HealthWise
Nutritional Resources Inc. (NRI) is a 30-plus-year Georgia-based private-label and co-packing manufacturer of GMP-certified nutritional products — shakes, meals, bars, shots, and stick packs — serving clinics, weight-management programs, retail and DTC brands, and institutional foodservice buyers across the United States.
- Company typePrivate
- Founded1994
- HeadquartersGrovetown, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What HealthWise does
Nutritional Resources Inc., doing business as NRI and referenced in firmographic data as HealthWise, is a Georgia-based wholesale manufacturer of compliant nutritional products operating under the legal name Nutritional Resources Inc. from its FDA-registered, GMP-certified facility at 5003 Wrightsboro Rd, Grovetown, GA. The company has operated for more than 30 years (since approximately 1994) producing private-label and co-packed nutritional products including protein shakes (chocolate PB, chocolate, vanilla), smoothies, hot beverages (hot chocolate, cappuccino), meal replacements, protein bars, hydration beverages, wellness shots, stick packs, and prepared entrées (mac & cheese, chicken alfredo pasta, sloppy joe, vegetable chili).
NRI's manufacturing infrastructure spans powdered drink mix and dry-blend production, ready-to-drink filling lines, stick pack and single-serve packaging, and snack and cereal-based production, all backed by GMP, SQF Level 2, Orthodox Union Kosher, Halal, and SMETA certifications. The technology backbone is physical production capacity designed for scalability from pilot runs to full-scale commercial output, with the company explicitly positioning itself as a manufacturing partner that removes the need for brand customers to invest in production capital expenditure.
The business model is B2B contract manufacturing under three revenue streams: private-label manufacturing (partners provide brand and specification; NRI handles formulation, production, and packaging), co-packing services, and direct product sales via an Order Portal for existing partners. Pricing is quote-based, tied to product specifications, volume, and timeline, with multi-year engagement cadence. The go-to-market is enterprise field sales targeting clinics, weight-management programs, telehealth platforms, retail and DTC brands, and institutional buyers (hospitals, long-term care, schools, foodservice). Distribution is single-country/domestic U.S., handled through direct B2B engagement and a self-serve Shopify-powered Order Portal for replenishment. The company is privately held with no disclosed parent, investors, M&A history, or external funding.
HealthWise firmographics
Firmographics- Name
- HealthWise
- Legal name
- Nutritional Resources Inc.
- Website
- https://healthwisenri.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nutritional Resources Inc. (NRI) is a 30-plus-year Georgia-based private-label and co-packing manufacturer of GMP-certified nutritional products — shakes, meals, bars, shots, and stick packs — serving clinics, weight-management programs, retail and DTC brands, and institutional foodservice buyers across the United States.
- Ownership category
- akta.pro rank
HealthWise industry classification
Industry- Product category
- Contract Nutritional Manufacturing
- NAICS
- Food Manufacturing (311), Perishable Prepared Food Manufacturing (311991), Snack Food Manufacturing (31191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)
- akta.pro secondary industries
- Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Functional Shot Production (Wellness/Immunity/Focus Shots) (AFAFAFAI)
Keywords
Where HealthWise is headquartered
LocationHeadquarters
- HQ city
- Grovetown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HealthWise business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Private Label Manufacturing: Manufactures nutritional products under partner brands (private label). Partners provide product specifications and branding; NRI handles formulation, production, and packaging. Revenue generated through per-unit manufacturing fees based on volume.
- Co-Packing Services: Co-packed nutritional products where NRI provides manufacturing infrastructure and capabilities. Revenue model based on production runs and unit volume, with pricing tied to complexity and scale of production.
