dan.com - a godaddy brand
dan.com is an online marketplace for buying, selling, and transferring domain names, serving individual domain owners, investors, and SMBs. It operates as a branded subsidiary of GoDaddy and is headquartered in Amsterdam, Netherlands.
- Company typePrivate
- Founded-
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What dan.com - a godaddy brand does
dan.com operates an online marketplace for buying, selling, and transferring domain names, serving individual domain owners, investors, and SMBs who treat domains as tradeable assets. The platform's core function is intermediation: matching sellers of registered domains with buyers, and providing the transactional rails (escrow, transfer, payment) to complete the sale. It is headquartered in Amsterdam, the Netherlands, and operates as a for-profit, privately held entity.
The company is branded as "a godaddy brand," indicating full ownership by GoDaddy, the world's largest domain registrar. This positioning gives dan.com structural access to GoDaddy's registrar customer base, domain inventory, and infrastructure, and signals that the marketplace is intended to operate as a premium venue within GoDaddy's broader domain and web-services portfolio rather than as an independent marketplace competing on price.
The business model is consistent with standard two-sided marketplace economics: dan.com likely earns a transaction fee or commission on completed domain sales and transfers, with potential ancillary revenue from payment processing, premium listings, or escrow services. No pricing, take-rate, GMV, or customer data was disclosed in the input, so specifics cannot be stated; the model is inferred from the marketplace framing and the parent company's product portfolio rather than from confirmed figures.
dan.com - a godaddy brand firmographics
Firmographics- Name
- dan.com - a godaddy brand
- Website
- https://appmarketplace.com
- Company type
- Private
- Headcount range
- 1–10 employees
- Short description
- dan.com is an online marketplace for buying, selling, and transferring domain names, serving individual domain owners, investors, and SMBs. It operates as a branded subsidiary of GoDaddy and is headquartered in Amsterdam, Netherlands.
- Ownership category
- akta.pro rank
dan.com - a godaddy brand industry classification
Industry- Product category
- Domain Name Marketplace
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Domain, Website & App Discovery Portals (BPAMAAAM)
- akta.pro secondary industries
- Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG), E-commerce & Digital Business Brokerage (FSAEAIAH)
Keywords
Where dan.com - a godaddy brand is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
dan.com - a godaddy brand business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
dan.com - a godaddy brand product offering
Product offeringCore offering
dan.com operates an online marketplace for buying, selling, and transferring domain names. The platform connects domain owners who wish to divest a name with buyers seeking to acquire an existing domain, and supports the transfer mechanics needed to move a domain between registrars. It is delivered as a web-based marketplace rather than a registrar's primary retail storefront.
Differentiator
Problem solved
Functional benefit
Products and services
- Domain Name Marketplace Online marketplace where domain owners list domain names for sale and prospective buyers can browse, purchase, and transfer those domains. Designed for domain sellers, individual investors, and small-to-mid-sized businesses seeking an existing domain name rather than registering a new one.
- Domain Transfer Service Managed transfer of a domain name between registrars as part of a completed marketplace transaction, providing the administrative workflow needed to finalize a sale. Targeted at buyers and sellers of domain names who require a trusted, registrar-aligned process to move ownership.
Companies that use dan.com - a godaddy brand
Customer profileIdeal customer profiles1 record
dan.com - a godaddy brand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
dan.com - a godaddy brand partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
dan.com - a godaddy brand competitors and assessment
Company assessmentDirect peers
- Sedo: Sedo is the largest independent global domain marketplace, offering domain sales, brokerage, and transfer services — directly competing with dan.com on the same buy/sell/transfer workflow and customer base.
- Afternic: Afternic is GoDaddy's premium domain aftermarket network and sister property to dan.com, distributing listings across registrar partners and competing for the same seller/buyer transactions.
- NamePros: NamePros operates a domain forum and integrated marketplace where domainers list, negotiate, and transact — directly overlapping with dan.com's buyer/seller workflow.
- Undeveloped: Undeveloped runs a curated domain marketplace that connects sellers with venture-backed buyers; it directly competes for premium domain listings and transaction flow.
- Squadhelp: Squadhelp is a marketplace for brandable domains and naming services, serving overlapping customers (founders, SMBs) with a comparable buy/sell/transfer use case.
- BrandBucket: BrandBucket is a curated marketplace for premium brandable domain names, addressing the same buyer intent (premium name acquisition) with a different curation model.
Broad incumbents
- GoDaddy Auctions: GoDaddy Auctions is the parent company's broader domain auction and closeout marketplace, sitting alongside dan.com within GoDaddy's portfolio and partially overlapping in domain transfer/expiry transactions.
Emerging players
- Flippa: Flippa operates an online marketplace for buying and selling websites, SaaS, and apps — adjacent to dan.com in the digital-asset transaction category with overlapping seller audiences.
- Efty: Efty provides domain portfolio management, landers, and marketplace tools for individual domainers and registrars — adjacent infrastructure to dan.com's buyer/seller flow with overlapping end users.
Others
- Escrow.com: Escrow.com is a transaction-rail provider commonly used by domain marketplaces including dan.com; it represents both a key infrastructure partner and a potential disintermediation risk at the high-value end of the market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
dan.com - a godaddy brand social profiles
Digital presencedan.com - a godaddy brand financial estimates
Financial estimateRevenue estimate
Valuation estimate
dan.com - a godaddy brand leadership team
Management profileNumber of profiles
dan.com - a godaddy brand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dan.com - a godaddy brand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dan.com - a godaddy brand
What does dan.com - a godaddy brand do?
dan.com operates an online marketplace for buying, selling, and transferring domain names. The platform connects domain owners who wish to divest a name with buyers seeking to acquire an existing domain, and supports the transfer mechanics needed to move a domain between registrars. It is delivered as a web-based marketplace rather than a registrar's primary retail storefront.
When was dan.com - a godaddy brand founded?
dan.com - a godaddy brand was founded in -1. It employs 1 to 10 people.
Where is dan.com - a godaddy brand based?
dan.com - a godaddy brand is headquartered in Amsterdam, Netherlands, in the Europe region.
Who are dan.com - a godaddy brand's main competitors?
Direct peers on record are Sedo, Afternic, NamePros, Undeveloped, Squadhelp and BrandBucket. GoDaddy Auctions is listed as a broad incumbent. Emerging players are Flippa and Efty. Escrow.com is listed as an others.
Does dan.com - a godaddy brand have an API?
No public API is recorded for dan.com - a godaddy brand.
What industry is dan.com - a godaddy brand in?
dan.com - a godaddy brand's product category is Domain Name Marketplace. Its primary akta.pro industry code is BPAMAAAM, Domain, Website & App Discovery Portals, with a secondary code of BPAMAGAG, Digital Goods, Subscriptions & Gift Card Marketplaces. Its NAICS code is 5192 and its SIC code is 5734.