What Booth Transport does

Booth Transport is a fourth-generation, family-owned Australian freight and logistics provider headquartered in Laverton North, Victoria. Founded by Lindsay Booth in 1932 and formally incorporated as L.S. Booth Wine Transport Pty Ltd in 1968, the company operates a national network spanning Victoria, South Australia, New South Wales, Western Australia, Queensland, and Tasmania, with international shipping lanes to the USA, UK, China, and New Zealand. It runs four service divisions — bulk wine, farm pickup and dairy, dangerous goods, and containers — supported by 10 strategic depots, a fleet of 200+ equipment items including AB Triple road trains with 70,000-litre capacity, and Australia's first milk transfer station owned by a logistics company at Strathmerton, capable of transferring 2 million litres per day.

The company's technology stack centres on industry-specific operational systems, real-time satellite tracking for fleet and cargo visibility, and an integrated management system aligned to ISO 9001:2015, HACCP, environmental, workplace health and safety, and legislative compliance requirements. A distinguishing infrastructure asset is the Australian-first worm farm wastewater treatment plant at Strathmerton, which processes 150 KL of wastewater daily and reduces approximately 3,000 tonnes of carbon emissions annually. Customer-facing digital portals provide tracking, warehouse management, tanker management, and consignment entry functionality.

Booth generates revenue through contract-negotiated transaction fees based on volume, distance, and cargo type across its four transport divisions, plus managed-services warehousing revenue at depots in major wine regions. The company sells directly to enterprise customers via dedicated customer care lines, online portals, and direct sales relationships, with no intermediary channels. Its competitive positioning rests on regulatory accreditations that no other Australian transport company holds in combination — most notably being the only NASSA-accredited transport company in Australia — alongside 90+ years of operational history and long-dated partnerships with anchor customers including Penfolds Wines, d'Arenberg, and S Wynn and Company.

Name

Booth Transport

Legal name

Booth Transport Pty Ltd

Website

https://boothtransport.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Booth Transport is a fourth-generation, family-owned Australian national freight and logistics provider specialising in bulk liquid transport (wine, milk, dangerous goods) and container services across Australia and internationally to the USA, UK, China, and New Zealand.

Ownership category

akta.pro rank

Product category

Bulk Liquid Transport and Logistics Services

NAICS

Specialized Freight (except Used Goods) Trucking, Long-Distance (484230), General Freight Trucking, Long-Distance (48412)

SIC

Trucking & Courier Services (No Air) (4210), Public Warehousing & Storage (4220)

akta.pro primary industry

Specialized Equipment Transport (Flatbed, Step-Deck, Lowboy, Car Carrier) (TLAIAMAH)

akta.pro secondary industry

Cross-Docking & Transload Facilities (Non-Temp Controlled) (TLALAAAE)

Keywords

• Bulk liquid transport
• Freight logistics services
• Container transport
• Dangerous goods transport
• Warehousing distribution

Headquarters

HQ city

Laverton

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Bulk Liquid Transport Services: Transportation of bulk liquids including wine, milk, and chemicals using specialized road tankers. Revenue generated through freight contracts based on volume, distance, and cargo type.
2. Container Transport Services: Full suite of container services including ISO tanks, Flexitanks, and 30 tonne rated containers for international and domestic freight.
3. Warehousing and Logistics Services: Storage and logistics hub services at depots across major wine regions and strategic locations throughout Australia.
4. Farm Pick Up Services: Collection services from farms including dairy farm pickup operations across Tasmania and Northern Victoria.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Booth Transport is a national Australian freight and logistics provider offering bulk liquid transport (wine, milk, dairy, and chemicals), container transport (ISO tanks, Flexitanks, 30 tonne containers), dangerous goods carriage, farm pickup services, and warehousing across depots in every major wine region. Operations are supported by a national fleet of 200+ equipment items including AB Triple road trains, satellite tracking, and the Strathmerton milk transfer station capable of transferring 2 million litres per day.

Product overview

Booth Transport is a national freight and logistics service provider offering an integrated portfolio of transport and logistics services. The company operates four main service divisions: Farm Pick Up and Dairy, Dangerous Goods Transport, Bulk Wine, and Container Services. These divisions are supported by industry-specific operational systems, warehousing facilities, professional staff, and a national fleet of transport equipment. The company also provides customer-facing digital portals for tracking, warehouse management, and consignment entry. Services span multiple Australian States and Territories with depots in Victoria, South Australia, New South Wales, Western Australia, Queensland, and Tasmania.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulk Wine Transport Expert bulk wine transport serving the majority of Australia's wine producers since 1935. Fleet ranges from single trailers for small bottling parcels to AB Triple road trains holding up to 70,000 litres. Depots in major wine regions including Barossa Valley SA, Mildura VIC, Griffith NSW, and Margaret River WA.
• Farm Pick Up and Dairy Transport Dairy product transport across Australian states and territories including Tasmania. Includes farm pickup and the Strathmerton milk transfer station capable of transferring 2 million litres per day.
• Dangerous Goods Transport Nationwide transport and supply chain logistics for dangerous, hazardous and quality critical chemicals including corrosive liquids, toxic gas, flammable solids, quality sensitive lubricants, and flammable liquids.
• Container Transport Full suite of container services encompassing ISO tanks, Flexitanks and 30 tonne rated containers with satellite tracking, maximum payload, and waterfront expertise for international and domestic freight.
• Customer Portal Online customer portals providing access to general customer services, warehouse management, tanker tracking, and consignment entry functionality at trackntrace.boothtransport.com and related login portals.

Quantifiable outcome

• Transfer capacity of 2 million litres per day at Strathmerton milk transfer station
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• QUBE Holdings: ASX-listed Australian logistics infrastructure and bulk freight operator with intermodal, bulk and dangerous-goods divisions; comparable as a diversified national transport incumbent.
• Cleanaway Waste Management: ASX-listed operator focused on waste, liquid and hazardous-waste logistics with specialized tanker fleets — overlapping with Booth's dangerous-goods and chemical transport vertical.
• Linfox: Australia's largest privately-held logistics company providing warehousing, road freight and bulk liquids (via Pegasus) across Australia and New Zealand — a large incumbent with overlapping food-grade and dangerous-goods capabilities.
• CEVA Logistics: Global contract logistics and freight management provider serving FMCG, retail and industrial customers with container and road services — comparable on international container and contract logistics.
• Toll Group: One of Australia's largest multi-modal logistics operators (owned by Japan Post) offering contract logistics, freight forwarding and bulk transport with national scale; overlaps Booth on warehousing and freight but operates across many broader categories.
• Kuehne+Nagel: Global freight forwarder with strong Australia presence in international wine, container and chemical shipping — relevant overlap on Booth's international shipping to USA/UK/China/NZ.

Direct peers

• McColl's Transport: Australian national bulk liquid and general freight carrier with tanker fleet and cross-country operations; directly comparable in fleet composition and customer verticals.
• SCT Logistics: Australian national container and intermodal transport operator with depot/warehousing network — closely comparable on Booth's Containers division and depot-based service model.
• K&S Corporation: Australian-listed bulk liquid carrier specializing in fuel, chemical and food-grade liquid transport with national depots — the closest like-for-like peer to Booth's specialized fleet and verticals.
• Kings Transport: Australian owned-and-operated national transport and warehousing provider serving bulk and container freight customers — comparable mid-market national freight operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/booth_transport

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Booth Transport