Webber Insurance Services

What Webber Insurance Services does

Webber Insurance Services is a specialist Australian insurance brokerage headquartered at 1 Devereux Road, Linden Park, South Australia, operating as an Authorised Representative of its parent, Webber Insurance Group Pty Ltd (AFSL: 488465). Founded in 2011 and maintaining a 1-10 employee footprint, the firm serves a long-tail of Australian SMB and professional clients — primarily consultants, architects, engineers, building designers, building inspectors, tradies, and small business owners — across more than twenty occupational categories. Its core product set spans sixteen insurance lines, including Professional Indemnity, Public and Products Liability, Business Insurance, Contract Works, Cyber, IT Liability, Management Liability, Corporate Travel, Office, and Plant and Equipment covers, with explicit specialization in "complicated, hard to place or misunderstood" risks such as asbestos liability and design-and-construct exposures. Distribution is multi-channel, combining website quote forms, phone-based broker consultation (1300 932 237), content marketing via a blog and knowledgebase, and embedded referral arrangements through at least seven industry associations (BDAA, ATTMA, ABSA, BDQ, Design Matters National, TradieWives).

Underwriting capacity is sourced through long-standing carrier partnerships with AIG, Allianz, Chubb, QBE, Lloyd's of London, and CGU, and broker-network affiliation with Steadfast Insurance (which has produced five consecutive years of Elite Insurance Broker status) and NIBA. Revenue is generated almost entirely through insurer commissions of 5-30% of premium paid (excluding taxes, charges, and levies), supplemented by client broker fees for advice and arrangement services, with annual billing cycles. The underlying technology is modest — an electronic quote-request system with online certificate generation rather than a proprietary platform — and no AI, API, or integration surface is disclosed. The company is privately held, has no recorded funding rounds, acquisitions, leadership changes, or restructuring events, and is part of the broader Webber Insurance Group rather than independently capitalized.

Name

Webber Insurance Services

Legal name

Webber Insurance Services Pty Ltd

Website

https://webberinsurance.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Webber Insurance Services is a South Australia-based specialist insurance brokerage serving Australian SMBs, contractors, and professionals with sixteen product lines including Professional Indemnity, Liability, Cyber, and specialty covers, distributed via Steadfast network, insurer partnerships, and industry-association schemes.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Professional Liability (Errors & Omissions) (FSAJADAB)

akta.pro secondary industries

Product Liability (FSAJADAC), Public Liability (Premises/Operations) (FSAJADAD), Workers’ Compensation for High-Hazard & Specialty Trades (FSAJAEAF)

Keywords

• Insurance brokerage
• Commercial insurance
• Professional indemnity
• Public liability insurance
• Business insurance

Headquarters

HQ city

Kensington

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commission: Webber Insurance receives commission from insurers, typically between 5 and 30 percent of the premium paid (excluding relevant taxes, charges and levies), paid by the insurer.
2. Broker Fees: Fees payable by clients for services provided, including arrangement and advice services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Webber Insurance Services is a specialist Australian insurance brokerage that sources, compares, and arranges commercial and specialty insurance policies on behalf of businesses and professionals. Acting as an intermediary between clients and a broad panel of local and overseas insurers (including Lloyd's of London), the firm delivers tailored advice, electronic quote and certificate processing, claims advocacy, and association-endorsed insurance schemes for occupations such as builders, architects, engineers, consultants, and tradies.

Product overview

Webber Insurance Services is a specialist insurance broker offering a comprehensive portfolio of insurance products tailored for businesses and professionals in Australia. Their offering is structured as multiple distinct insurance products rather than a unified software platform. The core products include Professional Indemnity Insurance, Public & Products Liability, Cyber Insurance, Business Insurance, Contract Works Insurance, and Management Liability Insurance, with additional specialist covers such as IT Liability Insurance, Corporate Travel Insurance, and Office Insurance. They serve a wide range of occupations including architects, builders, engineers, consultants, real estate agents, tradies, and various other professional service providers. The company also manages insurance schemes for specific industry associations (BDAA, BDQ, Design Matters National, ATTMA, ABSA, TradieWives) and facilitates quote requests and policy management through their website.

