GALLIVANT

What GALLIVANT does

GALLIVANT is an independent British perfume house founded in 2016 by Nick Steward, the former Product & Creative Director at L'Artisan Parfumeur, producing travel-inspired unisex fragrances from a studio-shop in Dalston, Hackney (London) with maturation and bottling in the Cotswolds and fragrance oils sourced via Art et Parfum in Cabris, France. The core product line is a curated catalog of 13 Eau de Parfum scents priced at $96 per 30ml bottle, each themed around a city (Abu Dhabi, Istanbul, London, Los Angeles, Berlin, Tokyo, Brooklyn, Naples, Buenos Aires, Gdańsk, Accra, Bukhara, Tel Aviv), supplemented by a higher-concentration Extrait de Parfum range (over 30-36% oil, $266+) including the Gulf Collection and an exclusive Ta'if parfum co-developed with Fortnum & Mason.

Revenue mechanics are predominantly direct-to-consumer via the brand's Shopify-hosted e-commerce site, with discovery sets (£35 Nomad and £35 Extrait, each carrying a £30 voucher toward a first bottle) serving as the customer-acquisition funnel, supported by travel sprays ($62), perfume oils ($39), and a home collection (candles and diffusers at £55 bundled). Distribution is reinforced by a global independent stockist network spanning UK, Europe, the US, Asia, Africa, and Oceania, plus premium placements at Fortnum & Mason and the Boots Niche Fragrance Boutique, and a New Jersey US fulfillment hub established in 2025.

GALLIVANT serves niche fragrance enthusiasts ('fragheads') and travel-inspired lifestyle buyers seeking artisanal, IFRA-compliant, vegan, and cruelty-free alternatives to mass-market perfume. The brand is bootstrapped with no external institutional capital beyond a $0 Pitch@Palace 2017 listing, founder-owned, and currently operating with 11-50 employees across a small UK-based team.

Name

GALLIVANT

Legal name

Gallivant - Official Store - Fragrance for Urban Explorers

Website

https://gallivant-perfumes.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

GALLIVANT is an independent British perfume house founded in 2016 that produces travel-inspired, unisex artisanal fragrances (Eau de Parfum and Extrait de Parfum) sourced from Grasse and bottled in England, selling direct-to-consumer globally and through a network of independent and premium stockists to niche fragrance enthusiasts.

Ownership category

akta.pro rank

Product category

Niche Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Fragrance Gift Sets & Discovery Kits (CRABADAI), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Natural & Clean Fragrance (CRABADAG), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

Keywords

• Niche fragrances
• Artisanal perfumery
• Unisex perfumes
• Fragrance discovery sets
• Travel-inspired scents

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Eau de Parfum Sales: Core product line of 13 Eau de Parfum fragrances in 30ml and 100ml sizes, priced at $96 USD for 30ml. Unisex, travel-inspired scents inspired by cities worldwide.
2. Extrait de Parfum Sales: Premium concentrated parfum collection (over 30% perfume oil) in 100ml sizes, priced at $266 USD for Dubai Extrait. Richer, longer-lasting formulations.
3. Discovery Sets: Nomad Discovery Set (12 x 1.2ml EdP sprays at £35 with £30 voucher) and Extrait de Parfum Discovery Set (4 x 2ml sprays) serve as customer acquisition and discovery tools.
4. Perfume Oils and Travel Sprays: Roll-on perfume oils (10ml at ~$39) and 8ml luxury travel sprays for on-the-go use, offering portability and alternative application methods.
5. Home Fragrances: Candles and diffusers (bundle offer at £55) for the GALLIVANT at Home collection, extending brand into home fragrance market.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

GALLIVANT designs, handcrafts and sells travel-inspired, unisex niche fragrances directly to consumers and through independent stockists. The core offering is a portfolio of 13 Eau de Parfum fragrances and 4+ Extrait de Parfum concentrations in 30ml and 100ml formats, complemented by discovery sets, 8ml travel sprays, 10ml roll-on perfume oils, and home candles and diffusers, with fragrance oils composed in Grasse, France and bottled in the Cotswolds, England.

Product overview

GALLIVANT is a niche British fragrance house offering travel-inspired, playful, thoughtful unisex perfumes. The core product line consists of Eau de Parfum (13 city-inspired scents in 30ml and 100ml bottles) and Extrait de Parfum (high-concentration scents over 30% oil in 100ml). Supporting products include Discovery Sets (Nomad with 12 x 1.2ml sprays and Extrait set with 4 x 2ml sprays), Travel Sprays (8ml luxury vials), Perfume Oils (10ml roll-ons), and Candles & Diffusers for home use. The Gulf Collection features three premium extraits (Ar Riyād, Dubai, Souq Wāqif) while Ta'if is an exclusive available only at Fortnum & Mason. All products are handmade in Britain, vegan, cruelty-free, and sustainably minded.

