What New ProImage does

New ProImage, founded in 1999 and headquartered in Netanya, Israel, is a software vendor specializing in prepress production workflow solutions for the newspaper, magazine, and security printing industries. The company's flagship platform is NewsWayX, a cloud-native (AWS-hosted) HTML5 workflow system delivering page and plate tracking, ripping, imposition, and output management across multi-tenant, multi-site publishing environments. The product portfolio extends into ink optimization (OnColor ECO, claiming up to 40% ink savings and 30% ink volume reduction), workflow monitoring (ViewFlow 360), raster image processing (NW RIP, built on the Harlequin MultiRIP engine from Global Graphics), and a complete security printing suite (Arziro Design running inside Adobe Illustrator, Arziro Production, Arziro Authenticate for cloud-based brand protection, and Fortuna for high-security documents). SPIR@L is a patented print screening technology that is only licensed as part of the NewsWayX NW RIP bundle.

New ProImage operates as a subsidiary of ECO3 (the Agfa-affiliated brand), and distributes through three regional sales offices: Americas (Parsippany, NJ), Europe (London) and Asia-Pacific (Netanya, Israel), supported by a dedicated professional services team. The go-to-market is enterprise field sales targeting large publishing groups; named accounts include Gannett (10+ print sites deployed with stated plan to standardize all sites), Tribune Publishing (6-site centralization), Adams Publishing Group (15 facilities managing 200+ publications), Wick Communications, Las Vegas Review-Journal, and many top-tier international publishers evidenced by logo presence on the corporate site (The New York Times, Washington Post, Dow Jones, Chicago Tribune, Helsingin Sanomat, Rheinische Post, Bangkok Post).

Revenue is generated through a mix of yearly cloud subscription contracts with volume-based usage pricing, pay-as-you-go credit purchases, 24/7 support contracts, and SPIR@L licensing bundled with NW RIP. Pricing is not publicly disclosed. The market context is structurally declining newspaper volumes, which makes cloud consolidation and ink-cost optimization the primary growth levers; expansion into security printing via Arziro/Fortuna diversifies the addressable market beyond newspapers.

Name

New ProImage

Legal name

ProImage Ltd.

Website

https://newproimage.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

New ProImage develops cloud-based (AWS) HTML5 prepress workflow software, led by its NewsWayX platform, for newspaper, magazine, and security printing operations. An ECO3/Agfa subsidiary serving enterprise publishers and commercial printers across the Americas, Europe and Asia-Pacific.

Ownership category

akta.pro rank

Product category

Prepress Workflow Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Document Creation & Office Suites (BPAMAMAD)

akta.pro secondary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Newspaper production workflow
• Prepress workflow software
• Ink optimization software
• Cloud publishing solutions
• Security printing software

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Cloud-based Software Subscriptions: Yearly contracts for cloud workflow services with payment based on usage (file processing, ink-saving plate production, storage) with volume commitment discounts. Includes maintenance, support, and automatic updates.
2. Pay-as-you-go Cloud Credits: No yearly commitment required. Customers purchase credits in advance for file processing and use as needed. Flexible consumption-based model.
3. Support Contracts: 24/7 support coverage with various service tiers. Support hotline available at any time with personally acquainted support personnel. Catered to requirements of all types of operations.
4. SPIR@L Partnership License: SPIR@L screening technology only available as partnership license on NewsWayX NWRIP. Licensing model bundled with core workflow product.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

New ProImage develops and sells cloud-based and on-premises prepress workflow software for newspaper, magazine, and commercial printing operations. Its flagship product, NewsWayX, automates page and plate tracking, ripping, imposition, and output management for multi-site publishing groups, complemented by ink optimization (OnColor/OnColor ECO), raster imaging (NW RIP), press registration correction, workflow monitoring, and a complete security printing ecosystem (Arziro/Fortuna). Products are delivered primarily through AWS-hosted cloud subscriptions with usage-based billing.

Product overview

New ProImage offers a comprehensive portfolio of newspaper and magazine production workflow solutions centered around the NewsWayX core platform. The product suite includes workflow management (NewsWayX), monitoring (ViewFlow 360), image processing (OnColor), ink optimization (OnColor ECO), output management (NW RIP, Press Register), security printing tools (Arziro Design, Arziro Authenticate, Arziro Production, Fortuna), customer portal (iShuttle), and advanced screening technology (SPIR@L). All products are available as cloud-hosted solutions through the Cloud Offering platform, built on HTML5/Coretex technology for cross-platform accessibility. The ecosystem integrates with third-party editorial systems, CTP devices, preflighting tools (Enfocus, OneVision, PitStop), press control systems, and design software like Adobe Illustrator.