- Direct Product Sales (Existing Catalog): Operates an Order Portal for existing partners and approved accounts to order from NRI's established product catalog. Supports replenishment orders and ongoing supply for established programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B manufacturing quotes based on product specifications, volume requirements, and timeline |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
HealthWise product offering
Product offeringCore offering
Nutritional Resources Inc. (HealthWise / NRI) is a wholesale manufacturer of compliant nutritional products serving B2B clients through private label and co-packing arrangements. The company produces protein shakes, smoothies, hot beverages, meal replacements, protein bars, hydration products, wellness shots, stick packs, prepared entrées, and snack/cereal-based products from formulation and production through packaging and fulfillment. Operations are powered by an FDA-registered, GMP-certified facility with SQF Level 2, Kosher, Halal, and SMETA certifications, supported by an Order Portal for approved partner accounts.
Product overview
Nutritional Resources Inc. (NRI) is a Georgia-based nutritional product manufacturer offering end-to-end manufacturing services for clinical, retail, and institutional programs. The company operates as a manufacturing backbone producing compliant nutritional products including protein shakes (Chocolate PB, Chocolate, Vanilla), smoothies (Strawberry Banana), hot beverages (Hot Chocolate, Cappuccino), meal replacements, protein bars, hydration beverages, wellness shots, stick packs, and prepared entrées (Mac & Cheese, Chicken Alfredo Pasta, Sloppy Joe, Vegetable Chili). NRI serves program operators, weight-management clinics, telehealth platforms, retail brands, hospitals, long-term care facilities, schools, and foodservice operators through private label and co-packing manufacturing models.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Label Manufacturing B2B end-to-end manufacturing of nutritional products under partner brands (private label). Partners provide product specifications and branding; NRI handles formulation, production, and packaging. Revenue generated through per-unit manufacturing fees based on volume.
- Co-Packing Services Co-packed nutritional products where NRI provides manufacturing infrastructure and capabilities. Pricing is tied to the complexity and scale of each production run, with revenue generated through production-run unit volume.
- NRI Order Portal Self-serve B2B portal for existing partners and approved accounts to access NRI's established product catalog, place replenishment orders, and manage ongoing supply for established programs.
- Protein Shakes (Chocolate PB, Chocolate, Vanilla) Ready-to-drink protein beverages manufactured to brand specifications for weight-management and clinical nutrition programs and retail/private-label channels. Available in chocolate PB, chocolate, and vanilla flavors.
- Smoothies (Strawberry Banana) Fruit-flavored smoothie products in the nutritional beverage line, manufactured for wellness and clinical nutrition programs.
- Hot Beverages (Hot Chocolate, Cappuccino) Powdered drink mixes in the hot beverage line, including Hot Chocolate and Cappuccino flavors, produced through the dry-blend manufacturing capability.
- Meal Replacements Complete nutritional meal replacement products for weight-management and clinical nutrition programs, available in multiple formats including shakes, bars, and complete meals.
- Protein Bars Protein-enriched bar products for on-the-go nutrition, manufactured through full production from mixing and forming through wrapping and case packing.
- Hydration Beverages & Wellness Shots Ready-to-drink hydration products and concentrated wellness shots in ready-to-drink and stick pack formats for functional nutrition applications, with liquid and powder filling across multiple pack sizes.
- Stick Packs Single-serve powder stick pack formats for hydration, supplements, and functional nutrition products.
- Prepared Entrées (Mac & Cheese, Chicken Alfredo Pasta, Sloppy Joe, Vegetable Chili) Microwaveable prepared entrées and soups, including Mac & Cheese, Chicken Alfredo Pasta, Sloppy Joe, and Vegetable Chili, for retail, institutional, and foodservice channels.
- Snacks and Cereal-Based Products Snack products and cereal-based functional food products produced through full manufacturing from mixing and forming through wrapping and case packing.
Companies that use HealthWise
Customer profileSegments5 records
Ideal customer profiles3 records
HealthWise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HealthWise partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
HealthWise competitors and assessment
Company assessmentDirect peers
- Robinson Pharma: Robinson Pharma is a California-based contract manufacturer of private label supplements and nutritional products. It overlaps with NRI across private label, GMP-certified production, and B2B distribution to brands and retailers.
- Makers Nutrition: Makers Nutrition is a U.S.-based private label and contract manufacturer of supplements, powders, and beverages. It directly competes with NRI for the same brand and clinic customers seeking GMP-certified co-packing and private label production.