Differentiator

Problem solved

Functional benefit

Products and services

• Eau de Parfum Collection
• Extrait de Parfum Collection

Quantifiable outcome

• Abu Dhabi is currently the top seller globally, just ahead of Istanbul and Los Angeles
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fortnum & MasoncoreChannel Partner/ Reseller/ DistributorFortnum & Mason, 181 Piccadilly, London W1A 1ER is the exclusive stockist of GALLIVANT's Ta'if parfum. This premium department store partnership represents the brand's most elevated retail presence. Ta'if was created specifically for Fortnum & Mason as a Fortnums X GALLIVANT collaboration.
• Boots Niche Fragrance BoutiquecoreChannel Partner/ Reseller/ DistributorMajor UK pharmacy retailer Boots opened a Niche Fragrance Boutique concept at Broadgate Central, London EC2M 2QS (Unit LG7-LG8). This gives GALLIVANT presence in a major retail chain alongside other independent niche brands, as part of Boots' effort to platform local artisan fragrance brands.
• LuckyscentcoreChannel Partner/ Reseller/ DistributorUS specialty niche fragrance retailer with multiple locations: Scent Bar Beverly Blvd (Hollywood), Scent Bar DTLA (Los Angeles), Scent Bar Elisabeth St (Nolita, New York). Key US retail partner for niche fragrance discovery.
• SolifloreminorChannel Partner/ Reseller/ DistributorIndependent niche fragrance boutique in Brighton, UK (28 Gloucester Road, BN1 4AQ). Described as a 'must-visit' retailer by GALLIVANT, representing the authentic indie perfumery channel.
• Art et Parfum (Cabris, France)coreStrategic or Co-development PartnerPrivate lab and sourcing house in Cabris, France founded by legendary perfumer Edmond Roudnitska (creator of Dior's Eau Sauvage). Nick develops the GALLIVANT collection with perfumery's finest materials at this location, sourcing high-quality raw materials for fragrance composition.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ormonde Jayne: London indie perfumer founded by Linda Pilkington, similarly small-team niche house with unisex luxury fragrances and a discovery-set-led acquisition model. Comparable scale and creative-independence positioning.
• Le Labo: New York-born artisanal fragrance house known for hand-blended, slow-perfumery positioning and cult unisex scents. Closely comparable on craft ethos, IFRA-compliant formulation, and premium DTC + boutique retail model; now owned by Estée Lauder.
• Byredo: Stockholm-based niche fragrance house with unisex positioning, premium pricing, and storytelling-led brand building. Highly comparable to GALLIVANT's indie positioning, though operating at significantly larger scale and now backed by Puig.
• Miller Harris: London-based independent perfumery with unisex, IFRA-compliant formulations and ethical/sustainable positioning. Closest geographic and philosophical peer to GALLIVANT within the UK niche segment.
• Memo Paris: Paris-based niche house built on travel-inspired destination fragrances. Highly comparable to GALLIVANT's city-by-city concept and luxury positioning, with overlapping price points and global stockist distribution.
• Maison Margiela Replica: Storytelling-driven unisex fragrance line tied to memory and place, directly comparable to GALLIVANT's travel/narrative concept. Scaled globally via parent company (OTB/Diesel) and broad department-store distribution.
• Diptyque: Parisian heritage house spanning fragrance and home scents (candles, diffusers). Comparable to GALLIVANT on premium positioning, unisex fragrance portfolio, and the home-fragrance extension (candles/diffusers).
• Atelier Cologne: French niche house specializing in high-concentration cologne absolue. Comparable to GALLIVANT on unisex positioning, premium pricing, and concentration-driven (Extrait/Parfum) product tier.

Emerging players

• Imaginary Authors: Portland-based indie fragrance house built on literary/storytelling concepts. Comparable narrative-driven indie positioning but smaller and primarily US-distributed, making it an emerging rather than direct competitor.

Broad incumbents

• Penhaligon's: British heritage fragrance house with overlapping London stockist footprint (including Fortnum & Mason-adjacent retail). Operates at significantly larger scale and broader portfolio; relevant incumbent comparable on geography and prestige retail rather than direct head-to-head.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gallivantscents
• Facebookfacebook.com/gallivant.stories
• Instagraminstagram.com/gallivant.stories
• TikToktiktok.com/@gallivantperfumes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GALLIVANT