The Lodge at Whitefish Lake
The Lodge at Whitefish Lake is a privately held, AAA Four-Diamond luxury resort in Whitefish, Montana, offering 135 rooms plus 17 luxury homes, four F&B outlets, a marina, spa, ski concierge, and 8,000+ sq ft of event space serving leisure travelers, wedding couples, and corporate groups.
- Company typePrivate
- Founded2005
- HeadquartersWhitefish, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What The Lodge at Whitefish Lake does
The Lodge at Whitefish Lake is a privately held, four-season luxury resort in Whitefish, Montana, owned and operated by the Averill family under Averill Hospitality. The property comprises 135 rooms, suites, and vacation rentals spread across the Main Lodge, Viking Lodge, Lakefront Condominiums, and a portfolio of 17 Luxury Homes, situated on Whitefish Lake adjacent to the 28-acre Viking Creek Wetland Preserve, with the Grand Ballroom (6,366 sq ft) and adjacent event venues bringing total indoor event space above 8,000 sq ft. The Lodge is the only AAA Four-Diamond property in Montana and the only full-service resort on Whitefish Lake. Approximately 200 staff support operations year-round.
The integrated offering bundles lodging with four food and beverage concepts (Boat Club Dining Room, Tiki Bar & Grill, Coffee Dock, and Fig Bar/Lounge), a full-service marina (boat rentals, slips, captained cruises), a day spa (massage, body treatments, facials, nail services), a ski concierge with delivery-partner integration, and a Mercantile boutique. The technology backbone runs on SynXis (PMS and direct booking engine), Resy (restaurant reservations), Booker (spa and marina scheduling), Tripleseat (event RFPs), and Stash Hotel Rewards for loyalty. A PureWest Christie's International Real Estate office operates in the lobby, layering luxury vacation home management and brokerage referrals into the revenue mix.
Revenue is generated through nightly room rates (dynamic, seasonal, with AAA/AARP, advance-booking, and last-minute discounts), F&B spend, spa and marina transactions, wedding and corporate event packages, premium add-ons (photography, in-room staging, Coco Cabana massages at $165/50 min), and real estate referral/management fees. Go-to-market is direct-to-consumer via the proprietary website and toll-free reservations line, supplemented by Stash loyalty, OTAs, segmented Instagram accounts, content marketing (Glacier National Park FAQs, scenic drive guides), and partnerships with local guides, ski rental providers, and transportation services. Customer segments are diversified across leisure families, wedding couples, corporate meeting groups (3-300+ attendees), outdoor adventure travelers, special-interest groups (ski, golf, wellness), and walk-in dining guests.
The Lodge at Whitefish Lake firmographics
Firmographics- Name
- The Lodge at Whitefish Lake
- Legal name
- The Lodge at Whitefish Lake
- Website
- https://lodgeatwhitefishlake.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Lodge at Whitefish Lake is a privately held, AAA Four-Diamond luxury resort in Whitefish, Montana, offering 135 rooms plus 17 luxury homes, four F&B outlets, a marina, spa, ski concierge, and 8,000+ sq ft of event space serving leisure travelers, wedding couples, and corporate groups.
- Ownership category
- akta.pro rank
The Lodge at Whitefish Lake industry classification
Industry- Product category
- Luxury Resort Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Marinas (71393), Full-Service Restaurants (722511)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Marina & Waterfront Full-Service Hotels (THAGAAAK)
- akta.pro secondary industries
- Mountain & Wilderness Lodges (THAAAHAE), National Park & Conservancy Lodges (THAGAIAI)
Keywords
Where The Lodge at Whitefish Lake is headquartered
LocationHeadquarters
- HQ city
- Whitefish
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Lodge at Whitefish Lake business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Lodging Accommodations: Primary revenue stream from room rentals including Main Lodge rooms/suites, Viking Lodge rooms, Lakefront Condominiums, and Luxury Homes. Variable pricing based on season, room type, and length of stay with dynamic rate management.
- Food and Beverage: Restaurant and bar operations including Boat Club Dining Room (breakfast and dinner), Boat Club Bar (lunch and dinner), Tiki Bar & Grill (seasonal lakeside dining), and Coffee Dock. Fine dining and casual options serving both lodge guests and external visitors.
- Spa Services: Day spa services including therapeutic massage, body treatments, facials, nail services, and specialized treatments like Coco Cabana outdoor massage. Revenue from individual services and packages.
