Name

Red Dragon Darts

Legal name

Red Dragon Darts

Website

https://reddragondarts.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Darts Equipment

NAICS

Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912)

SIC

Cutlery, Handtools & General Hardware (3420), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

akta.pro secondary industries

Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH), Gaming Peripherals & Player Interface Hardware (Bill/Ticket Validators, Printers, Touchscreens) (MPAEANAE)

Keywords

• Tungsten darts
• Darts equipment
• Steel tip darts
• Dartboards
• Darts accessories

Headquarters

HQ city

Bridgend

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Primary revenue stream from selling darts (steel tip and soft tip), dartboards, flights, shafts/stems, and accessories directly to consumers through their e-commerce platform. Products range from entry-level brass darts to high-end 90% tungsten player-endorsed models. Also offers personalized/custom engraved darts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Red Dragon Darts manufactures and retails precision darts, dartboards, and related accessories under its own Red Dragon brand and the distributed Winmau brand. The company produces steel tip and soft tip darts in tungsten and brass constructions, professional-grade sisal dartboards, integrated flight/shaft systems, and accessories, with proprietary technologies including Match Weighed Technology and the Switch Point System. It also offers player-endorsed signature darts, custom engraving, custom flight design, trade-in and loyalty programs, and sponsors PDC tour professionals.

Product overview

Red Dragon Darts operates as a multi-brand darts retailer and manufacturer offering a comprehensive portfolio of precision dart products. The core offering includes steel tip and soft tip darts in both proprietary Red Dragon and distributed Winmau brands, alongside complete dartboard setups. Key product lines comprise tungsten and brass dart sets with various barrel profiles (parallel, torpedo, bomb, tapered) and grip patterns, the proprietary Switch Point and Nitro Flite integrated systems, professional-grade Blade and Winmau dartboards with associated lighting and surrounds, and extensive accessories including flights, shafts, and points. The company differentiates through player-endorsed signature lines from PDC professionals, custom personalization and flight design services, a trade-in loyalty program, and sponsored competitive events. Products are distributed as individual components or complete bundles designed for seamless interoperability across the Red Dragon ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Steel Tip Darts Precision-engineered darts designed for traditional sisal bristle dartboards, available in tungsten and brass constructions with various barrel shapes, weights, and grip patterns for casual and competitive players.
• Soft Tip Darts Darts designed for electronic dartboards with plastic tips, featuring lightweight materials and precision grip for safe home or competitive play.
• Switch Point System Proprietary quick-change point technology universally compatible with Swiss Point and Quick Point systems, allowing players to swap point types in seconds for customizable dart setups.
• Nitro Flite Integrated Flight and Shaft System Integrated flight and shaft system combining flight and stem into a single unit for consistent aerodynamics and quick setup.
• Blade Dartboards Professional-grade sisal dartboards including Blade 6 (official PDC dartboard), Blade 360, and specialty/training variants using razor-edge wiring technology.
• Winmau Dartboards Professional dartboards manufactured by Winmau, including Plasma Ice and specialty boards, sold by Red Dragon Darts.
• Dartboard Lighting Specialized lighting solutions including the Polaris 120° magnetic 1200-lumen light, Plasma LED Pack, and Wispa lights designed to eliminate shadows on dartboards.
• Dartboard Surrounds Protective wall surrounds that prevent dart bounce-outs and wall damage, available in PDC, Blade X, and branded designs.
• Dartboard Stands Freestanding stands including the Xtreme Dartboard Stand and Vertex models, allowing dartboard placement without wall mounting.
• Shafts/Stems Dart shaft components including Nitrotech, Winmau Fusions, VRX, TRX, and aluminium options in various lengths and colors.
• Flights Dart flight accessories including Airwing moulded flights, Hardcore flights, player-specific flights, and customizable designs.
• Dart Points Replacement and specialty dart points including Raptor GT, Trident, and Skyline (standard) options for different playing preferences and board types.
• Custom Flight Designer Online design service enabling customers to create custom flight graphics printed on physical flights, sold in sets of 10.
• Personalised Darts (Custom Engraving) Custom engraving service offering up to 3 characters engraved on dart barrels for personalization or gifting.
• Trade-In to Trade-Up Program Program allowing customers to send in old tungsten darts in exchange for 25% off their next purchase across any brand.
• Loyalty/Rewards Program Customer loyalty program offering rewards and discounts for repeat purchases.
• Player-Endorsed Signature Darts Signature dart lines developed with PDC professionals including Luke Humphries, Gerwyn Price, Jonny Clayton, Gian van Veen, and Peter Wright, featuring tour-spec designs.
• Winmau Darts Professional dart range from Winmau including player signatures from Michael van Gerwen, Simon Whitlock, Danny Noppert, and others.
• Dartboard Bundles Complete ready-to-play packages combining dartboards with essential accessories, surrounds, lighting, and sometimes darts for convenient home setup.

