What Parttrap does

Parttrap® ONE is a B2B ecommerce platform designed for manufacturers and distributors, enabling business customers to transact online with features such as product catalogs, automated pricing, quote management, and customer accounts. The platform is purpose-built for the specific requirements of B2B commerce, including complex pricing structures, quote-based selling, and integration with enterprise ERP and supply chain systems, rather than being a generic commerce platform retrofitted for B2B use cases. Technically, Parttrap ONE is web-based and designed to interoperate with adjacent supply chain, warehouse, planning, and product information systems, positioning it as the digital commerce front-end within a broader operational software stack.

Parttrap is operated as a trademarked product brand (Parttrap® ONE) under Roima Intelligence Inc., a privately held Nordic software company headquartered in Helsinki, Finland, with offices in Sweden and Denmark. Roima's wider portfolio spans AI (Aura AI), APS, CPQ, ERP, IBP, machine vision, MES (TilliT), MOM, omnichannel, PIM, PLM, SCADA, WMS, cloud services, and a Product Digital Thread, with Parttrap ONE serving as the dedicated B2B ecommerce layer. Roima has expanded its portfolio through acquisitions such as TilliT (cloud-native MES) and holds ISO 9001:2015 certifications in Denmark (since 1998) and Sweden.

The business model is subscription/recurring licensing for the platform, bundled with Roima's expert services such as PreStudy and ROIWalk for needs identification and tailored solution design. Go-to-market is sales-led and consultative, targeting enterprise manufacturers and distributors across multiple verticals (discrete manufacturing, food & beverage, forest & paper, hospitals, life sciences, logistics & 3PL, metals & mining, postal & parcel, process industries, public sector, retail, and wholesale). Pricing is quote-based and not publicly disclosed, consistent with enterprise software sold through direct sales and professional services engagements. No customer logos or revenue figures were disclosed in the source data.

Name

Parttrap

Legal name

Roima Intelligence Inc.

Website

https://parttrap.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Parttrap® ONE is a B2B ecommerce platform for manufacturers and distributors, sold as a product brand within Roima Intelligence's supply chain and manufacturing software portfolio across Scandinavia and global markets.

Ownership category

akta.pro rank

Product category

B2B Ecommerce Software

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• B2B ecommerce platform
• Manufacturing commerce software
• Distributor ordering platform
• Product information management
• Supply chain software

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B Ecommerce Platform Licensing: Parttrap ONE is offered as part of Roima's software portfolio, likely generating revenue through software licensing, subscription, or professional services for implementation and customization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Parttrap® ONE is a B2B ecommerce platform built for manufacturers and distributors, enabling them to digitize product catalogs, customer-specific pricing, quoting, ordering, and account management for their business buyers. It is sold as part of Roima Intelligence's broader supply chain and manufacturing software portfolio and is integrated with Roima's ERP, WMS, APS, MES, PLM, and PIM solutions.

Product overview

Parttrap® ONE is a B2B ecommerce platform specifically designed for manufacturers and distributors. It is offered as part of Roima Intelligence's broader portfolio of supply chain and manufacturing software solutions. Parttrap® ONE serves as a standalone product addressing the specific needs of B2B sales, distinct from Roima's other offerings such as ERP, WMS, APS, MES, PLM, and PIM solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Parttrap® ONE: B2B ecommerce platform for manufacturers and distributors

Products and services

• Parttrap® ONE B2B ecommerce platform for manufacturers and distributors enabling digital product catalogs, customer-specific pricing, quoting, ordering, and account self-service for business buyers, integrated with Roima Intelligence's broader supply chain software stack.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sana Commerce: Sana Commerce is a B2B ecommerce platform purpose-built for manufacturers and distributors with deep ERP integration, directly mirroring Parttrap ONE's vertical positioning, target buyer (manufacturers/distributors), and core value proposition of ERP-native B2B commerce.
• Spryker: Spryker is a composable commerce platform explicitly designed for B2B and complex enterprise commerce scenarios including manufacturing and distribution, making it a direct functional and customer-overlap competitor to Parttrap ONE.
• OroCommerce: OroCommerce is a B2B-focused ecommerce platform serving manufacturers, distributors, and wholesalers with complex catalog, pricing, and quote workflows—closely overlapping Parttrap's feature scope and target customer base.

Broad incumbents

• Adobe Commerce (Magento): Adobe Commerce is an enterprise commerce platform (formerly Magento) widely used by manufacturers and B2B sellers. It addresses the same B2B commerce use cases as Parttrap ONE but offers a much broader feature surface and a global enterprise sales motion.
• BigCommerce: BigCommerce is an enterprise-grade SaaS ecommerce platform with explicit B2B Edition capabilities, serving manufacturers and distributors. It overlaps Parttrap's customer base and use cases but competes as a broader horizontal commerce platform.
• HCL Commerce (formerly IBM WebSphere Commerce): HCL Commerce is an enterprise B2B/B2C commerce platform with strong traction among manufacturers, distributors, and large enterprises; it competes with Parttrap for the same large-customer B2B commerce RFPs.
• Salesforce Commerce Cloud (B2B): Salesforce Commerce Cloud B2B is an enterprise commerce solution for manufacturers and distributors integrated with the Salesforce CRM and ERP ecosystem. It competes for the same enterprise deals as Parttrap, with significantly larger scale and ecosystem.
• Shopify Plus: Shopify Plus is the enterprise tier of Shopify, increasingly used for B2B commerce via B2B features and B2B add-ons. It competes with Parttrap for mid-market and enterprise manufacturers/distributors but is a horizontally oriented commerce platform rather than a B2B-specialized solution.
• SAP Commerce Cloud: SAP Commerce Cloud is a global enterprise commerce platform heavily used by large manufacturers and distributors with SAP ERP backends—a direct competitor for ERP-native B2B commerce deals that Parttrap ONE also targets.

Emerging players

• WooCommerce (with B2B extensions): WooCommerce, augmented by B2B plugins and extensions, serves many small and mid-sized manufacturers and distributors as a low-cost B2B commerce alternative—competing with Parttrap ONE primarily in the lower end of the market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrZQCCL_Cou1V6t5Z_wKmrQ/featured
• LinkedInlinkedin.com/company/parttrap
• Instagraminstagram.com/roimaint
• Facebookfacebook.com/ParttrapONE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parttrap