- Marina Rentals: Watercraft rentals including personal watercraft, ski boats, pontoon boats, kayaks, paddleboards, canoes, plus captained sunset cruises and boat tours. Also includes fuel sales and day/overnight boat slips.
- Events and Weddings: Revenue from wedding packages, corporate meetings, and group events. Venues include Grand Ballroom (6,366 sq ft), Lakeside Pavilion (2,100 sq ft), Regatta Room (1,261 sq ft), and outdoor lakeside lawn. Full-service catering and event planning provided.
- Lodging Add-Ons and Enhancements: Premium add-ons including in-room flowers, charcuterie boards, romantic staging packages, photography sessions, and property credits for Boat Club, Spa, or Marina.
- Real Estate Services: In-lobby PureWest Christie's International Real Estate office generates referral and management fees. Luxury vacation home management services for property owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | AAA/AARP Member Discount |
| Freemium | Monthly | Yoga Classes (Included) |
| Subscription | Pay-as-you-go | Spa - Coco Cabana Experience |
| Subscription | Pay-as-you-go | Overnight Boat Slips |
| Subscription | Monthly | Standard Rooms |
| Subscription | Monthly | Studio Suites |
| Transaction based/ take rate | Pay-as-you-go | Portrait Photography |
| Subscription | Monthly | Peak Perks Summer Package |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
The Lodge at Whitefish Lake product offering
Product offeringCore offering
The Lodge at Whitefish Lake is a four-season luxury resort operating lakeside lodging accommodations (Main Lodge rooms, Viking Lodge, Lakefront Condominiums, and Luxury Homes) combined with on-site dining venues, a full-service spa, a marina with watercraft rentals, and event/wedding venues. The property serves leisure travelers, wedding couples, and corporate groups visiting Northwest Montana near Glacier National Park and Whitefish Mountain Resort.
Product overview
The Lodge at Whitefish Lake is a four-season resort offering integrated lodging, dining, and recreation services. The core product is resort accommodation comprising Main Lodge rooms and suites, Rustic Cabin Village, and Private Vacation Homes. Ancillary offerings include three food and beverage venues (Boat Club Restaurant, Rustic Bird Coffee & Provisions, and Fig Bar & Lounge), Apres Spa for wellness services, a full-service Marina with boat rentals and lake activities, and comprehensive ski concierge services with partner rental delivery. Event spaces round out the portfolio for weddings and corporate gatherings. The property participates in the Stash Hotel Rewards loyalty program for guest retention.
Differentiator
Problem solved
Functional benefit
Brands
- The Spa at Whitefish Lake: Full-service day spa offering therapeutic massage, body treatments, custom facials, waxing, foot treatments, and couples treatments.
- Boat Club Dining Room
- Tiki Bar & Grill
- Coffee Dock
- Marina
- Mercantile
- Luxury Homes by The Lodge
Products and services
- Lodge Accommodations
- Boat Club Dining Room Lakefront fine dining restaurant offering breakfast and dinner service featuring steaks, seafood, and regional specialties. Open to both lodging guests and external visitors with indoor dining, waterfront patio, and private dining rooms.
- Boat Club Bar Casual bar offering lunch and dinner service with a waterfront setting, providing an alternative dining experience within the Lodge.
- Tiki Bar & Grill Waterfront dining and drinking venue offering coastal-inspired cuisine with lakefront and poolside seating, operating seasonally.
- Coffee Dock Lobby coffee shop offering specialty drinks, pastries, and grab-and-go breakfast and lunch items.
- The Spa at Whitefish Lake Full-service day spa offering therapeutic massage, body treatments, facials, nail services, and specialized offerings such as the Coco Cabana outdoor Swedish massage. Open to both resort guests and outside visitors.
- Marina Services Full-service marina offering boat rentals including personal watercraft, ski boats, pontoon boats, kayaks, paddleboards, and canoes, plus captained sunset cruises, fuel sales, and day/overnight boat slips.
- Wedding and Event Venues Wedding and event venues including the Grand Ballroom (6,366 sq ft), Lakeside Pavilion (2,100 sq ft), Regatta Room (1,261 sq ft), Executive Board Room, and outdoor lakeside lawn, supported by full-service catering and event planning.
- Corporate Meetings and Conferences Professional meeting and conference facilities accommodating groups of 3 to 300+ attendees, with AV capabilities, breakout spaces, and full catering for corporate retreats and incentive events.
