Total Soccer

What Total Soccer does

Total Soccer (legal entity: Total Sports Group Inc.) is a private youth soccer academy founded in 1997 in Richmond, British Columbia, originally known as TSS Academy. The company delivers supplementary weekend soccer training to approximately 600 players annually across the Lower Mainland, with players traveling from as far as Kelowna and the Sunshine Coast. Programs are segmented by gender (Saturday for girls, Sunday for boys) and age groups spanning U7 to U18, using a tiered like-abled grouping system at the Richmond Olympic Oval's outdoor training turf fields. Total Soccer does not field competitive teams; instead, it focuses exclusively on individual ball mastery skills through its proprietary TSS Blueprint for Development curriculum.

The business operates a recurring seasonal revenue model with three programs per year (Fall, Winter, Spring). Pricing is tiered at $480 + GST for introductory younger players (birth years 2019-2020) and $650 + GST for the standard U11-U18 age bracket, with 60-75 minute weekly sessions. A $200 refundable deposit secures spots and credit-card-only payment is required before the program starts. The company shares ownership, instructors, and curriculum with TSS Football Club (TSS FC), which was spun off in 2011 to provide primary soccer instruction (~150 players, three weekly sessions plus game outlets). Notable alumni include Canadian national team players Christine Sinclair, Terry Dunfield, Julia Grosso, and Sari Raber.

Total Soccer runs community-led acquisition driven by word-of-mouth referrals and community club networks, supported by a Wix-based website and organic social media presence (Facebook, Twitter, Instagram, Vimeo). The company maintains a rigorous instructor onboarding process where new staff shadow existing instructors for months, reflecting a belief that coaching at youth level requires teaching aptitude beyond game knowledge. There are no AI/ML capabilities, no funding rounds, and no public financial disclosures. Total Soccer is positioned as the most established youth soccer training academy in the Lower Mainland of British Columbia.

Name

Total Soccer

Legal name

Total Sports Group Inc.

Website

https://totalsoccer.ca

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Soccer Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sports Performance Personal Training (HSADAAAF)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Club Sports Programs (EDALAIAB)

Keywords

• Youth soccer training
• Soccer skill development
• Player development academy
• Weekend soccer programs
• Individual ball mastery

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Youth Soccer Training Programs: Total Soccer generates revenue through seasonal pay-per-use training programs for youth soccer players. Programs are offered at tiered pricing based on age group (with introductory pricing for younger players), with a deposit required to secure spots and full payment due before the program begins.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Total Soccer delivers seasonal weekend soccer training programs (Fall, Winter, Spring) for youth players aged U7 to U18 at the Richmond Olympic Oval in Richmond, BC. Sessions are 60-75 minutes long, run on Saturdays for girls and Sundays for boys, and focus exclusively on individual ball mastery skills delivered by professional instructors using a proprietary tiered curriculum. Programs are priced seasonally with deposits to secure spots and full payment due before the program begins.

Product overview

Total Soccer is a soccer academy offering supplementary player development training for youth aged U7-U18. The company operates two interconnected programs: the Weekend Training Program (Saturdays for girls, Sundays for boys) and the Fall Program (September-December). In 2011, Total Soccer spun off TSS Football Club (also known as TSS Rovers) as a separate organization offering primary soccer instruction with 3 weekly sessions plus games. Total Soccer does not field competitive teams itself but supplements players' club training with professional, detailed instruction focused on individual ball mastery skills. The academy runs programming at the Richmond Olympic Oval and serves over 600 players annually from across the Lower Mainland.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekend Training Program
• Fall Program

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Richmond Olympic OvalcoreStrategic or Co-development PartnerTotal Soccer runs all its programming at the Richmond Olympic Oval facility. The Oval provides specialized outdoor training turf fields designed for small-sided games and training. Parents can use Oval facilities including fitness gyms, basketball courts, hockey rink, and cafe while their children train.
• VAFC ProspectsminorStrategic or Co-development PartnerVAFC Prospects team trains at Torah Talmud School in Vancouver on Saturday mornings, indicating a partnership for running training sessions for this specific age group.
• TSS Football Club (TSS FC)coreStrategic or Co-development PartnerTSS Football Club is the soccer club arm of the business that split from Total Soccer but remains owned and run by the same group. Almost all Total Soccer instructors also instruct at TSS FC. TSS FC provides game outlet for players interested in competitive play. Total Soccer is the foundation for TSS FC's training approach.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Skyhawks Sports Academy: Youth sports training provider offering camps and clinics across multiple sports. Overlaps with Total Soccer's seasonal youth training format and parent-facing recreational sports positioning.
• i9 Sports: Youth sports league and clinic franchise offering multiple sports including soccer. Comparable in delivering organized, instructor-led youth sports training with a focus on participant development rather than elite selection.

Direct peers

• Challenger Sports: Provider of youth soccer camps, clinics, and academy-style training programs in North America. Comparable curriculum-driven, pay-per-use youth soccer training model targeting recreational and competitive youth players.
• Coerver Coaching: Global soccer coaching franchise specializing in individual ball mastery and technical skill development for youth players. Operates a network of licensed coaches delivering curriculum-based training sessions, closely aligned with Total Soccer's technical-development positioning.
• Soccer Shots: Youth soccer franchise offering curriculum-based introductory and advanced soccer programs for children ages 2-8. Comparable in operating a structured, instructor-led youth soccer training program with recurring seasonal enrollment.
• British Soccer Academy: Operates youth soccer training programs, camps, and clinics across North America under a franchised academy model. Targets the same youth demographic with pay-per-use weekend and after-school programming as Total Soccer.
• SuperKick Soccer: Pay-per-use youth soccer academy focused on individual technical skills development. Operates with a similar model of seasonal group training emphasizing ball mastery for club players seeking supplementary development.

Regional players

• Toronto FC Academy: MLS club's youth academy operating a similar high-level development pathway for Canadian youth players. Operates in a different region but comparable in serving ambitious youth soccer talent within Canada.
• Vancouver Whitecaps FC Academy: The professional club's youth development pathway serving BC youth players, including pre-residency and player development programs. Competes for the same talent pool of ambitious Lower Mainland youth players that Total Soccer serves.
• Pacific FC Youth Programs: Canadian Premier League club operating youth development programs on Vancouver Island. A regional youth soccer competitor addressing BC-based players with structured technical and competitive development pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/totalsoccerbc
• Facebookfacebook.com/totalsoccerbc
• Instagraminstagram.com/totalsoccerbc
• LinkedInlinkedin.com/company/total-soccer

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Soccer