Switzerland Cheese Marketing

Name

Switzerland Cheese Marketing

Legal name

Switzerland Cheese Marketing AG

Website

https://schweizerkaese.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dairy Industry Marketing Services

NAICS

Cheese Manufacturing (311513), Food Manufacturing (311)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Cheese Manufacturing (AFAKAKAB)

akta.pro secondary industries

Fresh/Natural Cheese Manufacturing (Unripened & Soft) (AFAHABAA), Cheese Packaging & Portioning (Retail Packs, Snack Packs, Singles) (AFAHABAI), Cheese Wholesale (AFAIAEAC)

Keywords

• Cheese industry promotion
• Dairy marketing services
• AOP cheese certification
• Cheese export promotion
• Non-profit industry association

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Promotion Services: As a non-profit organization, SCM's primary role is the positive sales promotion of Swiss cheese by bundling the efforts of all industry actors. It operates as an internationally active competence center for Swiss cheese with headquarters in Bern and branch offices in major export markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Switzerland Cheese Marketing AG (SCM) is a non-profit industry marketing organization and the international competence center for Swiss cheese. It bundles the efforts of Swiss cheese producers, dairies, and affineurs to drive positive sales promotion of Swiss cheese domestically and across 15+ export markets. It delivers this through multilingual consumer websites, the Cheesefinder discovery tool, recipe and editorial content, awards, events, social media, and regional branch offices in Germany, Italy, France, Benelux, Spain, Nordics, and the UK.

Product overview

Switzerland Cheese Marketing is a non-profit marketing organization serving as the international competence center for Swiss cheese. The organization promotes Swiss cheese varieties through their website which features the Cheesefinder discovery tool, comprehensive recipe collections, and detailed product information. Their portfolio includes AOP/IGP protected cheeses such as Le Gruyère AOP, Emmentaler AOP, Appenzeller, Tête de Moine AOP, and Vacherin Mont-d'Or AOP, alongside regional specialties like Alpine cheeses, fresh cheeses, and processed melting cheeses. The Cheesefinder tool enables consumers to search and filter hundreds of Swiss cheese varieties by type, milk source, fat content, taste profile, region, and certifications. The organization also provides extensive culinary inspiration through fondue recipes, cheese pairing guides, and regional specialty showcases.

Differentiator

Problem solved

Functional benefit

Products and services

• Cheesefinder

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Pur-JusminorGTM or Marketing PartnerPur-Jus collaborates with SCM on Swiss Cheese & Wine workshops, promoting Swiss cheese through experiential tasting events. The workshops are advertised on the SCM Storyroom/News section.
• Verein Schweizer Brot (VSB)minorGTM or Marketing PartnerThe Swiss Bread association (VSB) works with SCM to promote transparency in Swiss bread production, processing, and sales. Referenced in Fondue and Swiss Bread article as a complementary association for Swiss culinary culture.
• Swiss Milk (Schweizer Milch)minorGTM or Marketing PartnerReferenced in connection with the Swiss Milk Day (Tag der Schweizer Milch) event. Swiss Milk is a related organization in the Swiss dairy/cheese ecosystem.
• Swiss Cheese Producers and DairiescoreStrategic or Co-development PartnerSCM bundles the efforts of all branch/industry actors (cheese producers, dairies, affineurs) as a non-profit organization. Individual producer names referenced include Lustenberger & Dürst AG, Eberle Spezialitäten AG, Käserei Kleinstein, Emscha GmbH, Züger Frischkäse AG, Strähl Käse AG, Baumann Käse AG, and many others.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Emmi Group: Major Swiss dairy/cheese manufacturer with broad global presence across branded cheeses and dairy products. Comparable as a Switzerland-based industry participant whose products benefit from the category-level marketing SCM performs.
• Bel Group (Laughing Cow / Babybel): Global branded cheese company with portfolio including processed cheese and cheese spreads. Comparable as a large-scale cheese incumbent competing for the same consumer occasions in European and export markets SCM targets.

Direct peers

• Consortium Parmigiano Reggiano: Italian PDO consortium protecting and promoting Parmigiano Reggiano worldwide. Comparable as a producer-funded, DOP/AOP-styled organization that bundles category promotion, defends origin certification, and runs international marketing for a flagship regional cheese.
• NZO (Nederlandse Zuivel Organisatie): Dutch dairy industry organization representing Dutch dairy companies and promoting Dutch dairy (including Gouda-style cheeses). Closely comparable as a national interprofessional body bundling dairy industry promotion and communications.
• Fromarte: Swiss cheesemaker professional association representing Swiss cheese producers and affineurs. Closely aligned with SCM's membership base and activities (representation, training, advocacy) within the Swiss cheese industry.
• Real California Milk (California Milk Advisory Board): California dairy farmer-funded marketing board promoting California dairy (including cheese) via campaigns, events and content. Comparable as a state/region-level, producer-funded marketing body for a dairy/cheese category.
• CNIEL (Centre National Interprofessionnel de l'Économie Laitière): French national dairy interprofessional organization that coordinates industry-wide promotion, research and communication for French dairy products (including cheese). Directly comparable to SCM as a producer-funded, non-profit marketing body bundling the efforts of dairy industry actors in a single country.
• Dairy UK: UK trade association representing the dairy supply chain including cheese processors. Comparable as a national dairy industry body engaged in promotion, advocacy and consumer education across multiple dairy categories.
• Swissmilk (Schweizer Milch): Swiss milk-sector marketing organization promoting Swiss milk and dairy including cheese. Highly comparable as a domestic Swiss dairy marketing counterpart; SCM's data explicitly references Swissmilk as a partner organization.
• Wisconsin Cheese (Wisconsin Milk Marketing Board / Dairy Farmers of Wisconsin): U.S. state-level cheese marketing organization funded by dairy farmers that promotes Wisconsin cheeses domestically and abroad through campaigns, events and education — a structurally similar producer-funded cheese promotion body.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/SwitzerlandCheese
• Facebookfacebook.com/swisscheeses
• Instagraminstagram.com/switzerlandcheese
• TikToktiktok.com/@switzerland_cheese
• LinkedInlinkedin.com/company/schweizerkaese

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Switzerland Cheese Marketing