Dietiker

Name

Dietiker

Legal name

Dietiker AG

Website

https://dietiker.com

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Contract Seating Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Institutional Furniture Manufacturing (337127), Nonupholstered Wood Household Furniture Manufacturing (337122), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511), Retail-Furniture Stores (5712), Public Bldg & Related Furniture (2531), Office Furniture (2520)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Contract seating furniture
• Swiss furniture manufacturing
• Healthcare seating solutions
• Conference and banquet chairs
• Hospitality lounge furniture

Headquarters

HQ city

Stein Am Rhein

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Furniture Sales: Sale of high-quality seating furniture including chairs, lounges, and tables through direct sales and showrooms to healthcare, conference, and hospitality customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Dietiker designs and manufactures high-quality Swiss seating furniture—chairs, lounges, and tables—for Healthcare, Conference, and Hospitality markets. The product portfolio spans iconic design classics (Rey Chair), modular collections (Felber), healthcare-specific seating (Kiva), and conference tables (XY Table), produced at the Stein am Rhein headquarters with materials including solid wood, HPL laminates, aluminium, leather, and textiles.

Product overview

Dietiker is a Swiss furniture manufacturer based in Stein am Rhein, founded in 1873, producing high-quality seating solutions for Healthcare, Conference, and Hospitality sectors. The product portfolio consists of three core categories: Chairs (including iconic Rey Chair, modular Felber Collection, contemporary Ono, and healthcare Kiva), Lounges (including Genio, Wing, Poro, Arvo), and Tables (ranging from classic Atos to contemporary Lanta and XY Conference tables). Dietiker collaborates with renowned designers including Bruno Rey, Charles Polin, Thomas Albrecht, Greutmann Bolzern, and This Weber. Materials include wood tones, textiles, and surface options. The company emphasizes Swiss quality craftsmanship, sustainability through durable design, and circular economy principles with renovation and remanufacturing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Rey Chair Iconic wooden chair designed by Bruno Rey (1971), Switzerland's most successful chair with over 1.5 million units sold; available in multiple configurations and materials for healthcare, conference, and hospitality environments.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HaycoreChannel Partner/ Reseller/ Distributor · 1 April 2022Cooperation with Danish furniture company Hay starting in spring 2022. Hay will distribute the Rey Collection in export markets. This partnership has no influence on the Swiss market where Dietiker maintains direct sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brunner: German family-owned contract furniture manufacturer producing chairs and tables for office, conference, hospitality, and public spaces. Direct competitor in European contract seating with similar B2B sales model and overlapping verticals (conference, hospitality).
• Girsberger: Swiss furniture manufacturer specializing in seating, tables, and acoustic solutions for office, hospitality, and public spaces. Comparable in vertical specialization (contract B2B) and Swiss manufacturing heritage with overlapping customer segments in conference and hospitality.
• Vitra: Swiss-based design furniture manufacturer headquartered near Basel, producing contract and residential seating with deep designer collaborations (Eames, Bouroullec, etc.). Vitra is the most direct geographic and product-line peer to Dietiker, operating in similar contract and residential channels with comparable premium positioning.
• Horgenglarus: Swiss chair manufacturer founded in 1882, producing classic and contemporary wooden seating for contract and residential markets. Direct competitor with shared Swiss heritage, wooden chair expertise, and similar B2B healthcare/hospitality customer overlap.
• Hay: Danish contemporary design furniture company that is both a peer (premium design furniture producer) and Dietiker's distribution partner for the Rey Collection. Strong overlap in designer collaborations, premium positioning, and contract/residential crossover.
• USM: Swiss modular furniture manufacturer founded in 1885, producing iconic modular furniture systems for residential, office, and commercial use. Overlaps with Dietiker on Swiss heritage, premium positioning, and supply of furniture for both residential and contract markets.
• Fritz Hansen: Danish premium furniture manufacturer with iconic seating designs (Series 7, Egg, Swan). Comparable in heritage-driven premium positioning, designer collaborations, and supply of contract and hospitality seating alongside residential.

Broad incumbents

• Haworth: Family-owned global office and contract furniture manufacturer with healthcare and hospitality product lines. Larger incumbent competitor in contract seating procurement but with significantly broader portfolio and global distribution than Dietiker.
• Steelcase: Global office furniture leader producing seating and workspace solutions for enterprise, healthcare, and education. Broader incumbent with overlapping conference seating and healthcare verticals but operating at vastly larger scale and broader product range.
• MillerKnoll: Global contract furniture conglomerate (Herman Miller + Knoll) offering comprehensive seating, casegoods, and architectural interiors for healthcare, office, and hospitality. Larger incumbent with overlapping healthcare and conference verticals but vastly broader portfolio and global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dietikerusa
• Facebookfacebook.com/dietikerswitzerland
• LinkedInlinkedin.com/company/dietiker-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dietiker