Ausfilm
Ausfilm is a government-supported membership organization that connects international film and TV producers with Australia's screen production capabilities, leveraging 30% Location and PDV Offsets, a 40+ member network, and offices in Sydney and Los Angeles to attract foreign production spend.
- Company typePrivate
- Founded1998
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ausfilm does
Ausfilm International Incorporated is a membership organization that promotes Australia's screen production industry to international film and television producers. Incorporated in New South Wales, Australia, the organization operates as a public-private partnership between Australian federal and state/territory screen agencies and corporate members across studios, VFX, post-production, sound stages, and equipment supply. Ausfilm's core function is to connect international filmmakers with Australian production capabilities, leveraging Australia's competitive tax incentive regime — including the 30% Location Offset (legislated July 2024), 30% PDV Offset, and 30-40% Producer Offset — combined with state/territory incentives of up to 15%.
The organization operates from headquarters in Sydney and a wholly-owned subsidiary, Ausfilm USA Inc, in Los Angeles, with stated activity in the United Kingdom, Canada, France (Annecy), India, and South Korea. It offers tiered Corporate and Platinum membership programs that provide members with meeting schedules in LA, networking events, marketing campaigns, production leads, magazine features, and access to policy advocacy. Ausfilm also maintains online directories (Australian Screen Businesses, Locations, Sound Stages, Filmography), an annual Ausfilm Magazine publication (now in its 13th edition), an Insider video series, and an events program including Ausfilm Week in Los Angeles, VES Awards Mixers, and Partner with Australia trade missions.
Ausfilm's revenue derives from annual membership fees across approximately 40 member companies and direct Australian federal government funding administered through the Department of Infrastructure, Transport, Regional Development, Communications and the Arts. The organization is governed by a Board comprising five government screen agency representatives, five corporate member representatives, and an independent chairperson, currently Samantha Martin-Williams (appointed October 2024). It is not a venture-backed or publicly traded entity; it is a structurally government-supported industry body rather than a commercial enterprise, with no disclosed revenue figures and a small core team of approximately ten staff led by CEO Kate Marks.
Ausfilm firmographics
Firmographics- Name
- Ausfilm
- Legal name
- Ausfilm International Incorporated
- Website
- https://ausfilm.com.au
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ausfilm is a government-supported membership organization that connects international film and TV producers with Australia's screen production capabilities, leveraging 30% Location and PDV Offsets, a 40+ member network, and offices in Sydney and Los Angeles to attract foreign production spend.
- Ownership category
- akta.pro rank
Ausfilm industry classification
Industry- Product category
- Film Industry Promotion Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121), Motion Picture and Video Production (512110)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Film Festivals & Festival Organizers (MPADAKAD)
Keywords
Where Ausfilm is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Ausfilm business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Membership Fees: Ausfilm operates as a member-based organization drawing annual fees from membership. They offer Corporate, Platinum, Screen Agency, and Associated Screen Agency membership tiers with varying benefit levels. Membership provides access to international business development opportunities, networking events, marketing campaigns, and a platform for industry voice to government.
- Government Funding: Ausfilm receives funding from the Australian Government, through the Department of Infrastructure, Transport, Regional Development and Communications, to deliver a promotional program.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
Ausfilm product offering
Product offeringCore offering
Ausfilm is a membership organisation that brings together Australia's screen businesses and government agencies to promote Australia as a destination for international film and TV production. With offices in Sydney and Los Angeles, it sells Corporate and Platinum memberships to Australian production service providers, post-production and VFX facilities, studios and screen agencies, and uses those memberships plus Australian Government funding to deliver outbound promotion, business matchmaking and curated information (directories, location library, filmography, factsheets, events, magazine) to international studios, streamers and producers considering filming or post-producing in Australia.
Product overview
Ausfilm is a membership organization that connects international film and TV makers with Australia's screen production capabilities. The organization offers a unified portfolio of services centered around Australia's globally competitive screen incentives (Location Offset at 30%, PDV Offset at 30%, and Producer Offset at 30-40%), complemented by membership programs (Corporate and Platinum tiers), a directory of Australian screen businesses, location scouting resources, sound stage facilities, an events program (including Ausfilm Week and VES Awards Mixers), and Ausfilm Magazine publications. The organization operates offices in Sydney and Los Angeles to facilitate international production partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Membership
Quantifiable outcome
- Record-breaking foreign production activity in Australia
- +1 more outcomes
Companies that use Ausfilm
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Ausfilm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ausfilm partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- Screen Australia (UK Market Initiative)flagshipJoint UK Market Initiative launched by Ausfilm and Screen Australia to promote Australian screen capabilities and co-production opportunities in the UK market.
