GolfNow.com
Digital tee-time booking marketplace serving golfers and golf courses across 9,000+ facilities worldwide, operating as a wholly-owned subsidiary of Versant Media Group (NASDAQ:VSNT) with subscription, transaction-fee, and marketplace-commission revenue streams.
- Company typePrivate
- Founded2001
- HeadquartersOrlando, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What GolfNow.com does
GolfNow.com is a digital tee-time booking marketplace founded in 2001 and headquartered in Orlando, Florida, that connects individual golfers with more than 9,000 golf courses across North America, the UK, Ireland, France, and Australia. The platform aggregates real-time course availability, pricing, reviews, and discounted "Hot Deals" inventory through a web application and native iOS and Android mobile apps, and is augmented by GPS-enabled golf-cart integration and cloud-based course management tooling for facility partners. GolfNow also operates adjacent product lines including GolfPass and GolfPass+ (subscription memberships), GolfNow Compete (tournament and league play via Spark Golf and Twilight Golf), indoor simulator booking, and club-fitting channel partnerships with Club Champion and GOLFTEC.
The company monetizes through four primary revenue streams: per-transaction convenience fees ($3.49 per booking, waived for GolfPass+ members up to 12 times per year), GolfPass+ annual subscriptions priced at $99-$119, marketplace commission and revenue-share arrangements with golf courses and resorts for booking visibility, and a closed-loop GolfPass Points loyalty program redeemable against tee times and memberships. Distribution is product-led and self-serve through the website, mobile apps, and app stores, with additional demand generation via Golf Channel cross-promotion under parent Versant Media Group (NASDAQ:VSNT), which was spun off from Comcast in January 2025 and cited GolfNow as its flagship digital-business model.
GolfNow is wholly owned by Versant and operates within its golf vertical alongside Golf Channel. Recent strategic emphasis has shifted toward integrated golf travel commerce through a January 2026 TripFusion partnership (beta-tested at Troon-managed Indian Wells and World Golf Village), bundled entertainment via Peacock Premium inclusion in GolfPass+, and expansion into indoor simulator and club-fitting verticals. No AI/ML capabilities are explicitly disclosed in the available data, and standalone revenue figures are not separately reported.
GolfNow.com firmographics
Firmographics- Name
- GolfNow.com
- Legal name
- GolfNow
- Website
- http://www.golfnow.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Digital tee-time booking marketplace serving golfers and golf courses across 9,000+ facilities worldwide, operating as a wholly-owned subsidiary of Versant Media Group (NASDAQ:VSNT) with subscription, transaction-fee, and marketplace-commission revenue streams.
- Ownership category
- akta.pro rank
GolfNow.com industry classification
Industry- Product category
- Online Golf Tee Time Marketplace
- NAICS
- Golf Courses and Country Clubs (713910), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
- akta.pro secondary industry
- Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)
Keywords
Where GolfNow.com is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Markets served
GolfNow.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription Revenue (GolfPass+): Annual subscription membership offering waived booking fees, tee time promo codes, exclusive member pricing, tee time protection, and streaming content access. Priced at $119/year standard or $99/year promotional.
- Convenience Fees: Per-transaction fees charged to users booking tee times through the platform, covering operational costs. Fees are waived for GolfPass+ members on up to 12 bookings per year.
- Golf Course Partnerships: Revenue share arrangements with golf courses and resorts for booking visibility and lead generation on the platform.
- GolfPass Points Redemption: Points can be redeemed toward discounted tee times and memberships, creating a closed-loop loyalty ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | GolfPass+ Annual Premium - $119/year |
| Subscription | Annual | GolfPass+ Annual Promotional - $99/year |
| Freemium | Pay-as-you-go | Free GolfNow Account |
| Transaction based/ take rate | Pay-as-you-go | Tee Time Convenience Fee |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
GolfNow.com product offering
Product offeringCore offering
GolfNow.com operates a digital marketplace where golfers search, compare, and reserve tee times at 9,000+ golf courses worldwide, available via web and mobile apps. The platform monetizes through per-booking convenience fees ($3.49 per tee time for non-members) and the GolfPass+ Annual subscription ($119/year, or $99/year promotional) which waives booking fees, provides monthly promo codes, includes tee time protection, and bundles Peacock Premium streaming. The marketplace also feeds golf course partners through lead generation, revenue-share arrangements, and integrated travel booking via the TripFusion partnership.
Product overview
GolfNow operates as a digital golf ecosystem comprising a core tee time booking platform (GolfNow) alongside several integrated sub-brands and add-on services. The primary offering is the GolfNow marketplace for searching and booking tee times at thousands of golf courses worldwide, supported by the companion GolfPass membership program providing exclusive pricing, video instruction content, and Peacock streaming integration. Additional services include GolfNow Compete for tournament and league participation (via Spark Golf), indoor simulator bookings, club fitting partnerships (Club Champion, GOLFTEC), a loyalty rewards program (GolfPass Points), gift cards, and dedicated mobile apps for iOS and Android. The GolfPass+ Annual subscription tier serves as the premium membership combining multiple benefits including waived fees, promo codes, tee time protection, and Peacock Premium access.
Differentiator
Problem solved
Functional benefit
Brands
- GolfPass: Golf membership subscription service offering waived booking fees, tee time promo codes, exclusive content, and Peacock Premium streaming
- GolfNow Compete
- Hot Deals
- GolfPass Points
- Spark Golf
- Twilight Golf
Products and services
- GolfNow Tee Time Marketplace Online marketplace where golfers search, compare, and book tee times at 9,000+ golf courses worldwide, with real-time availability, pricing, reviews, and Hot Deals discounted rates.
