Sonofresco

What Sonofresco does

Sonofresco is a specialty coffee equipment and green coffee bean supplier founded in 1999 and headquartered in Burlington, Washington. It operates as a wholly-owned subsidiary of publicly traded Coffee Holding Company, Inc. (NASDAQ: COFF). The company's core product is the Profile Coffee Roaster, a UL/CSA-listed fluid bed air roaster offered in 1-lb and 2-lb configurations, paired with the proprietary Advanced Definition Roasting (ADR) add-on module that delivers precise temperature monitoring and automated roast profiles, plus Bluetooth connectivity for process control.

The green coffee side of the business spans 40+ single-origin and signature blend SKUs sourced directly from farms and cooperatives across Africa, Central America, South America, Indonesia, and Asia, including Fair Trade Organic and Café Femenino certified lines. Customers can purchase green coffee in 5lb, 20lb, and 46lb volumes, with Build-A-Box options allowing custom four-bag assortments, free shipping above 92lb, and a dedicated Quick Order flow for repeat buyers. Recurring revenue is supported by replacement parts (1LB, 2LB, common, vent hood), Kraft tin tie bags, venting accessories, and an equipment financing program.

The go-to-market is direct-to-consumer e-commerce at sonofresco.com, supplemented by phone-based B2B sales targeting three horizontal segments: home roasters and coffee enthusiasts, small to mid-sized cafés and coffee shops, and small-batch commercial roasters running wholesale or private-label operations. Content marketing, organic social (Facebook, Instagram), and customer testimonial programs support customer acquisition, while the Coffee Holding Company parent provides supply chain integration, industry credibility dating to 1982, and operational stability. No AI/ML capabilities are evident across the product or technology stack.

Name

Sonofresco

Legal name

Sonofresco

Website

https://sonofresco.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Sonofresco, founded in 1999 in Burlington, WA, sells specialty green coffee beans and compact fluid bed Profile Coffee Roasters with an Advanced Definition Roasting (ADR) module to home roasters, cafés, and small-batch commercial roasters, operating as a wholly-owned subsidiary of Coffee Holding Company, Inc. (NASDAQ: COFF).

Ownership category

akta.pro rank

Product category

Coffee Roasting Equipment and Specialty Green Coffee

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industry

Green Coffee Processing (Hulling, Grading, Decaffeination) (AFAFADAA)

Keywords

• Coffee roasting equipment
• Green coffee beans
• Small-batch roasting
• Fluid bed roaster
• Specialty coffee beans

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Green Coffee Bean Sales: Primary revenue stream from selling premium specialty-grade unroasted green coffee beans sourced from farms and cooperatives worldwide. Products sold in 5lb, 20lb, and 46lb quantities with volume-based pricing.
2. Coffee Roasting Equipment: Sale of Profile Coffee Roasters (1-lb and 2-lb sizes) and related roasting equipment including venting options
3. Replacement Parts and Accessories: Replacement parts for roasters including 1LB Roaster Parts, 2LB Roaster Parts, Common Parts, Vent Hood Parts, and Kraft Tin Tie Bags for packaging roasted coffee

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sonofresco manufactures and sells compact fluid bed air coffee roasters (1-lb and 2-lb Profile Coffee Roasters) equipped with its proprietary Advanced Definition Roasting (ADR) system, and retails premium specialty-grade unroasted green coffee beans sourced from farms and cooperatives worldwide in 5lb, 20lb, and 46lb packages, including Build-A-Box custom assortments. The company also offers venting accessories, replacement parts, and Kraft Tin Tie packaging bags to support home roasters and small commercial roasting operations.

Product overview

Sonofresco is a specialty coffee roasting equipment and green coffee beans company. Their core product is the Profile Coffee Roaster, a compact fluid bed air roaster available in 1-lb and 2-lb sizes, with an add-on Advanced Definition Roasting (ADR) system for enhanced temperature control. They offer complementary roasting equipment accessories including venting options and replacement parts, along with Kraft Tin Tie Bags for packaging. Their green coffee beans portfolio includes single-origin offerings from Africa, Central America, South America, Indonesia, and Asia, plus signature espresso and drip blends. The Build-A-Box option allows customers to create custom 20lb or 46lb assortments. Support services include financing options and used roaster support.