- Screen AustraliacoreFederal government screen agency and founding member of Ausfilm. Provides administrative oversight for the Producer Offset incentive and sits on the Ausfilm Board.
- Screen NSWcoreNSW state screen agency and Ausfilm Board member. Supports productions filming in New South Wales through location assistance and incentive programs.
- Screen QueenslandcoreQueensland state screen agency and Ausfilm Board member. Supports productions filming in Queensland including post and VFX work.
- VicScreencoreVictorian state screen agency and Ausfilm Board member. Supports productions filming in Victoria including those at Docklands Studios Melbourne.
- ScreenwestcoreWestern Australian state screen agency and Ausfilm Board member. Promotes filming in Western Australia including Perth Film Studios.
- Screen TasmaniacoreTasmanian state screen agency and Ausfilm Board member supporting productions in Tasmania.
- Screen TerritorycoreNorthern Territory screen agency and Ausfilm Board member supporting productions in the Northern Territory.
- South Australian Film CorporationcoreSouth Australian state screen agency and Ausfilm Board member supporting productions in South Australia.
- Australian Government Office for the ArtscoreAdministers the Location Offset and PDV Offset through the Department of Infrastructure, Transport, Regional Development, Communications and the Arts.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Ausfilm competitors and assessment
Company assessmentDirect peers
- Malta Film Commission: Malta's national film promotion body offering generous cash rebates and facilitating international productions on the island — comparative smaller-country peer competing for the same Hollywood and European productions.
- Korea Film Council (KOFIC): South Korea's national film promotion body, administering production incentives and operating international outreach to position Korea as a filmmaking destination — a direct peer in the country-as-destination promotion model.
- Screen Ireland: Ireland's national screen agency promoting the country as a filming destination via the Section 481 tax incentive, running international events in LA, and connecting global producers with Irish crew and facilities — comparable to Ausfilm's Sydney/LA model.
- New Zealand Film Commission (NZFC): New Zealand's national screen promotion body administering incentives and connecting international productions with local crews, studios, and post-production facilities — structurally very similar to Ausfilm's mandate.
- British Film Commission: The UK's national film promotion body with offices in London and Los Angeles, working to attract international film and TV productions to the UK through tax relief and crew/facility matchmaking — a direct functional analog to Ausfilm.
Regional players
- Ontario Creates: Ontario's film and television agency administering tax credits and promoting the province to international productions — directly comparable mission to Ausfilm at provincial scale with a similar incentive-driven GTM.
- Film London: London's screen agency promoting the city as a filming destination and connecting productions with crew and locations — operates at city/regional level with a similar "connect international productions to local services" mandate.
- Screen Scotland: Scotland's national screen agency promoting the country as a filming destination through tax relief and crew matchmaking, with international outreach in LA — operates a comparable model to Ausfilm but at sub-national scale.
- Creative BC: British Columbia's film commission administering production incentives and marketing the province to international studios — comparable to Ausfilm but at provincial/sub-national scope rather than national.
- California Film Commission: California's state-level film office promoting the state to productions through the Film & Television Tax Credit Program and permitting support — functionally similar to Ausfilm at the sub-national level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Ausfilm social profiles
Digital presenceAusfilm compliance and trust
Trust signalCompliance2 records
Ausfilm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ausfilm leadership team
Management profileNumber of profiles
Profiles10 records
Ausfilm subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ausfilm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ausfilm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ausfilm
What does Ausfilm do?
Ausfilm is a membership organisation that brings together Australia's screen businesses and government agencies to promote Australia as a destination for international film and TV production. With offices in Sydney and Los Angeles, it sells Corporate and Platinum memberships to Australian production service providers, post-production and VFX facilities, studios and screen agencies, and uses those memberships plus Australian Government funding to deliver outbound promotion, business matchmaking and curated information (directories, location library, filmography, factsheets, events, magazine) to international studios, streamers and producers considering filming or post-producing in Australia.
Is Ausfilm a public or private company?
Ausfilm is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ausfilm founded?
Ausfilm was founded in 1998. It employs 1 to 10 people.
Where is Ausfilm based?
Ausfilm is headquartered in Sydney, Australia, in the Oceania region.
How does Ausfilm make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are government Funding.
Who are Ausfilm's main competitors?
Direct peers on record are Malta Film Commission, Korea Film Council (KOFIC), Screen Ireland, New Zealand Film Commission (NZFC) and British Film Commission. Regional players are Ontario Creates, Film London, Screen Scotland, Creative BC and California Film Commission.
Does Ausfilm have an API?
No public API is recorded for Ausfilm.
What industry is Ausfilm in?
Ausfilm's product category is Film Industry Promotion Services. Its primary akta.pro industry code is MPADAKAD, Film Festivals & Festival Organizers. Its NAICS code is 51211 and its SIC code is 7819.