Dartshop.dk

What Dartshop.dk does

Dartshop.dk is a Danish specialty e-commerce retailer of dart equipment, founded in 2008 and based in Trige, Denmark. The company operates as Denmark's largest dedicated dart shop, offering a comprehensive product assortment that includes dartboards (sisal fiber boards for steel and soft tip use), steel and soft tip dartpiles (ranging from beginner brass to premium tungsten and limited-edition professional models), and a wide range of accessories (flights, shafts, cases, tools, lighting, scoreboards, cabinets, mounting hardware, and apparel). The company carries international brands including Target, Bull's, Unicorn, Winmau, XQ Max, Shot, Red Dragon, L-Style, and Gran Darts, and holds authorized Danish distributor status for Bull's, XQ Max, and Shot!.

The business operates a direct-to-consumer model through an online webshop serving all of Denmark, complemented by a physical retail showroom in Trige where customers can examine and test products before purchase. Distribution is supported by next-day delivery, free shipping above an order threshold, a 60-day return policy, and a customer loyalty club offering 7% bonus kroner on purchases. Beyond the consumer segment, Dartshop.dk serves professional and semi-professional players with high-end and player-endorsed equipment, public institutions via EAN invoicing, and organized dart clubs and dealers through a dedicated B2B login and club program. The company employs between 1 and 10 people, holds e-mærket (Danish e-commerce certification), and markets through email, SEO, and social media channels (Facebook, Instagram, YouTube, TikTok). It is privately held with no disclosed parent company, investor backing, or funding rounds.

Name

Dartshop.dk

Legal name

Dartshop.dk

Website

https://dartshop.dk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Dartshop.dk is a privately held Danish specialty e-commerce retailer, founded in 2008 and based in Trige, selling dart equipment and accessories from brands such as Target, Bull's, Winmau, and XQ Max. It serves individual hobby players, professionals, public institutions, and dart clubs across Denmark through an online webshop, a physical showroom, and a B2B channel.

Ownership category

akta.pro rank

Product category

Dart Equipment Retail

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)

Keywords

• Dart equipment retail
• Dart accessories
• Steel tip darts
• Electronic dartboards
• Sporting goods e-commerce

Headquarters

HQ city

Trige

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Dart Equipment: Dartshop.dk generates revenue primarily through the direct sale of dart equipment including dartboards, steel dartpiles, soft tip dartpiles, flights, stems, accessories, cabinets, lighting systems, scoreboards, electronic darts, and player clothing. Products are sold at fixed retail prices with free shipping over a threshold and next-day delivery options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dartshop.dk is a Danish specialty retailer that sells dart equipment and accessories through a direct-to-consumer e-commerce webshop and a complementary physical showroom in Trige, Denmark. The product range covers sisal dartboards, steel and soft tip darts, flights, shafts, cases, lighting, scoreboards, electronic dartboards, mounting hardware, cabinets, apparel, gift cards, and personalized/custom products from international brands such as Target, Bull's, Unicorn, Winmau, XQ Max, Shot!, L-Style, and Red Dragon. The company serves hobby players, professionals, organized dart clubs/dealers, and Danish public institutions (via EAN invoicing) with next-day domestic delivery, free shipping over a threshold, and a 60-day return policy.

Product overview

Dartshop.dk is Denmark's largest dart specialty retailer, offering a comprehensive e-commerce platform for dart equipment and accessories. The product portfolio centers on three main categories: dartboards (sisal fiber boards for both steel tip and soft tip/electronic use), dartpiles (steel and soft tip darts ranging from beginner brass to premium tungsten, including numerous player-endorsed professional models), and accessories (flights, shafts, cases, tools, protective equipment, scoring systems, and lighting). The store features major international dart brands including Target, Bull's, Unicorn, Winmau, XQ Max, Shot, Red Dragon, L-Style, and Gran Darts, with special emphasis on proprietary technologies like Target Swiss Point and Winmau Switch Point. Additional offerings include electronic dartboards (GranBoard), cabinet/storage solutions, apparel, gift cards, and personalized/custom products. The company operates both an online store and a physical showroom in Trige, Denmark, and serves both individual consumers and public institutions via EAN invoicing.

