What The Search Republic does

The Search Republic is a privately held, founder-owned digital marketing agency headquartered in Osborne Park, Perth, Western Australia, founded in October 2018 by Sonja Pototzki-Raymond. The firm delivers a full-service digital marketing stack centered on Search Engine Optimisation and Google Ads management, complemented by Website Design & Development, Social Media Management, Meta Ads, YouTube Ads, Remarketing & Display, and supporting audit/setup services (SEO Audit, Google Ads Audit, GA4 Audit/Setup, Google Business Profile Audit/Setup). Underlying technology relies on third-party platforms — primarily Google Ads, Google Analytics 4, Meta Ads Manager, and standard SEO tooling — with no disclosed proprietary software, AI/ML systems, or API product surface; differentiation is articulated through "white-hat" SEO methodology and a Certified Google Partner credential rather than technology ownership.

The business operates on a mix of monthly recurring retainers (SEO, Google Ads management, Website Maintenance, Social Media Management, Meta Ads), project-based professional services (Website Design), and one-time productized audits (Google Ads Audit at AUD $997 via ThriveCart). The company is founder-led with no institutional investors, parent entity, subsidiaries, mergers, or acquisitions disclosed; the legal entity referenced on Terms and Conditions ("The Marketing Republiq") is not explicitly tied to The Search Republic in source material. Operations are delivered by a small team of approximately six staff including SEO specialists, Google Ads experts, UX/UI designers, copywriters, and digital strategists, working alongside founder Sonja Pototzki-Raymond who leads sales, strategy, and the "Search Queen" personal brand that anchors thought-leadership marketing.

The customer base is heavily skewed toward Australian small and medium-sized businesses across diversified verticals — most visibly Perth-area building and construction (Oswald Homes, Residential Attitudes, WA Country Builders, Rural Building Company, SOMO/JWH Group, Smooth Start), with additional case studies in beauty, cleaning, pet care, hair, interiors, and barista training. Geographic reach extends from the Perth base to Sydney, Melbourne, Brisbane, and select international clients. Sales is consultative, primarily through discovery calls and a self-serve productized audit entry point, with services positioned around measurable lead-generation outcomes rather than vanity metrics.

Name

The Search Republic

Legal name

The Marketing Republiq

Website

https://thesearchrepublic.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Search Republic is a Perth-based, founder-owned digital marketing agency founded in 2018 by Sonja Pototzki-Raymond, providing SEO, Google Ads management, web design, and paid social services primarily to Australian small and medium-sized businesses.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Local SEO (Maps, Citations, Reviews) (BPAFAJAD)

akta.pro secondary industry

Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)

Keywords

• Digital marketing services
• Search engine optimization
• Paid media management
• Website design services
• Social media management

Headquarters

HQ city

Osborne Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. SEO Services: Ongoing SEO management services to improve Google rankings and drive organic traffic. Typically structured as monthly retainers with customized strategies for each client.
2. Google Ads Management: Pay-per-click advertising management with certified Google Partners. Services include campaign setup, ongoing optimization, and performance reporting. Revenue generated through management fees based on ad spend or fixed retainers.
3. Google Ads Audit: One-time audit service priced at $997 with payment plan available. Includes comprehensive account review delivered within 30 days.
4. Website Design & Development: Custom website design services focused on lead generation. Includes SEO-ready structure, UX/UI design, and ongoing maintenance services.
5. Website Maintenance: Monthly maintenance retainers providing plugin updates, security monitoring, backups, content updates, and technical support for growing businesses.
6. Meta Ads Management: Facebook and Instagram advertising management including campaign strategy, audience targeting, ad creative, A/B testing, and ongoing optimization with transparent monthly reporting.
7. Social Media Management: Full-service social media management covering strategy, content creation, publishing, community management, and monthly reporting across Facebook, Instagram, LinkedIn, TikTok, and Google Business Profile.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

The Search Republic is a Perth-based digital marketing agency that provides SEO, Google Ads management, Google Ads audits, Meta (Facebook/Instagram) Ads management, website design, website maintenance, and social media management services to small and medium-sized businesses across Australia. The agency delivers these services via ongoing monthly retainers and project-based engagements, with founder-led execution and direct client involvement.