- GolfPass+ Annual Membership Premium annual subscription ($119/year standard, $99/year promotional) bundling waived booking fees on 12 tee times, $120 in monthly promo codes, exclusive member pricing, Tee Time Protection, GolfPass Points earning/redeeming, Peacock Premium streaming (up to 12 months), and ad-free video content.
- GolfNow Mobile App Native iOS and Android application enabling golfers to book tee times 24/7 at thousands of courses, search Hot Deals, save favorite courses, and earn/redeem GolfPass Points on mobile devices.
- GolfNow Compete Tournament and social golf league platform where golfers join competitive events and leagues at GolfNow-partnered courses, powered by Spark Golf integration.
- GolfNow Gift Cards Digital and physical gift cards redeemable on GolfNow.com or the GolfNow app for Hot Deals bookings, prepaid tee times, convenience fees, Tee Time Protection, and GolfPass memberships.
- GolfNow Rewards (GolfPass Points) Loyalty program in which users earn GolfPass Points on every tee time booked through GolfNow and TeeOff, redeemable toward discounted tee times and GolfPass+ Annual memberships.
- Indoor Golf Simulator Booking Booking feature enabling golfers to reserve indoor simulator time at partner facilities for practice and play when outdoor golf is unavailable.
- GolfNow Club Fitting Booking service partnering with Club Champion and GOLFTEC to connect golfers with personalized club fitting sessions at locations including Sanford, Orlando, Reunion, Lake Nona, Maitland, and Millenia.
Quantifiable outcome
- Over 250 reservations generated during TripFusion beta at two Troon-managed resorts
Companies that use GolfNow.com
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
GolfNow.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
GolfNow.com partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- TripFusioncoreGolfNow partnered with TripFusion to create an integrated golf travel booking platform allowing golfers to book tee times, accommodations, and car rentals in a single online checkout. The technology was successfully beta tested at two Troon-managed resorts—Indian Wells Golf Resort in California and World Golf Village in Florida—generating over 250 reservations during the pilot period. The platform is now available to golf courses, resorts, and package sellers to automate and streamline their booking processes.
- Golf ChannelcoreGolfNow is integrated with Golf Channel through cross-navigation links and shared branding. Both brands are part of the Versant media portfolio. Golf Channel provides content promotion and brand visibility for GolfNow services.
- Peacock/NBCUniversalcoreGolfPass+ Annual membership includes up to 12 months of Peacock Premium streaming at no additional cost. This partnership provides exclusive golf content, live tournament coverage, and entertainment streaming as a key membership benefit.
- Troon GolfmajorTroon, a major golf course management company, partnered with GolfNow for beta testing the TripFusion integrated travel booking platform at Indian Wells Golf Resort and World Golf Village locations.
- TeeOffminorTeeOff is listed as a partner brand under the GolfNow ecosystem. GolfPass Points can be earned and redeemed on both GolfNow and TeeOff bookings, indicating cross-platform integration.
- Club ChampionminorClub Champion partners with GolfNow for custom club fittings, providing golf club fitting services through GolfNow's platform at multiple locations including Sanford, Orlando, and Reunion.
- GOLFTECminorGOLFTEC partners with GolfNow to offer golf instruction and club fitting services through the platform at locations including Lake Nona, Maitland, and Millenia in Orlando.
- SportsEngineminorSportsEngine, part of the Versant portfolio alongside GolfNow, is listed as a partner brand. SportsEngine provides sports management solutions including HQ and Motion products for sports organizations.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
GolfNow.com competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GolfNow.com social profiles
Digital presenceGolfNow.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
GolfNow.com leadership team
Management profileNumber of profiles
Profiles1 record
GolfNow.com subsidiaries and ownership
Company hierarchySubsidiaries3 records
GolfNow.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GolfNow.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GolfNow.com
What does GolfNow.com do?
GolfNow.com operates a digital marketplace where golfers search, compare, and reserve tee times at 9,000+ golf courses worldwide, available via web and mobile apps. The platform monetizes through per-booking convenience fees ($3.49 per tee time for non-members) and the GolfPass+ Annual subscription ($119/year, or $99/year promotional) which waives booking fees, provides monthly promo codes, includes tee time protection, and bundles Peacock Premium streaming. The marketplace also feeds golf course partners through lead generation, revenue-share arrangements, and integrated travel booking via the TripFusion partnership.
Is GolfNow.com a public or private company?
GolfNow.com is a private company. It is classified as corporate owned and is currently operating.
When was GolfNow.com founded?
GolfNow.com was founded in 2001. It employs 501 to 1,000 people.
Where is GolfNow.com based?
GolfNow.com is headquartered in Orlando, United States, in the North America region.
How does GolfNow.com make money?
Four revenue lines are on record. Subscription Revenue (GolfPass+) is the primary driver. The others are convenience Fees, golf Course Partnerships and golfPass Points Redemption.
Does GolfNow.com have an API?
No public API is recorded for GolfNow.com.
What industry is GolfNow.com in?
GolfNow.com's product category is Online Golf Tee Time Marketplace. Its primary akta.pro industry code is CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail, with a secondary code of CRAMAGAI, Golf Simulators, Nets & Practice Equipment Retail. Its NAICS code is 713910 and its SIC code is 7900.