Differentiator

Problem solved

Functional benefit

Products and services

• Profile Coffee Roaster Compact fluid bed air roaster for small-batch coffee roasting, offered in 1-lb and 2-lb sizes with automatic roasting cycles and precise temperature control, UL/CSA-listed for safety. Designed for home roasters, café operators, and small-batch commercial roasters worldwide.
• Green Coffee Beans Premium specialty-grade unroasted green coffee beans sourced from farms and cooperatives worldwide, offered as single origins, signature blends (drip, espresso, holiday), Fair Trade Organic, and Café Femenino options. Packaged in 5lb, 20lb, and 46lb sizes for home roasters and small commercial buyers.
• Build-A-Box Custom Green Coffee Assortment Mix-and-match green coffee assortment program enabling customers to build a 20lb box from four 5lb bags, or a 46lb box from four 11.5lb bags of different single origins or blends. Designed for roasters wanting to sample multiple origins and create custom blends.
• Venting Options for Roasting Equipment Ventilation hoods and venting solutions compatible with Sonofresco roasters, including replacement parts for vent hood systems. Sold to equipment owners to manage smoke, chaff, and indoor air quality during roasting.
• Replacement Parts for Sonofresco Roasters Replacement components for Sonofresco Profile Coffee Roasters, including 1-lb roaster parts, 2-lb roaster parts, common parts shared between models, and vent hood replacement parts. Sold as accessories to support installed base equipment.
• Kraft Tin Tie Bags Kraft paper bags with tin ties used by roasters to package roasted or green coffee for retail sale or storage, sold as accessories through the Sonofresco storefront.
• Equipment Financing Financing program that allows customers to purchase Sonofresco coffee roasting equipment via installment contracts through a dedicated financing page, supporting capital equipment sales to small businesses and individuals.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Coffee Holding Company, Inc.coreOthersSonofresco is a wholly-owned subsidiary of Coffee Holding Company, Inc., providing corporate backing and operational synergy in the coffee industry. Coffee Holding Company has been in the coffee business since 1982.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Aillio: Maker of the Bullet R1 induction home/semi-commercial coffee roaster with sophisticated roast profiling. A near-direct technology peer of Sonofresco's ADR-equipped Profile line.
• Diedrich Manufacturing: Mid-sized commercial coffee roaster manufacturer (IR-12, IR-24). Closest peer in the small-to-medium batch commercial roasting equipment segment that Sonofresco's 2LB unit touches at the lower end.
• Loring Smart Roast: California-based manufacturer of small-to-large commercial coffee roasters with proprietary air-recirculation technology. Competes for the same specialty commercial roaster wallet, just one tier up.
• Behmor: Manufacturer of consumer-grade home coffee roasters (e.g., 2000AB Plus). Competes head-to-head with Sonofresco at the home/hobbyist roast-it-yourself segment.
• Mill City Roasters: U.S. manufacturer of small-to-mid commercial coffee roasters (1kg–35kg). Direct overlap with Sonofresco's prosumer and emerging-café target customer profile.
• Coffee Bean Corral: Green coffee bean merchant selling small-batch specialty coffee to home roasters. Direct competitor on Sonofresco's primary revenue stream — green bean sales to the home/SMB market.
• Sweet Maria's: Specialty green coffee bean retailer and home-roasting supplier, with its own branded home roaster line. Operates the same B2C/B2B prosumer bean + small-batch equipment flywheel that defines Sonofresco.

Others

• Coffee Holding Company: NASDAQ-listed parent company of Sonofresco (ticker COFF) and operator of multiple coffee subsidiaries since 1982. Not a direct competitor but defines Sonofresco's strategic and capital context.

Broad incumbents

• Probat: Global incumbent in industrial coffee roasting equipment. Anchors the high-volume commercial end of the market Sonofresco's small-batch customers outgrow — relevant for trajectory benchmarking and competitive context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/SonofrescoRoastingSolutions
• Instagraminstagram.com/roastsonofresco
• LinkedInlinkedin.com/company/sonofresco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonofresco