What pro senectute schweiz does

Pro Senectute Schweiz is a Swiss national foundation (Stiftung) headquartered in Zürich, founded on October 23, 1917 as "Pour la vieillesse" and renamed in 1978. It serves elderly Swiss residents and their families through a federated model comprising 24 cantonal and inter-cantonal organizations, 100+ consulting offices (Beratungsstellen) across all 26 cantons, a national Infoline (058 591 15 15), and a multilingual website (DE/FR/IT). It is ZEWO-certified and operates under a statutory federal mandate granted by Article 101bis of the AHV/AVS law, with funding flowing from the AVS compensation fund via a subsidy contract with the Federal Social Insurance Office (OFAS), supplemented by individual and corporate donations processed through RaiseNow AG.

Name

pro senectute schweiz

Legal name

Pro Senectute

Website

https://pro-senectute.ch

Company type

Private

Founded year

1917

Operating status

Operating

Ownership category

akta.pro rank

Product category

Elderly Care and Senior Social Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)

Keywords

• Elderly care services
• Social counseling
• Home support services
• Advance care planning
• Senior welfare programs

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Government Subsidies: Federal financial aid according to Article 101bis of the AHV law (AVS). Subsidies are paid from the AHV compensation fund based on a subsidy contract with the Federal Social Insurance Office (OFAS).
2. Donations and Legacies: Donations from individuals, corporations, and bequests. ZEWO-certified organization. IBAN for donations: CH91 0900 0000 8750 0301 3. RaiseNow AG provides online donation technology.
3. Social Counseling Services: Free social counseling services for elderly, subsidized by federal government. Delivered through 100+ consulting offices across 24 cantonal organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Pro Senectute Schweiz is a national non-profit foundation providing comprehensive services for elderly people across Switzerland. Its core offerings include free social counseling in over 100 offices covering finances, health, housing, and retirement; in-home support services (household help, meals, transport, accompaniment); Docupass advance care documentation; leisure courses and social events; digital planning tools (pension certificate app, supplementary benefits calculator, testament generator); and direct financial assistance programs for seniors in need.

Product overview

Pro Senectute Schweiz operates as a national foundation with 24 cantonal and inter-cantonal member organizations, providing a comprehensive suite of services for seniors across Switzerland. The offering consists of advisory services (social counseling in over 100 locations covering finances, health, housing, legal matters, and retirement preparation), home support services (household help, meal delivery, transportation, and caregiving assistance), leisure and educational activities (courses, sports, culture, and social events including the Suisse Disco 60+ program), preventive documentation tools (Docupass for advance directives, living wills, and pension documentation), financial support programs (supplementary benefits calculations, individual financial aid), online digital tools (Vorsorgeausweis-App for pension statements, EL-Rechner for supplementary benefits, testament calculators), professional publications (Psinfo specialist journal, Zeitlupe magazine), an e-commerce shop, and volunteering engagement programs (Prix Merci recognition). The Docupass product serves as a recognized advance care documentation system with online deposit capabilities and the Go Wish card set, while the Vorsorgeausweis-App provides a digital pension statement tool.

Differentiator

Problem solved

Functional benefit

Brands

• Docupass: Recognized advance care documentation system containing practical templates for patient advance directives, proxy directives, and wills
• Infosenior
• Equilibre en Marche
• Prix Merci
• Suisse Disco 60+
• Psinfo
• Zeitlupe
• Kompass Kommunale Alterspolitik

