What Avery Zweckform does

Avery Zweckform GmbH is a German manufacturer of self-adhesive labels, stickers, and organizational stationery, headquartered in Oberlaindern/Valley, Bavaria, and operating as a strategic subsidiary of CCL Industries Inc. (Canada) under the licensed Avery trademark. The company produces and sells more than 4,000 SKUs across core product lines including blank self-adhesive labels (Blanko-Etiketten), custom-printed stickers and labels (WePrint), thermal transfer and direct thermal labels on rolls, name badges and identification products, pre-printed form books, and the Chronoplan planner/calendar line. Manufacturing is conducted at a single climate-neutral facility in Upper Bavaria using responsibly sourced materials from German and European suppliers, and the company holds FSC, Blauer Engel, and Made in Germany certifications.

The business is built around a product-led, direct-to-consumer e-commerce model through avery-zweckform.com, augmented by a trade/reseller channel. Customers can either print blank labels themselves on home/office or industrial thermal printers (compatible with Zebra, cab, TSC, Dymo, and others), or order professionally printed custom products via the WePrint online print service, configured through the free Avery Design & Print Online software that supports templates, barcode/QR generation, serial-number import, and cloud project storage. A Blanko-Etiketten Konfigurator enables real-time customization across form, size, material, and quantity combinations with volume-based unit pricing. Payment options include Klarna and Billie purchase-on-account terms.

The company serves a diversified customer base spanning individual consumers (home organization, crafts, weddings), small and medium businesses (product labeling, packaging, shipping, food/beverage), logistics and e-commerce operators (DHL, Hermes, UPS, GLS, DPD, FedEx-compatible thermal labels), and offices/administrative users. Growth has been driven by an active product launch cadence in 2025-2026, including premium and specialty materials (cotton paper, pearlescent foil, gold foil), new sticker categories (floor, textile, window, laptop), and expanded digital marketing and customer service infrastructure.

Name

Avery Zweckform

Legal name

AVERY ZWECKFORM GmbH

Website

https://avery-zweckform.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

Avery Zweckform is a German manufacturer of self-adhesive labels, stickers, and organizational stationery, operating as a subsidiary of CCL Industries. It serves consumers, SMBs, and logistics customers across DACH/Europe through D2C e-commerce, a custom print service (WePrint), and a free online design platform.

Ownership category

akta.pro rank

Product category

Labels and Stickers Manufacturing

NAICS

Printing and Related Support Activities (3231)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Tapes, Labels & Pressure-Sensitive Adhesives (IMAEAGAJ)

akta.pro secondary industries

Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN), Sustainable Labels, Adhesives & Inks (Wash-Off Labels, De-inkable Inks, Low-VOC) (IMALAMAJ), Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

Keywords

• Self-adhesive labels
• Custom printed stickers
• Thermal label rolls
• Name badges
• Label design software

Headquarters

HQ city

Oberlaindern

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Blank Labels and Stickers Sales: Sale of blank self-adhesive labels and stickers for customers to print themselves using home or office printers. Products available in various forms (rectangular, round, square, oval, heart-shaped, etc.), materials (paper, foil, weather-resistant), and sizes. Sold in packs of A4 sheets or rolls.
2. Custom Printed Products (WePrint): Professionally printed custom stickers, labels, name badges, and product tags ordered through the online printing service. Customers design their products online or upload designs, and Avery Zweckform prints and ships them.
3. Thermo Labels (Thermodirekt/Thermotransfer): Thermal transfer and direct thermal labels on rolls for industrial printers (Zebra, cab, TSC, etc.), used for shipping, logistics, inventory, and product labeling applications.
4. Form Books and Documents: Pre-printed form books including travel logs, receipts, invoices, rental contracts, purchase contracts, delivery notes, accounting forms, and payroll forms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Avery Zweckform manufactures and sells self-adhesive labels, stickers, and office organizational products from its facility in Oberlaindern, Bavaria. The portfolio includes blank labels for self-printing, custom-printed labels and stickers via the WePrint service, thermal labels for industrial/shipping applications, name badges, pre-printed form books, and decorative stickers. Sales are conducted through the company's own e-commerce platform, with a free browser-based design software (Avery Design & Print) supporting customer self-service.