- Mercantile Boutique Boutique retail shop offering Montana-inspired gifts, lodge gear, jewelry, western art, swimwear, and resort wear.
- Luxury Homes by The Lodge Vacation rental luxury homes within the resort property offering full resort amenities access, including 17 named properties plus condominiums such as the Averill Suite, Big Sky Suite, and Lakeside Suite.
- Ski Concierge Services Digital ski concierge program coordinating ski package management, gear shipping via Ship Skis, rental delivery from Black Tie Skis and Velvet Rope Rentals, demo skis from Great Northern Cycle & Ski, and complimentary Lodge shuttle to Whitefish Mountain Resort.
- Portrait Photography Services On-site and destination portrait photography packages offered through Mountain Life Photography, including family portraits in Whitefish starting at $950 and Glacier National Park sessions starting at $1,450.
- Real Estate Referral and Management Services In-lobby PureWest Christie's International Real Estate office generating referral and management fees, plus luxury vacation home management services for property owners.
- HOA and Vacation Home Management Homeowner association liaison and management services for vacation home owners within the resort, including access to the Owner Portal, owner statements, and reservation management.
Quantifiable outcome
- The Lodge employs approximately 200 staff members, indicating significant operational scale as a regional employer and hospitality provider.
- +1 more outcomes
Companies that use The Lodge at Whitefish Lake
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
The Lodge at Whitefish Lake technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
The Lodge at Whitefish Lake partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- PureWest Christie's International Real EstatecorePureWest maintains an office in the lobby of The Lodge at Whitefish Lake. The Whitefish Lake Team is Montana's #1 top-producing premier real estate team (15 consecutive years), ranked 34th nationally and among top 1% of realtors nationwide. In 2024 achieved $273 million in sales volume across 133 closed transactions.
- Averill Hospitality (Parent Company)coreOwned and operated by the Averill family who have been delivering genuine Montana hospitality for generations. The Lodge is part of Averill Hospitality portfolio including The Firebrand, Whitefish Riverfront Hotel, Edgewater Missoula, Thirty Eight Whitefish, and Captains Club.
- Black Tie SkisminorPerformance & Premium Ski and Snowboard Package rentals delivered to guest accommodations at The Lodge. Top-of-the-line brands with convenient delivery service.
- Velvet Rope RentalsminorSki and snowboard rental delivery service to The Lodge property.
- Great Northern Cycle & SkiminorPerformance demo skis available at downtown Whitefish location for Lodge guests.
- Ship SkisminorPremier ski gear, snowboard & luggage shipping provider offering door-to-door shipping globally with on-time delivery guarantee, complimentary insurance, and real-time tracking. Direct link available on Lodge website for Lodge-specific shipping.
- Dollar Rent-A-CarminorDollar Rent-A-Car Missoula location waiving one-way drop fees for rental cars between MSO and Whitefish during July 2026 airport closure period. Partnership facilitates scenic Missoula-to-Whitefish drive option.
- The Local TransportminorPrivate transfer service between Missoula and Whitefish. Lodge credits a portion of transportation costs to guest lodging folio for Monday-Thursday arrivals/departures.
- Amtrak Empire BuilderminorAmtrak's Empire Builder train connects Chicago with Seattle & Portland with daily arrivals into downtown Whitefish. Promoted as alternative travel option during airport closures.
- Glacier Hikes & BikesminorPremier guiding company for outdoor adventures including Glacier National Park excursions. Provides biking, e-biking, hiking, pack-rafting, backpacking, scenic drives, and customized itineraries from The Lodge.
- Whitefish OutfittersminorPrivate, customizable Flathead Valley tours. Winter offerings include West Glacier driving tours, cross-country ski and snowshoe tours in Glacier, snowmobiling and ice fishing tours.
- Mountain Life PhotographyminorPortrait photography services for Lodge guests including family portrait sessions in Whitefish or Glacier National Park. Packages include proof galleries, professional editing, and digital files.
- BusyBee IV Hydration & WellnessminorSeasonal IV therapy and vitamin shot studio on ground level of Main Lodge (Saturdays, June 20 through Labor Day). Year-round downtown Whitefish location. Services performed by registered nurses.