- SMP Nutra: SMP Nutra is a U.S. contract manufacturer specializing in powdered drink mixes, stick packs, and nutritional supplements. Highly comparable to NRI's powder and stick-pack filling lines serving DTC and program operators.
- Capstone Nutrition: Capstone Nutrition is a contract manufacturer of tablets, capsules, powders, and gummies. Comparable to NRI as a multi-format GMP-certified co-packer serving supplement and nutritional brands.
- Vitakem Nutrition: Vitakem Nutrition is a private label supplement manufacturer producing capsules, powders, RTD beverages, and functional foods. Comparable to NRI across private label turnkey manufacturing, GMP certification, and multi-format capabilities.
- NutraScience Labs: NutraScience Labs is a contract manufacturer of private label supplements and functional beverages. It competes with NRI for brand and clinic manufacturing contracts on similar GMP-certified, multi-format terms.
Emerging players
- Orgain: Orgain is a nutritional shake and powder brand serving clinical, retail, and DTC channels. Comparable to NRI in target end-markets (clinics, weight management, retail) and serves as both a potential customer and a category competitor.
- Premier Protein: Premier Protein (BellRing Brands) is a leading branded RTD protein shake company. Comparable to NRI in product category and target end-consumer, though it manufactures in-house and represents the type of brand NRI's private label clients compete against.
- Herbalife: Herbalife is a global DTC nutrition company producing protein shakes, meal replacements, and wellness shots. It is comparable as a customer-category peer rather than a co-packer, but its in-house manufacturing represents the build-vs-buy alternative NRI's brand partners face.
Broad incumbents
- Glanbia Nutritionals: Glanbia Nutritionals is a large ingredient and premix supplier with co-manufacturing capabilities. It overlaps with NRI's protein and functional food categories but operates at much greater scale and as a broader portfolio player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HealthWise social profiles
Digital presenceHealthWise compliance and trust
Trust signalCompliance5 records
HealthWise financial estimates
Financial estimateRevenue estimate
Valuation estimate
HealthWise leadership team
Management profileNumber of profiles
HealthWise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HealthWise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HealthWise
What does HealthWise do?
Nutritional Resources Inc. (HealthWise / NRI) is a wholesale manufacturer of compliant nutritional products serving B2B clients through private label and co-packing arrangements. The company produces protein shakes, smoothies, hot beverages, meal replacements, protein bars, hydration products, wellness shots, stick packs, prepared entrées, and snack/cereal-based products from formulation and production through packaging and fulfillment. Operations are powered by an FDA-registered, GMP-certified facility with SQF Level 2, Kosher, Halal, and SMETA certifications, supported by an Order Portal for approved partner accounts.
Is HealthWise a public or private company?
HealthWise is a private company. It is classified as unknown and is currently operating.
When was HealthWise founded?
HealthWise was founded in 1994. It employs 101 to 250 people.
Where is HealthWise based?
HealthWise is headquartered in Grovetown, United States, in the North America region.
How does HealthWise make money?
Three revenue lines are on record. Private Label Manufacturing is the primary driver. The others are co-Packing Services and direct Product Sales (Existing Catalog).
Who are HealthWise's main competitors?
Direct peers on record are Robinson Pharma, Makers Nutrition, SMP Nutra, Capstone Nutrition, Vitakem Nutrition and NutraScience Labs. Emerging players are Orgain, Premier Protein and Herbalife. Glanbia Nutritionals is listed as a broad incumbent.
Does HealthWise have an API?
No public API is recorded for HealthWise.
What industry is HealthWise in?
HealthWise's product category is Contract Nutritional Manufacturing. Its primary akta.pro industry code is CRADAGAN, Medical Nutrition & Meal Replacement (RTD, Bars, Powders), with a secondary code of AFAFAFAD, Protein & Meal-Replacement Beverage Production (RTD Shakes). Its NAICS code is 311 and its SIC code is 2090.