Apple Mountain Golf Club

Name

Apple Mountain Golf Club

Legal name

Apple Mountain Golf Club

Website

https://applemountaingolfga.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Golf Course and Club Services

NAICS

Golf Courses and Country Clubs (713910), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Public golf courses
• Golf club memberships
• Golf instruction services
• Tournament event hosting
• Golf resort amenities

Headquarters

HQ city

Clarkesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Daily Fee Green Fees: Public daily-fee golf with dynamic pricing. Full 18-hole rounds with cart. Weekday, weekend, twilight, and late twilight rates. Senior and junior discounts available. Primary revenue driver for daily-fee play.
2. Golf Memberships: Three-tier membership program: Senior (65+, $3,000 initiation + $2,400 annual dues), Individual ($5,000 + $3,600), Family ($7,500 + $5,800). Includes tiered F&B credits ($300-$1,000/yr), unlimited or Monday-Thursday member golf, range access, and resort amenity access.
3. Pro Shop Retail: Equipment (clubs, balls, gloves), apparel (polos, outerwear, rain gear, hats, Apple Mountain branded items), accessories, club fitting services, gift cards. Open daily 9 AM - 5 PM.
4. Golf Instruction: Private lessons (30-min and 60-min sessions from $75), group clinics (4-8 participants), and junior academy programs. PGA-trained teaching professionals covering full swing, short game, putting, course management, and mental game.
5. Tournaments & Corporate Outings: Groups of 12-144 players. Custom tournament formats, registration and scoring management, on-course beverage service, awards ceremony, catering. Packages can include food & beverage and full tournament operations.
6. Food & Beverage: On-property restaurant serving quick post-round meals. Quarterly F&B credits issued to members ($75-$250/quarter depending on tier). Beverage carts on course for tournaments and events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Apple Mountain Golf Club operates an 18-hole mountain golf course (par 72, 6,428 yards from the Blue tees, Phillip Ballard design opened 1994) on 280 acres in Clarkesville, GA, offering public daily-fee green fees, three-tier memberships, tournaments and corporate outings, PGA-trained golf instruction, a pro shop, and shared resort amenities. Tee times are booked online via the GolfBack platform with dynamic pricing, and members gain access to on-site lodging, pool, tennis, and fitness facilities at the adjacent Apple Mountain Resort.

Product overview

Apple Mountain Golf Club operates a single-property golf resort offering an 18-hole mountain golf course as its core product, supplemented by daily-fee public play, three-tier membership programs (Senior, Individual, Family), tournament and outing services for groups up to 144 players, professional golf instruction through private lessons, group clinics, and junior programs, and a fully-stocked pro shop. The property includes on-site resort amenities (pool, tennis, fitness) accessible to members and guests. Tee time booking is handled through the GolfBack third-party platform. The course (Phillip Ballard design, 1994) spans 280 acres in Clarkesville, GA with par 72, 6,428 yards from the Blue tees.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily-Fee Mountain Golf (18 Holes with Cart)
• Golf Memberships (Senior, Individual, Family)
• Tournaments and Corporate Outings
• Golf Lessons and Junior Academy
• Pro Shop Retail
• Resort Amenities Access (Apple Mountain Resort)

Quantifiable outcome

• 4.2/5 GolfPass rating with 92.6% recommendation rate from 229 reviews
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GolfBackcoreTechnology or IntegrationThird-party tee time booking platform providing online reservation system and dynamic pricing integration. Golfers book tee times through GolfBack website/app. Provides GPS course data for booking interface.
• Apple Mountain ResortcoreOthersSame ownership/management. On-site resort with 96 suites, pool, tennis, fitness. Golf club part of resort ecosystem. Shared amenities, F&B credits, coordinated marketing.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Topgolf: National golf entertainment operator with technology-driven, climate-controlled hitting bays. Adjacent in the golf participation funnel but serves a much broader, less golf-traditional market; relevant as a non-traditional competitive entrant shaping golfer expectations.

Direct peers

• Reynolds Lake Oconee: Multi-course Georgia golf community resort with lodging, dining, and membership tiers. Comparable as a Georgia destination golf-resort offering membership and daily-fee access, though positioned at higher price points.
• Callaway Gardens Resort: Georgia resort destination with multiple golf courses, on-site lodging, and recreational amenities. Comparable as a Southern resort-golf bundle targeting family and group leisure travelers.
• The King and Prince Beach & Golf Resort: Georgia resort with on-site 18-hole golf course, lodging, and F&B. Comparable as a Southern regional golf-resort hybrid property targeting destination golfers and stay-and-play packages.
• Chateau Elan Winery & Resort: North Georgia golf resort located within 90 miles of Atlanta with multiple 18-hole courses, on-site lodging, spa, and winery. Directly comparable as a mountain/resort golf destination serving the Atlanta metro day-trip and stay-and-play market.
• Achasta Golf Club: Jack Nicklaus-designed daily-fee/members golf course in the North Georgia mountains, also drawing from the Atlanta metro. Comparable course design, target demographic, and competitive set within the North Georgia mountain golf market.
• Brasstown Valley Resort & Spa: North Georgia mountain resort with an 18-hole golf course, lodge, and spa. Directly comparable as a small-format mountain golf resort serving the Atlanta and North Georgia drive market.

Others

• GolfNow: National online tee time marketplace and dynamic pricing platform similar in function to Apple Mountain's GolfBack integration. Relevant as a tee time distribution and pricing infrastructure peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AppleMountainGolfCourse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apple Mountain Golf Club