- Google AdSenseminorThird-party advertising network using DART cookies to serve targeted display advertising on Lodge website based on visitor browsing history.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Lodge at Whitefish Lake competitors and assessment
Company assessmentDirect peers
- Triple Creek Ranch: Relais & Châteaux-affiliated luxury ranch resort in Darby, MT; comparable as a high-end Montana destination resort competing for luxury leisure and group bookings.
- Grouse Mountain Lodge: Full-service independent resort in Whitefish, MT, the most directly comparable competitor to The Lodge at Whitefish Lake, offering lodging, dining, and event space within the same primary submarket.
- The Resort at Paws Up: Luxury Montana resort near Greenough offering upscale lodging, F&B, and ranch activities; comparable in service tier, scale, and Montana destination positioning.
- The Lodge at Glacier: Independent full-service lodge near Glacier National Park; directly comparable Montana mountain/wilderness lodging competitor targeting the same park-driven visitor demographic.
- The Firebrand Hotel: Sister Averill Hospitality property in downtown Whitefish offering boutique lodging and yoga programming; competes for the same guest base but in a non-lakefront, smaller-scale format.
- Edgewater Missoula: Averill Hospitality's Hilton-branded Missoula riverfront property; comparable as a same-operator full-service hotel extending the portfolio into a nearby Montana market.
- Whitefish Riverfront Hotel: Averill Hospitality property on the Whitefish River in downtown Whitefish; comparable as part of the same operating company, competing for lodging and event guests in Whitefish.
Regional players
- Lake McDonald Lodge: Historic full-service national-park lodge inside Glacier National Park operated by Xanterra; comparable as a waterfront Montana lodge serving Glacier visitors but operating inside the park under a concession contract.
Others
- Whitefish Mountain Resort: Adjacent ski destination whose visitation directly drives The Lodge's winter demand; relevant ecosystem partner and indirect competitor for winter guests, but not a lodging operator at the same tier.
Broad incumbents
- Big Sky Resort: Large Montana destination resort and ski operator offering lodging, F&B, and event facilities; comparable as a broader Montana luxury destination incumbent but with ski-village rather than lakefront positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Lodge at Whitefish Lake social profiles
Digital presenceThe Lodge at Whitefish Lake financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lodge at Whitefish Lake leadership team
Management profileNumber of profiles
Profiles3 records
The Lodge at Whitefish Lake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lodge at Whitefish Lake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lodge at Whitefish Lake
What does The Lodge at Whitefish Lake do?
The Lodge at Whitefish Lake is a four-season luxury resort operating lakeside lodging accommodations (Main Lodge rooms, Viking Lodge, Lakefront Condominiums, and Luxury Homes) combined with on-site dining venues, a full-service spa, a marina with watercraft rentals, and event/wedding venues. The property serves leisure travelers, wedding couples, and corporate groups visiting Northwest Montana near Glacier National Park and Whitefish Mountain Resort.
Is The Lodge at Whitefish Lake a public or private company?
The Lodge at Whitefish Lake is a private company. It is classified as family owned and is currently operating.
When was The Lodge at Whitefish Lake founded?
The Lodge at Whitefish Lake was founded in 2005. It employs 251 to 500 people.
Where is The Lodge at Whitefish Lake based?
The Lodge at Whitefish Lake is headquartered in Whitefish, United States, in the North America region.
How does The Lodge at Whitefish Lake make money?
Seven revenue lines are on record. Lodging Accommodations are the primary driver. The others are food and Beverage, spa Services, marina Rentals, events and Weddings, lodging Add-Ons and Enhancements and real Estate Services.
Who are The Lodge at Whitefish Lake's main competitors?
Direct peers on record are Triple Creek Ranch, Grouse Mountain Lodge, The Resort at Paws Up, The Lodge at Glacier, The Firebrand Hotel, Edgewater Missoula and Whitefish Riverfront Hotel. Lake McDonald Lodge is listed as a regional player. Whitefish Mountain Resort is listed as an others. Big Sky Resort is listed as a broad incumbent.
Does The Lodge at Whitefish Lake have an API?
No public API is recorded for The Lodge at Whitefish Lake.
What industry is The Lodge at Whitefish Lake in?
The Lodge at Whitefish Lake's product category is Luxury Resort Hospitality. Its primary akta.pro industry code is THAGAAAK, Marina & Waterfront Full-Service Hotels, with a secondary code of THAAAHAE, Mountain & Wilderness Lodges. Its NAICS code is 72111 and its SIC code is 7011.