ORIHICA
ORIHICA is a Japanese business fashion brand operated by AOKI Holdings, selling men's and women's suits, shirts, business casual attire, and accessories through 200+ physical stores nationwide and an integrated e-commerce platform, targeting working professionals, job seekers, and hybrid workers.
- Company typePrivate
- Founded-
- HeadquartersKobe, Japan
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ORIHICA does
ORIHICA is a Japanese business fashion brand operated by AOKI Holdings Co., Ltd. (株式会社AOKI), one of Japan's largest business wear retailers. The company sells men's and women's suits, shirts, jackets, blouses, pants, ties, and accessories through a combination of over 200 physical stores nationwide and an integrated e-commerce platform at orihica.com. Its primary customer base is working professionals in Japan seeking business, formal, and business casual attire, with secondary demand from job seekers, graduates, and remote/hybrid workers navigating relaxed dress codes.
The brand's product strategy is built around proprietary fabric technologies: the flagship Super Non-Iron Shirt platform (4.71 million cumulative units sold as of July 2025) uses non-iron finishing with Cotton and Stretch variants; sub-brands like THE THIRD SUITS® and BIZSPO® bring stretch and jersey-materials engineering to hybrid business-casual categories; the women's 美ラクるニット® (Miracle Knit) and 美ラクるブラウス® (Miracle Blouse) lines emphasize machine-washable, pill-resistant fabrics. Premium positioning is pursued through the ORIHICA LUXE sub-brand and an exclusive collaboration with Italian tie maker Tie Your Tie (founded by Franco Minucci), alongside domestic manufacturing partnerships in Aichi (tailoring) and Himeji (leather footwear).
Revenue is generated through direct retail (physical stores, outlet section), e-commerce (home delivery, store pickup, web ordering, takeout scanning), and the ORIHICA Members mobile app integrating 12 services including purchase history, My Size management, and store reservation. Pricing is structured around tiered product lines — core suits from ¥32,890 to ¥54,890, shirts from ¥4,389 to ¥6,589, pants from ¥6,589 to ¥10,989 — with 10% set discounts for multi-item purchases in selected categories. The business is wholly contained within Japan with no international expansion signals.
ORIHICA firmographics
Firmographics- Name
- ORIHICA
- Legal name
- 株式会社AOKI
- Website
- https://orihica.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ORIHICA is a Japanese business fashion brand operated by AOKI Holdings, selling men's and women's suits, shirts, business casual attire, and accessories through 200+ physical stores nationwide and an integrated e-commerce platform, targeting working professionals, job seekers, and hybrid workers.
- Ownership category
- akta.pro rank
ORIHICA industry classification
Industry- Product category
- Business Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industry
- Personal Styling for Plus-Size & Inclusive Fit (HSACAJAI)
Keywords
Where ORIHICA is headquartered
LocationHeadquarters
- HQ city
- Kobe
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
ORIHICA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - Physical Retail: ORIHICA generates revenue primarily through direct sales at physical retail stores throughout Japan. The brand operates standalone stores and maintains a store locator system for customers.
- Product Sales - E-commerce: Online sales through orihica.com with home delivery, store pickup, and web order services. Includes member benefits and point system.
- Outlet Sales: Dedicated outlet section offering discounted items from previous seasons
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ORIHICA LUXE - Premium line with high-quality materials |
| One time/ perpetual license | Pay-as-you-go | Standard Business Wear - Core collection |
| One time/ perpetual license | Pay-as-you-go | BIZSPO - Sports-performance business wear |
| One time/ perpetual license | Pay-as-you-go | Outlet - Discounted items |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
ORIHICA product offering
Product offeringCore offering
ORIHICA is a Japanese specialty retailer that sells business fashion apparel — including suits, shirts, ties, pants, skirts, jackets, coats, knitwear, and accessories for men and women — under its own brand. Merchandise is offered both through a nationwide network of physical stores in Japan and through an e-commerce website and mobile app, with select items produced as part of an in-house premium line (ORIHICA Premium) made in Aichi.
Product overview
ORIHICA is a Japanese business fashion brand operated by AOKI Holdings, offering a comprehensive menswear and womenswear portfolio centered on business casual and formal attire. The core product line includes THE THIRD SUITS® (next-generation lifestyle suits combining professional appearance with casual stretch comfort), SUPER NON-IRON Shirts (flagship shirt series with 4.71 million cumulative sales), BIZSPO® (sports-inspired stretch business casual wear), and Setup Suits (coordinated jacket-pants sets). Supporting sub-brands include ORIHICA LUXE (premium tier), TIE YOUR TIE collaboration (Italian-inspired patterns), and specialized lines like the Adjust Suit (waist-adjustable jackets-pants) and JackePan Suit (jacket-pants hybrid). The womenswear collection features 美ラクるニット® (washable knitwear), 美ラクるブラウス® (easy-care blouses), and ladies setup suits. The brand operates a unified platform combining physical stores with online shopping, supported by the ORIHICA Members App providing 12 services including purchase history, favorites, and store pickup. Omnichannel services include Easy Web Shop linking online and physical stores, Store Reservation, Web Ordering, and Takeout Service.
Differentiator
Problem solved
Functional benefit
Brands
- ORIHICA LUXE: High-quality premium line of business attire
- THE THIRD SUITS
- BIZSPO
- 美ラクるシリーズ (Miracle Series)
Products and services
- Men's business suits
Quantifiable outcome
- Super Non-Iron Shirt series has achieved 4.71 million cumulative units sold
Companies that use ORIHICA
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
ORIHICA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
ORIHICA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, minor and core.
