Name

Neues Handeln

Legal name

neues handeln AG

Website

https://neueshandeln.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Public Sector Communications

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Public Affairs & Government Relations (MPAAADAE)

akta.pro secondary industries

Governance, Democracy & Rule of Law (BPAGABAI), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public sector communications
• Campaign strategy services
• Digital content production
• Event management
• Accessibility communications

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Communication Services: Neues Handeln AG generates revenue by developing and producing communication campaigns, content, and events for German federal ministries, government agencies, and public institutions. Revenue is project-based, sourced from public procurement contracts.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

neues handeln AG is a Cologne-based communications agency founded in 1989 that provides strategic communication, campaign development, and multi-format content production for German public-sector clients, including federal ministries, government agencies, and political foundations. Its service portfolio spans end-to-end campaign strategy, video and podcast production, graphic-novel and illustrated storytelling, scrollytelling digital experiences, traveling exhibitions, and Leichte Sprache (plain-language) translation. The agency complements project work with an annual SocialSummit conference on social and democratic issues.

Product overview

Neues Handeln AG is a German communication agency offering a portfolio of services including campaign development, video and podcast production, graphic design, plain language services, exhibition design, and event management. The agency specializes in societal communication for government clients, NGOs, and public institutions. Key services include: campaign strategy and implementation, video production (e.g., MINTmagie video series, ePA film), podcast creation (e.g., FREIHEIT for Science Year 2024), graphic novels (e.g., organ donation), scrollytelling experiences (e.g., Friedrich Ebert Foundation), traveling exhibitions (e.g., UrbanLand OWL), plain language translation, and the annual SocialSummit conference. The agency does not offer a software product but provides project-based communication services.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communication and Campaign Development End-to-end strategic communication consulting, campaign strategy, and creative direction for German federal ministries, government agencies, political foundations, and civil-society organizations on democratic and societal topics.
• Video Production and Explain-Film Services Development and production of explainer films, video campaigns, and video series for German public-sector clients, covering healthcare, education, and policy topics.
• Podcast Production Services Concept, production, and editorial realization of podcasts for political foundations and public-sector clients, including series like FREIHEIT and SocialSummit podcast episodes.
• Graphic Novel and Illustrated Storytelling Creation of graphic novels and illustrated long-form narratives to communicate complex public-health and societal topics to broad German audiences, delivered for federal public-health clients.
• Scrollytelling Digital Experience Production Concept and production of web-based scrollytelling experiences that turn institutional histories and policy themes into interactive narrative journeys, for political foundations and public-sector clients.
• Traveling Exhibition Design and Production Design and production of traveling (Wanderausstellung) exhibitions for regional and public-sector clients, exemplified by the UrbanLand OWL exhibition.
• Leichte Sprache (Plain Language) Translation Services Translation and adaptation of public-sector content into Leichte Sprache (plain, accessible language) for German federal and state clients, supporting accessibility and inclusion mandates.
• SocialSummit Conference The agency's flagship annual conference on democratic and societal topics, gathering public-sector, foundation, and civil-society stakeholders; the 2025 edition took place and a 2026 edition is announced.

Quantifiable outcome

• MINTmagie video series: 777,400+ YouTube views, 800 days watch time; 1.1M+ Instagram reach, 56 hours watch time (Feb 2025)
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Off-StudioscoreStrategic or Co-development PartnerFilm production company that collaborated with neues handeln on the BMAS campaign 'Unser Land in Arbeit.' Neues handeln coordinated all film shoots and provided creative direction — from storytelling through post-production — while Off-Studios handled the on-location production at real workplaces including hospitals, forests, and bakeries.
• filmreifcoreStrategic or Co-development PartnerProduction company that co-developed the MINTmagie video series concept with neues handeln and BMBF. filmreif was responsible for filming and production execution of the 3 long-form videos and 13 short-form social media videos featuring scientists and professionals from diverse STEM fields.
• Max-Planck-Institut für RadioastronomieminorStrategic or Co-development PartnerProvided scientific content guidance and identified suitable personalities for the MINTmagie video series targeting 10–16 year olds. Worked with neues handeln and filmreif to ensure scientific accuracy and authenticity of the STEM career portraits.
• Studio van MeercoreStrategic or Co-development PartnerCollaborated with neues handeln on the podcast series 'Freiheit' for the Science Year 2024. Studio van Meer developed the dramaturgy of individual episodes and handled editorial planning, execution, audio editing, and sound design. Many recordings took place at the neues handeln studio in Berlin. The podcast was recommended by Süddeutsche Zeitung.
• Katholischer Krankenhausverband Deutschland e.V. (kkvd)minorStrategic or Co-development PartnerPartnered with neues handeln and the Bundesinstitut für Öffentliche Gesundheit (BIÖG) to develop the graphic novel 'Ein neues Herz für Hubert K.' for hospital waiting rooms, helping distribute the accessible organ donation information format through the hospital network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman Germany: Germany arm of the global Edelman PR network; offers public-affairs, corporate communications, and purpose-driven campaigns to public and private clients. Comparable on service mix and public-sector exposure but operates at materially larger scale.
• Weber Shandwick Germany: German office of the global Weber Shandwick network; delivers corporate communications, public affairs, and social-impact campaigns to enterprise and institutional clients. Comparable on integrated communications and public-affairs delivery.
• Brunswick Group: Global advisory firm specialising in critical issues, public affairs, and stakeholder communications. Comparable on policy and reputation communications for institutional clients, particularly in regulated industries and political environments.
• MSL Germany: Publicis-owned global communications consultancy with a German operation serving consumer, corporate, and public-affairs clients. Comparable on full-service PR, corporate positioning, and campaign production.
• Serviceplan Public Relations: Public-relations arm of the Serviceplan Group, Germany's largest independent agency holding company. Comparable on integrated campaign delivery and public-affairs content; broader portfolio includes consumer and digital mandates.
• Ketchum Germany: German operations of Ketchum (now integrated with PLEON), offering corporate communications, public affairs, and purpose work; comparable to neues handeln on the public-affairs and societal-campaign axis but with much larger global resources.

Direct peers

• Faktor 3 AG: Berlin-based PR and communications agency serving corporate, tech, and public-sector clients with similar campaign, media-relations, and content production capabilities — directly comparable as a German-headquartered communications consultancy of similar scale.
• Pilot Group: Berlin-headquartered integrated communications agency with strengths in public affairs, corporate communications, and content production for German institutional clients. Directly comparable in size, geography, and service portfolio.
• Zum goldenen Hirschen: Berlin/Munich-based creative communications agency focused on brand, content, and integrated campaigns for corporate and public-sector clients. Comparable on creative campaign orientation and Berlin-centric institutional client base.
• Fink & Fuchs AG: Wiesbaden-based PR and communications agency with strong digital and content capabilities serving B2B, technology, and public-sector clients. Directly comparable German agency of similar scope, size, and campaign-driven model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/neueshandeln

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neues Handeln