The Lodge at Whitefish Lake

What The Lodge at Whitefish Lake does

The Lodge at Whitefish Lake is a privately held, four-season luxury resort in Whitefish, Montana, owned and operated by the Averill family under Averill Hospitality. The property comprises 135 rooms, suites, and vacation rentals spread across the Main Lodge, Viking Lodge, Lakefront Condominiums, and a portfolio of 17 Luxury Homes, situated on Whitefish Lake adjacent to the 28-acre Viking Creek Wetland Preserve, with the Grand Ballroom (6,366 sq ft) and adjacent event venues bringing total indoor event space above 8,000 sq ft. The Lodge is the only AAA Four-Diamond property in Montana and the only full-service resort on Whitefish Lake. Approximately 200 staff support operations year-round.

The integrated offering bundles lodging with four food and beverage concepts (Boat Club Dining Room, Tiki Bar & Grill, Coffee Dock, and Fig Bar/Lounge), a full-service marina (boat rentals, slips, captained cruises), a day spa (massage, body treatments, facials, nail services), a ski concierge with delivery-partner integration, and a Mercantile boutique. The technology backbone runs on SynXis (PMS and direct booking engine), Resy (restaurant reservations), Booker (spa and marina scheduling), Tripleseat (event RFPs), and Stash Hotel Rewards for loyalty. A PureWest Christie's International Real Estate office operates in the lobby, layering luxury vacation home management and brokerage referrals into the revenue mix.

Revenue is generated through nightly room rates (dynamic, seasonal, with AAA/AARP, advance-booking, and last-minute discounts), F&B spend, spa and marina transactions, wedding and corporate event packages, premium add-ons (photography, in-room staging, Coco Cabana massages at $165/50 min), and real estate referral/management fees. Go-to-market is direct-to-consumer via the proprietary website and toll-free reservations line, supplemented by Stash loyalty, OTAs, segmented Instagram accounts, content marketing (Glacier National Park FAQs, scenic drive guides), and partnerships with local guides, ski rental providers, and transportation services. Customer segments are diversified across leisure families, wedding couples, corporate meeting groups (3-300+ attendees), outdoor adventure travelers, special-interest groups (ski, golf, wellness), and walk-in dining guests.

Name

The Lodge at Whitefish Lake

Legal name

The Lodge at Whitefish Lake

Website

https://lodgeatwhitefishlake.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

The Lodge at Whitefish Lake is a privately held, AAA Four-Diamond luxury resort in Whitefish, Montana, offering 135 rooms plus 17 luxury homes, four F&B outlets, a marina, spa, ski concierge, and 8,000+ sq ft of event space serving leisure travelers, wedding couples, and corporate groups.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Marinas (71393), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industries

Mountain & Wilderness Lodges (THAAAHAE), National Park & Conservancy Lodges (THAGAIAI)

Keywords

• Luxury resort hospitality
• Lakefront lodging services
• Wedding event venues
• Full service spa
• Marina boat rentals

Headquarters

HQ city

Whitefish

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lodging Accommodations: Primary revenue stream from room rentals including Main Lodge rooms/suites, Viking Lodge rooms, Lakefront Condominiums, and Luxury Homes. Variable pricing based on season, room type, and length of stay with dynamic rate management.
2. Food and Beverage: Restaurant and bar operations including Boat Club Dining Room (breakfast and dinner), Boat Club Bar (lunch and dinner), Tiki Bar & Grill (seasonal lakeside dining), and Coffee Dock. Fine dining and casual options serving both lodge guests and external visitors.
3. Spa Services: Day spa services including therapeutic massage, body treatments, facials, nail services, and specialized treatments like Coco Cabana outdoor massage. Revenue from individual services and packages.
4. Marina Rentals: Watercraft rentals including personal watercraft, ski boats, pontoon boats, kayaks, paddleboards, canoes, plus captained sunset cruises and boat tours. Also includes fuel sales and day/overnight boat slips.
5. Events and Weddings: Revenue from wedding packages, corporate meetings, and group events. Venues include Grand Ballroom (6,366 sq ft), Lakeside Pavilion (2,100 sq ft), Regatta Room (1,261 sq ft), and outdoor lakeside lawn. Full-service catering and event planning provided.
6. Lodging Add-Ons and Enhancements: Premium add-ons including in-room flowers, charcuterie boards, romantic staging packages, photography sessions, and property credits for Boat Club, Spa, or Marina.
7. Real Estate Services: In-lobby PureWest Christie's International Real Estate office generates referral and management fees. Luxury vacation home management services for property owners.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Lodge at Whitefish Lake is a four-season luxury resort operating lakeside lodging accommodations (Main Lodge rooms, Viking Lodge, Lakefront Condominiums, and Luxury Homes) combined with on-site dining venues, a full-service spa, a marina with watercraft rentals, and event/wedding venues. The property serves leisure travelers, wedding couples, and corporate groups visiting Northwest Montana near Glacier National Park and Whitefish Mountain Resort.