- Tie Your Tie (タイユアタイ)flagshipExclusive collaboration with Italian luxury tie brand Tie Your Tie, founded by Franco Minucci. ORIHICA developed original patterns and constructions under Franco's guidance, featuring traditional 2-piece jacket construction, no-vent styling, and premium materials including Himeji leather buttons and Kyoto silk lining. The partnership produces high-end suits, jackets, and accessories targeting discerning business professionals.
- KAWASAKI FrontaleminorOfficial partner/sponsor of J-League soccer team Kawasaki Frontale. Partnership includes branding presence and promotional activities.
- AOKI Holdings (Parent Company)coreORIHICA is a subsidiary brand of AOKI Holdings, one of Japan's largest business wear retailers. AOKI provides retail infrastructure, store locations, and corporate resources enabling ORIHICA's expansion to 200+ stores nationwide.
- Aichi ManufacturingcoreDomestic manufacturing partnerships in Aichi Prefecture for quality tailoring and construction of premium suit lines.
- Himeji Leather (姫路レザー)corePremium leather goods manufacturing in Himeji, known for high-quality Japanese leather with water resistance and lustrous finish for ORIHICA LUXE footwear line.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ORIHICA competitors and assessment
Company assessmentBroad incumbents
- Brooks Brothers: Brooks Brothers is an established American heritage brand for business suits, dress shirts, and formal wear. It competes with ORIHICA LUXE in the premium business professional segment globally and is a benchmark for functional dress shirt innovation.
- United Arrows: United Arrows is a major Japanese specialty fashion retailer offering business and business casual wear alongside a broader apparel assortment. It serves overlapping working professional and business casual customers at a slightly premium positioning versus ORIHICA.
- Hugo Boss: Hugo Boss is a global premium fashion house with a strong business wear and tailoring segment. It overlaps with ORIHICA LUXE and Tie Your Tie collaboration products in the premium business professional customer segment.
Direct peers
- Konaka (青山商事): Konaka is one of Japan's largest business suit and formal wear retailers with nationwide stores, comparable pricing, and a similar customer base of working professionals. It competes directly with ORIHICA across suits, shirts, and business casual categories.
- Suit Select: Suit Select is a Japanese specialty suit retailer offering full-suit services and business wear with an in-store customization model. It competes with ORIHICA in the suit and business casual category with a comparable mid-market price positioning.
- AOKI (Aoki Holdings Main Chain): The parent company's flagship retail chain, AOKI is the most direct peer — it sells men's and women's business suits, dress shirts, and formal wear through hundreds of physical stores across Japan with similar pricing and customer targeting. Operates within the same corporate group as ORIHICA.
- Haruyama Trading (HARUYAMA): Haruyama is a Japanese retailer specializing in men's formal suits and business attire with physical stores nationwide. It competes directly with ORIHICA in the men's business suit and formal wear segment.
- P.S.FA (Tokyo Shirt): P.S.FA is a Japanese apparel retailer specializing in dress shirts and business casual wear. It directly overlaps with ORIHICA's core shirt and business wear categories and targets similar working professional customers.
- 青山 (Aoyama) - separate fashion house: Aoyama Shoji (operator of the "青山" suiting brand) is a major Japanese business suit retailer with hundreds of stores nationwide. It directly competes with ORIHICA in suits, shirts, and business wear at comparable price points.
Emerging players
- WORKMAN: WORKMAN is a Japanese workwear and functional apparel retailer that has expanded into functional business casual categories. It represents an emerging competitive threat to ORIHICA's BIZSPO and Miracle Knit stretch/washable business casual lines at value pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ORIHICA social profiles
Digital presenceORIHICA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORIHICA leadership team
Management profileNumber of profiles
Profiles1 record
ORIHICA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORIHICA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORIHICA
What does ORIHICA do?
ORIHICA is a Japanese specialty retailer that sells business fashion apparel — including suits, shirts, ties, pants, skirts, jackets, coats, knitwear, and accessories for men and women — under its own brand. Merchandise is offered both through a nationwide network of physical stores in Japan and through an e-commerce website and mobile app, with select items produced as part of an in-house premium line (ORIHICA Premium) made in Aichi.
Is ORIHICA a public or private company?
ORIHICA is a private company. It is classified as corporate owned and is currently operating.
When was ORIHICA founded?
ORIHICA was founded in -1. It employs 11 to 50 people.
Where is ORIHICA based?
ORIHICA is headquartered in Kobe, Japan, in the Asia region.
How does ORIHICA make money?
Three revenue lines are on record. Product Sales - Physical Retail is the primary driver. The others are product Sales - E-commerce and outlet Sales.
Who are ORIHICA's main competitors?
Broad incumbents on record are Brooks Brothers, United Arrows and Hugo Boss. Direct peers are Konaka (青山商事), Suit Select, AOKI (Aoki Holdings Main Chain), Haruyama Trading (HARUYAMA), P.S.FA (Tokyo Shirt) and 青山 (Aoyama) - separate fashion house. WORKMAN is listed as an emerging player.
Does ORIHICA have an API?
No public API is recorded for ORIHICA.
What industry is ORIHICA in?
ORIHICA's product category is Business Apparel Retail. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of HSACAJAI, Personal Styling for Plus-Size & Inclusive Fit. Its NAICS code is 458110 and its SIC code is 5621.