Product overview

Avery Zweckform is a German manufacturer offering a comprehensive portfolio of adhesive labels, stickers, printed products, and organizational stationery. The core product lines include Blanko-Etiketten (blank self-adhesive labels for personal printing), Bedruckte Aufkleber (custom-printed stickers via WePrint service), Thermo-Etiketten (thermal labels for industrial shipping and logistics), and Rollenetiketten (roll-format labels for high-volume applications). Supporting products include Formularbücher (pre-printed business forms), Namensschilder (identification badges and lanyards), Sticker under the Z-Design sub-brand (decorative stickers), and Chronoplan Terminplaner (planners and calendars). The Avery Design & Print Software platform enables free online design and printing with templates, barcode generation, and serial printing capabilities. Products are manufactured in Oberlaindern, Bavaria, with emphasis on sustainability including FSC certification, climate-neutral operations, and Made in Germany quality. The company serves both B2C and B2B customers across shipping, logistics, manufacturing, food/beverage, cosmetics, and office supply markets.

Differentiator

Problem solved

Functional benefit

Brands

• Avery Design & Print: Free online design software for creating custom labels and stickers
• WePrint
• Chronoplan

Products and services

• Blanko-Etiketten (Blank Labels) Self-adhesive blank labels on A4 sheets designed for printing with laser, inkjet, or hand writing. Available in 4,000+ combinations of sizes, shapes (rectangular, round, square, oval, heart-shaped, etc.), and materials (paper, foil, weather-resistant, transparent, recycling, Kraft). Sold to consumers for personal printing and to businesses for product/shipping labeling.
• Bedruckte Aufkleber (Custom-Printed Stickers via WePrint) Custom-designed and professionally printed stickers and labels on sheets or rolls, available in various shapes, materials, and finishes. Customers design online via Avery Design & Print or upload their own artwork. Target customers include small businesses, craft producers, and consumers wanting personalized stickers.
• Thermo-Etiketten (Thermal Labels on Rolls) Thermal direct and thermal transfer labels supplied on rolls, compatible with industrial and desktop thermal printers from Zebra, cab, TSC, Godex, and Dymo LabelWriter. Used for shipping, logistics, inventory, and product labeling in warehouses, fulfillment centers, and small shipping operations.
• Namensschilder (Name Badges and Identification) Name badges and identification products for events and workplaces, including blank name labels, lanyards, badge holders, insert cards, magnetic badges, wristbands, self-adhesive name badges, table cards, and event tickets. Sold to event organizers, offices, and businesses.
• Formularbücher (Pre-Printed Form Books) Pre-printed paper form books covering travel logs, receipts, invoices, rental contracts, purchase contracts, delivery notes, accounting forms, and payroll forms. Used by small businesses, freelancers, and tradespeople for documentation and record keeping.
• Z-Design Sticker & Aufkleber (Decorative Stickers) Decorative and functional stickers sold under the Z-Design sub-brand, including back-to-school stickers, sticker sets, deco stickers, children's stickers, temporary tattoos, roll stickers, wedding stickers, and removable/permanent labeling stickers. Targeted at consumers for personal, decorative, and gift use.
• Chronoplan Terminplaner (Planners and Calendars) Planning and scheduling products including calendar inserts, planners, and book calendars for personal and professional time management under the Chronoplan sub-brand.
• WePrint (Online Custom Printing Service) Online custom print ordering service where customers design stickers, labels, name badges, product tags, and other products online or upload artwork, and Avery Zweckform produces and ships the professionally printed items. Targets both individual consumers and small/medium businesses needing professional finishing without in-house printing capability.
• Bodenaufkleber (Floor Stickers) Custom-printed floor stickers designed for advertising and wayfinding applications, produced via the WePrint service.
• Baumwoll-Papier-Etiketten (Cotton Paper Labels) Self-adhesive cotton paper labels produced via WePrint, marketed as a sustainable premium material for product packaging.
• Perlmutt Folien-Aufkleber (Pearlescent Foil Stickers) Pearlescent foil stickers produced via WePrint, designed for premium appearance applications on cosmetics and beauty products.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• DHL Paket GmbHminorOthersDHL is referenced as a shipping service compatible with Avery Zweckform thermo labels. The company offers DHL & Hermes labels and thermo labels adapted to common shipping service formats.
• Hermes GermanyminorOthersHermes shipping labels supported through compatible label formats. Offered as DHL & Hermes labels.
• UPS (United Parcel Service)minorOthersUPS Germany (United Parcel Service Deutschland S.à r.l. & Co. OHG) listed as a shipping partner in privacy policy for delivery coordination.
• Deutsche Post AGminorOthersDeutsche Post AG is a referenced shipping partner for package and letter shipping services.
• KlarnaminorOthersKlarna provides purchase-on-account payment option for private customers with 30-day payment term. Customers pay directly to Klarna after receiving goods.
• BillieminorOthersBillie provides purchase-on-account for business customers, self-employed, and commercial customers with up to 30-day payment terms.
• Trusted Shops GmbHminorOthersTrusted Shops provides review system and buyer protection services displayed on the website through Trustbadge widget.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mactac (LINTEC): Mactac, a brand of LINTEC Corporation, is a global supplier of pressure-sensitive adhesive label materials, tapes, and graphics products. It competes with Avery Zweckform in the underlying label stock and adhesive materials category that supports self-adhesive label production.
• Brady Corporation: Brady Corporation is a US-listed manufacturer of identification and labeling solutions, including thermal and printable labels for industrial, safety, and laboratory applications. It overlaps with Avery Zweckform's industrial thermal label and identification product lines while serving more enterprise-focused customers.
• 3M: 3M is a diversified industrial conglomerate with a significant label, tape, and adhesive materials portfolio including the Scotch and Post-it families. It overlaps with Avery Zweckform in self-adhesive label materials, weather-resistant outdoor labels, and removable/repositionable adhesive product categories.
• UPM Raflatac: UPM Raflatac is a Finnish manufacturer of self-adhesive label materials serving label converters and brand owners globally. It competes with Avery Zweckform at the label substrate and materials level and overlaps in sustainable, FSC-certified paper label offerings.
• Avery Dennison: Avery Dennison is the global leader in label materials, RFID, and specialty adhesives, and the originator of the AVERY brand family. While Avery Zweckform operates the European consumer/SMB end of the brand, Avery Dennison competes at the industrial B2B materials and pressure-sensitive label substrate level that underpins the broader Avery ecosystem.
• CCL Label: CCL Label is the core label converting division of CCL Industries, the parent company of Avery Zweckform. It produces premium labels for global consumer brands in healthcare, beauty, food, and beverage, sharing parent-level strategic alignment and technology with Avery Zweckform while serving larger enterprise customers.