Product overview

The Search Republic is a full-service digital marketing agency that provides a unified suite of services centred on SEO, Google Ads, and website design. The core offering consists of Search Engine Optimisation (SEO) and Google Ads Management services, which are complemented by Website Design & Development, Social Media Management, Meta Ads, and YouTube Ads. Supporting audit and setup services (SEO Audit, Google Ads Audit, GA4 Audit, GA4 Setup, Google Business Profile Audit, and Google Business Profile Setup) provide specialised assessments and implementations that feed into the core marketing services. Website Maintenance rounds out the offering as an add-on for ongoing client website care. Together, these services form an integrated digital marketing ecosystem designed to help businesses increase Google visibility, generate qualified leads, and achieve sustainable growth.

Differentiator

Problem solved

Functional benefit

Brands

• Sonja – The Search Queen: Personal brand of founder Sonja Pototzki-Raymond, a digital marketing strategist and speaker established in March 2020.

Products and services

• Search Engine Optimization (SEO) Ongoing SEO service designed to improve organic search visibility, rankings, and traffic for small-to-medium Australian businesses.
• Google Ads Management Management of Google Ads (paid search) campaigns for small-to-medium businesses, including campaign setup, optimization, and reporting to drive leads and conversions.
• Google Ads Audit One-time audit of an existing Google Ads account to identify inefficiencies, optimization opportunities, and provide recommendations for improving campaign performance.
• Meta Ads Management Management of Facebook and Instagram advertising campaigns through Meta Ads, targeting small-to-medium businesses seeking paid social lead generation and brand awareness.
• Website Design Custom website design service for small-to-medium businesses, focused on building marketing-ready websites that integrate with the agency's SEO and paid media offerings.
• Website Maintenance Ongoing website maintenance service for clients, covering updates, security, and performance to keep marketing websites functioning after launch.
• Social Media Management Social media management service for small-to-medium businesses, including content creation, posting, and community management across social platforms.

Quantifiable outcome

• Over $700 million in client revenue generated by founder
• +9 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationCertified Google Partner status, indicating demonstrated proficiency in Google Ads platform and meeting Google's partner program requirements for performance and expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Wpromote: US-based full-service digital marketing agency offering SEO, paid media, and content at scale. Comparable service model but operates in a different geography and at significantly larger scale.
• Brave Bison: UK-based digital marketing group offering SEO, paid media, and content services. Comparable agency business model though operating in a different geography (UK/Europe).

Direct peers

• Supple Digital: Australian digital agency specialising in SEO, Google Ads, and web design for SMBs. Closely comparable on offering and target customer profile.
• First Page Digital: Australian digital marketing agency offering SEO, PPC, social media, and content marketing across APAC. Similar service portfolio and Australian SMB to mid-market positioning.
• Reload Media: Australian digital agency providing SEO, Google Ads, social media, and web design. Comparable on service breadth and SMB client base.
• Megantic: Australian digital marketing agency headquartered in Melbourne offering SEO, Google Ads, and conversion-focused web design. Directly comparable on service mix and SMB target market.
• Bonfire: Australian digital marketing agency offering SEO, paid media, and web development. Directly comparable boutique agency model serving growth-focused SMBs.
• StudioHawk: Australian SEO specialist agency based in Melbourne that focuses on search engine optimisation services for brands. Closely comparable given shared SEO-led agency model and Australian SMB/mid-market focus.

Broad incumbents

• OMD Australia: Australian arm of Omnicom Media Group, a major media buying and advertising agency network. Comparable paid media and digital planning capabilities but at much larger scale and with broader portfolio offerings.
• Web.com (Newfold Digital): Global web services platform offering website building, SEO, and digital marketing tools at scale. Comparable SEO and web design services but delivered as scalable platform products rather than bespoke agency work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sonjathesearchqueen
• LinkedInlinkedin.com/company/the-search-republic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Search Republic