110%
110% is a privately held, founder-owned parks and recreation consulting firm serving municipal agencies across North America. It sells Financial Sustainability consulting, certificate programs, and an annual Directors Summit, supported by the trademarked Parks & Reconomics© methodology and the book The Bison Principle.
- Company typePrivate
- Founded2010
- HeadquartersSalida, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 110% does
110% is a privately held, founder-owned consulting firm founded in 2010 by Jamie Sabbach, a former City of Boulder Parks & Recreation Superintendent. The firm is headquartered in Salida, Colorado, and operates with a small team of four — including Sabbach as President & Principal, Farrell Buller (former City Manager) as Principal & Executive Coach, Matt David as Operations & Marketing Manager, and Alexis Rankey as Project Consultant & Data Analyst. Its sole focus is the U.S. and Canadian parks and recreation industry, where it sells three types of services to municipal agencies: (1) project-based Financial Sustainability Strategy engagements and Planning Initiatives (Master or Strategic Plans), (2) educational offerings including the 2.5-day Financial Sustainability Certificate Program (FSCP), the advanced FSCP Part 2, and an annual Directors Summit, and (3) book sales of "The Bison Principle" via Amazon, Barnes & Noble, Bookshop.org, and direct bulk orders.
The firm's core intellectual property is the trademarked "Parks & Reconomics©" methodology, which combines financial management principles with a proprietary cost-of-service analysis to help municipal clients understand how taxpayer resources are being allocated and to design sustainable fee structures. The firm reports working with hundreds of agencies across North America since 2010, with documented outcomes including the City of Napa saving its Parks & Recreation Department from elimination during a $20M shortfall, Channahon Park District redirecting ~$1M annually to capital while holding operating budget growth at CPI, and the City of Orange revising youth sports field rental fees from $2–10/hour to $19–34/hour.
The business model is professional services with no software or subscription product. Consulting and custom training engagements are quote-based and not publicly disclosed; certificate program and event pricing require registration. The firm augments direct sales with significant thought-leadership investment — founder Jamie Sabbach is a recurring guest on industry podcasts (Strong Towns, RecLess, Active Towns, CPRS Push 2 Play, Daily Parks & Rec Show) and presents annually at CPRS, NRPA, and IPRA/IAPD conferences. 110% is bootstrapped with no external funding, parent company, or subsidiaries, and revenue is not publicly disclosed.
110% firmographics
Firmographics- Name
- 110%
- Legal name
- 110%, Inc.
- Website
- https://110percent.net
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 110% is a privately held, founder-owned parks and recreation consulting firm serving municipal agencies across North America. It sells Financial Sustainability consulting, certificate programs, and an annual Directors Summit, supported by the trademarked Parks & Reconomics© methodology and the book The Bison Principle.
- Ownership category
- akta.pro rank
110% industry classification
Industry- Product category
- Parks and Recreation Consulting
- NAICS
- Environmental Consulting Services (54162)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sustainability & ESG Consulting (BPAHACAK)
- akta.pro secondary industry
- Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)
Keywords
Where 110% is headquartered
LocationHeadquarters
- HQ city
- Salida
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
110% business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Consulting Services: Financial Sustainability Strategy engagements and Planning Initiatives (Master or Strategic Plans) for parks and recreation organizations. Sold directly to government agencies through discovery calls.
- Educational Programs: Financial Sustainability Certificate Program (FSCP) - a 2.5-day educational experience offered at multiple locations. Includes FSCP Part 2 for advanced learning. Revenue from registration fees.
- Book Sales: Sale of 'The Bison Principle' book - available on Amazon, Barnes & Noble, Bookshop.org. Bulk orders available for quantities of 10+ at discounted rates.
- Speaking & Training Engagements: Presentations and trainings for individual organizations and elected bodies based on their unique needs - from team building exercises to department-wide planning and visioning.
