GALLIVANT
GALLIVANT is an independent British perfume house founded in 2016 that produces travel-inspired, unisex artisanal fragrances (Eau de Parfum and Extrait de Parfum) sourced from Grasse and bottled in England, selling direct-to-consumer globally and through a network of independent and premium stockists to niche fragrance enthusiasts.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What GALLIVANT does
GALLIVANT is an independent British perfume house founded in 2016 by Nick Steward, the former Product & Creative Director at L'Artisan Parfumeur, producing travel-inspired unisex fragrances from a studio-shop in Dalston, Hackney (London) with maturation and bottling in the Cotswolds and fragrance oils sourced via Art et Parfum in Cabris, France. The core product line is a curated catalog of 13 Eau de Parfum scents priced at $96 per 30ml bottle, each themed around a city (Abu Dhabi, Istanbul, London, Los Angeles, Berlin, Tokyo, Brooklyn, Naples, Buenos Aires, Gdańsk, Accra, Bukhara, Tel Aviv), supplemented by a higher-concentration Extrait de Parfum range (over 30-36% oil, $266+) including the Gulf Collection and an exclusive Ta'if parfum co-developed with Fortnum & Mason.
Revenue mechanics are predominantly direct-to-consumer via the brand's Shopify-hosted e-commerce site, with discovery sets (£35 Nomad and £35 Extrait, each carrying a £30 voucher toward a first bottle) serving as the customer-acquisition funnel, supported by travel sprays ($62), perfume oils ($39), and a home collection (candles and diffusers at £55 bundled). Distribution is reinforced by a global independent stockist network spanning UK, Europe, the US, Asia, Africa, and Oceania, plus premium placements at Fortnum & Mason and the Boots Niche Fragrance Boutique, and a New Jersey US fulfillment hub established in 2025.
GALLIVANT serves niche fragrance enthusiasts ('fragheads') and travel-inspired lifestyle buyers seeking artisanal, IFRA-compliant, vegan, and cruelty-free alternatives to mass-market perfume. The brand is bootstrapped with no external institutional capital beyond a $0 Pitch@Palace 2017 listing, founder-owned, and currently operating with 11-50 employees across a small UK-based team.
GALLIVANT firmographics
Firmographics- Name
- GALLIVANT
- Legal name
- Gallivant - Official Store - Fragrance for Urban Explorers
- Website
- https://gallivant-perfumes.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GALLIVANT is an independent British perfume house founded in 2016 that produces travel-inspired, unisex artisanal fragrances (Eau de Parfum and Extrait de Parfum) sourced from Grasse and bottled in England, selling direct-to-consumer globally and through a network of independent and premium stockists to niche fragrance enthusiasts.
- Ownership category
- akta.pro rank
GALLIVANT industry classification
Industry- Product category
- Niche Fragrances
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
- akta.pro secondary industries
- Fragrance Gift Sets & Discovery Kits (CRABADAI), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Natural & Clean Fragrance (CRABADAG), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)
Keywords
Where GALLIVANT is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
GALLIVANT business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Eau de Parfum Sales: Core product line of 13 Eau de Parfum fragrances in 30ml and 100ml sizes, priced at $96 USD for 30ml. Unisex, travel-inspired scents inspired by cities worldwide.
- Extrait de Parfum Sales: Premium concentrated parfum collection (over 30% perfume oil) in 100ml sizes, priced at $266 USD for Dubai Extrait. Richer, longer-lasting formulations.
- Discovery Sets: Nomad Discovery Set (12 x 1.2ml EdP sprays at £35 with £30 voucher) and Extrait de Parfum Discovery Set (4 x 2ml sprays) serve as customer acquisition and discovery tools.
- Perfume Oils and Travel Sprays: Roll-on perfume oils (10ml at ~$39) and 8ml luxury travel sprays for on-the-go use, offering portability and alternative application methods.