Product overview

The Lodge at Whitefish Lake is a four-season resort offering integrated lodging, dining, and recreation services. The core product is resort accommodation comprising Main Lodge rooms and suites, Rustic Cabin Village, and Private Vacation Homes. Ancillary offerings include three food and beverage venues (Boat Club Restaurant, Rustic Bird Coffee & Provisions, and Fig Bar & Lounge), Apres Spa for wellness services, a full-service Marina with boat rentals and lake activities, and comprehensive ski concierge services with partner rental delivery. Event spaces round out the portfolio for weddings and corporate gatherings. The property participates in the Stash Hotel Rewards loyalty program for guest retention.

Differentiator

Problem solved

Functional benefit

Brands

• The Spa at Whitefish Lake: Full-service day spa offering therapeutic massage, body treatments, custom facials, waxing, foot treatments, and couples treatments.
• Boat Club Dining Room
• Tiki Bar & Grill
• Coffee Dock
• Marina
• Mercantile
• Luxury Homes by The Lodge

Products and services

• Lodge Accommodations
• Boat Club Dining Room Lakefront fine dining restaurant offering breakfast and dinner service featuring steaks, seafood, and regional specialties. Open to both lodging guests and external visitors with indoor dining, waterfront patio, and private dining rooms.
• Boat Club Bar Casual bar offering lunch and dinner service with a waterfront setting, providing an alternative dining experience within the Lodge.
• Tiki Bar & Grill Waterfront dining and drinking venue offering coastal-inspired cuisine with lakefront and poolside seating, operating seasonally.
• Coffee Dock Lobby coffee shop offering specialty drinks, pastries, and grab-and-go breakfast and lunch items.
• The Spa at Whitefish Lake Full-service day spa offering therapeutic massage, body treatments, facials, nail services, and specialized offerings such as the Coco Cabana outdoor Swedish massage. Open to both resort guests and outside visitors.
• Marina Services Full-service marina offering boat rentals including personal watercraft, ski boats, pontoon boats, kayaks, paddleboards, and canoes, plus captained sunset cruises, fuel sales, and day/overnight boat slips.
• Wedding and Event Venues Wedding and event venues including the Grand Ballroom (6,366 sq ft), Lakeside Pavilion (2,100 sq ft), Regatta Room (1,261 sq ft), Executive Board Room, and outdoor lakeside lawn, supported by full-service catering and event planning.
• Corporate Meetings and Conferences Professional meeting and conference facilities accommodating groups of 3 to 300+ attendees, with AV capabilities, breakout spaces, and full catering for corporate retreats and incentive events.
• Mercantile Boutique Boutique retail shop offering Montana-inspired gifts, lodge gear, jewelry, western art, swimwear, and resort wear.
• Luxury Homes by The Lodge Vacation rental luxury homes within the resort property offering full resort amenities access, including 17 named properties plus condominiums such as the Averill Suite, Big Sky Suite, and Lakeside Suite.
• Ski Concierge Services Digital ski concierge program coordinating ski package management, gear shipping via Ship Skis, rental delivery from Black Tie Skis and Velvet Rope Rentals, demo skis from Great Northern Cycle & Ski, and complimentary Lodge shuttle to Whitefish Mountain Resort.
• Portrait Photography Services On-site and destination portrait photography packages offered through Mountain Life Photography, including family portraits in Whitefish starting at $950 and Glacier National Park sessions starting at $1,450.
• Real Estate Referral and Management Services In-lobby PureWest Christie's International Real Estate office generating referral and management fees, plus luxury vacation home management services for property owners.
• HOA and Vacation Home Management Homeowner association liaison and management services for vacation home owners within the resort, including access to the Owner Portal, owner statements, and reservation management.