- Directors Summit: Annual multi-day event for parks and recreation directors with registration fees and sponsor support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bulk Paperback 20-pack - The Bison Principle book |
| Unit Pricing | Pay-as-you-go | Bulk Paperback 10-pack - The Bison Principle book |
| Other | Pay-as-you-go | Financial Sustainability Certificate Program (FSCP) |
| Other | Pay-as-you-go | FSCP Part 2 |
| Other | Pay-as-you-go | Directors Summit 2027 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
110% product offering
Product offeringCore offering
110% delivers financial sustainability consulting, strategic planning, and educational programs for parks and recreation departments and local government agencies. Its flagship Financial Sustainability Strategy consulting engagement combines sound financial management principles with a proprietary cost of service analysis to help clients understand taxpayer resource allocation, supported by certificate programs, an annual directors summit, and a published book.
Product overview
110% is a parks and recreation consulting firm offering a portfolio of educational programs and consulting services centered on financial sustainability, ethics, and leadership. The core offerings include the Financial Sustainability Certificate Program (FSCP) and FSCP Part 2 (two-day educational programs), the Directors Summit (annual networking event), and The Bison Principle (published book). Consulting services include the Financial Sustainability Strategy and Planning Initiatives, supplemented by education and training programs. The company also sells bulk book orders as add-on products.
Differentiator
Problem solved
Functional benefit
Brands
- The Bison Principle: A book by Jamie Sabbach on clarity, discipline, and courage in local government through the lens of parks and recreation. Published in 2024.
- Financial Sustainability Certificate Program (FSCP)
- Financial Sustainability Certificate Program Part 2
- Directors Summit
Products and services
- Financial Sustainability Strategy Consulting engagement that empowers parks and recreation organizations to use data and information to make informed decisions by combining sound financial management principles with a one-of-a-kind cost of service process to clarify how taxpayer resources are being allocated. Sold directly to government agencies through discovery calls.
- Planning Initiatives
Quantifiable outcome
- Channahon Park District applies ~$1 million yearly to capital projects while maintaining operating budget at CPI
- +2 more outcomes
Companies that use 110%
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
110% technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
110% partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- KaizencoreKaizen (kaizenlabs.co) co-presents the 'P&Reparation for Tomorrow: a Limited Webinar Series' with 110%. Three-part series covering Smart Money, Customer Experience, and Taking Care of Your People. KJ Shah, Co-Founder and COO of Kaizen, co-presented with Jamie Sabbach. Also partnered with Nikhil Reddy, Co-Founder and CFO.
- VerdunitycoreVerdunity (verdunity.com) serves as a host sponsor for Financial Sustainability Certificate Program Part 2. Kevin Shepherd, Founder & CEO of Verdunity, co-presents at FSCP Part 2 programs alongside Jamie Sabbach.
- Landscape-StructuresminorLandscape-Structures (playlsi.com) serves as host sponsor for Financial Sustainability Certificate Program and Directors Summit.
- Public Restroom CompanyminorSponsor for the Directors Summit 2027 event.
- DumorminorSponsor for the Directors Summit 2027 event (dumor.com - site furnishings).
- Xplor RecreationminorSponsor for the Directors Summit 2027 event.
- ParkhillminorSponsor for the Directors Summit 2027 event.
- Strong TownscoreStrong Towns is a key media partner for Jamie Sabbach's thought leadership. She appears regularly on Upzoned Podcast, Ask Strong Towns Anything, and Office Hours webinars. Charles Marohn, Strong Towns founder, provided a testimonial endorsement for The Bison Principle book.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
110% competitors and assessment
Company assessmentDirect peers
- Counsilman-Hunsaker: Counsilman-Hunsaker is an aquatics and park facility consulting firm that provides feasibility, operational, and financial sustainability studies to municipal clients. Comparable as a parks-and-recreation specialist consultancy, though more focused on aquatics.
