Cornerstone Dental

What Cornerstone Dental does

Cornerstone Dental is a privately-owned, single-location family dental practice operating at 3111 Grant St in Missoula, Montana. The practice is built around a three-dentist partnership: Dr. Lindsay Rogers (DDS, University of Minnesota), Dr. Whitney Fisher (DMD, UNLV), and Dr. Margaree Carr (DMD, Southern Illinois University), supported by five dental hygienists, four dental assistants, and two front-office staff — a team of approximately 14 people. It serves patients of all ages, from infants to seniors, across Missoula and surrounding western Montana communities including East Missoula, Frenchtown, Bonner, Lolo, and Florence, with a service mix spanning general dentistry, preventive care, cosmetic services (whitening, bonding, veneers, Botox), restorative treatments (CEREC same-visit crowns, tooth-colored fillings, implants), periodontal care, extractions, TMJ/bruxism therapy, and same-day emergency appointments.

The clinical technology stack is the operational backbone of the practice. CEREC CAD/CAM equipment enables single-visit custom ceramic crowns (lithium disilicate / Emax) via digital impression, in-office milling, and same-day placement, removing the traditional two-visit crown workflow. Digital x-rays, intraoral cameras, and Sirona treatment chairs with automated water line sterilization round out the equipment base; the Sirona system is described as the only installation of its kind in the Missoula area. The office is open four days a week (Monday through Thursday, 8:00 AM–4:30 PM), with schedule capacity reserved for emergency visits.

The business model is a direct-to-consumer fee-for-service dental practice operating out-of-network. The practice is a Premier provider for Delta Dental and files claims with all other insurers on patients' behalf as a courtesy, but is not contracted with any insurer — a positioning that allows clinical decisions to be driven by patient need rather than insurer-imposed limitations. CareCredit is offered as a third-party financing option, alongside cash, check, and card payments. Patient acquisition is driven by the company website with online scheduling via YAPI, an active presence on Facebook, Twitter, LinkedIn, and Instagram, Google reviews, and local word-of-mouth. No pricing is publicly disclosed, and no founding date, revenue figures, or external investment are mentioned in the source material.

Name

Cornerstone Dental

Legal name

Cornerstone Dental Missoula

Website

https://cornerstonedentalmissoula.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cornerstone Dental is a privately-owned family dental practice in Missoula, Montana, staffed by three dentists and a clinical support team at a single location. It serves patients across western Montana with general, cosmetic, restorative, and emergency dental services, including CEREC same-visit crowns.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Urgent Dental Care Centers (Non-Hospital) (HLABALAD)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Restorative dental care
• Family dental practice
• Dental implant services

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Fee-for-Service Dental Care: Primary revenue stream from direct patient payments for dental services including exams, cleanings, fillings, crowns, extractions, implants, whitening, and other dental procedures.
2. Insurance Claims Processing: As an out-of-network provider, the practice files claims on behalf of patients to all insurance providers as a courtesy. Premier provider for Delta Dental.
3. CareCredit Financing: Third-party healthcare financing option offered to patients to help cover treatment costs through installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Cornerstone Dental is a privately-held family dental practice in Missoula, Montana delivering comprehensive general, preventive, cosmetic, and restorative dentistry. The practice is staffed by three dentists (Dr. Lindsay Rogers, Dr. Whitney Fisher, Dr. Margaree Carr) supported by hygienists, dental assistants, and front-office staff, and offers services such as CEREC same-visit crowns, dental implants, digital x-rays, teeth whitening, tooth-colored fillings, extractions, periodontal treatment, TMJ/bruxism therapy, Botox, and emergency dental care for patients of all ages.

