What Verdunity does

Verdunity is a Texas-based professional services firm founded in 2011 that provides fiscal analysis, municipal planning, civil engineering, and strategic consulting services to small and mid-sized U.S. municipalities and small-scale developers. The firm's core offering is built around a proprietary GIS-based methodology called Land Use Fiscal Analysis (LUFA), which maps parcel-level revenue generation against public service costs to identify which types of development strengthen or undermine a community's fiscal health. This methodology underpins the firm's portfolio of services, which spans four integrated practice areas: Strategic Consulting (workshops, training, strategic planning), Fiscal Analysis (LUFA, Development Fiscal Impact Analysis, Impact Fee Analysis, Multi-Year Budgeting, Capital Improvement Planning), Fiscally-Informed Planning (comprehensive plans, special area plans, unified development codes, zoning diagnostics, implementation tracking), and Civil Engineering (residential infill, entitlements, suburban shopping center retrofits, infrastructure right-sizing).

The firm serves a primary customer segment of municipal governments — including cities such as New Braunfels, Killeen, Royse City, Sweetwater, Taylor, and Kyle, all in Texas, plus Albemarle, North Carolina — as well as a secondary segment of small-scale real estate developers. Its go-to-market is sales-led and consultative, with over 80% of work coming from repeat clients or referrals rather than outbound prospecting. Verdunity operates from a registered office in Duncanville, Texas, and runs as a fully remote nine-person team that deploys across Texas and nationally. The business is a founder-owned Texas S-Corporation (Verdunity, Inc.) with no external institutional investment, no parent company, and no disclosed M&A activity. Revenue is generated entirely through professional services fees; pricing is not publicly disclosed. The firm also produces the Go Cultivate! podcast (116 episodes, 2018–2023) and maintains a newsletter and social presence as thought-leadership channels, with strategic affiliations to the Strong Towns movement, Congress for the New Urbanism, and partner firms including General Code, CivicBrand, 110%, and Neighborhood Evolution. Notable quantified client outcomes include the identification of an $801 million street maintenance liability for New Braunfels through LUFA analysis, and a road right-sizing project in Royse City that reduced a 40-foot roadway to a 24-foot travel-way with improved pedestrian facilities.

Name

Verdunity

Legal name

Verdunity, Inc.

Website

https://verdunity.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Verdunity is a Texas-based professional services firm that helps small and mid-sized U.S. municipalities and small-scale developers make fiscally sustainable land-use, planning, and infrastructure decisions through proprietary GIS-based fiscal analysis (LUFA), planning, and civil engineering services.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Consulting Services: Professional consulting services including workshops, training, and advisory work for municipal officials and staff on fiscal sustainability, planning, and development strategy.
2. Fiscal Analysis Services: Land Use Fiscal Analysis (LUFA), Development Fiscal Impact Analysis (DFIA), Impact Fee Analysis, and Multi-Year Budgeting services provided to municipalities.
3. Fiscally-Informed Planning Services: Comprehensive Plans, Special Area Plans, Unified Development Codes, Zoning Diagnostics, and Site Analysis services for community planning.
4. Civil Engineering Services: Site planning, civil engineering, due diligence, entitlements, and infrastructure design services for residential and commercial development projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Verdunity is a professional services firm that delivers fiscal analysis, municipal planning, civil engineering, and strategic consulting to cities, counties, and small-scale developers. Its core offerings include Land Use Fiscal Analysis (LUFA), Development Fiscal Impact Analysis (DFIA), multi-year budgeting, comprehensive and special area plans, zoning diagnostics, unified development codes, infrastructure retrofits, and educational workshops — all aimed at aligning land use, infrastructure, and budgeting with long-term fiscal sustainability.

Product overview

Verdunity is a professional services firm offering a unified portfolio of consulting, planning, and engineering services focused on fiscal sustainability for municipalities. The core offering consists of four integrated practice areas: Strategic Consulting (education, workshops, and strategic planning), Fiscal Analysis (including Land Use Fiscal Analysis/LUFA, Multi-Year Budgeting, Impact Fee Analysis, DFIA tools, and Capital Improvement Planning), Fiscally-Informed Planning (comprehensive plans, special area plans, unified development codes, zoning diagnostics, and implementation tracking), and Civil Engineering (residential infill, entitlements, shopping center retrofits, and infrastructure retrofits). The firm also produces the Go Cultivate! podcast as brand content. Services are delivered by a team of planners, engineers, and fiscal analysts who work collaboratively with municipal clients to cultivate fiscally healthy, resilient communities through data-driven analysis and incremental development strategies.

