Storemax Australia
Storemax Australia designs, supplies, and installs warehouse racking, mezzanine floors, and conveyor systems for trade, industrial, retail, and logistics customers across Australia.
- Company typePrivate
- Founded2008
- HeadquartersTruganina, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Storemax Australia does
Storemax Australia Pty. Ltd. is an independent Australian designer, distributor, and installer of warehouse storage and materials handling equipment, founded in 2008 and headquartered in Hoppers Crossing, Victoria. The company's core offerings span cantilever racking (for long/bulky items such as timbers, steel, pipes, and furniture), pallet racking systems (selective, drive-in, push-back, double deep, narrow aisle, gravity flow, pallet shuttle, powered mobile, and Dexion-branded), conveyor systems (belt, gravity, roller, line-shaft powered, flexible/expandable, and pallet), mezzanine floors, light-duty and retail shelving, safety products, office furniture, and carton live storage. Products are configurable across light, medium, and heavy duty ratings, with engineering review and custom design performed in-house.
The business operates a hybrid go-to-market model combining a direct e-commerce shop, an inside-sales team reachable via a single 1300 number and a shared sales inbox, a network of distributors and resellers across Western Australia, NSW, South Australia, Victoria, Queensland, and the ACT, and direct field-sales-led project execution for enterprise customers. Revenue is generated from hardware product sales, professional installation and project management services, and consultation/design/safety-audit work, with a trading DBA of 'Racking Wholesalers' underwriting under the parent entity.
Storemax serves primarily the Australian trade and industrial segment (~92% of business), with secondary exposure to logistics, retail, and domestic customers. Named enterprise customers include Mitre 10 (Ballarat/Wendouree and Mount Gambier) and B2C Furniture. The company owns no disclosed patents, has no public funding, and reports 1–10 employees while operating from seven locations, suggesting a lean organization leveraging outsourced manufacturing and project-based installation labour.
Storemax Australia firmographics
Firmographics- Name
- Storemax Australia
- Legal name
- Storemax Australia Pty. Ltd.
- Website
- https://storemax.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Storemax Australia designs, supplies, and installs warehouse racking, mezzanine floors, and conveyor systems for trade, industrial, retail, and logistics customers across Australia.
- Ownership category
- akta.pro rank
Storemax Australia industry classification
Industry- Product category
- Warehouse Storage and Racking Systems
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Warehousing and Storage (493)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Wholesale-Durable Goods (5000)
- akta.pro primary industry
- Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)
- akta.pro secondary industries
- Shelving & Racking Retail (Wall, Freestanding, Garage/Utility) (CRAIAJAB), Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH)
Keywords
Where Storemax Australia is headquartered
LocationHeadquarters
- HQ city
- Truganina
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Storemax Australia business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Sale of warehouse racking systems, storage equipment, conveyor systems, safety products, and accessories through e-commerce shop and direct sales.
- Installation and Project Management Services: Professional installation, relocation, and project management services for racking and storage systems.
- Consultation and Design Services: Storage consultation, design, quotation, and safety audit services for warehouse optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Heavy Duty Cantilever Racking 4200mm High x 1700mm Deep |
| Unit Pricing | Pay-as-you-go | Heavy Duty Cantilever Racking 5000mm High x 1700mm Deep |
| Unit Pricing | Pay-as-you-go | Medium Duty Cantilever Racking 3000mm High x 1150mm Deep |
| Unit Pricing | Pay-as-you-go | Light Duty Cantilever Racking 2000mm High x 850mm Deep |
| Unit Pricing | Pay-as-you-go | Light Duty Cantilever Racking 2000mm High x 1150mm Deep |
| Unit Pricing | Pay-as-you-go | Mezzanine Floor - Standard Span (0-60m2) |
| Unit Pricing | Pay-as-you-go | Mezzanine Floor - Medium Span (60-150m2) |
| Unit Pricing | Pay-as-you-go | Mezzanine Floor - Large Span (150-250m2) |
| Usage-based | Pay-as-you-go | Shipping and Delivery |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Storemax Australia product offering
Product offeringCore offering
Storemax Australia designs, manufactures, sources, and installs warehouse racking and storage systems, including cantilever racking, pallet racking (selective, drive-in, push-back, double deep, narrow aisle, Dexion), conveyor systems (belt, gravity, roller, line shaft powered), mezzanine floors, light duty shelving, retail shelving, carton live storage, safety products, and office furniture. The company also provides consultation, design and quotation, installation, relocation, project management, and safety audit services across Australia.