Differentiator

Problem solved

Functional benefit

Brands

• NewsWayX: Next generation automated workflow solution for Page & Plate Tracking, Ripping, Imposition, and Output management, featuring cloud-operation version with HTML5-based browser interface.
• ViewFlow 360
• OnColor
• OnColor ECO
• Press Register
• NW RIP
• Arziro Design
• Arziro Authenticate
• Arziro Production
• Fortuna
• iShuttle
• SPIR@L

Products and services

• NewsWayX

Quantifiable outcome

• Ink savings of up to 40% with OnColor ECO
• +6 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature12 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Agfa (ECO3)coreTechnology or IntegrationProImage is an ECO3 company, part of the Agfa ecosystem. Products like Arziro Production, Fortuna, and general security solutions build on Agfa's extensive security know-how and integrate with Agfa's anti-counterfeiting ecosystem. The relationship provides ProImage access to Agfa's customer base and technology foundation.
• Harlequin (Global Graphics)coreTechnology or IntegrationNW RIP is based on the Harlequin MultiRIP engine, providing remarkably fast PostScript interpretation. This is a core technology partnership underpinning ProImage's rip functionality.
• Adams Publishing GroupflagshipStrategic or Co-development PartnerMajor implementation partner for NewsWayX Cloud across 15 production facilities managing 200+ publications. Represents the largest multi-site deployment case study demonstrating scalability and multi-tenant capabilities.
• Tribune PublishingflagshipStrategic or Co-development PartnerCombined workflow of all 6 print sites (Chicago Tribune, Hartford Courant, Baltimore Sun, Sun Sentinel, Virginia Pilot, New York Daily News) with ProImage NewsWayX, requiring significant customization and integration work.
• AWS (Amazon Web Services)coreTechnology or IntegrationProImage's cloud offering is hosted on AWS infrastructure. Gannett's NewsWayX uses AWS-hosted servers, and Kingsport Times-News moved to ProImage's AWS-based redundant NewsWayX Cloud workflow. Cortex Resource (CRS) enables secure bi-directional communication with AWS-hosted servers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Esko (Danaher): Esko is the leading supplier of prepress and packaging workflow software, including the Automation Engine and Imaging Engine. It is a direct competitor to ProImage's NewsWayX in commercial printing workflow, sharing the same customer base of large printers and publishers needing centralized prepress automation.
• Fourpees: Fourpees provides browser-based newspaper production workflow solutions including NewsRoom and PlanRoom. It is a focused competitor in the same newspaper prepress workflow niche as ProImage, targeting similar mid-market and enterprise publishers.
• Ultimate TechnoGraphics (Imposition Engine): Ultimate TechnoGraphics' Imposition Engine is a specialized imposition and output solution used by major newspaper and commercial printers globally. It overlaps directly with NewsWayX's imposition and output management capabilities for publishing prepress.
• Kodak (Prinergy Workflow): Kodak Prinergy is a widely-deployed prepress workflow system for commercial and newspaper printers, competing head-to-head with NewsWayX for page tracking, RIP, imposition, and output management in publishing production environments.

Regional players

• Acteam (Ipcress): Acteam's Ipcress is a newspaper page planning and production system widely used by European newspaper publishers. It overlaps with NewsWayX's page tracking and workflow capabilities and competes primarily in European markets where ProImage also operates.

Emerging players

• Global Graphics Software: Global Graphics provides the Harlequin RIP engine that underpins ProImage's NW RIP. While a technology partner, Global Graphics also sells RIP and workflow software directly, making it both an enabler and a partial competitor in print RIP / workflow markets.

Broad incumbents

• Heidelberg (Prinect): Heidelberg's Prinect is a comprehensive print-shop workflow suite spanning MIS to press. While not newspaper-specialized, it competes for the broader commercial-print workflow budget and is an established incumbent in the print shop software market.
• Ricoh (TotalFlow): Ricoh's TotalFlow is an end-to-end production print workflow platform competing in commercial printing environments. While broader than ProImage's newspaper focus, Ricoh is a relevant incumbent in adjacent production print workflow where ProImage also competes via OnColor ECO and SPIR@L.
• Agfa Graphics (Apogee): Agfa's Apogee prepress suite is a direct workflow competitor — and also the system ProImage's customers are migrating FROM (e.g., Fairbanks Daily News-Miner replaced an Agfa/ECO3 Arkitex system). As the parent ecosystem, Agfa and ProImage both serve overlapping newspaper and commercial print customers.
• Canon (PRISMAsync / PRISMA): Canon's PRISMA workflow suite and PRISMAsync print servers serve production print environments. While not newspaper-focused, Canon competes for commercial print workflow budgets and offers cloud-enabled production workflow tools adjacent to NewsWayX's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New ProImage