Bartos Group

What Bartos Group does

Bartos Group is a founder-led residential real estate sales team operating as a mega-team within Premiere Plus Realty, a Florida brokerage. The company primarily serves buyers and sellers of luxury and waterfront residential properties across Southwest Florida, with an operational footprint concentrated on Marco Island, Naples, and Bonita Springs, and extended coverage into Estero, Fort Myers, and Cape Coral. Its core services are buyer representation, seller representation, and luxury-segment specialization, supported by a property-search portal (properties.searchswflhomesforsale.com), an in-house marketing operation that provides professional photography, HDR video, and 3D tours to listing clients, and monthly email blasts to a 40,000+ contact buyer database with recorded preferences.

The company earns revenue primarily through real estate commissions on closed transactions (transaction-fee model), representing both buyers and sellers in the SWFL market. It monetizes adjacent needs through a preferred-vendor ecosystem that includes mortgage (New American Funding), vacation-rental management (Paradise Coast Vacations), home inspection, HVAC, contracting, and insurance services. The marketing operation operates a multi-channel footprint spanning the company website, a property-search portal, MLS distribution, organic social (Facebook, Instagram, LinkedIn, YouTube, Pinterest), referral partner networks, mega open-house events, and a ClickFunnels-based Free Seller Seminar funnel.

Bartos Group has produced $1.6 billion in cumulative sales across 2,500+ families served since 2010, with 2025 alone delivering 1,850 closed units and $1.85 billion in volume. It has held a Top 2 ranking on Marco Island continuously from 2017 through 2024 and is recognized as a Top 8 Mega Team by volume in Florida and #118 nationally per RealTrends. Co-owners Mary Bartos (Realtor/CEO/Lead Agent) and Joseph A. Bartos (Broker Associate/COO) lead an organization of 11–50 employees operating from three physical offices.

Name

Bartos Group

Legal name

Bartos Group of Premiere Plus Realty

Website

https://bartosgroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bartos Group is a founder-led real estate mega-team within Premiere Plus Realty serving luxury and residential buyers and sellers across Southwest Florida, primarily Marco Island, Naples, and Bonita Springs. It monetizes through brokerage commissions and a preferred-vendor ecosystem, supported by a 40,000+ buyer database and multi-channel marketing.

Ownership category

akta.pro rank

Headquarters

HQ city

Marco Island

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Real Estate Commission: The Bartos Group earns commission fees on residential real estate transactions, representing both buyers and sellers in Southwest Florida markets

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Bartos Group is a real estate sales team operating within Premiere Plus Realty, providing residential home buying and selling services across Southwest Florida, including Marco Island, Naples, Bonita Springs, Estero, Ft. Myers, and Cape Coral. The firm combines team-based agent representation with property marketing services such as professional photography, HDR video, 3D tours, MLS distribution, and database marketing to a 40,000+ buyer contact list. Its primary revenue driver is real estate commissions earned on buyer and seller transactions, including luxury waterfront and estate properties.

Product overview

Bartos Group is a real estate brokerage operating as part of Premiere Plus Realty, offering a comprehensive suite of real estate services across Southwest Florida. The core offerings include home buying and selling services supported by a dedicated property search portal (properties.searchswflhomesforsale.com). Key product modules include a Home Sale Calculator for financial planning, Luxury Real Estate Services for high-value properties, a Free Seller Seminar for seller education, and a Marketing Materials Package featuring professional photography and HDR video. Additional services include Vacation Rental Referrals through Paradise Coast Vacations, a Referral Partner Network for agent partnerships, and an Agent Recruitment program for those looking to join the team.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Real estate buying representation helping buyers find and purchase residential properties in Southwest Florida, including Marco Island, Naples, Bonita Springs, Estero, Fort Myers, and Cape Coral.
• Home Selling Services Full-service real estate selling representation including market analysis, professional photography, HDR video, 3D tours, MLS listing, and transaction management from contract to closing.
• Property Search Portal Online property search platform featuring listings across Southwest Florida with filters for location, price range, and property type.
• Luxury Real Estate Services Specialized luxury real estate representation for high-value properties in Naples, Marco Island, and surrounding Southwest Florida areas, provided by Certified Luxury Home Marketing Specialists.

