KlusWijs

What KlusWijs does

KlusWijs B.V. is a private Dutch DIY and home improvement retail chain headquartered in Apeldoorn, Netherlands, operating 24 physical stores across the country alongside an e-commerce platform at kluswijs.nl. The company targets two customer segments: individual homeowners and DIY enthusiasts (primary), and trade professionals and small contractors (secondary). Its product assortment spans twelve major categories including construction materials, tools (electric and hand), paint and wallpaper, doors and windows, electrical supplies, hardware, flooring, lighting, sanitary and installation, garden and outdoor living, and household products, with thousands of SKUs across owned and third-party brands such as BISON, Talen Tools, ERRO, and KOMO. Differentiated offerings include custom closet solutions under the Raffito brand, StoreMax DIY sliding door systems, and complementary services such as the KlusPas loyalty program (2.5% savings), Klussendienst (professional measurement and installation services), and Verhuurservice (equipment rental).

The business operates on a hybrid franchise/corporate model in which individual stores are independently operated by local entrepreneurs (e.g., Mitch Simon at Klundert, Dennis van Veen at Wassenaar) who maintain long-standing local customer relationships, some dating back decades under prior formulas (Fixet, Hubo). KlusWijs differentiates against larger Dutch and European DIY chains (Gamma, Praxis, Hornbach) by combining competitive pricing with specialist advisory service and project-attached services. Revenue derives primarily from one-time retail product sales through both physical stores and e-commerce, supplemented by professional services revenue from Klussendienst installations and custom closet projects.

The underlying technology stack consists of a standard NextChapter-powered e-commerce platform providing product catalog browsing, store locator, shopping cart, account management, and in-store pickup or home delivery. No proprietary technology, AI/ML capabilities, mobile app, or API integrations are disclosed in the source material. The company is privately held with no disclosed external investors, funding rounds, or M&A activity, and operates exclusively within the Netherlands.

Name

KlusWijs

Legal name

KlusWijs B.V.

Website

https://kluswijs.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

KlusWijs is a Dutch DIY retail chain operating 24 stores across the Netherlands and an e-commerce platform, serving individual homeowners, DIY enthusiasts, and trade professionals with hardware, tools, building materials, and value-added installation, rental, and custom closet services.

Ownership category

akta.pro rank

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Sale of hardware, building materials, tools, paint, home improvement products, and accessories through physical retail stores and e-commerce platform. Products include building materials, doors and windows, electrical supplies, tools, ironware, household items, sanitation, garden/outdoor products, paint and wallpaper, lighting, and flooring.
2. Services (Klussendienst): Professional installation and measurement services including custom wardrobes, door hanging, window decoration measuring, and other home improvement services performed by store staff.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

KlusWijs is a Dutch DIY retail chain operating 24 physical stores across the Netherlands combined with an e-commerce platform. The company sells home improvement, building materials, tools, paint, hardware, doors and windows, electrical, sanitary, garden, and flooring products to consumers. It also offers value-added services including the KlusPas loyalty program (2.5% savings), Klussendienst (DIY advisory and installation), and a tool/equipment rental service.

Product overview

KlusWijs is a Dutch DIY retail chain operating 24 stores across the Netherlands, offering an integrated platform combining physical retail with online e-commerce. The core offering centers on a comprehensive DIY and home improvement product portfolio organized into major categories: Construction Materials (Bouw), Tools (Gereedschap - electric and hand tools), Paint and Wallpaper (Verf en Behang), Doors and Windows (Deuren en Ramen), Electrical (Elektra), Hardware (IJzerwaren), Flooring (Vloeren), Lighting (Verlichting), Sanitary and Installation (Sanitair en Installatie), Garden and Outdoor Living (Tuin en Buitenleven), and Household products. The platform provides complementary services including the KlusPas loyalty program offering 2.5% savings, a DIY service (Klussendienst) with experienced specialists for advice or project execution, and rental services. A notable product offering is custom closet solutions (Kasten op maat) under the Raffito brand, featuring StoreMax Basic sliding door systems for DIY installation. The assortment also includes third-party brands such as BISON (adhesives and sealants), ERRO (storage solutions), Talen Tools (garden tools), and KOMO (household products). The company positions itself as offering high quality at competitive prices with expert knowledge, differentiating from larger DIY chains through specialized service and in-store expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• KlusWijs E-commerce Platform
• KlusPas Loyalty Program
• Klussendienst (DIY Service)
• Verhuurservice (Rental Service)
• Custom Closets (Kasten op Maat)
• StoreMax Basic Sliding Door Systems

Quantifiable outcome

• Customers can earn 2.5% credit back on all purchases through KlusPas loyalty program

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• RaffitocoreTechnology or IntegrationRaffito provides custom closet solutions including sliding door wardrobes, walk-in closets, and knee walls. Both brands represent quality with extensive possibilities. Custom wardrobes can be designed for any space including angled walls and ceilings. KlusWijs offers design, measurement, and installation services for Raffito products.
• StoreMaxcoreTechnology or IntegrationStoreMax provides DIY closet and sliding door systems. Offers both hanging and floor-rolling sliding doors. Products include Basic and Comfort systems for custom wardrobes, sliding doors, and knee walls. StoreMax Basic enables customers to self-build custom storage solutions with instructional videos provided.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Karwei: Karwei is the sister brand of GAMMA under Intergamma and a direct Dutch DIY competitor to KlusWijs, with a comparable mid-market positioning and store network.
• GAMMA: GAMMA is one of the two largest Dutch DIY/hardware chains (alongside Karwei, both under Intergamma) and a direct like-for-like competitor to KlusWijs in-store assortment, target customer, and service positioning.
• Hornbach: Hornbach is a large European DIY chain with a Dutch store base, directly competing with KlusWijs in pro-grade hardware, building materials, and price-led assortment.
• Hubo: Hubo is a Dutch DIY franchise chain; several KlusWijs stores previously operated under the Hubo formula before transitioning, making Hubo a structurally and historically comparable peer.
• Praxis: Praxis is a major Dutch DIY chain directly competing with KlusWijs on store count, e-commerce, and product breadth across construction, tools, paint, and garden categories.

Others

• BISON: BISON is a major Dutch adhesives and sealants brand carried by KlusWijs as a core partner (200+ SKUs); included as an adjacent ecosystem participant that defines a key specialty category within KlusWijs's assortment.

Regional players

• Brico: Brico is a major Belgian DIY chain with a closely comparable assortment and franchise-led model; it does not compete directly inside the Netherlands but is highly relevant as a Benelux DIY benchmark.

Broad incumbents

• Leroy Merlin: Leroy Merlin is a global DIY/home-improvement incumbent with Dutch operations, offering overlapping product range and installation services but at materially greater scale than KlusWijs.
• Intergamma: Intergamma is the Dutch cooperative that operates both GAMMA and Karwei and runs the GAMMA online platform — it is the dominant DIY retail organization in the Netherlands and the principal strategic competitor KlusWijs must contend with.
• Bauhaus: Bauhaus is a large European DIY/depot-format incumbent operating in the Netherlands, overlapping with KlusWijs across core DIY categories but at significantly larger format and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Kluswijsbouw
• YouTubeyoutube.com/channel/UCqTnJJ5l7NSL681dLaWqavQ
• Facebookfacebook.com/kluswijs
• Instagraminstagram.com/ikkluswijs

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KlusWijs