What Loro Parque does

Loro Parque, S.A. operates a modern zoological park and animal sanctuary on a single integrated site in Puerto de la Cruz, Tenerife (Canary Islands, Spain), founded in 1972 by Wolfgang Kiessling and still family-controlled. The facility houses more than 400 animal species — including the world's largest living collection of parrots (4,000+ individuals), cetaceans (orcas, dolphins), great apes, and pinnipeds — supported by ISO 9001, ISO 14001, EMAS III, ABTA, and American Humane-certified welfare management. Core product surface includes immersive exhibits (Planet Penguin, Katandra Treetops, Oceanía, La Gruta, Acuario, AquaViva, Coral Kingdom), daily animal presentations, the 90-minute Loro Explore behind-the-scenes tour, Kinderlandia children's zone, and educational programming for 40,000+ school students annually. The site is supported by owned utility-scale renewable energy (8+ MW solar and wind plus the 11.4 Mwp Loro Parque II array), an on-site desalination plant producing 600,000 liters of potable water per day, and integrated sustainability reporting.

The revenue model is a high-velocity, low-ticket direct-to-consumer destination attraction: €22 adult admission (free for under-3s, discounted for Canary Islands residents and security forces), group rates for 20+ visitors, birthday and corporate event packages (from €22/child with €100 reservation deposit), annual passes for repeat visitors, the Twin Ticket bundling Loro Parque with Poema del Mar, and ancillary on-site F&B, retail, parking (€7/day), and equipment rental. A separate donation stream runs through the "Sponsor Me" animal-sponsorship program and the affiliated Loro Parque Fundación, which has invested over $30 million in biodiversity across 54 countries. Distribution is omnichannel: direct e-commerce via loroparque.com, walk-up box office, group reservations, school bookings, shuttle bus service from southern Tenerife resorts, and tour-operator integration via ITB Berlin and FITUR. The flagship park is the anchor of Grupo Loro Parque, which cross-promotes Siam Park, Poema del Mar, Hotel Botánico, and Brunelli's SteakHouse, creating a bundled Canary Islands luxury tourism ecosystem.

Name

Loro Parque

Legal name

Loro Parque, S.A.

Website

https://loroparque.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Short description

Loro Parque operates a 400+ species modern zoological park and animal sanctuary in Puerto de la Cruz, Tenerife, generating revenue primarily through tourist admission tickets (€22 adult), group and event packages, and ancillary on-site spend. The family-owned flagship of Grupo Loro Parque serves international tourists, Canary Islands residents, school groups, and conservation donors.

Ownership category

akta.pro rank

Product category

Zoo and Wildlife Sanctuary

NAICS

Zoos and Botanical Gardens (712130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

akta.pro secondary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

Keywords

• Zoo animal sanctuary
• Wildlife conservation
• Marine animal exhibits
• Educational zoo programs
• Animal presentation shows

Headquarters

HQ city

Puerto De La Cruz

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Admission Tickets: Primary revenue stream from individual and group admission tickets. Online pre-purchase and walk-up sales at the gate. Tickets are valid indefinitely once purchased.
2. Annual Passes: Annual membership passes providing repeat access to the park.
3. Animal Presentations and Shows: Included with admission, these shows featuring orcas, dolphins, sea lions, and parrots drive visitor attendance and length of stay.
4. Discovery Tour / Loro Explore: 90-minute behind-the-scenes guided tours to restricted areas, sold as an add-on experience.
5. Food and Beverage: On-site restaurants, kiosks, and cafés offering meals, snacks, and beverages. Restaurants open 11:00-16:30h, kiosks 9:30-17:30h. Includes vegan and celiac options.
6. Retail / Merchandise: On-site shops selling plush toys, clothing, hats, postcards, and souvenirs.
7. Birthday and Event Packages: Birthday party packages for children including park entry, reserved seats at animal presentations, Orca Train ride, cap and sticker, exclusive lunch area, and catering. Events for corporate groups include meeting spaces, presentations, and press facilities.
8. Parking: On-site parking available to customers for €7 per day.
9. Accessibility Equipment Rental: Wheelchairs (free with deposit), motorized carts (€15/day plus deposit), and strollers (€5/day plus deposit).
10. Animal Sponsorship (Sponsor Me): Visitors can sponsor individual animals, with proceeds directed to animal welfare, conservation of threatened species, and care for animals in need. Animals available for sponsorship include cacatua, chimpanzee, dolphin, gorilla, Lear's macaw, pygmy hippo, jaguar, kea, and lion.
11. Twin Ticket: Combined ticket allowing access to Loro Parque and Poema del Mar aquarium, valid for 15 days from first visit.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels10 records