Quantifiable outcome

• Over 2,500 families served and $1.6 billion in sales since 2010
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Comfort Cool Air ConditionminorOthersPreferred vendor for air conditioning and heating services, covering Marco Island to Ft Myers area. Provides HVAC services to Bartos Group clients.
• MKM Closets & Design / MDB General ContractorsminorOthersPreferred contractor vendor for closet design and general contracting services.
• Joe The Home ProminorOthersPreferred home inspection vendor covering Marco Island to Sarasota area.
• Pillar To Post | Brown Egan TeamminorOthersPreferred home inspection vendor operating in Lee, Collier, and Charlotte County.
• John Galt InsuranceminorOthersPreferred insurance partner covering entire state of Florida with focus on Southwest Florida.
• New American FundingcoreOthersPrimary mortgage lending partner providing financing solutions to Bartos Group clients across all of Southwest Florida. Features Bartos Group team member Joe Bartos as lending contact.
• Paradise Coast VacationsminorOthersPreferred vacation rental partner serving Marco Island and Naples areas.
• Referral Partner AgentsminorChannel Partner/ Reseller/ DistributorNetwork of real estate agents outside Bartos Group service area who refer clients moving to Southwest Florida or receive referrals for their clients moving to other markets.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coldwell Banker Realty: Long-established national brokerage with substantial Florida presence and luxury division. Direct competitor for residential transactions but operates as a broad incumbent rather than a SWFL-specialized team.
• Berkshire Hathaway HomeServices: Large national real estate franchise network with broad geographic coverage including Florida. Provides overlapping brokerage services at scale, but is a wider portfolio play rather than specialized in SWFL luxury like Bartos.

Direct peers

• Premier Sotheby's International Realty: Florida-focused luxury real estate brand serving Southwest Florida including Naples, Marco Island, and Bonita Springs. Direct regional competitor for luxury waterfront and estate listings with very similar geographies and target buyer demographics.
• Compass: Tech-enabled national real estate brokerage combining agent tools, marketing technology, and team-based production. Comparable in that both Compass and Bartos Group rely on proprietary marketing platforms, lead funnels, and a producer-driven model to drive transaction volume.
• Douglas Elliman: Luxury coastal residential brokerage with strong Florida footprint (Miami, Palm Beach, Naples). Comparable in focus on high-net-worth coastal buyers, premium marketing materials, and mega-team production model.
• Sotheby's International Realty: Global luxury real estate network with strong presence in coastal Florida. Bartos Group’s luxury positioning (CLHMS-certified agents, luxury property segment) competes for the same affluent buyer pool Sotheby’s affiliates service.
• The Corcoran Group: Luxury-leaning brokerage brand with significant Florida presence. Comparable in reliance on boutique brand identity, marketing-heavy listings, and agent-driven luxury transaction volume.
• William Raveis Real Estate: Northeast-based family-owned brokerage that has grown into a regional mega-team via producer recruitment and marketing support. Directly comparable in operating model — independent regional mega team rather than franchisee.

Emerging players

• SERHANT. Newer luxury-real-estate brand combining content marketing, video, and tech-forward agent platforms. Comparable in heavy investment in social media, video, and brand-led lead generation — though national rather than SWFL-specific.
• Redfin: Tech-enabled brokerage with heavy investment in proprietary search, lead generation, and data. Bartos Group's property search portal and database approach echoes this playbook at a regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BartosGroup
• Facebookfacebook.com/BartosGroup
• LinkedInlinkedin.com/company/bartosgroup
• Instagraminstagram.com/thebartosgroup
• Xx.com/bartosgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bartos Group