Jiffy Ice Drills

What Jiffy Ice Drills does

Jiffy Ice Drills is a private, Wisconsin-based manufacturer and direct-to-consumer retailer of ice fishing equipment, founded in 1950 and headquartered in Sheboygan Falls. The company designs and sells electric ice augers, replacement blades, accessories, and winter camping shelters under the Jiffy brand through its e-commerce site jiffyicefishing.com. Its end customers are individual ice fishing enthusiasts and winter outdoor recreation consumers in the United States and Canada, with a small employee base of 11-50 people.

Name

Jiffy Ice Drills

Legal name

Jiffy Ice Fishing

Website

https://jiffyonice.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Jiffy Ice Drills is a Wisconsin-based, DTC manufacturer of electric ice augers and winter camping shelters, founded in 1950 and selling direct to ice fishing consumers in the US and Canada.

Ownership category

akta.pro rank

Product category

Ice Fishing and Winter Camping Equipment

NAICS

Outdoor Power Equipment Retailers (44423)

akta.pro industry

PRIMARYCRAMALAE

Ice Fishing Specialty Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fishing & Tackle Retail

SECONDARYTHAGAOAG

Adventure Base Camps (Trek/Climb/Expedition Camps)

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

Keywords

• Ice augers
• Ice fishing equipment
• Winter camping shelters
• Electric ice drills
• Outdoor recreation gear

Headquarters

HQ city

Sheboygan Falls

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ice Auger Sales: One-time hardware sales of electric and hand-powered ice augers including Model 60 60V electric augers (8" and 10"), hand augers, and replacement blades.
2. Winter Camping Shelter Sales: One-time hardware sales of Basecamp shelters (660 and 980 models), vestibules, sled sheds, and related camping accessories.
3. Accessories and Replacement Parts: Sales of JiffyLink accessories, shelter accessories, auger accessories, and replacement parts for legacy products.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Jiffy Ice Drills (doing business as Jiffy Ice Fishing) manufactures and directly sells commercial-grade electric and hand-powered ice augers along with Basecamp winter camping shelters and supporting accessories. Its core line is the Model 60 60V electric auger family (8-inch and 10-inch), complemented by hand augers, replacement blades, and the proprietary JiffyLink accessory ecosystem. Winter camping offerings include Basecamp 660 and 980 shelters plus vestibules, sled sheds, stove jack kits, and floor tile kits, sold individually or as bundled packages.

Product overview

Jiffy Ice Drills (Jiffy Ice Fishing) is an outdoor recreation equipment company offering two primary product lines: commercial-grade electric and hand-powered ice augers for ice fishing, and Basecamp™ winter camping shelters designed for extended cold-weather stays. The core product portfolio centers on the Model 60™ electric auger system (available in 8" and 10" diameters) powered by a 60V lithium-ion battery platform, complemented by hand augers and replacement blades. The winter camping division features Basecamp 660 and Basecamp 980 shelters with supporting accessories including the Vestibule, Sled Shed™, Stove Jack Kit, Floor Tile Kit, and JiffyLink™ mounting system. Products are sold individually or as discounted bundles, with the company emphasizing rugged construction for demanding outdoor conditions.

Differentiator

Problem solved

Functional benefit

Brands

• Model 60: Electric ice auger product line available in 8-inch and 10-inch sizes, powered by 60V lithium-ion battery
• Basecamp
• JiffyLink
• Sled Shed

Products and services

• Model 60 8" Electric Auger Commercial-grade 60V electric ice auger with 8-inch drilling diameter, designed for consistent RPM throughout the cut without bogging down in thick ice conditions, sold to individual ice fishing consumers.
• Model 60 10" Electric Auger Commercial-grade 60V electric ice auger with 10-inch drilling diameter, engineered for power and precision in the thickest and dirtiest ice conditions, sold to individual ice fishing consumers.
• Hand Auger Manual ice auger for drilling holes without battery power, providing a traditional ice fishing drilling option for individual consumers.
• Basecamp 660 Shelter Winter camping shelter built specifically for cold-weather extended stays, featuring rugged construction and camping-specific design for overnight adventures, sold to individual winter camping consumers.
• Basecamp 980 Shelter Larger winter camping shelter designed for extended cold-weather stays with rugged durability and comprehensive camping features, sold to individual winter camping consumers.
• Vestibule Attachment for Basecamp shelters providing additional storage and weather protection at the shelter entrance.
• Sled Shed Sled-based storage solution for transporting and storing gear with Basecamp shelters during winter camping expeditions.
• Stove Jack Kit Heat stove installation kit for Basecamp shelters enabling safe wood-burning stove setup for warmth during extended winter camping stays.
• Floor Tile Kit Modular floor tile system for Basecamp shelters providing insulation and comfort for overnight winter camping.
• Bundles Pre-configured product packages combining shelter, vestibule, and Sled Shed accessories at discounted pricing for winter camping setups.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Eskimo (Ardisam): Eskimo, part of Ardisam, is a direct peer across both ice fishing shelters and ice augers, overlapping with Jiffy's Basecamp shelter line and auger portfolio.
• StrikeMaster: StrikeMaster is a long-standing direct competitor to Jiffy in hand-powered and power ice augers, selling into the same ice fishing enthusiast customer base in North America.
• Otter Outdoors: Otter makes ice fishing shelters and accessories in a comparable price and use-case tier to Jiffy's Basecamp line, targeting the same ice fishing enthusiast segment.
• Frabill: Frabill is a long-time ice fishing equipment brand covering shelters, augers, and accessories; it competes with Jiffy across multiple product categories serving the same end customer.
• HT Enterprises / Nils: HT Enterprises markets the Nils and related ice auger brands and competes directly with Jiffy in hand and power ice augers for the North American ice fishing market.
• Clam Outdoors: Clam is one of the original ice fishing shelter manufacturers in the US and competes most directly with Jiffy's Basecamp 660 and 980 shelters for the same winter angler.

Emerging players

• Vexilar: Vexilar specializes in ice fishing electronics (flasher sonar systems) and serves the same ice angler customer as Jiffy, making it a complementary adjacent peer rather than a head-to-head auger competitor.
• Marcum Technologies: Marcum builds ice fishing sonar and electronics used by the same serious ice angler that buys a Model 60 auger, positioning it as an adjacent peer with overlapping customer demand drivers.

Broad incumbents

• Rapala: Rapala is a much larger global fishing tackle and gear brand that overlaps with Jiffy in ice fishing equipment (rods, lures, and select ice tools) but operates across a far broader fishing portfolio.

Others

• Bass Pro Shops: Bass Pro Shops is a major outdoor recreation retailer that stocks competitor ice augers and shelters and represents both a potential wholesale channel and a competitive threat to Jiffy's DTC-only model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/jiffyicedrills

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jiffy Ice Drills