Core offering

Loro Parque operates a modern zoo and animal sanctuary in Puerto de la Cruz, Tenerife, housing more than 400 animal species across immersive themed habitats (Planet Penguin, Katandra Treetops, Oceanía, La Gruta, Acuario, AquaViva) and the Coral Kingdom aquarium. The park generates revenue through admission tickets, daily animal presentations (orcas, dolphins, sea lions, parrots), premium behind-the-scenes tours (Loro Explore), education programs, birthday and corporate events, group visits, animal sponsorship, on-site restaurants and retail.

Product overview

Loro Parque operates as a modern zoo and animal sanctuary in Tenerife, Spain, offering a core animal exhibition experience with over 400 species. The portfolio includes immersive themed habitats (Planet Penguin, Katandra Treetops, Oceanía, La Gruta, AquaViva), the Coral Kingdom aquarium experience, and guided behind-the-scenes tours via Loro Explore. Visitors can attend daily animal presentations featuring Sea Lions, Parrots, Dolphins, and Orcas. Additional offerings include education programs for schools, birthday celebrations and events, group visit packages, and an animal sponsorship program. The destination is part of Loro Parque Group, which includes related tourism properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Loro Parque General Admission Core zoo and animal sanctuary experience featuring 400+ animal species, immersive habitats, animal presentations, restaurants, shops, and on-site services for tourists, families, and local visitors.
• Coral Kingdom Immersive aquarium experience showcasing coral reefs, tropical fish, and marine ecosystems with interactive exhibits and underwater viewing tunnels; targeted at visitors seeking a dedicated marine experience within the park.
• Loro Explore 90-minute behind-the-scenes guided tour offering access to restricted areas including gorilla habitats, penguin facilities, and underwater orca viewing windows; sold as a premium add-on to general admission for tourists and families seeking a deeper visit.
• Planet Penguin Antarctic-themed habitat with real snow and ice replicating natural penguin living conditions; positioned as one of the world's best penguin exhibits for families and tourists.
• Katandra Treetops Australian bird habitat featuring suspension bridges, abundant vegetation, and close encounters with rainbow lorikeets and other Australasian bird species for visitors.
• Oceanía Innovative exhibit featuring multicolored Australian parakeets with barrier-free viewing, showcasing species that act as seed dispersers and pollinators.
• La Gruta Bat cave experience allowing visitors to observe nocturnal flying mammals in their natural habitat from inside the cave.
• Acuario (Aquarium) Aquarium featuring Caribbean, Indopacific, and Amazon ecosystems with a shark tunnel for close encounters with marine predators.
• AquaViva Underwater spectacle featuring colorful jellyfish, blacktip reef sharks, and hundreds of tropical fish in a designed aquatic exhibit.
• Animal Presentations Daily educational presentations featuring Sea Lions, Parrots, Dolphins, and Orcas, included with park admission, designed to showcase animal intelligence, natural behaviors, and conservation messaging.
• Birthday Celebrations and Events Package celebrations for children (park entry, reserved seating at animal presentations, Orca Train ride, exclusive lunch zones, customizable menus) and corporate event hosting (meeting spaces, presentations, press facilities) for families and corporate clients.
• Group Visits Special packages for groups of 20+ persons including school visits, association excursions, and corporate tours, with add-on options for the Loro Explore tour, transport, meals, and snacks.
• Education Programs Curriculum-aligned school programs with 3-hour guided tours, age-adapted educational activities about animals and habitats, environmental care, and remote animal video conferences; serves over 40,000 students annually in the Canary Islands.
• Kinderlandia Children's adventure zone with jungle-themed climbing structures, suspension bridges, a snake-shaped slide, and the Orca Train ride, designed for learning through play.
• Sponsor Me (Animal Sponsorship) Animal sponsorship program allowing visitors to financially sponsor individual animals (cacatua, chimpanzee, dolphin, gorilla, Lear's macaw, pygmy hippo, jaguar, kea, lion); proceeds support animal welfare, conservation of threatened species, and rescue operations.