Differentiator

Problem solved

Functional benefit

Products and services

• Dartboards (Dartskiver)
• Steel Tip Darts (Steel Dartpiles)
• Soft Tip Darts
• Electronic Dartboards (GranBoard)
• Dart Flights
• Dart Shafts/Stems
• Dart Cases and Wallets
• Steel Tips and Maintenance Tools
• Soft Tip Accessories
• Target Swiss Point System
• Winmau Switch Point System
• Target Omni Autoscore System
• Target MOD Laser Oche
• Dartboard Lighting Systems
• Scoreboards
• Dartboard Cabinets
• Hanging and Mounting Hardware
• Floor Mats and Distance Markers
• Wall Protection Rings
• Mobile Dart Ranges
• Dart Apparel
• Gift Cards
• Personalized/Custom Dart Products

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Three partnerships are on record, tiered core.

• Bull'scoreChannel Partner/ Reseller/ DistributorDartshop.dk is an authorized Danish distributor of Bull's dart equipment. Bull's is a German dart brand established in 1992, known for quality German-engineered dart equipment. Dartshop.dk carries the full range of Bull's products including dartboards, dartpiles (steel and soft tip), flights, stems, and accessories.
• XQ MaxcoreChannel Partner/ Reseller/ DistributorDartshop.dk is an authorized Danish distributor of XQ Max dart equipment. XQ Max is a younger dart brand founded in 2007, associated with Michael van Gerwen's logo and brand. Products include dartboards, dartpiles, flights, and other accessories sold exclusively through authorized distributors.
• Shot! (Shot Darts)coreChannel Partner/ Reseller/ DistributorDartshop.dk is an authorized Danish distributor of Shot! dart equipment. Shot! was founded in New Zealand in the 1970s by dart enthusiast John McCormick. Dartshop.dk carries Shot!'s full range including dartboards, steel and soft tip dartpiles, flights, stems, and accessories.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Pure Darts: UK online dart specialist offering a wide assortment of dart equipment and accessories across price tiers. Closely mirrors Dartshop.dk's direct-to-consumer multi-brand catalog model.
• A-Z Darts: UK-based dart specialist online retailer carrying a comparable multi-brand assortment of darts, boards, flights, and accessories. Closest direct peer in business model (specialty dart e-commerce), differing only in geographic market (UK vs Denmark).
• Darts Corner: Long-established UK online dart specialist selling dartboards, tungsten darts, and accessories from major brands (Winmau, Target, Unicorn). Directly comparable pure-play dart e-commerce retailer, UK-focused.

Broad incumbents

• Winmau: Iconic UK dartboard and dart manufacturer (Switch Point technology) operating its own D2C webshop alongside distributor channels including Dartshop.dk. Functions as both supplier and competing retailer in the same category.
• Target Darts: UK-based manufacturer of premium darts (and one of Dartshop.dk's key supply brands) that also operates its own D2C webshop. Both a supplier to and a competitor of Dartshop.dk, with proprietary technology platforms like Swiss Point and Omni autoscore.
• Decathlon: Global sporting goods mass retailer carrying dart boards and entry-level dart equipment. Represents the broad-incumbent competitive threat on commoditized dart SKUs via scale pricing and convenience.
• Shot Darts: New Zealand dart brand (distributed by Dartshop.dk in Denmark) that operates its own D2C webshop. Comparable specialty dart brand with both wholesale and direct-retail motions.
• Bull's Darts: German dart brand (founded 1992) that Dartshop.dk distributes in Denmark, but which also runs its own direct-to-consumer webshop globally. Comparable as a multi-category dart specialist with both manufacturer and retail functions.
• Red Dragon Darts: Welsh dart manufacturer and retailer with a multi-brand assortment and own-brand product lines. Both supplies Dartshop.dk and competes via its own webshop, making it a hybrid supplier/competitor peer.

Regional players

• Darts1 (Darts-Shop.de): Germany-focused online dart specialist with comparable assortment depth and multi-brand model. Comparable business concept to Dartshop.dk but serving the larger German market instead of Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DartshopDk
• Facebookfacebook.com/dartshop.dk
• Instagraminstagram.com/dartshop_dk
• TikToktiktok.com/@dartshopdk
• Xx.com/dartshop_dk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dartshop.dk