What Robert L. Rodriguez, DDS does

Robert L. Rodriguez, DDS is a sole-proprietorship, founder-owned family and cosmetic dental practice operating under the dba iSmileSA at 7434 Blanco Rd., San Antonio, TX. Founded in 1995 by Dr. Robert L. Rodriguez following his Doctor of Dental Surgery training at the University of Texas Health Science Center, the practice serves individual and family patients across San Antonio and surrounding communities including New Braunfels, Seguin, Schertz, Cibolo, Universal City, Converse, and Kirby. Service offerings span general dentistry, cosmetic procedures (teeth whitening, bonding, veneers), restorative treatments (dental implants, All-on-4, CEREC same-day crowns, bridges, dentures, root canals, extractions), preventive care (exams, cleanings, fluoride, sealants), and specialized treatments including sleep apnea, snoring prevention, gum disease, occlusal disease, and cracked teeth.

The practice operates an advanced clinical technology stack centered on the CEREC chairside system for single-visit ceramic crowns, a 3D cone beam CT (3DCT) scanner for implant planning, digital impressions replacing traditional goop-based molds, digital radiography with reduced radiation, and intraoral cameras. Patient management is supported by the third-party PatientConnect365 platform for intake forms, scheduling, and payment processing, while patient financing is enabled through partnerships with CareCredit and Alphaeon alongside major insurance plans and credit cards.

The business model is direct-to-consumer professional services with pay-as-you-go billing and no disclosed subscription or membership pricing. Go-to-market relies on community reputation, patient referrals, an informational website (ismilesa.com), and Facebook and Instagram presence. The practice is a traditional small business with no external investors, no parent company, and no disclosed subsidiaries, with continuity risk tied to the founder-dentist and a small support team led by Business Manager Gloria Rodriguez, who has been with the practice since its 1995 founding. A 2012 building fire and successful community-supported rebuild marks the only material operational discontinuity in the practice's history.

Name

Robert L. Rodriguez, DDS

Legal name

ROBERT L. RODRIGUEZ, DDS

Website

https://ismilesa.com

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Robert L. Rodriguez, DDS is a founder-owned, sole-proprietorship family and cosmetic dental practice in San Antonio, TX, operating since 1995 under the iSmileSA brand. The practice serves individual and family patients with general, cosmetic, restorative, and preventive dental care, supported by CEREC, 3DCT, and digital impression technology.

Ownership category

akta.pro rank

Product category

General and Cosmetic Dentistry Services

NAICS

Offices of Dentists (62121)

akta.pro primary industry

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

akta.pro secondary industry

Prosthodontic & Restorative Group Practices (HLABAKAH)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Dental implant treatment
• Preventive dental care
• Restorative dentistry

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services: General, cosmetic, restorative, and preventative dental procedures. Includes exams, cleanings, fillings, crowns, bridges, implants, veneers, extractions, root canals, and cosmetic treatments. Mix of one-time procedures and recurring preventive care visits.
2. Financing Services: Accepts CareCredit and Alphaeon financing for patient payment plans. Works with insurance providers to maximize coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Robert L. Rodriguez, DDS is a family and cosmetic dental practice in San Antonio, Texas, selling in-office dental procedures to individual patients. The practice delivers general, cosmetic, restorative, and preventive dentistry — including same-day CEREC crowns, dental implants, veneers, teeth whitening, root canals, extractions, bridges, dentures, and emergency care — supported by digital X-rays, 3DCT imaging, digital impressions, and intraoral cameras. Revenue is generated per procedure via fee-for-service billing, insurance acceptance, and third-party patient financing.

Product overview

Robert L. Rodriguez, DDS is a general, cosmetic, restorative, and preventive family dentistry practice in San Antonio, TX. The practice offers a comprehensive range of dental services centered around cosmetic dentistry (teeth whitening, bonding, veneers), restorative treatments (dental implants, All-on-4 implants, bridges, CEREC same-day crowns, dentures, root canals, extractions), and preventive care (regular exams, cleanings, fluoride, sealants). Advanced diagnostic technologies include digital X-rays, 3D CT imaging, intraoral cameras, and digital impressions. The practice also provides specialized treatments for sleep apnea, snoring prevention, gum disease, and occlusal disease. Patient management integrates with PatientConnect365 for forms and portal access, and financing options include CareCredit and Alphaeon.

Differentiator

Problem solved

Functional benefit

Products and services

• Opalescence Teeth Whitening
• Dental Bonding
• Porcelain Veneers / Lumineers
• Dental Implants
• All-on-4 Dental Implants
• Dental Bridges
• CEREC Same-Day Crowns
• Dentures
• Endodontic Therapy (Root Canal)
• Tooth Extractions
• Gum Disease Treatment
• Sleep Apnea Treatment
• Snoring Prevention (Mandibular Advancement Device)
• Occlusal Disease Treatment
• Cracked Teeth Treatment
• Emergency Dental Care
• Dental Sealants
• Fluoride Treatment
• Nightguards
• Sports Mouthguards
• Preventive Care / Regular Checkups
• Dental Fillings

Quantifiable outcome

• Implants can last a lifetime with proper care (vs. 7-10 years for bridges)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• International Team for Implantology (ITI)coreStrategic or Co-development PartnerDr. Rodriguez is a member of the International Team for Implantology, a global professional association for implant dentistry that provides education, research, and professional development in dental implantology.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Western Dental: Large multi-location dental and orthodontic provider with significant California and Texas presence. Comparable in service breadth and patient demographic, though operating at DSO scale.
• Heartland Dental: One of the largest DSOs supporting general and specialty dental practices. Comparable due to overlapping general dentistry and restorative services, although Heartland operates at vastly greater scale and breadth.
• Aspen Dental: Large multi-location DSO offering general, cosmetic, and restorative dentistry. Comparable because it serves similar patients in similar suburban markets with comprehensive service offerings, though at significantly greater scale.
• Pacific Dental Services: DSO supporting comprehensive dental practices including general, cosmetic, and specialty services. Comparable overlap in service mix and patient demographics, with a contrasting multi-location operating model.

Direct peers

• Gen4 Dental Partners: DSO focused on partnering with established general dental practices. Comparable as a direct competitor for both patients and as a potential affiliation partner for independent practices like Rodriguez's.
• Ideal Dental: Multi-location general and specialty dental group with strong Texas presence. Comparable in service menu (general, cosmetic, implants, restorative) and Texas market overlap, representing direct competitive pressure in the same geography.
• Comfort Dental: Multi-location general dental franchise. Comparable because it offers general, cosmetic, and restorative dentistry to similar mass-market patient segments, with a community-oriented model.
• MB2 Dental: DSO partnering with general and specialty dental practice owners. Directly comparable because it serves the same independent practice segment that Dr. Rodriguez represents, offering affiliation as an alternative to solo operation.
• Jefferson Dental & Orthodontics: Multi-location dental group with concentration in Texas. Comparable because it serves similar patient demographics in the same Texas geography with general, orthodontic, and restorative services.
• Affordable Dentures & Implants: National dental provider focused on dentures and implants. Comparable directly in the implant and restorative services Dr. Rodriguez offers, particularly All-on-4-style full-arch solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RLRodriguezDDS
• Instagraminstagram.com/rlrodriguezdds

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robert L. Rodriguez, DDS