- Home Fragrances: Candles and diffusers (bundle offer at £55) for the GALLIVANT at Home collection, extending brand into home fragrance market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Nomad Discovery Set - 12 x 1.2ml Eau de Parfum sprays |
| Unit Pricing | Pay-as-you-go | Eau de Parfum - 30ml bottles |
| Unit Pricing | Pay-as-you-go | Eau de Parfum - 100ml bottles |
| Unit Pricing | Pay-as-you-go | Extrait de Parfum - 100ml bottles |
| Unit Pricing | Pay-as-you-go | Extrait de Parfum - 8ml luxury travel spray with case |
| Unit Pricing | Pay-as-you-go | Perfume Oils - 10ml roll-on |
| Unit Pricing | Pay-as-you-go | Home Bundle - Candle & Diffuser |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
GALLIVANT product offering
Product offeringCore offering
GALLIVANT designs, handcrafts and sells travel-inspired, unisex niche fragrances directly to consumers and through independent stockists. The core offering is a portfolio of 13 Eau de Parfum fragrances and 4+ Extrait de Parfum concentrations in 30ml and 100ml formats, complemented by discovery sets, 8ml travel sprays, 10ml roll-on perfume oils, and home candles and diffusers, with fragrance oils composed in Grasse, France and bottled in the Cotswolds, England.
Product overview
GALLIVANT is a niche British fragrance house offering travel-inspired, playful, thoughtful unisex perfumes. The core product line consists of Eau de Parfum (13 city-inspired scents in 30ml and 100ml bottles) and Extrait de Parfum (high-concentration scents over 30% oil in 100ml). Supporting products include Discovery Sets (Nomad with 12 x 1.2ml sprays and Extrait set with 4 x 2ml sprays), Travel Sprays (8ml luxury vials), Perfume Oils (10ml roll-ons), and Candles & Diffusers for home use. The Gulf Collection features three premium extraits (Ar Riyād, Dubai, Souq Wāqif) while Ta'if is an exclusive available only at Fortnum & Mason. All products are handmade in Britain, vegan, cruelty-free, and sustainably minded.
Differentiator
Problem solved
Functional benefit
Products and services
- Eau de Parfum Collection
- Extrait de Parfum Collection
Quantifiable outcome
- Abu Dhabi is currently the top seller globally, just ahead of Istanbul and Los Angeles
- +2 more outcomes
Companies that use GALLIVANT
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
GALLIVANT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature3 records
GALLIVANT partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Fortnum & MasoncoreFortnum & Mason, 181 Piccadilly, London W1A 1ER is the exclusive stockist of GALLIVANT's Ta'if parfum. This premium department store partnership represents the brand's most elevated retail presence. Ta'if was created specifically for Fortnum & Mason as a Fortnums X GALLIVANT collaboration.
- Boots Niche Fragrance BoutiquecoreMajor UK pharmacy retailer Boots opened a Niche Fragrance Boutique concept at Broadgate Central, London EC2M 2QS (Unit LG7-LG8). This gives GALLIVANT presence in a major retail chain alongside other independent niche brands, as part of Boots' effort to platform local artisan fragrance brands.
- LuckyscentcoreUS specialty niche fragrance retailer with multiple locations: Scent Bar Beverly Blvd (Hollywood), Scent Bar DTLA (Los Angeles), Scent Bar Elisabeth St (Nolita, New York). Key US retail partner for niche fragrance discovery.
- SolifloreminorIndependent niche fragrance boutique in Brighton, UK (28 Gloucester Road, BN1 4AQ). Described as a 'must-visit' retailer by GALLIVANT, representing the authentic indie perfumery channel.
- Art et Parfum (Cabris, France)corePrivate lab and sourcing house in Cabris, France founded by legendary perfumer Edmond Roudnitska (creator of Dior's Eau Sauvage). Nick develops the GALLIVANT collection with perfumery's finest materials at this location, sourcing high-quality raw materials for fragrance composition.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
GALLIVANT competitors and assessment
Company assessmentDirect peers
- Ormonde Jayne: London indie perfumer founded by Linda Pilkington, similarly small-team niche house with unisex luxury fragrances and a discovery-set-led acquisition model. Comparable scale and creative-independence positioning.
