Pro Juventute

Name

Pro Juventute

Legal name

Stiftung Pro Juventus

Website

https://projuventute.ch

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth and Family Welfare Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190), Educational Support Services (61171)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Youth counseling services
• Family support programs
• Crisis helpline services
• Parent education resources
• Child welfare foundation

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations: The primary revenue stream comes from private donations from individuals, supplemented by institutional engagement programs for companies, foundations, and public institutions.
2. Municipal/Public Funding: Parent letter services are financed through municipalities (Wohngemeinde), providing free subscriptions to eligible families.
3. Hotel Operations (Chesa Spuondas): The foundation operates Hotel Chesa Spuondas in St. Moritz, generating revenue from hospitality services. The hotel also offers subsidized stays for families with limited budgets through a vacation fund.
4. Shop Sales: Sale of informational materials, parent guides, and educational resources through the Pro Juventus shop.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Pro Juventute is a Swiss charitable foundation that provides free counseling, crisis support, and educational services for children, youth, and families. Its core offerings include the 147 helpline for children and youth available 24/7 via phone, WhatsApp, email, and chat, and Elternberatung (parent counseling) covering family, development, health, media, and school topics. The foundation is primarily financed through donations, with parent letter services also subsidized by Swiss municipalities.

Product overview

Pro Juventus operates as a foundation supporting children, youth, and families in Switzerland for over 100 years. The organization offers a portfolio of services centered around its core counseling offerings: the 147 helpline for children/youth available 24/7 via phone, WhatsApp, email, and chat; and Elternberatung (parent counseling) for family-related questions. Supporting these are digital products including Elternbriefe (age-appropriate parent newsletters), the 'Familienbande' podcast, and Medienprofis workshops. The foundation also operates Hotel Chesa Spuondas in St. Moritz for family vacations and maintains an e-commerce shop for information materials. Donation programs (Freunde-Programm, institutional engagement, testamentary giving) fund the organization's activities.

Differentiator

Problem solved

Functional benefit

Brands

• 147: Emergency hotline number for children and youth providing counseling and help
• Elternbriefe
• Hotel Chesa Spuondas
• Medienprofis Workshops
• Freunde-Programm

Products and services

• 147 - Beratung & Hilfe

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Swiss MunicipalitiescoreStrategic or Co-development PartnerMunicipalities across Switzerland finance the parent letter (Elternbriefe) service, making it free for eligible families. This partnership enables Pro Juventus to reach families at a municipal level and ensures community support.
• Zewo CertificationcoreOthersPro Juventus holds Zewo certification, indicating they meet Swiss standards for responsible use of donations. This certification demonstrates trustworthiness to donors and confirms ethical fundraising practices.
• Parliament/Government BodiesminorStrategic or Co-development PartnerPro Juventus engages in political advocacy, providing recommendations to Parliament (National- and Ständerat) on matters affecting children, youth, and families in Switzerland.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pro Senectute Schweiz: Swiss foundation for elderly welfare with parallel organizational structure (membership-based cantonal network, donations, professional services); structural analog for an age-segmented nonprofit.
• Pro Infirmis Schweiz: Swiss disability and family services foundation offering counseling and advocacy; comparable Swiss-wide service infrastructure and donor-supported delivery model.
• Schweizerisches Rotes Kreuz: Swiss Red Cross society delivering social and humanitarian services nationally; comparable scale, multi-channel service delivery, and diversified public/private funding.
• Caritas Schweiz: Largest Swiss social services organization with broad humanitarian and family-support programs; comparable donation-funded model and national reach, but operates far more service lines.
• UNICEF Schweiz: Swiss national committee of a global child-welfare organization; comparable child-rights mission, donor acquisition programs, and policy advocacy engagement with Swiss Parliament.

Direct peers

• Kinderschutz Schweiz: Swiss child protection organization offering counseling and advocacy for children and families; directly comparable in target population and service model.
• SOS-Kinderdorf Schweiz: Swiss arm of a global child welfare organization running residential and family support programs; comparable child and youth service portfolio and reliance on donations.
• Terre des Hommes Schweiz: Swiss child welfare foundation with overlapping mission around children's rights, family support, and youth development; comparable donor-funded model and Swiss footprint.
• 143 - Die Dargebotene Hand: Swiss 24/7 telephone helpline providing confidential crisis support to adults; comparable helpline operating model, multi-channel access, and donor/public funding mix.

Emerging players

• Pro Mente Sana Schweiz: Swiss mental health advocacy and support organization; overlapping with Pro Juventute's youth and family mental wellbeing remit but with a narrower mental-health focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/projuventute
• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/projuventute.ch
• LinkedInlinkedin.com/company/projuventute
• Instagraminstagram.com/projuventute_schweiz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Juventute