Web Marketing Experts
- Company typePrivate
- Founded1997
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
Web Marketing Experts firmographics
Firmographics- Name
- Web Marketing Experts
- Legal name
- Webcentral
- Website
- https://webmarketingexperts.com.au
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Web Marketing Experts industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)
- akta.pro secondary industry
- Market Research, Analytics & Consumer Insights (BPAFAAAM)
Keywords
Where Web Marketing Experts is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Web Marketing Experts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Web Hosting Subscriptions: Recurring monthly and annual subscription fees for shared hosting, WordPress hosting, VPS, and dedicated server services
- Domain Registration: Annual domain registration and renewal fees for .au, .com.au, .com, and other TLDs
- Professional Email Services: Monthly subscription fees for professional email hosting and Microsoft 365 productivity suites
- SSL Certificates: Fees for SSL certificate installation and maintenance services
- Website Design Services: Custom WordPress website design built by experts
- Affiliate and Referral Commissions: Revenue generated through partner referrals earning 25% commission on hosting purchases or up to $150 per referral
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AI Sitebuilder - Create websites with AI assistance |
| Subscription | Monthly | Shared Web Hosting - LiteSpeed-powered basic hosting |
| Subscription | Monthly | Professional Email - Domain-based business email |
| Subscription | Monthly | VPS Hosting - Full root access virtual servers |
| Subscription | Monthly | WordPress Hosting - Managed WordPress with security |
| Subscription | Annual | .au Domain Registration |
| Subscription | Annual | .com.au Domain Registration |
| Subscription | Annual | .com Domain Registration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Web Marketing Experts product offering
Product offeringCore offering
Web Marketing Experts is a full-service digital agency that provides a range of search engine marketing solutions to business clients. The firm delivers search engine optimization, paid search, and related digital marketing services designed to help client businesses improve their online visibility and search presence.
Product overview
Webcentral is an all-in-one web solutions platform offering integrated website building, hosting, email, and domain registration services. The core product portfolio includes the AI Sitebuilder for no-code website creation, WordPress Hosting (managed with automatic updates and security), Shared and cPanel Hosting for traditional web hosting, and VPS/Dedicated server options (Linux and Windows, both self-managed and fully managed). Supporting services include domain registration (.au, .com.au, .com), professional and business email, Microsoft 365 resale, SSL certificates, and website design services. The platform is positioned for individuals, small businesses, and agencies, with a focus on Australian businesses since 1997.
Differentiator
Problem solved
Functional benefit
Products and services
- Search Engine Marketing Solutions A range of search engine marketing services delivered by the agency to business clients to improve online visibility and search presence.
Quantifiable outcome
- 30-day money-back guarantee ensures customer satisfaction
Companies that use Web Marketing Experts
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Web Marketing Experts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature4 records
Web Marketing Experts partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CloudflarecoreIntegration with Cloudflare CDN for enhanced website performance, security, and reliability across the hosting infrastructure.
- MicrosoftcoreOffering Microsoft 365 productivity suite including Word, Excel, Teams, and cloud storage as part of email and office services.
Scale indicators7 records
Recent moves3 records
Expansion highlights3 records
Web Marketing Experts competitors and assessment
Company assessmentDirect peers
- Supple Digital: Australia-based digital agency specializing in SEO and search engine marketing, serving Australian SMEs. Direct peer in services, geography, and target customer segment.
- King Kong Digital Marketing Agency: Well-known Australian full-service digital marketing agency with strong SEO capabilities. Comparable in size, full-service model, and Australian SMB/mid-market customer base.
- The Search Republic: Boutique Australian SEO-focused agency with head office in Melbourne. Direct peer competing for similar search marketing budgets across Australian SMBs.
- StudioHawk: Australia's leading dedicated SEO agency, headquartered in Melbourne. Direct peer with the same core service offering (search engine marketing) targeting similar Australian SMB and mid-market clients.
- Bam Creative: Australian full-service digital marketing agency offering SEO alongside web design and paid media. Comparable scale and service breadth to a Melbourne-based digital agency.
- SEO Signals: Australian SEO agency offering search engine optimization services to SMBs. Comparable in geography, target market, and core service offering.
Others
- Webcentral: Australian web solutions provider (domain registration, web hosting, AI sitebuilder) that targets the same SMB customer segment for online presence needs. Not a marketing services peer, but adjacent in serving Australian SMBs with digital infrastructure.
Regional players
- Ignite Digital: Full-service digital marketing agency with strong SEO and search marketing capabilities, primarily serving North American clients. Comparable service model but operating in a different geography than Web Marketing Experts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
Web Marketing Experts social profiles
Digital presenceWeb Marketing Experts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Web Marketing Experts leadership team
Management profileNumber of profiles
Profiles1 record
Web Marketing Experts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Web Marketing Experts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Web Marketing Experts
What does Web Marketing Experts do?
Web Marketing Experts is a full-service digital agency that provides a range of search engine marketing solutions to business clients. The firm delivers search engine optimization, paid search, and related digital marketing services designed to help client businesses improve their online visibility and search presence.
Is Web Marketing Experts a public or private company?
Web Marketing Experts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Web Marketing Experts founded?
Web Marketing Experts was founded in 1997. It employs 101 to 250 people.
Where is Web Marketing Experts based?
Web Marketing Experts is headquartered in Melbourne, Australia, in the Oceania region.
How does Web Marketing Experts make money?
Six revenue lines are on record. Web Hosting Subscriptions are the primary driver. The others are domain Registration, professional Email Services, SSL Certificates, website Design Services and affiliate and Referral Commissions.
Who are Web Marketing Experts's main competitors?
Direct peers on record are Supple Digital, King Kong Digital Marketing Agency, The Search Republic, StudioHawk, Bam Creative and SEO Signals. Webcentral is listed as an others. Ignite Digital is listed as a regional player.
Does Web Marketing Experts have an API?
No public API is recorded for Web Marketing Experts.
What industry is Web Marketing Experts in?
Web Marketing Experts's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAJAI, SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting), with a secondary code of BPAFAAAM, Market Research, Analytics & Consumer Insights. Its NAICS code is 541810 and its SIC code is 7311.