- Le Labo: New York-born artisanal fragrance house known for hand-blended, slow-perfumery positioning and cult unisex scents. Closely comparable on craft ethos, IFRA-compliant formulation, and premium DTC + boutique retail model; now owned by Estée Lauder.
- Byredo: Stockholm-based niche fragrance house with unisex positioning, premium pricing, and storytelling-led brand building. Highly comparable to GALLIVANT's indie positioning, though operating at significantly larger scale and now backed by Puig.
- Miller Harris: London-based independent perfumery with unisex, IFRA-compliant formulations and ethical/sustainable positioning. Closest geographic and philosophical peer to GALLIVANT within the UK niche segment.
- Memo Paris: Paris-based niche house built on travel-inspired destination fragrances. Highly comparable to GALLIVANT's city-by-city concept and luxury positioning, with overlapping price points and global stockist distribution.
- Maison Margiela Replica: Storytelling-driven unisex fragrance line tied to memory and place, directly comparable to GALLIVANT's travel/narrative concept. Scaled globally via parent company (OTB/Diesel) and broad department-store distribution.
- Diptyque: Parisian heritage house spanning fragrance and home scents (candles, diffusers). Comparable to GALLIVANT on premium positioning, unisex fragrance portfolio, and the home-fragrance extension (candles/diffusers).
- Atelier Cologne: French niche house specializing in high-concentration cologne absolue. Comparable to GALLIVANT on unisex positioning, premium pricing, and concentration-driven (Extrait/Parfum) product tier.
Emerging players
- Imaginary Authors: Portland-based indie fragrance house built on literary/storytelling concepts. Comparable narrative-driven indie positioning but smaller and primarily US-distributed, making it an emerging rather than direct competitor.
Broad incumbents
- Penhaligon's: British heritage fragrance house with overlapping London stockist footprint (including Fortnum & Mason-adjacent retail). Operates at significantly larger scale and broader portfolio; relevant incumbent comparable on geography and prestige retail rather than direct head-to-head.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GALLIVANT social profiles
Digital presenceGALLIVANT compliance and trust
Trust signalCompliance1 record
GALLIVANT financial estimates
Financial estimateRevenue estimate
Valuation estimate
GALLIVANT leadership team
Management profileNumber of profiles
Profiles1 record
GALLIVANT funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GALLIVANT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GALLIVANT
What does GALLIVANT do?
GALLIVANT designs, handcrafts and sells travel-inspired, unisex niche fragrances directly to consumers and through independent stockists. The core offering is a portfolio of 13 Eau de Parfum fragrances and 4+ Extrait de Parfum concentrations in 30ml and 100ml formats, complemented by discovery sets, 8ml travel sprays, 10ml roll-on perfume oils, and home candles and diffusers, with fragrance oils composed in Grasse, France and bottled in the Cotswolds, England.
Is GALLIVANT a public or private company?
GALLIVANT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GALLIVANT founded?
GALLIVANT was founded in 2016. It employs 11 to 50 people.
Where is GALLIVANT based?
GALLIVANT is headquartered in London, United Kingdom, in the Europe region.
How does GALLIVANT make money?
Five revenue lines are on record. Eau de Parfum Sales are the primary driver. The others are extrait de Parfum Sales, discovery Sets, perfume Oils and Travel Sprays and home Fragrances.
Who are GALLIVANT's main competitors?
Direct peers on record are Ormonde Jayne, Le Labo, Byredo, Miller Harris, Memo Paris, Maison Margiela Replica, Diptyque and Atelier Cologne. Imaginary Authors is listed as an emerging player. Penhaligon's is listed as a broad incumbent.
Does GALLIVANT have an API?
No public API is recorded for GALLIVANT.
What industry is GALLIVANT in?
GALLIVANT's product category is Niche Fragrances. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex), with a secondary code of CRABADAI, Fragrance Gift Sets & Discovery Kits. Its NAICS code is 456120 and its SIC code is 2844.