Products and services

• Sozialberatung (Social Counseling) Free social counseling services delivered in over 100 advisory offices across Switzerland, covering finances, health, housing, living arrangements, pension preparation, and personal affairs for seniors and their families.
• Docupass Recognized advance care documentation system containing practical templates for living wills (Patientenverfügung), advance directives (Vorsorgeauftrag), and testaments, with online deposit capabilities. Includes the Go Wish card set for documenting end-of-life care preferences.
• Hilfen zu Hause (Home Support Services) In-home assistance including household help, meal delivery services, accompaniment, and transportation services enabling seniors to live independently at home.
• Aktivitäten und Kurse (Activities and Courses) Leisure and educational programming including movement and sports courses, active-at-home programs, cultural activities, and social events for seniors across Switzerland.
• EL-Rechner (Supplementary Benefits Calculator) Online calculator for checking eligibility for supplementary benefits (Ergänzungsleistungen), providing a free and non-binding first assessment for elderly users.
• Testament-Rechner (Testament Calculator) Online tool for calculating and creating testament documents and inheritance planning, with data temporarily stored during the step-by-step will-template creation process.
• Infosenior Portal Search portal for finding senior services and resources across Switzerland.
• Vorsorgeausweis-App (Pension Certificate App) Digital pension statement application enabling users to create and print their pension statement online for free, with QR code linking to emergency documents.
• Individuelle Finanzhilfe (IF) Individual financial assistance program supporting seniors with urgent expenses not covered by private means or social insurance, based on federal supplementary benefits law.
• Witwen, Witwer und Waisen (WIWA) Financial assistance program for widows, widowers, and orphans based on federal supplementary benefits legislation.
• Weiterbildungen (Continuing Education) Professional development and training programs for specialists working with seniors, including sports instructor courses and national congress on aging.
• Suisse Disco 60+ Large-scale social event and party for seniors aged 60 and over, promoted as the largest over-60 party in the world.

Quantifiable outcome

• Reaches objectives in most of six service domains according to 2022-2025 evaluation by BASS AG
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• RaiseNow AGcoreTechnology or IntegrationProvides online donation technology and processing services for the website. Handles PCI-DSS certified payments. IBAN donations: CH91 0900 0000 8750 0301 3.
• socialdesign AGcoreImplementation/ SI/ Consulting PartnerExternal audit firm (Schosshaldenstrasse 22, 3006 Bern) for reviewing contract-compliant service delivery under the subsidy contract with BSV.
• ABC Transparency GmbHminorImplementation/ SI/ Consulting PartnerExternal whistleblowing platform provider (Bösch 82, 6331 Hünenberg) for reporting violations and misconduct.
• Streiff von Kaenel AGminorImplementation/ SI/ Consulting PartnerLaw firm (Bahnhofstrasse 67, 8620 Wetzikon) operating the whistleblowing platform and handling reports.

Scale indicators4 records

Expansion highlights5 records

Broad incumbents

• Caritas Schweiz: Swiss Catholic charity organization providing social assistance, including elderly support programs such as the 'Altersarmut' (elderly poverty) initiatives. Comparable as a large federally recognized NGO addressing poverty and social exclusion among Swiss seniors.
• AARP (American Association of Retired Persons): US-based nonprofit membership organization for people 50+, providing information, advocacy, insurance products, and services. Comparable in mission scope (elderly information, advocacy, services) and decentralized national structure.
• Schweizerisches Rotes Kreuz (Swiss Red Cross): Major Swiss humanitarian organization with elderly-focused programs including home visit services and migration background elderly support. Comparable as a large nonprofit delivering social services to vulnerable populations in Switzerland, including seniors.

Direct peers

• Age UK: The UK's leading charity for older people, providing advice, information, products and services. Comparable as the UK national charity analog to Pro Senectute's elder-focused service, information, and advocacy mandate.
• Spitex Schweiz: The Swiss national association of home-care providers (Spitex = Spitalexterne Hilfe und Pflege), delivering in-home nursing and support services across Switzerland. Directly comparable to Pro Senectute's Hilfen zu Hause offering and overlapping in the elderly home-support segment.
• Senevita AG: Swiss operator of senior residences and assisted living facilities. Comparable as a Swiss-based elderly care provider serving similar customer segments in residential and home-support settings, though operating on a commercial rather than nonprofit model.
• Curaviva Schweiz: The Swiss industry association for care providers operating nursing homes and care facilities. Comparable as a major Swiss elderly-care umbrella organization representing provider organizations and shaping policy in the same regulatory environment.
• Tertianum Group: Swiss private provider of senior living, residential care, and home services. Comparable as a Swiss elderly care and living services operator competing for the same affluent senior customer base in Switzerland.

Emerging players

• HelpAge International: Global network of organizations promoting the rights of older people, with comparable focus on elder policy, advocacy, and programs for aging well. Comparable in thematic mission but operating internationally rather than within a single national framework.
• Stiftung Pro Mente Sana: Swiss foundation focused on mental health advocacy and support services. Comparable as a Swiss ZEWO-certified foundation providing counseling and informational services to vulnerable populations, though with a mental health rather than age-specific focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@prosenectute
• Facebookfacebook.com/prosenectute
• LinkedInlinkedin.com/company/pro-senectute
• Instagraminstagram.com/prosenectute_ch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pro senectute schweiz