Differentiator

Problem solved

Functional benefit

Brands

• Go Cultivate!: A podcast for community builders discussing ways to grow financially resilient, resource-conscious, and people-friendly cities. Verdunity's podcast hosted by Kevin Shepherd.

Products and services

• Strategic Consulting Services

Quantifiable outcome

• Identified $801 million in street maintenance liability for New Braunfels
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• General CodecoreTechnology or IntegrationGeneral Code provides code-centric solutions for local governments, helping communities find, access, and share municipal code information. With 60 years of experience and 4,000 local government clients in 44 states, they offer digital solutions for municipal code, zoning code, and building code content as a member of the International Code Council Family of Solutions.
• CivicBrandcoreStrategic or Co-development PartnerCivicBrand specializes in marketing, community branding, and pop-up events with expertise in urbanism, placemaking, and cultivating strong towns. They facilitate branding discussions, create project websites, and assist with community engagement activities for planning projects.
• 110%supportingStrategic or Co-development Partner110% is a team of parks-and-rec practitioners focused on responsible, strategic, and bold decision-making grounded in ethics, leadership, and long-term financial stewardship. Their Financial Sustainability Strategy provides agencies with data-driven cost allocation analysis. Since 2010, they have guided hundreds of park and recreation agencies across North America.
• Strong TownscoreStrategic or Co-development PartnerStrong Towns seeks to replace America's post-war suburban development pattern with financially strong and resilient development. They advocate for cities of all sizes to be safe, livable, and inviting, and work to elevate local government as the highest level of collaboration for people in a place.
• Neighborhood EvolutionsupportingStrategic or Co-development PartnerNeighborhood Evolution is a development consulting group committed to giving locals tools to take action. They are experienced small-scale real estate developers, designers, community advocates, and urban planners expanding local knowledge and confidence to translate plans into reality.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AECOM: AECOM is a global infrastructure consulting firm offering planning, engineering, economics, and environmental services to municipalities - overlapping capabilities in planning and engineering at global scale.
• HDR Inc. HDR is a global engineering, architecture, and planning firm where Verdunity's founder Kevin Shepherd previously served as National Director of the Community Planning Practice - directly comparable services and DNA, but at vastly larger scale and broader scope.
• Kimley-Horn: Kimley-Horn is one of the largest privately-held planning and engineering consultancies in the US, offering municipal planning, transportation, land development, and environmental services - broadly comparable service portfolio at much larger scale.

Direct peers

• Lochner: Lochner (formerly BWR Corporation) is an engineering and planning firm where Verdunity's Senior Technical Advisor Tom Yantis previously led community planning practice - directly comparable in Texas municipal planning and engineering focus.
• WGI: WGI is a planning, engineering, and consulting firm with a strong community development and public infrastructure practice - comparable mid-sized firm profile and combined planning/engineering service model to Verdunity.
• Freese and Nichols: Freese and Nichols is a Texas-based engineering, planning, and environmental services firm serving municipalities across the Southwest - directly comparable in geography, service mix (planning, civil engineering, water resources), and mid-sized firm positioning.
• Pape-Dawson Engineers: Pape-Dawson Engineers is a Texas-based civil engineering firm providing site development, transportation, and planning services to municipalities and developers - directly comparable in geographic focus and engineering services to municipal clients.
• Halff Associates: Halff Associates is a Texas-based engineering, planning, and environmental services firm with a strong municipal practice - directly comparable in geography, full-service planning and engineering offerings, and similar mid-sized firm profile to Verdunity.
• Lockwood, Andrews & Newnam (LAN): LAN is a Texas-based engineering, planning, and program management firm serving municipalities across the state - comparable in geography, scale, and the combined planning/engineering service model Verdunity operates.
• TischlerBise: TischlerBise is a fiscal impact analysis firm specializing in development impact fees, fiscal impact studies, and revenue projections for municipalities - directly comparable to Verdunity's LUFA and DFIA services in core niche and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/31DG8cmCgrm8MdpwiYiX8T
• LinkedInlinkedin.com/in/kevinmshepherd
• Xx.com/VERDUNITY
• Facebookfacebook.com/verdunity

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verdunity