Product overview
Storemax Australia is an independent company offering warehouse racking and storage solutions. The product portfolio centers on cantilever racking systems for long/bulky items, comprehensive pallet racking systems (including Dexion-branded options), conveyor systems for material handling, and mezzanine floor solutions for raised storage. Additional offerings include light duty shelving, retail shelving, safety products (bollards, handrails), office furniture, carton live storage systems, and accessories. The company provides a complete service offering including consultation, design and quotation, installation and relocation, project management, safety audits, and quality policy adherence. Products are available for both standard stocked items and custom configurations, with services covering major Australian cities including Melbourne, Sydney, Brisbane, Adelaide, and Perth.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Mitre 10 Ballarat transformed operations with increased storage capacity and ability to support growing builder needs after 45-year-old racking replacement
- +2 more outcomes
Companies that use Storemax Australia
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Storemax Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Storemax Australia partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Storemax Australia competitors and assessment
Company assessmentDirect peers
- Steel King Industries: US-based manufacturer of pallet racking, industrial shelving and material handling products. Comparable on the core pallet racking and shelving product lines Storemax carries, though operating primarily in North America.
- Space Industries (Australia): Australian designer and manufacturer of pallet racking, shelving, mezzanine floors and warehouse fit-out. Direct Australian peer with very similar product mix (pallet racking, shelving, mezzanines) and customer overlap in trade and logistics.
- Colby Storage Solutions: Australian specialist in pallet racking, shelving and warehouse storage systems. Closely comparable Australian competitor with similar customer base in trade, retail and logistics, competing head-to-head on selective racking and fit-out projects.
- Mecal Group: Australian provider of pallet racking, shelving and mezzanine floor solutions. Comparable Australian peer serving trade, retail and logistics customers with similar design-and-install service model.
- Dexion (Constructor Group Australia): Australia's most established pallet and cantilever racking brand, now part of Constructor Group. Directly overlaps Storemax on selective pallet racking, long-span shelving and warehouse fit-out — Storemax even resells a 'Dexion Racking' sub-line, evidencing direct category overlap.
Broad incumbents
- SSI Schaefer: Global warehouse systems incumbent offering pallet racking, shelving, conveyors, automated storage and retrieval systems, and warehouse software. Comparable to Storemax on pallet racking and conveyor scope, but with a much broader automation and software portfolio and global scale.
- Jungheinrich: German material-handling major with a substantial Australian presence covering pallet racking, shelving, forklifts and warehouse automation. Comparable on pallet racking, mezzanines and warehouse fit-out, with broader equipment and service offerings.
- Kardex Group: Global provider of intra-logistics solutions including automated storage/retrieval systems, shelving and warehouse solutions. Adjacent to Storemax on shelving and storage categories but with a heavier focus on automated solutions.
- Dematic: Global intralogistics incumbent covering pallet racking, conveyors, automated guided vehicles and warehouse management software. Comparable to Storemax on the pallet racking and conveyor segments, but operating at vastly larger scale with an automation-led value proposition.
Regional players
- APAC Storage Equipment: Australian warehouse racking and storage equipment supplier operating in similar categories to Storemax. Comparable regional peer with overlapping pallet racking, shelving and mezzanine offerings for the Australian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Storemax Australia social profiles
Digital presenceStoremax Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storemax Australia leadership team
Management profileNumber of profiles
Profiles1 record
Storemax Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storemax Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storemax Australia
What does Storemax Australia do?
Storemax Australia designs, manufactures, sources, and installs warehouse racking and storage systems, including cantilever racking, pallet racking (selective, drive-in, push-back, double deep, narrow aisle, Dexion), conveyor systems (belt, gravity, roller, line shaft powered), mezzanine floors, light duty shelving, retail shelving, carton live storage, safety products, and office furniture. The company also provides consultation, design and quotation, installation, relocation, project management, and safety audit services across Australia.
Is Storemax Australia a public or private company?
Storemax Australia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Storemax Australia founded?
Storemax Australia was founded in 2008. It employs 1 to 10 people.
Where is Storemax Australia based?
Storemax Australia is headquartered in Truganina, Australia, in the Oceania region.
How does Storemax Australia make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are installation and Project Management Services and consultation and Design Services.
Who are Storemax Australia's main competitors?
Direct peers on record are Steel King Industries, Space Industries (Australia), Colby Storage Solutions, Mecal Group and Dexion (Constructor Group Australia). Broad incumbents are SSI Schaefer, Jungheinrich, Kardex Group and Dematic. APAC Storage Equipment is listed as a regional player.
Does Storemax Australia have an API?
No public API is recorded for Storemax Australia.
What industry is Storemax Australia in?
Storemax Australia's product category is Warehouse Storage and Racking Systems. Its primary akta.pro industry code is IMAHABAD, Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines), with a secondary code of CRAIAJAB, Shelving & Racking Retail (Wall, Freestanding, Garage/Utility). Its NAICS code is 423740 and its SIC code is 2540.