Pro Juventute
- Company typePrivate
- Founded1911
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
Pro Juventute firmographics
Firmographics- Name
- Pro Juventute
- Legal name
- Stiftung Pro Juventus
- Website
- https://projuventute.ch
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pro Juventute industry classification
Industry- Product category
- Youth and Family Welfare Services
- NAICS
- Child and Youth Services (62411), Other Individual and Family Services (624190), Educational Support Services (61171)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
- akta.pro secondary industries
- Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Community Health, Prevention & Health Education (BPAGACAC)
Keywords
Where Pro Juventute is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Pro Juventute business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations: The primary revenue stream comes from private donations from individuals, supplemented by institutional engagement programs for companies, foundations, and public institutions.
- Municipal/Public Funding: Parent letter services are financed through municipalities (Wohngemeinde), providing free subscriptions to eligible families.
- Hotel Operations (Chesa Spuondas): The foundation operates Hotel Chesa Spuondas in St. Moritz, generating revenue from hospitality services. The hotel also offers subsidized stays for families with limited budgets through a vacation fund.
- Shop Sales: Sale of informational materials, parent guides, and educational resources through the Pro Juventus shop.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Pro Juventute product offering
Product offeringCore offering
Pro Juventute is a Swiss charitable foundation that provides free counseling, crisis support, and educational services for children, youth, and families. Its core offerings include the 147 helpline for children and youth available 24/7 via phone, WhatsApp, email, and chat, and Elternberatung (parent counseling) covering family, development, health, media, and school topics. The foundation is primarily financed through donations, with parent letter services also subsidized by Swiss municipalities.
Product overview
Pro Juventus operates as a foundation supporting children, youth, and families in Switzerland for over 100 years. The organization offers a portfolio of services centered around its core counseling offerings: the 147 helpline for children/youth available 24/7 via phone, WhatsApp, email, and chat; and Elternberatung (parent counseling) for family-related questions. Supporting these are digital products including Elternbriefe (age-appropriate parent newsletters), the 'Familienbande' podcast, and Medienprofis workshops. The foundation also operates Hotel Chesa Spuondas in St. Moritz for family vacations and maintains an e-commerce shop for information materials. Donation programs (Freunde-Programm, institutional engagement, testamentary giving) fund the organization's activities.
Differentiator
Problem solved
Functional benefit
Brands
- 147: Emergency hotline number for children and youth providing counseling and help
- Elternbriefe
- Hotel Chesa Spuondas
- Medienprofis Workshops
- Freunde-Programm
Products and services
- 147 - Beratung & Hilfe
Companies that use Pro Juventute
Customer profileSegments3 records
Ideal customer profiles5 records
Pro Juventute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Pro Juventute partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Swiss MunicipalitiescoreMunicipalities across Switzerland finance the parent letter (Elternbriefe) service, making it free for eligible families. This partnership enables Pro Juventus to reach families at a municipal level and ensures community support.
- Zewo CertificationcorePro Juventus holds Zewo certification, indicating they meet Swiss standards for responsible use of donations. This certification demonstrates trustworthiness to donors and confirms ethical fundraising practices.
- Parliament/Government BodiesminorPro Juventus engages in political advocacy, providing recommendations to Parliament (National- and Ständerat) on matters affecting children, youth, and families in Switzerland.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Pro Juventute competitors and assessment
Company assessmentBroad incumbents
- Pro Senectute Schweiz: Swiss foundation for elderly welfare with parallel organizational structure (membership-based cantonal network, donations, professional services); structural analog for an age-segmented nonprofit.
- Pro Infirmis Schweiz: Swiss disability and family services foundation offering counseling and advocacy; comparable Swiss-wide service infrastructure and donor-supported delivery model.
- Schweizerisches Rotes Kreuz: Swiss Red Cross society delivering social and humanitarian services nationally; comparable scale, multi-channel service delivery, and diversified public/private funding.
- Caritas Schweiz: Largest Swiss social services organization with broad humanitarian and family-support programs; comparable donation-funded model and national reach, but operates far more service lines.
- UNICEF Schweiz: Swiss national committee of a global child-welfare organization; comparable child-rights mission, donor acquisition programs, and policy advocacy engagement with Swiss Parliament.
Direct peers
- Kinderschutz Schweiz: Swiss child protection organization offering counseling and advocacy for children and families; directly comparable in target population and service model.
- SOS-Kinderdorf Schweiz: Swiss arm of a global child welfare organization running residential and family support programs; comparable child and youth service portfolio and reliance on donations.
- Terre des Hommes Schweiz: Swiss child welfare foundation with overlapping mission around children's rights, family support, and youth development; comparable donor-funded model and Swiss footprint.
- 143 - Die Dargebotene Hand: Swiss 24/7 telephone helpline providing confidential crisis support to adults; comparable helpline operating model, multi-channel access, and donor/public funding mix.
Emerging players
- Pro Mente Sana Schweiz: Swiss mental health advocacy and support organization; overlapping with Pro Juventute's youth and family mental wellbeing remit but with a narrower mental-health focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pro Juventute social profiles
Digital presencePro Juventute compliance and trust
Trust signalCompliance3 records
Pro Juventute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro Juventute leadership team
Management profileNumber of profiles
Profiles2 records
Pro Juventute subsidiaries and ownership
Company hierarchySubsidiaries2 records
Pro Juventute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro Juventute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro Juventute
What does Pro Juventute do?
Pro Juventute is a Swiss charitable foundation that provides free counseling, crisis support, and educational services for children, youth, and families. Its core offerings include the 147 helpline for children and youth available 24/7 via phone, WhatsApp, email, and chat, and Elternberatung (parent counseling) covering family, development, health, media, and school topics. The foundation is primarily financed through donations, with parent letter services also subsidized by Swiss municipalities.
Is Pro Juventute a public or private company?
Pro Juventute is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pro Juventute founded?
Pro Juventute was founded in 1911. It employs 11 to 50 people.
Where is Pro Juventute based?
Pro Juventute is headquartered in Zürich, Switzerland, in the Europe region.
How does Pro Juventute make money?
Four revenue lines are on record. Donations are the primary driver. The others are municipal/Public Funding, hotel Operations (Chesa Spuondas) and shop Sales.
Who are Pro Juventute's main competitors?
Broad incumbents on record are Pro Senectute Schweiz, Pro Infirmis Schweiz, Schweizerisches Rotes Kreuz, Caritas Schweiz and UNICEF Schweiz. Direct peers are Kinderschutz Schweiz, SOS-Kinderdorf Schweiz, Terre des Hommes Schweiz and 143 - Die Dargebotene Hand. Pro Mente Sana Schweiz is listed as an emerging player.
Does Pro Juventute have an API?
No public API is recorded for Pro Juventute.
What industry is Pro Juventute in?
Pro Juventute's product category is Youth and Family Welfare Services. Its primary akta.pro industry code is BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits, with a secondary code of BPAGADAD, Youth Mentoring & Positive Youth Development Nonprofits. Its NAICS code is 62411 and its SIC code is 8300.