Direct peers

• Labelprint24: Labelprint24 is a European online custom label printing service based in Germany, offering self-adhesive labels, shrink sleeves, and flexible packaging with configurator-driven ordering. It directly competes with Avery Zweckform's WePrint service for SMB and enterprise custom label orders in DACH markets.
• Sticker Mule: Sticker Mule is a US-based online custom sticker and label printing service offering on-demand printing, free design tools, and no minimum orders. It directly competes with Avery Zweckform's WePrint service for SMB and consumer custom sticker demand, though primarily in the North American market.
• OnlineLabels.com: OnlineLabels.com is a US-based online retailer of blank and custom-printed labels serving SMB and consumer markets with a configurator-driven e-commerce model. It mirrors Avery Zweckform's Blanko-Etiketten Konfigurator approach and competes in the same DIY self-print label category.
• Herma: Herma is a German family-owned manufacturer of self-adhesive labels, label materials, and labeling systems, headquartered in Filderstadt. It is a direct competitor to Avery Zweckform in the DACH self-adhesive label market with overlapping customer segments in SMB, industrial, and consumer applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/averyzweckform.de
• Instagraminstagram.com/avery_zweckform
• YouTubeyoutube.com/avery
• Pinterestpinterest.com/averyzweckform
• LinkedInlinkedin.com/company/avery-zweckform-gmbh
• Xx.com/AveryZweckformR

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avery Zweckform