Product overview

Cornerstone Dental is a general and cosmetic dental practice offering comprehensive dental care through a unified set of services rather than a modular software platform. The practice provides preventive care (cleanings, exams, digital x-rays), restorative treatments (crowns, fillings, implants, extractions), cosmetic procedures (teeth whitening, Botox, bonding), and therapeutic services (TMJ treatment, periodontal care, emergency services). Same-day CEREC crowns represent their advanced technology offering, allowing in-office crown fabrication. The practice operates as a traditional dental office with three dentists (Dr. Lindsay Rogers, Dr. Whitney Fisher, Dr. Margaree Carr) and supporting clinical and administrative staff, serving patients of all ages in Missoula and surrounding Montana communities.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive oral healthcare covering exams, cleanings, digital x-rays, tooth-colored fillings, crowns, bridges, root canals, and extractions, delivered with age-appropriate care for patients from infants to seniors.
• CEREC Same-Visit Crowns Single-appointment ceramic crown restoration produced chairside using CEREC CAD/CAM digital imaging and in-office milling with lithium disilicate (Emax) materials, eliminating the need for temporaries or follow-up visits.
• Dental Implants Tooth replacement using surgically placed titanium implant posts topped with abutments and restorations (crowns, bridges, or dentures), with a reported 95% success rate and bone-loss prevention through osseointegration.
• Digital X-Rays Digital radiography producing high-resolution electronic images with approximately 95% less radiation than traditional film x-rays, stored on the practice's computer network and easily shareable.
• Emergency Services Same-day emergency dental care for knocked-out teeth, severe tooth pain, lost crowns or fillings, and dental trauma, with dedicated openings kept in the daily schedule.
• Extractions Tooth removal procedures including simple and surgical extractions, wisdom tooth extractions, and extractions necessitated by severe decay, infection, trauma, or overcrowding.
• Periodontal Treatment Treatment for gum disease including scaling and root planing, gingivitis treatment, and periodontitis management, with oral cancer screenings and counseling on links to systemic health.
• Preventive Services Routine preventive care including semi-annual cleanings, comprehensive dental exams, oral cancer screenings, digital x-rays, and patient education on oral hygiene.
• Teeth Grinding/TMJ Treatment Treatment for bruxism and TMJ disorders using customized night guards, bite splints, and occlusal guards, plus bite adjustment through tooth reshaping for misaligned bites.
• Teeth Whitening Professional take-home whitening using prescription-strength whitening gel and customized trays worn over a two-week period to address stains from coffee, tea, wine, and aging.
• Tooth-Colored Fillings Composite resin fillings matched to natural tooth color and bonded directly to the tooth, also used for cosmetic bonding to correct chips, cracks, gaps, and improve tooth shape.
• Botox Botox injections offered as a cosmetic treatment to address facial aesthetics and reduce wrinkles.

Quantifiable outcome

• 95% less radiation than traditional film x-rays
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Delta DentalcoreGTM or Marketing PartnerCornerstone Dental is a premier provider for Delta Dental, one of the largest dental insurance providers. This partnership status indicates a significant volume of patients with Delta Dental coverage. The practice is also happy to file claims for all other insurance providers as a convenience to patients.

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Comfort Dental: Franchised general dentistry chain emphasizing accessible, full-service family care including implants, braces, and whitening — overlapping strongly with Cornerstone Dental's service portfolio of general, restorative, and cosmetic offerings.
• Affordable Dentures & Implants: National dental practice network focused on dentures, implants, and extractions — directly comparable to Cornerstone's restorative and implant service line for patients needing tooth replacement and surgical dentistry.

Broad incumbents

• Western Dental & Orthodontics: Large multi-state dental group in the western U.S. offering general dentistry, orthodontics, implants, and cosmetic services; comparable service mix to Cornerstone, though with significantly broader geographic reach and in-network insurance positioning.
• Sonrava Health: Multi-brand dental and orthodontic support organization (including Western Dental and Brident) offering general and cosmetic dentistry; comparable as a scaled operator running practices with similar service breadth to Cornerstone Dental.
• Pacific Dental Services: DSO supporting general and specialty dental practices nationwide with modern technology and digital workflows; directly comparable in technology-forward general dentistry model to Cornerstone's CEREC and digital x-ray investment.
• Heartland Dental: Largest U.S. dental support organization providing non-clinical support to dentist-owned offices; comparable as a model for what an affiliated/partner practice at scale looks like versus Cornerstone's fully independent single-office operation.
• Aspen Dental: National dental chain operating company-owned general dentistry offices across the U.S., offering comprehensive restorative, implants, and emergency services similar to Cornerstone Dental's mix, though at far broader scale and typically as an in-network provider.
• Great Expressions Dental Centers: Multi-state dental group practice offering general dentistry, endodontics, periodontics, and orthodontics with insurance-friendly operations; a relevant broader-scale analog for Cornerstone Dental's general + multi-specialty positioning.
• Gentle Dental: Multi-location family and general dental group offering preventive, restorative, cosmetic, and specialty services under one brand; directly comparable comprehensive-service model to Cornerstone, scaled across multiple states.

Emerging players

• MB2 Dental Solutions: Dental partnership organization offering autonomy-preserving affiliation to independent dentists; relevant as an alternative structure Cornerstone could pursue for scale, capital, and back-office support without giving up clinical independence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CstoneMissoula
• Facebookfacebook.com/cornerstonedentalmissoula
• LinkedInlinkedin.com/in/lindsay-rogers-82267b4b
• Instagraminstagram.com/cornerstonedentalmissoula

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornerstone Dental