Quantifiable outcome

• Match Weighed Darts accurate to within 0.1 of a gram
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• PDC (Professional Darts Corporation)coreStrategic or Co-development PartnerWinmau (brand sold by Red Dragon) is the official equipment supplier to the Professional Darts Corporation. Red Dragon sponsors multiple PDC tour players including Luke Humphries, Gerwyn Price, Jonny Clayton, Gian van Veen, and Peter Wright.
• WinmaucoreChannel Partner/ Reseller/ DistributorRed Dragon sells Winmau products (darts, dartboards, accessories) alongside their own Red Dragon branded products. The companies appear to have a distribution/reseller relationship. Currently redirecting USA customers to Winmau.com due to shipping restrictions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Datadart: Darts manufacturer and supplier offering tungsten darts, flights and accessories with player signature lines. Comparable product mix to Red Dragon and overlaps in the professional/tournament market.
• Harrows Darts: UK darts manufacturer offering tungsten darts, flights, shafts and player signature lines. Overlaps directly with Red Dragon on the mid-tier tungsten product category and accessories.
• Darts Corner: Large UK-based online darts retailer stocking multiple brands (including Red Dragon, Unicorn, Target, Harrows). Directly comparable DTC e-commerce model and breadth of catalogue.
• Unicorn Darts: Long-established UK darts manufacturer producing tungsten darts, dartboards and accessories with its own roster of professional player endorsements. Closest historical competitor to Red Dragon on product breadth and PDC-adjacent positioning.
• Target Darts: Major darts brand with own-brand tungsten darts, player-endorsed signature lines and PDC tour visibility. Competes head-to-head with Red Dragon in the player-endorsed tungsten segment and on tournament-floor credibility.
• McDarts: UK darts retailer carrying tungsten darts, soft tips and accessories across multiple manufacturers. Competes with Red Dragon on DTC darts ecommerce and beginner-to-pro product coverage.
• Winmau: Official PDC dartboard supplier and Red Dragon's distribution partner. Operates an overlapping darts, dartboard and accessories portfolio under its own brand and shares the PDC ecosystem — directly comparable product range and customer base.
• Bottelsen Darts: US-based darts manufacturer with proprietary point technology (e.g., Stinger) and signature lines. Directly comparable as a darts manufacturer competing on tungsten engineering and player endorsements.

Regional players

• Designa Darts: German darts brand and manufacturer producing tungsten darts, soft tips and accessories. Comparable product range to Red Dragon but primarily serves the German-speaking European market.

Broad incumbents

• Arachnid (Brunswick): Owner of the Dartslive electronic soft-tip darts platform and broader billiards/entertainment portfolio. Comparable at the category level (darts equipment) but operates at much larger scale across both home and commercial/on-premise channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/reddragondarts
• Facebookfacebook.com/reddragondartsUK
• LinkedInlinkedin.com/company/red-dragon-darts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Dragon Darts