- GreenPlay LLC: GreenPlay is a parks, recreation, and community services consulting firm that helps agencies with strategic planning, operations, and financial sustainability. Closely comparable to 110% in vertical focus and advisory scope, often appearing at the same NRPA/CPRS industry events.
- Ballard*King & Associates: Ballard*King provides parks and recreation master planning, operational assessments, and management consulting to municipalities across North America. Comparable to 110% in serving parks agencies with strategic and management advisory services.
- PROS Consulting (now CAA ICON): PROS Consulting is a parks, recreation, sports, and entertainment consulting firm that provides feasibility studies, management audits, and strategic planning to municipalities — the most direct peer to 110% in client type and scope, though it is more research-heavy and less focused on financial sustainability methodology.
- ETC Institute: ETC Institute conducts community surveys, needs assessments, and market research for parks and recreation agencies, often paired with strategic planning engagements. Comparable to 110% in serving the same municipal parks customer base with data-driven advisory services.
Others
- Strong Towns: Strong Towns is a nonprofit media and advocacy organization focused on bottom-up fiscal stewardship in local government. It is a confirmed media partner of 110% (Jamie Sabbach appears regularly on Strong Towns podcasts), making it a strong thematically adjacent peer rather than a direct competitor.
- National Recreation and Park Association (NRPA): NRPA is the national membership association for parks and recreation professionals — not a direct competitor, but a key ecosystem partner for 110%, providing certification (CPRP), industry events, and continuing education distribution channels referenced throughout 110%'s GTM motion.
Broad incumbents
- BerryDunn (Parks & Recreation Practice): BerryDunn is a national consulting and accounting firm with a dedicated Parks and Recreation practice that performs operational assessments, financial reviews, and strategic plans for municipalities. Comparable to 110% as a parks consulting provider, but part of a broader professional services firm with significantly more scale.
Emerging players
- Verdunity: Verdunity is a community development and infrastructure resilience consultancy that partners with 110% as host sponsor for FSCP Part 2. Comparable as an emerging player in municipal sustainability advisory and a confirmed channel partner.
- Kaizen (Kaizen Labs): Kaizen is a CX and operations consultancy that has partnered with 110% on the 'P&Reparation for Tomorrow' webinar series. Adjacent to 110% in serving parks and recreation departments with operational and customer experience advisory services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
110% social profiles
Digital presence110% financial estimates
Financial estimateRevenue estimate
Valuation estimate
110% leadership team
Management profileNumber of profiles
Profiles4 records
110% funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
110% M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 110%
What does 110% do?
110% delivers financial sustainability consulting, strategic planning, and educational programs for parks and recreation departments and local government agencies. Its flagship Financial Sustainability Strategy consulting engagement combines sound financial management principles with a proprietary cost of service analysis to help clients understand taxpayer resource allocation, supported by certificate programs, an annual directors summit, and a published book.
Is 110% a public or private company?
110% is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 110% founded?
110% was founded in 2010. It employs 11 to 50 people.
Where is 110% based?
110% is headquartered in Salida, United States, in the North America region.
How does 110% make money?
Five revenue lines are on record. Consulting Services are the primary driver. The others are educational Programs, book Sales, speaking & Training Engagements and directors Summit.
Who are 110%'s main competitors?
Direct peers on record are Counsilman-Hunsaker, GreenPlay LLC, Ballard*King & Associates, PROS Consulting (now CAA ICON) and ETC Institute. Others are Strong Towns and National Recreation and Park Association (NRPA). BerryDunn (Parks & Recreation Practice) is listed as a broad incumbent. Emerging players are Verdunity and Kaizen (Kaizen Labs).
Does 110% have an API?
No public API is recorded for 110%.
What industry is 110% in?
110%'s product category is Parks and Recreation Consulting. Its primary akta.pro industry code is BPAHACAK, Sustainability & ESG Consulting, with a secondary code of BPABALAK, Sustainability Engagement, Training & Behavior Change Programs (On-site). Its NAICS code is 54162 and its SIC code is 8742.