Quantifiable outcome

• 3.5 million+ visitors per year (2025)
• +8 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• European Endangered Species Programme (EEP)coreStrategic or Co-development Partner · 28 October 2025Loro Parque and the European Endangered Species Programme joined forces for jaguar conservation. A new male jaguar named Tito arrived from the Hodonín Zoo (Czech Republic) with valuable genetics to support the breeding program. The park also celebrated the birth of a jaguar cub with high genetic importance for the species.
• CD TenerifeminorGTM or Marketing Partner · 12 May 2025Grupo Loro Parque renewed its sponsorship commitment with CD Tenerife football club in 2025. The partnership supports local sports and community engagement, with Loro Parque calling on other companies and institutions to join the initiative following CD Tenerife's relegation.
• European ParliamentminorStrategic or Co-development Partner · 9 April 2025Loro Parque representatives Cybell Kiessling, Ricardo Fernández de la Puente, and Wolfgang Rades participated in a European Parliament forum to reaffirm the park's commitment to animal welfare. This engagement positions Loro Parque as a policy dialogue participant on animal welfare in Europe.
• Kaza ( Kavango Zambezi Transfrontier Conservation Area)coreStrategic or Co-development PartnerLoro Parque participates in the Kaza program in collaboration with Futouris and Panthera to protect lion populations in Angola, Botswana, Namibia, Zambia, and Zimbabwe. Lions at the park serve as a genetic reserve critical to ensuring species survival. This partnership represents Loro Parque's most significant on-the-ground wildlife conservation program in Africa.
• FutouriscoreStrategic or Co-development PartnerLoro Parque collaborates with Futouris, a conservation organization, as part of the Kaza program to protect lion populations across five African countries. Futouris provides specialized expertise and funding for lion conservation initiatives.
• PantheracoreStrategic or Co-development PartnerLoro Parque partners with Panthera, the global wild cat conservation organization, in the Kaza program to support lion conservation. Panthera contributes scientific expertise and conservation networks for big cat protection.
• EAZA (European Association of Zoos and Aquaria)coreStrategic or Co-development PartnerLoro Parque participates in EAZA's Ex-Situ Programme (European Endangered Species Programmes, EEPs) for gorillas and other species. When male gorillas reach the right condition to form their own family, they are placed in zoos that can provide optimal breeding conditions, ensuring species survival. The park's gorilla group is part of the EAZA Ex-Situ Programme.
• Loro Parque FundacióncoreStrategic or Co-development PartnerLoro Parque and Loro Parque Fundación form an integrated conservation entity. The foundation handles off-site conservation, funding projects across 54 countries, producing 20+ scientific publications annually, and operating since 1994. Together they have saved 18 species from extinction and reintroduced species including the Lear's macaw to Brazil's Caatinga. The foundation also runs an annual Parrot Congress (since 1986), considered a world reference.
• Global Humane Society (formerly American Humane Association)coreStrategic or Co-development PartnerGlobal Humane Society (formerly American Humane Association) conducted an exhaustive audit of Loro Parque's animal care and species protection work, awarding the Humane Conservation certification with the highest qualification as the best zoo in Europe. The society subsequently created the International Wolfgang Kiessling Prize for Species Conservation in the founder's honor, which is awarded annually in Washington D.C. to individuals dedicated to species conservation.
• Hodonín Zoo (Czech Republic)minorStrategic or Co-development PartnerTito, a male jaguar from Hodonín Zoo in the Czech Republic, arrived at Loro Parque to contribute to the European jaguar conservation breeding program with his valuable genetic profile.
• TÜV RheinlandminorOthersTÜV Rheinland provides ISO 9001 (quality management) and ISO 14001 (environmental management) certifications to Loro Parque. The park has been certified since 2013 for quality and since 2005 for environmental management.