Differentiator

Problem solved

Functional benefit

Products and services

• Asbestos Liability Insurance

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core.

• Steadfast InsurancecoreStrategic or Co-development PartnerWebber Insurance is backed by Steadfast Insurance, a major insurance broker network. The Steadfast partnership provides access to additional resources, market leverage, and support services.
• AIGcoreTechnology or IntegrationInsurer partner providing various insurance products including professional indemnity, liability, and specialty coverage.
• AllianzcoreTechnology or IntegrationInsurer partner providing commercial and business insurance products.
• ChubbcoreTechnology or IntegrationInsurer partner providing commercial insurance and specialty risk solutions.
• QBE InsurancecoreTechnology or IntegrationInsurer partner providing a wide range of insurance products across Australian markets.
• Lloyd'scoreTechnology or IntegrationAccess to Lloyd's of London insurance markets for specialized and complex coverage.
• CGUcoreTechnology or IntegrationInsurer partner providing commercial, workers compensation, and business insurance.
• Webber Insurance Group Pty LtdcoreStrategic or Co-development PartnerParent company. Webber Insurance Services is an Authorised Representative of Webber Insurance Group Pty Ltd, which holds AFSL: 488465.
• NIBAcoreStrategic or Co-development PartnerNational Insurance Brokers Association membership. Webber Insurance subscribes to the Insurance Brokers Code of Practice.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• BizCover: Australian online commercial insurance comparison platform targeting small businesses with quick-quote professional indemnity, public liability, and business packs. Comparable end customer (Australian SMEs and professionals) but differentiated by a digital-first, low-touch model that contrasts with Webber's high-touch broking.

Others

• Steadfast Group: ASX-listed broker network and aggregator of which Webber is a member. Comparable in the sense that Steadfast shapes the distribution, capital, and product access of its member brokers, but Steadfast itself is a network/aggregator rather than a competing brokerage.

Direct peers

• Coverforce Insurance Broking: Australian mid-market insurance broker network offering commercial, professional indemnity, and trade-specific policies to SMEs and professionals. Closely comparable in customer segment (SMB professionals and tradies), product mix (PI, public liability, business packs), and Steadfast-network affiliation.
• PSC Insurance Group: ASX-listed Australian specialty insurance broker that acquires and operates niche brokerage businesses. Directly comparable in that both focus on specialty commercial and professional lines for Australian SMEs and professionals, although PSC operates at much greater scale across multiple niche brands.
• Honan Insurance Group: Specialist Australian insurance broker with strong PI and commercial lines capability, subsequently acquired by Aon. Highly comparable in its focus on professional services, construction, and complex commercial risks for Australian SMEs.
• Insurance House: Independent Australian insurance broker serving SMEs, professionals, and industry associations across commercial and specialty lines. Directly comparable business model of independent brokerage, association-style schemes, and broad carrier panel.

Broad incumbents

• Aon Australia: Global insurance and risk advisory firm with a large Australian brokerage operation across commercial, professional, and specialty lines. Comparable in product breadth (PI, cyber, management liability, construction) but operates at far greater scale and is not a niche specialist.
• Arthur J. Gallagher & Co (Australia): Global insurance broker with an Australian retail/wholesale brokerage network across commercial, professional indemnity, and construction risks. Comparable in serving Australian SMEs and professionals but operates at substantially greater scale as part of a global broker.
• Marsh Australia: Global insurance broker and risk advisor with significant Australian commercial and specialty practice, including PI, cyber, and construction lines. Overlaps with Webber's product set and customer base but serves enterprise and mid-market accounts primarily.

Regional players

• NIC Insurance Brokers: South Australia-headquartered insurance broker focused on commercial, professional, and personal lines for regional Australian clients. Comparable in being an SA-based independent broker, but with a broader regional rather than niche-professional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webber Insurance Services