What Hotel Perfect does

Hotel Perfect is the registered trade name attached to a single domain landing page (hotelperfect.co.uk) operated by Nameshift.com, a Netherlands-based private limited company registered in Rijswijk (KvK: 88910652; BTW: NL864820458B01). The underlying business is a domain name escrow and transfer service: Nameshift.com holds the buyer's payment in a third-party escrow, coordinates the domain transfer with the seller, releases funds only on verified successful transfer, and provides a full refund if the transfer cannot be completed. The platform serves two sides of a transaction — domain buyers (individuals and businesses seeking secure acquisition of a specific domain) and domain sellers (who list names for sale via per-domain landing pages) — across 16+ localized storefronts spanning North America, Europe, China, and Türkiye, with region-specific payment methods including iDEAL, Bancontact, EPS, UnionPay, and JCB alongside major card networks.

The product is a standardized, self-serve web marketplace rather than traditional hotel-management software; the firmographic label "Hotel Perfect" reflects a historical or unrelated record (founded 1992, Penryn, UK) that does not align with the operational activity described. Technology is a payments-and-process platform, not an AI system: the platform's differentiator is operational — a stated 24-hour average transfer turnaround, free service for buyers, and seller-paid commission. Go-to-market is direct-to-consumer via multilingual content pages and self-serve checkout, with no disclosed sales motion beyond the per-domain listing template.

Revenue mechanics are transactional: Nameshift.com earns a commission from the seller on each successful domain transfer; buyers pay only the agreed purchase price. The business is operated by a small team under co-founder and managing director Andrew Risely, with no disclosed funding, parent company, subsidiaries, partnerships, awards, patents, or regulatory actions in the source material. The hotelperfect.co.uk page itself functions as one illustrative per-domain listing under this Nameshift.com template.

Name

Hotel Perfect

Legal name

Nameshift.com

Website

https://hotelperfect.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Nameshift.com is a Netherlands-based domain name escrow service that protects buyers during private domain transfers, charging commission only to sellers and serving individual and business domain buyers across more than 16 localized markets.

Ownership category

akta.pro rank

Product category

Domain Name Marketplace

akta.pro primary industry

Escrow & Fiduciary Escrow Services (FSAAANAH)

akta.pro secondary industries

Escrow, Trust & Legal Settlement Disbursements (FSAMAKAO), Escrow, Trust & Agency Services (escrow, paying agent, trustee) (FSABAIAI)

Keywords

• Domain escrow services
• Domain name transfer
• Domain marketplace
• Secure domain transactions
• Domain name sales

Headquarters

HQ city

Penryn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Commission from Sellers: The company generates revenue by charging a commission to domain sellers. Buyers pay no fees - only the purchase price. Commission is paid by the seller upon successful domain transfer completion.

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Hotel Perfect's current web property offers the Nameshift.com Domain Escrow Service, which facilitates the safe purchase and transfer of the hotelperfect.co.uk domain name. The service holds buyer funds in escrow, releases them to the seller only after the domain transfer is verifiably complete, and provides a full refund if the transfer fails. Buyers pay no service fee; the seller pays a commission upon successful transfer.

Product overview

Hotel Perfect operates as a domain purchase page powered by Nameshift.com's escrow service. The single product offering is the Nameshift.com Domain Escrow Service, which provides a safe and fee-free platform for purchasing domain names. The service includes free domain transfer assistance and VAT invoice generation.

Differentiator

Problem solved

Functional benefit

Products and services

• Nameshift.com Domain Escrow Service

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Namecheap Marketplace: Major registrar whose aftermarket offers escrow and transfer services for domain purchases. Comparable in transaction flow, with the advantage of registrar-level integration.
• Afternic (GoDaddy): Large domain aftermarket owned by GoDaddy, focused on high-volume secondary listings. Comparable in asset class (domains) and transaction model, but with vastly greater distribution via the GoDaddy registrar network.
• PayPal Goods & Services: Although not domain-specific, PayPal's buyer-protection and dispute-resolution flow is a substitute for dedicated escrow in private domain sales. Constrains Nameshift's pricing power and TAM.

Emerging players

• Undeveloped: Domain marketplace with built-in escrow and assisted transfer. Overlaps directly with Nameshift on the buyer-protection + transfer-assistance value proposition, though with a smaller catalog.
• Squadhelp: Domain marketplace and naming platform with integrated escrow-style transfer handling. Comparable buyer/seller dynamic, with more emphasis on brandable names and curated listings.

Direct peers

• Escrow.com: The dominant general-purpose and domain-name escrow service globally. Most direct competitor to Nameshift's core escrow + transfer-verification product, with similar buyer-protection mechanics and a longer-tenured brand.
• Dan.com (GoDaddy): Domain marketplace with integrated payment and transfer services, now owned by GoDaddy. Competes head-on in the same buyer/seller flow that Nameshift serves, with stronger registrar integration.
• Sedo: Largest global domain marketplace, offering escrow-protected sales and transfer services. Directly comparable in serving buyers and sellers of secondary domains, with far greater liquidity and brand reach.
• Atom (domain escrow): Domain name marketplace offering escrow-protected purchases. Directly comparable in serving individual and SMB domain buyers with assisted transfers and fraud protection.

Others

• Squadhelp Escrow / EscrowAgent generic escrow services: Generic online escrow services used as an alternative to specialized domain escrow. Indirectly comparable as a substitute for Nameshift's protection mechanism in private digital-asset sales.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/HotelPerfect

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Perfect