• Grupo Loro Parque (Parent Group)coreStrategic or Co-development PartnerLoro Parque operates as the flagship property of Grupo Loro Parque, which also includes Siam Park (water park, TripAdvisor's best water park in the world), Poema del Mar (aquarium on Gran Canaria with 35 ecosystems), Hotel Botánico & The Oriental Spa Garden (5-star luxury hotel), and Brunelli's SteakHouse (restaurant). The group creates a comprehensive Canary Islands luxury tourism ecosystem with cross-promotion and combined ticket offerings (Twin Ticket).
• César Manrique FoundationminorStrategic or Co-development PartnerLoro Parque honors the legacy of Lanzarote-born artist César Manrique on the anniversary of his birth. Manrique's alliance preserved and shaped the park's identity as an Animal Embassy. The park's César Manrique-tied design elements and artistic heritage are celebrated as foundational to its identity.
• Centre National de la Recherche Scientifique (CNRS, France)minorStrategic or Co-development PartnerA researcher from France's CNRS conducted the first-ever ECG recording on a pregnant orca at Loro Parque — a scientific milestone in marine mammal research. The park serves as a controlled research environment for international scientists studying cetacean biology.
• International Union for Conservation of Nature (IUCN)minorOthersLoro Parque's animal collection and conservation programs align with IUCN conservation status categories. The park contributes to the Global Species Programme for species survival, supporting EEPs coordinated through EAZA, which in turn report to IUCN.
• Instituto Canario de Calidad AgroalimentariaminorOthersLoro Parque's own sustainable agricultural production is registered with the Canary Islands Institute for Food Quality. The park's zero-km food sourcing policy prioritizes local and regional suppliers.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ocean Park Hong Kong: A marine mammal plus zoo theme park in Asia combining aquariums, animal exhibits, education, and conservation messaging — comparable as a mixed zoo/aquarium destination operator.
• Pairi Daiza: Belgium's flagship private zoo, large scale and immersed in a resort-style tourism experience — directly comparable as a premium, multi-experience European zoo destination.
• Bioparc Valencia: A modern Spanish zoo in Valencia using immersive, multi-species habitat design and conservation messaging — a near-direct operational and brand analogue to Loro Parque inside Spain.
• Oceanogràfic (Ciudad de las Artes y las Ciencias): The largest aquarium in Europe, located in Valencia, with marine mammal presentations and conservation programs — directly comparable in core marine-exhibit offering and Spanish tourism footprint.
• ZooParc de Beauval: One of Europe's largest and most visited zoos in France, combining wide mammalian species with marquee marine animals (orcas, sea lions) and conservation programs — comparable in scale, species mix, and European tourist positioning.
• Chester Zoo: A leading UK conservation zoo with strong EAZA ties, education programs, and global field conservation — the implicit benchmark referenced by Loro Parque's recent hire of former Chester director Mike Jordan.

Broad incumbents

• Zoologischer Garten Berlin: One of Europe's largest and most visited zoos with a broad species collection and active conservation programs — comparable on visitor scale, European tourism mix, and EAZA participation.
• San Diego Zoo Wildlife Alliance: Among the world's most recognized zoo operators with deep conservation science (San Diego Zoo, Safari Park) — a broader incumbent competing for global zoo-visitor mindshare and conservation credibility.
• SeaWorld Parks & Entertainment: The largest US operator of marine-mammal parks with orca and dolphin presentations — a broader incumbent with overlapping cetacean programming and similar visitor demographic.
• Mandai Wildlife Group: Operator of Singapore Zoo, Night Safari, River Wonders and Bird Paradise — a multi-property wildlife tourism group in Asia comparable in operating model and conservation branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/loroparque
• YouTubeyoutube.com/user/Loroparquetenerife
• Facebookfacebook.com/loroparque
• LinkedInlinkedin.com/company/loroparque
• Instagraminstagram.com/loroparque
• TikToktiktok.com/@loroparque_oficial

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loro Parque