC metro area.

Others

• SHAPE America: SHAPE America is the national organization that sets US PE standards and convenes the PE-buyer audience APK depends on. APK is a member and presenter; the organization is not a buyer of curriculum itself, but functions as the gatekeeper standards body whose approval signals meaningfully shape district purchasing decisions across the industry.

Emerging players

• Stomp It Out – Stomp School of Parkour: Stomp School of Parkour is a US parkour school offering instruction, camps, and youth programs with partial overlap to APK's community and certification offerings. It is smaller and more geographically narrow than APK but represents the kind of regional parkour education competitor that could chip away at coach certification and event market share.
• World Chase Tag: World Chase Tag is the international parkour chase-and-tag competitive league whose athletes and events are coordinated by American Parkour in the US. While currently a content/competition partner rather than a head-to-head competitor, WCT represents an adjacent but paralleling brand whose televised competitions (ESPN, CBS Sports) could increasingly compete for branded event budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AmericanParkour
• Instagraminstagram.com/americanparkour
• Xx.com/americanparkour
• LinkedInlinkedin.com/company/american-parkour

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Parkour