Quantifiable outcome

• The Lodge employs approximately 200 staff members, indicating significant operational scale as a regional employer and hospitality provider.
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• PureWest Christie's International Real EstatecoreStrategic or Co-development PartnerPureWest maintains an office in the lobby of The Lodge at Whitefish Lake. The Whitefish Lake Team is Montana's #1 top-producing premier real estate team (15 consecutive years), ranked 34th nationally and among top 1% of realtors nationwide. In 2024 achieved $273 million in sales volume across 133 closed transactions.
• Averill Hospitality (Parent Company)coreOthersOwned and operated by the Averill family who have been delivering genuine Montana hospitality for generations. The Lodge is part of Averill Hospitality portfolio including The Firebrand, Whitefish Riverfront Hotel, Edgewater Missoula, Thirty Eight Whitefish, and Captains Club.
• Black Tie SkisminorChannel Partner/ Reseller/ DistributorPerformance & Premium Ski and Snowboard Package rentals delivered to guest accommodations at The Lodge. Top-of-the-line brands with convenient delivery service.
• Velvet Rope RentalsminorChannel Partner/ Reseller/ DistributorSki and snowboard rental delivery service to The Lodge property.
• Great Northern Cycle & SkiminorChannel Partner/ Reseller/ DistributorPerformance demo skis available at downtown Whitefish location for Lodge guests.
• Ship SkisminorChannel Partner/ Reseller/ DistributorPremier ski gear, snowboard & luggage shipping provider offering door-to-door shipping globally with on-time delivery guarantee, complimentary insurance, and real-time tracking. Direct link available on Lodge website for Lodge-specific shipping.
• Dollar Rent-A-CarminorGTM or Marketing PartnerDollar Rent-A-Car Missoula location waiving one-way drop fees for rental cars between MSO and Whitefish during July 2026 airport closure period. Partnership facilitates scenic Missoula-to-Whitefish drive option.
• The Local TransportminorChannel Partner/ Reseller/ DistributorPrivate transfer service between Missoula and Whitefish. Lodge credits a portion of transportation costs to guest lodging folio for Monday-Thursday arrivals/departures.
• Amtrak Empire BuilderminorChannel Partner/ Reseller/ DistributorAmtrak's Empire Builder train connects Chicago with Seattle & Portland with daily arrivals into downtown Whitefish. Promoted as alternative travel option during airport closures.
• Glacier Hikes & BikesminorChannel Partner/ Reseller/ DistributorPremier guiding company for outdoor adventures including Glacier National Park excursions. Provides biking, e-biking, hiking, pack-rafting, backpacking, scenic drives, and customized itineraries from The Lodge.
• Whitefish OutfittersminorChannel Partner/ Reseller/ DistributorPrivate, customizable Flathead Valley tours. Winter offerings include West Glacier driving tours, cross-country ski and snowshoe tours in Glacier, snowmobiling and ice fishing tours.
• Mountain Life PhotographyminorChannel Partner/ Reseller/ DistributorPortrait photography services for Lodge guests including family portrait sessions in Whitefish or Glacier National Park. Packages include proof galleries, professional editing, and digital files.
• BusyBee IV Hydration & WellnessminorChannel Partner/ Reseller/ DistributorSeasonal IV therapy and vitamin shot studio on ground level of Main Lodge (Saturdays, June 20 through Labor Day). Year-round downtown Whitefish location. Services performed by registered nurses.
• Google AdSenseminorGTM or Marketing PartnerThird-party advertising network using DART cookies to serve targeted display advertising on Lodge website based on visitor browsing history.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Triple Creek Ranch: Relais & Châteaux-affiliated luxury ranch resort in Darby, MT; comparable as a high-end Montana destination resort competing for luxury leisure and group bookings.
• Grouse Mountain Lodge: Full-service independent resort in Whitefish, MT, the most directly comparable competitor to The Lodge at Whitefish Lake, offering lodging, dining, and event space within the same primary submarket.
• The Resort at Paws Up: Luxury Montana resort near Greenough offering upscale lodging, F&B, and ranch activities; comparable in service tier, scale, and Montana destination positioning.
• The Lodge at Glacier: Independent full-service lodge near Glacier National Park; directly comparable Montana mountain/wilderness lodging competitor targeting the same park-driven visitor demographic.
• The Firebrand Hotel: Sister Averill Hospitality property in downtown Whitefish offering boutique lodging and yoga programming; competes for the same guest base but in a non-lakefront, smaller-scale format.
• Edgewater Missoula: Averill Hospitality's Hilton-branded Missoula riverfront property; comparable as a same-operator full-service hotel extending the portfolio into a nearby Montana market.
• Whitefish Riverfront Hotel: Averill Hospitality property on the Whitefish River in downtown Whitefish; comparable as part of the same operating company, competing for lodging and event guests in Whitefish.

Regional players

• Lake McDonald Lodge: Historic full-service national-park lodge inside Glacier National Park operated by Xanterra; comparable as a waterfront Montana lodge serving Glacier visitors but operating inside the park under a concession contract.

Others

• Whitefish Mountain Resort: Adjacent ski destination whose visitation directly drives The Lodge's winter demand; relevant ecosystem partner and indirect competitor for winter guests, but not a lodging operator at the same tier.

Broad incumbents

• Big Sky Resort: Large Montana destination resort and ski operator offering lodging, F&B, and event facilities; comparable as a broader Montana luxury destination incumbent but with ski-village rather than lakefront positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spaatwhitefishlake
• Instagraminstagram.com/lodgeatwhitefishlake
• Xx.com/lodgewhitefish

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lodge at Whitefish Lake